{"id":2978,"date":"2021-09-19T16:01:03","date_gmt":"2021-09-19T19:01:03","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=2978"},"modified":"2024-07-21T17:00:36","modified_gmt":"2024-07-21T20:00:36","slug":"google-mi-negocio","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/es\/blog\/google-mi-negocio\/","title":{"rendered":"Google My Business, qu\u00e9 es, por qu\u00e9 usarlo y c\u00f3mo registrarse"},"content":{"rendered":"<p>Google My Business es una herramienta gratuita y muy importante para encontrar empresas f\u00e1cilmente en Internet. Despu\u00e9s de todo, Internet es la principal herramienta para buscar ubicaciones.<\/p>\n<p>Si tu empresa a\u00fan no est\u00e1 registrada en Google My Business o Google My Business, posiblemente est\u00e9s perdiendo buenas oportunidades de negocio. El objetivo de la herramienta es ayudar a las empresas locales a impulsar sus ventas, apareciendo en las b\u00fasquedas, tanto en <a href=\"https:\/\/verocontents.com.br\/es\/blog\/despues-de-todo-que-es-serp\/\" target=\"_blank\" rel=\"noopener noreferrer\">SERP<\/a> como en Google Maps.<\/p>\n<p>En este art\u00edculo, hablaremos un poco m\u00e1s sobre Google My Business y te ayudaremos a estar a\u00fan m\u00e1s presente en la web. \u00a1Vamos all\u00e1!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenido\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Palanca<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/es\/blog\/google-mi-negocio\/#O_que_e_o_Google_Meu_Negocio\" >\u00bfQu\u00e9 es Google Mi Negocio?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/es\/blog\/google-mi-negocio\/#Por_que_a_empresa_deve_usar_o_Google_Meu_Negocio\" >\u00bfPor qu\u00e9 una empresa deber\u00eda utilizar Google My Business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/es\/blog\/google-mi-negocio\/#Como_cadastrar_a_empresa_na_plataforma\" >C\u00f3mo registrar su empresa en la plataforma<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_o_Google_Meu_Negocio\"><\/span><span style=\"color: #ff9900;\">\u00bfQu\u00e9 es Google Mi Negocio?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El propio Google afirma que las empresas que son validadas en Internet tienen el doble de probabilidades de ser consideradas respetadas por los usuarios y clientes. Aqu\u00ed es donde entra Google My Business, la plataforma de publicidad gratuita enfocada a resultados org\u00e1nicos.<\/p>\n<p>Lanzado en 2014, Google My Business ayuda a que tu establecimiento sea encontrado en la web, ya sea un restaurante, una tienda de ropa o cualquier otro tipo de negocio o servicio. La herramienta permite la inclusi\u00f3n de informaci\u00f3n, como\u00a0<strong>direcci\u00f3n, tel\u00e9fono de contacto, horario de atenci\u00f3n, horas pico, notas de servicio\/producto, preguntas y respuestas, comentarios, eventos y actualizaciones<\/strong>.<\/p>\n<p>Vea un ejemplo:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-2981 aligncenter\" src=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-immobihaus.jpg\" alt=\"Google My Business ImmobiHaus\" width=\"341\" height=\"777\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-immobihaus.jpg 341w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-immobihaus-132x300.jpg 132w\" sizes=\"(max-width: 341px) 100vw, 341px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Por_que_a_empresa_deve_usar_o_Google_Meu_Negocio\"><\/span><span style=\"color: #ff9900;\">\u00bfPor qu\u00e9 una empresa deber\u00eda utilizar Google My Business?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El beneficio n\u00famero uno de Google My Business es ayudar a que su empresa sea encontrada en la web. El reciente <a href=\"https:\/\/pt.semrush.com\/blog\/comportamento-de-pesquisa-online-brasil\/\" target=\"_blank\" rel=\"noopener noreferrer\">investigaci\u00f3n sobre el comportamiento de b\u00fasqueda en l\u00ednea en Brasil<\/a> muestra que la gente realmente utiliza la b\u00fasqueda de ubicaci\u00f3n. En segundo lugar, la plataforma ayuda a dar <strong>mayor confiabilidad<\/strong> e <strong>m\u00e1s clics<\/strong>, especialmente para aquellos que publican fotos en su cuenta.<\/p>\n<p>Adem\u00e1s, el panel proporciona diversa informaci\u00f3n, como\u00a0<strong>cu\u00e1ntas personas llamaron a la empresa utilizando el n\u00famero de tel\u00e9fono que aparece en la cuenta, cu\u00e1ntas solicitudes de ruta se realizaron, cu\u00e1ntos clics tuvo el sitio web\u00a0<\/strong>mediante el uso de la plataforma, <strong>c\u00f3mo los clientes investigaron la empresa<\/strong> es de\u00a0<strong>\u00bfD\u00f3nde est\u00e1n estos clientes?<\/strong>.<\/p>\n<p>Google My Business tambi\u00e9n acerca tu empresa a tu cliente, en un momento m\u00e1s avanzado del <a href=\"https:\/\/verocontents.com.br\/es\/blog\/viaje-de-compra-de-adwords\/\" target=\"_blank\" rel=\"noopener noreferrer\">viaje de compra<\/a>. Es m\u00e1s, al aparecer la plataforma en la primera p\u00e1gina, tu empresa puede ganar una enorme visibilidad, ampliando su presencia digital.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_cadastrar_a_empresa_na_plataforma\"><\/span><span style=\"color: #ff9900;\">C\u00f3mo registrar su empresa en la plataforma<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Accede al sitio web de <a href=\"https:\/\/www.google.com.br\/business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Mi Negocio<\/a> y haga clic en &quot;Administrar ahora&quot;. Inicie sesi\u00f3n en la plataforma utilizando la cuenta de Google que utiliza su empresa (puede ser Gmail o su propia cuenta). Aqu\u00ed en Vero solemos usar la misma cuenta. <a href=\"https:\/\/verocontents.com.br\/es\/blog\/todo-sobre-google-analytics-4-o-ga4\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google analitico<\/a>, del <a href=\"https:\/\/verocontents.com.br\/es\/blog\/como-funciona-google-adwords\/\" target=\"_blank\" rel=\"noopener noreferrer\">Anuncios de Google<\/a> es de <a href=\"https:\/\/verocontents.com.br\/es\/blog\/consejos-para-aprovechar-al-maximo-google-search-console\/\" target=\"_blank\" rel=\"noopener noreferrer\">Consola de b\u00fasqueda de Google<\/a>. Esto facilita la unificaci\u00f3n de la informaci\u00f3n. Si a\u00fan no tienes una cuenta, crea una nueva y sigue las instrucciones.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-2985 aligncenter\" src=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela1.jpg\" alt=\"Google Mi Negocio - pantalla 1\" width=\"500\" height=\"272\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela1.jpg 1367w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela1-300x163.jpg 300w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela1-1024x557.jpg 1024w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela1-768x418.jpg 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Las siguientes p\u00e1ginas son bastante intuitivas. A la hora de elegir la direcci\u00f3n, ser\u00e1 importante confirmar la ubicaci\u00f3n. Recibir\u00e1s, v\u00eda correo postal, entre 7 y 15 d\u00edas h\u00e1biles despu\u00e9s, un c\u00f3digo de confirmaci\u00f3n.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2986\" src=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela2.jpg\" alt=\"Google Mi Negocio - pantalla 2\" width=\"500\" height=\"272\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela2.jpg 1367w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela2-300x163.jpg 300w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela2-1024x557.jpg 1024w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela2-768x418.jpg 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Despu\u00e9s de completar la informaci\u00f3n de registro principal, acceder\u00e1 a la p\u00e1gina de &quot;Primeros pasos&quot;. La plataforma generar\u00e1 un \u201cplan\u201d, dici\u00e9ndote exactamente qu\u00e9 informaci\u00f3n debes incluir, como Servicios, Fotos, Descripci\u00f3n de la Empresa, etc.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2987\" src=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela3.jpg\" alt=\"Google Mi Negocio - pantalla 3\" width=\"500\" height=\"272\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela3.jpg 1367w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela3-300x163.jpg 300w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela3-1024x557.jpg 1024w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela3-768x418.jpg 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Haga clic en cada uno de los elementos del plan. No dejes ninguna informaci\u00f3n en blanco, ya que esto ser\u00e1 muy importante para la optimizaci\u00f3n. Tenga en cuenta que en la pesta\u00f1a de servicios aparecer\u00e1 una lista de servicios relacionados con su \u00e1rea de actividad, que fue elegida previamente. Para cada servicio puede optar por agregar una descripci\u00f3n. Cuanta m\u00e1s informaci\u00f3n incluyas, mejor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2989\" src=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela4.jpg\" alt=\"Google Mi Negocio - pantalla 4\" width=\"500\" height=\"272\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela4.jpg 1367w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela4-300x163.jpg 300w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela4-1024x557.jpg 1024w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela4-768x418.jpg 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Cuando edites la informaci\u00f3n del servicio, siempre puedes volver al principio y ver el plan, donde Google te dir\u00e1 qu\u00e9 informaci\u00f3n debes incluir.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2990\" src=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela5.jpg\" alt=\"Google Mi Negocio - pantalla 5\" width=\"500\" height=\"272\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela5.jpg 1367w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela5-300x163.jpg 300w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela5-1024x557.jpg 1024w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela5-768x418.jpg 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Incluye fotograf\u00edas para que las personas puedan identificarse con tu empresa\/servicio, incluido el logo. Esto ser\u00e1 muy importante para la visibilidad de tu empresa en internet para aumentar tu trabajo de branding.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2991\" src=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela6.jpg\" alt=\"Google Mi Negocio - pantalla 6\" width=\"500\" height=\"272\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela6.jpg 1367w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela6-300x163.jpg 300w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela6-1024x557.jpg 1024w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/google-meu-negocio-tela6-768x418.jpg 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Se puede incluir otra informaci\u00f3n cuando lo desee, incluidas publicaciones. Simplemente navegue hasta el men\u00fa de la izquierda y tendr\u00e1 dos opciones.<\/p>\n<p>\u00bfTe gust\u00f3 esta publicaci\u00f3n? Suscr\u00edbete a nuestro blog para estar al d\u00eda del marketing digital.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google My Business es una herramienta gratuita y muy importante para encontrar empresas f\u00e1cilmente en Internet. Despu\u00e9s de todo, Internet es la principal herramienta para buscar ubicaciones. Si su empresa a\u00fan no est\u00e1 registrada<\/p>","protected":false},"author":1,"featured_media":2992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[339,15],"tags":[43,108,31],"class_list":["post-2978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-marketing-e-vendas","tag-jornada-de-compra","tag-sem","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Meu Neg\u00f3cio, o que \u00e9, porque usar e como cadastrar<\/title>\n<meta name=\"description\" content=\"O Google Meu Neg\u00f3cio \u00e9 uma ferramenta gratuita e muito importante para as empresas serem encontradas com facilidade na internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/es\/blog\/google-mi-negocio\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Meu Neg\u00f3cio, o que \u00e9, porque usar e como cadastrar\" \/>\n<meta property=\"og:description\" content=\"O Google Meu Neg\u00f3cio \u00e9 uma ferramenta gratuita e muito importante para as empresas serem encontradas com facilidade na internet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/es\/blog\/google-mi-negocio\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-19T19:01:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-21T20:00:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/post-google-meu-negocio.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" 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