{"id":3032,"date":"2021-09-23T12:42:17","date_gmt":"2021-09-23T15:42:17","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=3032"},"modified":"2025-05-05T10:34:07","modified_gmt":"2025-05-05T13:34:07","slug":"que-es-kissmetrics-y-como-usarlo-2","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/es\/blog\/que-es-kissmetrics-y-como-usarlo-2\/","title":{"rendered":"\u00bfQu\u00e9 es Kissmetrics y c\u00f3mo usarlo?"},"content":{"rendered":"<p>Kissmetrics es una plataforma de an\u00e1lisis y seguimiento, con la ventaja de ofrecer datos avanzados del comportamiento del usuario.<\/p>\n<p>Para quienes trabajan en el mundo digital, es fundamental definir m\u00e9tricas y <a href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-kpi-y-por-que-es-importante-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">KPI<\/a> (Indicador Clave de Desempe\u00f1o) y, para ello, se vuelve obligatorio el uso de herramientas de an\u00e1lisis.<\/p>\n<p>Existen varias herramientas y en este art\u00edculo cubriremos Kissmetrics, desde el inicio donde <a href=\"https:\/\/neilpatel.com\/br\/\" target=\"_blank\" rel=\"noopener noreferrer\">Neil Patel<\/a> despeg\u00f3 hacia el mundo. \u00a1Verificar!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenido\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Palanca<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-kissmetrics-y-como-usarlo-2\/#O_que_e_Kissmetrics\" >\u00bfQu\u00e9 es Kissmetrics?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-kissmetrics-y-como-usarlo-2\/#Como_usar_o_Kissmetrics\" >C\u00f3mo utilizar Kissmetrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-kissmetrics-y-como-usarlo-2\/#Outras_ferramentas_analiticas\" >Otras herramientas anal\u00edticas<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-kissmetrics-y-como-usarlo-2\/#Google_Analytics\" >Google analitico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-kissmetrics-y-como-usarlo-2\/#Crazy_Egg_e_Hotjar\" >Huevo Loco y Hotjar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-kissmetrics-y-como-usarlo-2\/#Mixpanel\" >panel mixto<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_Kissmetrics\"><\/span><span style=\"color: #ff9900;\">\u00bfQu\u00e9 es Kissmetrics?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>oh <a href=\"https:\/\/www.kissmetrics.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kissmetrics<\/a> es una empresa SaaS que surgi\u00f3 en 2008, fundada por Neil Patel y su cu\u00f1ado Hiten Shah. Con el objetivo de ir m\u00e1s all\u00e1 de lo que ofrecen otras herramientas, Kissmetrics est\u00e1 actualmente bajo la responsabilidad de la empresa Space Pencil.<\/p>\n<p>La mayor diferencia de la herramienta es que la atenci\u00f3n se centra en los visitantes del sitio web y no en las visitas. As\u00ed, los datos giran en torno al comportamiento individual de estos visitantes. La herramienta crea lo que llamamos un mapa de calor, que le permite identificar d\u00f3nde hace clic la audiencia del sitio web.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_usar_o_Kissmetrics\"><\/span><span style=\"color: #ff9900;\">C\u00f3mo utilizar Kissmetrics<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Una de las caracter\u00edsticas principales son los eventos y rutas, donde puede configurar acciones del usuario, como &quot;hacer clic en el bot\u00f3n de compra&quot; o &quot;hacer clic en el bot\u00f3n de suscripci\u00f3n al bolet\u00edn&quot;. Estos eventos permiten crear senderos, seg\u00fan lo que el usuario ha seguido en una serie de eventos que se pueden definir, como por ejemplo: \u201chice clic en el enlace X\u201d \u2013&gt; \u201chice clic en el bot\u00f3n Y\u201d \u2013&gt; \u201chice clic en el bot\u00f3n comprar \u201d-&gt; \u201chizo clic en el bot\u00f3n confirmar compra\u201d.<\/p>\n<p>Asimismo, se pueden crear senderos que muestren que el usuario ha desistido de una acci\u00f3n. En el ejemplo mencionado, es posible que solo haya llegado a &quot;hacer clic en el bot\u00f3n de compra&quot; y luego darse por vencido en el \u00faltimo evento. Esto es muy \u00fatil, especialmente para<a href=\"https:\/\/verocontents.com.br\/es\/blog\/por-que-abrir-una-tienda-en-linea\/\" target=\"_blank\" rel=\"noopener noreferrer\"> comercio electr\u00f3nico<\/a>, ya que ayuda a comprender d\u00f3nde se produce la ca\u00edda, lo que nos permite mejorar el camino que conduce a la conversi\u00f3n final (en este caso, la compra).<\/p>\n<p>Otra caracter\u00edstica relacionada con eventos y senderos es participar, que le permite programar una respuesta a un evento predeterminado. Usando el ejemplo anterior, puede configurar una acci\u00f3n espec\u00edfica para cuando el usuario &quot;hizo clic en el bot\u00f3n Y&quot;, que podr\u00eda ser un cuadro de di\u00e1logo que explique el producto o soporte inmediato en l\u00ednea. La informaci\u00f3n tambi\u00e9n podr\u00e1 segmentarse por ubicaci\u00f3n, tipo de navegador y otros tipos de datos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Outras_ferramentas_analiticas\"><\/span><span style=\"color: #ff9900;\">Otras herramientas anal\u00edticas<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Es interesante comparar Kissmetrics con otras herramientas del mercado. Para quienes trabajan con an\u00e1lisis de datos, es importante no centrarse en una sola plataforma. La raz\u00f3n principal es que las plataformas pueden complementarse y tendr\u00e1s informaci\u00f3n mucho m\u00e1s rica. Kissmetrics, por ejemplo, le permite importar datos de otras plataformas, como <a href=\"https:\/\/verocontents.com.br\/es\/blog\/todo-sobre-google-analytics-4-o-ga4\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google analitico<\/a>, que permite cruzar datos y generar informes de calidad avanzados.<\/p>\n<p>Conozcamos un poco m\u00e1s de cada uno para que puedas evaluar su uso de forma individual o en conjunto:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Analytics\"><\/span><span style=\"color: #ff6600;\">Google analitico<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Analytics tiene varias informaciones importantes, b\u00e1sicas y avanzadas. En \u00e9l encontrar\u00e1s la cantidad de personas que ingresaron a tu sitio web, de d\u00f3nde vinieron, qu\u00e9 p\u00e1ginas fueron m\u00e1s visitadas, el tiempo promedio de acceso, tipo de dispositivo, ad\u00f3nde fueron y cu\u00e1l fue su comportamiento en el sitio web.<\/p>\n<p>Adem\u00e1s, si los usuarios inician sesi\u00f3n en una cuenta de Google, pueden tener informaci\u00f3n como sexo, rango de edad y preferencias. Imagine cruzar esta informaci\u00f3n con Kissmetrics y comprender d\u00f3nde hacen clic las personas en su sitio web.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Crazy_Egg_e_Hotjar\"><\/span><span style=\"color: #ff6600;\">Huevo Loco y Hotjar<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Otra herramienta de la que Neil Patel fue responsable, Crazy Egg proporciona informaci\u00f3n sobre el sitio web, pero de una forma m\u00e1s visual. Los mapas de calor tambi\u00e9n est\u00e1n presentes, con el uso de mapas de desplazamiento (como es el uso de la barra de desplazamiento), superposici\u00f3n (clics en una ubicaci\u00f3n espec\u00edfica) y fuentes de referencia con clics mapeados.<\/p>\n<p>oh <a href=\"https:\/\/verocontents.com.br\/es\/blog\/como-usar-hotjar-en-wordpress\/\">Hotjar<\/a>, una empresa competidora de Crazy Egg, tiene caracter\u00edsticas muy similares y tambi\u00e9n se centra en mapas de calor y clics.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mixpanel\"><\/span><span style=\"color: #ff6600;\">panel mixto<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Mixpanel puede considerarse el principal competidor de Kissmetrics. Su diferencia, sin embargo, es el an\u00e1lisis de datos en tiempo real. Otra ventaja es que permite enviar notificaciones v\u00eda aplicaci\u00f3n o correo electr\u00f3nico a los clientes, proporcionando un informe de retenci\u00f3n. Luego podr\u00e1s trabajar con flujos de automatizaci\u00f3n e involucrar a tu audiencia con la informaci\u00f3n obtenida por la herramienta.<\/p>\n<p>Ahora que conoce algunas herramientas importantes en el campo de <a href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-la-analitica-web-y-por-que-es-importante-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">analista de la red<\/a>, que tal <a href=\"https:\/\/verocontents.com.br\/es\/hablar-con-un-experto\/\" target=\"_blank\" rel=\"noopener noreferrer\">ponte en contacto con nuestro equipo<\/a> y idear una estrategia de marketing digital ganadora?<\/p>","protected":false},"excerpt":{"rendered":"<p>Kissmetrics es una plataforma de an\u00e1lisis y seguimiento, con la ventaja de ofrecer datos avanzados del comportamiento del usuario. Para quienes trabajan en el mundo digital, es fundamental definir m\u00e9tricas y KPI (Key Performance Indicator) y,<\/p>","protected":false},"author":1,"featured_media":3040,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[337,336],"tags":[36,51,37,26],"class_list":["post-3032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-ferramentas","tag-google-analytics","tag-kpis","tag-web-analytics","tag-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O que \u00e9 o Kissmetrics e como usar - Vero Contents<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-kissmetrics-y-como-usarlo-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 o Kissmetrics e como usar\" \/>\n<meta property=\"og:description\" content=\"O Kissmetrics \u00e9 uma plataforma de an\u00e1lise e monitoramento, com a vantagem de entregar dados de comportamento avan\u00e7ado dos usu\u00e1rios. Para quem trabalha no mundo digital, \u00e9 essencial definir m\u00e9tricas e KPIs (Key Perfomance Indicator ou indicadores-chave de desempenho) e,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-kissmetrics-y-como-usarlo-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-23T15:42:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-05T13:34:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/o-que-\u00e9-o-Kissmetrics-e-como-usar.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-o-kissmetrics-e-como-usar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-o-kissmetrics-e-como-usar\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"O que \u00e9 o Kissmetrics e como usar\",\"datePublished\":\"2021-09-23T15:42:17+00:00\",\"dateModified\":\"2025-05-05T13:34:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-o-kissmetrics-e-como-usar\/\"},\"wordCount\":803,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-o-kissmetrics-e-como-usar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/o-que-\u00e9-o-Kissmetrics-e-como-usar.jpg\",\"keywords\":[\"google analytics\",\"kpis\",\"web-analytics\",\"website\"],\"articleSection\":[\"Analytics\",\"Ferramentas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-o-kissmetrics-e-como-usar\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-o-kissmetrics-e-como-usar\/\",\"name\":\"O que \u00e9 o Kissmetrics e como usar - 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