{"id":2818,"date":"2021-08-27T17:11:47","date_gmt":"2021-08-27T20:11:47","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=2818"},"modified":"2024-05-25T12:12:28","modified_gmt":"2024-05-25T15:12:28","slug":"que-es-contar-historias","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/es\/blog\/que-es-contar-historias\/","title":{"rendered":"que es contar historias"},"content":{"rendered":"<p>Contar historias es un arte. Pero contar historias tambi\u00e9n es una herramienta. Existen muchas definiciones sobre el tema, pero todas tienen en com\u00fan que el t\u00e9rmino est\u00e1 vinculado al storytelling.<\/p>\n<p>Despu\u00e9s de todo, el cine, por ejemplo, es un arte. Y la narraci\u00f3n est\u00e1 ah\u00ed, m\u00e1s que presente. \u00bfHas o\u00eddo hablar alguna vez, por ejemplo, de la famosa f\u00f3rmula narrativa de Pixar? \u00c9chale un vistazo:<\/p>\n<blockquote><p><strong>Era una vez\u2026<br \/>\nTodos los d\u00edas\u2026<br \/>\nUn d\u00eda determinado...<br \/>\nPor causa de eso\u2026<br \/>\nPor causa de eso\u2026<br \/>\nHasta que finalmente\u2026<\/strong><\/p><\/blockquote>\n<p>Es una estructura muy bien pensada y utilizada ampliamente. Pero extremadamente eficiente. Entonces, \u00bfqu\u00e9 tal si exploramos m\u00e1s sobre el tema en este art\u00edculo? \u00a1Verificar!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenido\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Palanca<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-contar-historias\/#O_que_e_storytelling\" >que es contar historias<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-contar-historias\/#Porque_o_storytelling_e_tao_importante\" >Por qu\u00e9 contar historias es tan importante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-contar-historias\/#Como_aplicar_o_storytelling\" >C\u00f3mo aplicar la narraci\u00f3n<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-contar-historias\/#Airnb\" >airbn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-contar-historias\/#Avon\" >avon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-contar-historias\/#Heineken\" >Heineken<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_storytelling\"><\/span><span style=\"color: #ff9900;\">que es contar historias<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>De ingl\u00e9s\u00a0<em>historia\u00a0<\/em>(historia) y\u00a0<em>narraci\u00f3n\u00a0<\/em>(contar), podemos definir el storytelling como la capacidad de contar historias de manera que involucre a la audiencia, captando su atenci\u00f3n a trav\u00e9s de los sentidos y las emociones.<\/p>\n<p>Utilizando im\u00e1genes, palabras o sonidos, el storytelling ha sido una estrategia muy utilizada en campa\u00f1as de marketing de gran \u00e9xito. Todo esto se debe a que los seres humanos somos narradores de historias por naturaleza. Todos somos capaces de contar historias (y las contamos), pero al contar historias todo ello se hace de una forma brillante y tremendamente cautivadora.<\/p>\n<p>Para contar una buena historia, el storytelling utiliza personajes, entornos y mensajes llamativos, con un principio, un desarrollo y un final, para transmitir un mensaje que permanece en la mente del p\u00fablico.<\/p>\n<p>Como mostramos anteriormente en la f\u00f3rmula narrativa de Pixar, existe una estructura bien definida, donde el gui\u00f3n es capaz de mantener la atenci\u00f3n de la audiencia.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Porque_o_storytelling_e_tao_importante\"><\/span><span style=\"color: #ff9900;\">Por qu\u00e9 contar historias es tan importante<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cuando se cuenta una historia \u00fanica, esta t\u00e9cnica (o herramienta, o arte) es capaz de agitar la imaginaci\u00f3n del p\u00fablico, generar identificaci\u00f3n y grabar la narrativa en la memoria del espectador.<\/p>\n<p>La historia, bien contada, despierta emociones y hace que el p\u00fablico se involucre, manteniendo el foco y la atenci\u00f3n. En el <a href=\"https:\/\/verocontents.com.br\/es\/blog\/cuales-son-los-objetivos-del-marketing-de-contenidos-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing de contenidos<\/a>, una buena narrativa puede marcar la diferencia entre retener o perder una audiencia.<\/p>\n<p>Adem\u00e1s, contar bien una historia fortalece la relaci\u00f3n entre las partes. En caso de <a href=\"https:\/\/verocontents.com.br\/es\/blog\/inbound-marketing-para-empresas-b2b-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing<\/a>, la marca y su consumidor. Es m\u00e1s, te permite compartir ideas y conocimientos a trav\u00e9s de una narrativa.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_aplicar_o_storytelling\"><\/span><span style=\"color: #ff9900;\">C\u00f3mo aplicar la narraci\u00f3n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Primero, comprendamos qu\u00e9 implica el acto de contar historias. Para contar una buena historia es necesario tener un buen gui\u00f3n (<strong>mensaje<\/strong>) y saber contarlo (forma). Tambi\u00e9n es esencial que el <strong>ambiente<\/strong> donde se desarrolla la historia est\u00e1 bien escenificada, con la presencia de <strong>caracteres<\/strong> y de una manera que llame la atenci\u00f3n. Ah\u00ed es donde el <strong>conflicto<\/strong>, el desaf\u00edo, lo que motiva al personaje a trazar su viaje.<\/p>\n<p>Cuando hablamos de marketing y ventas, todos estos elementos se pueden trabajar, ya sea de forma ficticia o real, con di\u00e1logos y personajes que puedan retratar los retos a los que se enfrenta el cliente en su d\u00eda a d\u00eda. Y eso lo puede solucionar el personaje de la historia.<\/p>\n<p>Es importante resaltar que las historias bien contadas que utilizan recursos audiovisuales generan m\u00e1s engagement. Los elementos visuales permiten valorar el contenido y llegar m\u00e1s a la audiencia.<\/p>\n<p>Vea estos ejemplos de storytelling, que hicieron historia en algunas empresas:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Airnb\"><\/span><span style=\"color: #ff6600;\">airbn<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe title=\"Airbnb: pertenece a cualquier lugar\" width=\"750\" height=\"563\" src=\"https:\/\/www.youtube.com\/embed\/jcVFigGq1_I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Avon\"><\/span><span style=\"color: #ff6600;\">avon<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe title=\"Repensar el elogio: m\u00e1s que hermoso | AV\u00d3N\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/oLq2mXD4fFo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Heineken\"><\/span><span style=\"color: #ff6600;\">Heineken<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe title=\"Anuncio Heineken 2016 - Las mujeres tambi\u00e9n disfrutan del f\u00fatbol [Liga de Campeones]\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/uSs6AnmSkeU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Un importante estudio sobre la narraci\u00f3n, de Joseph Campbell, en su libro <strong>\u201cEl h\u00e9roe de las mil caras\u201d<\/strong>, mostr\u00f3 patrones comunes entre las historias conocidas. As\u00ed, present\u00f3 El viaje del h\u00e9roe, con una estructura narrativa un poco m\u00e1s grande que el est\u00e1ndar establecido por Pixar:<\/p>\n<ol>\n<li><strong>Introducci\u00f3n del h\u00e9roe:<\/strong> presentaci\u00f3n del h\u00e9roe y del mundo en el que vive;<\/li>\n<li><strong>El llamado a la aventura o al desaf\u00edo:<\/strong> Aqu\u00ed es donde se genera la conexi\u00f3n con el p\u00fablico, con la presentaci\u00f3n del conflicto;<\/li>\n<li><strong>Negarse a llamar:<\/strong> Momento de vacilaci\u00f3n para el h\u00e9roe, donde sale de su zona de confort. Podemos ver que aqu\u00ed el h\u00e9roe se humaniza y la conexi\u00f3n con el p\u00fablico aumenta a\u00fan m\u00e1s;<\/li>\n<li><strong>Descubrimiento y encuentro con el mentor:<\/strong> alg\u00fan evento o simplemente un mentor llama la atenci\u00f3n del h\u00e9roe sobre el llamado a la acci\u00f3n, la necesidad de actuar;<\/li>\n<li><strong>Acepta el llamado a la acci\u00f3n:<\/strong> el h\u00e9roe decide aceptar el desaf\u00edo y se motiva a emprender su viaje;<\/li>\n<li><strong>Los ex\u00e1menes:<\/strong> en este momento de la narrativa, el h\u00e9roe se pone a prueba, enfrenta sus miedos y encuentra aliados y enemigos;<\/li>\n<li><strong>El cl\u00edmax de la terrible experiencia:<\/strong> todas las historias tienen un cl\u00edmax donde parece que el h\u00e9roe ser\u00e1 asesinado de una vez por todas;<\/li>\n<li><strong>Cambio y resurrecci\u00f3n:<\/strong> el h\u00e9roe se da vuelta y enfrenta nuevos desaf\u00edos, super\u00e1ndolos. En este punto suele aparecer el mensaje principal;<\/li>\n<li><strong>Gran final:<\/strong> Tras superar finalmente los obst\u00e1culos, el h\u00e9roe regresa triunfante.<\/li>\n<\/ol>\n<p>Es importante que la narrativa transmita sensaciones y mensajes positivos. Este tipo de historias son las m\u00e1s comentadas y compartidas.<\/p>\n<p>En todos los ejemplos existen soluciones al problema presentado, al igual que en marketing y ventas.<\/p>\n<p>\u00bfTe gust\u00f3 este contenido? \u00bfQu\u00e9 tal si dejamos que Vero Contents cuente buenas historias sobre sus productos o servicios? <a href=\"https:\/\/verocontents.com\/fale-com-um-especialista\" target=\"_blank\" rel=\"noopener noreferrer\">Habla con un experto<\/a>!<\/p>","protected":false},"excerpt":{"rendered":"<p>Contar historias es un arte. Pero contar historias tambi\u00e9n es una herramienta. Existen muchas definiciones sobre el tema, pero todas tienen en com\u00fan que el t\u00e9rmino est\u00e1 vinculado al storytelling. Despu\u00e9s de todo, el cine, por ejemplo, es un arte.<\/p>","protected":false},"author":1,"featured_media":2828,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[13,53,155],"class_list":["post-2818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing-e-conteudo","tag-marketing-de-conteudo","tag-planejamento-estrategico","tag-storytelling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O que \u00e9 storytelling - Vero Contents<\/title>\n<meta name=\"description\" content=\"Storytelling \u00e9 uma arte, mas tamb\u00e9m \u00e9 uma ferramenta. Existem muitas defini\u00e7\u00f5es sobre o assunto, mas todas elas tem em comum: contar hist\u00f3rias.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-contar-historias\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 storytelling\" \/>\n<meta property=\"og:description\" content=\"Storytelling \u00e9 uma arte, mas tamb\u00e9m \u00e9 uma ferramenta. Existem muitas defini\u00e7\u00f5es sobre o assunto, mas todas elas tem em comum: contar hist\u00f3rias.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-contar-historias\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-27T20:11:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-25T15:12:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/05\/o-que-e-storytelling.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-storytelling\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-storytelling\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"O que \u00e9 storytelling\",\"datePublished\":\"2021-08-27T20:11:47+00:00\",\"dateModified\":\"2024-05-25T15:12:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-storytelling\/\"},\"wordCount\":896,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-storytelling\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/05\/o-que-e-storytelling.jpg\",\"keywords\":[\"marketing de conte\u00fado\",\"planejamento estrat\u00e9gico\",\"storytelling\"],\"articleSection\":[\"Inbound Marketing e Conte\u00fado\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-storytelling\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-storytelling\/\",\"name\":\"O que \u00e9 storytelling - Vero Contents\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-storytelling\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-storytelling\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/05\/o-que-e-storytelling.jpg\",\"datePublished\":\"2021-08-27T20:11:47+00:00\",\"dateModified\":\"2024-05-25T15:12:28+00:00\",\"description\":\"Storytelling \u00e9 uma arte, mas tamb\u00e9m \u00e9 uma ferramenta. Existem muitas defini\u00e7\u00f5es sobre o assunto, mas todas elas tem em comum: contar hist\u00f3rias.\",\"breadcrumb\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-storytelling\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/verocontents.com.br\/blog\/o-que-e-storytelling\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-storytelling\/#primaryimage\",\"url\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/05\/o-que-e-storytelling.jpg\",\"contentUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/05\/o-que-e-storytelling.jpg\",\"width\":750,\"height\":350,\"caption\":\"O que \u00e9 storytelling\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-storytelling\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/verocontents.com.br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"O que \u00e9 storytelling\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/verocontents.com.br\/#website\",\"url\":\"https:\/\/verocontents.com.br\/\",\"name\":\"Vero Contents\",\"description\":\"Ag\u00eancia de Marketing Digital e Inbound Marketing\",\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/verocontents.com.br\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/verocontents.com.br\/#organization\",\"name\":\"Vero Contents\",\"url\":\"https:\/\/verocontents.com.br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png\",\"contentUrl\":\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png\",\"width\":240,\"height\":70,\"caption\":\"Vero Contents\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/verocontents\/\",\"https:\/\/x.com\/marcelcast\",\"https:\/\/www.instagram.com\/verocommkt\/\",\"https:\/\/www.linkedin.com\/company\/vero-comunica-o-e-marketing\",\"http:\/\/www.pinterest.com\/marcelcsouza\",\"https:\/\/www.youtube.com\/channel\/UC0HHv6AQKtsUWqa21C5gX9Q\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\",\"name\":\"Marcel Castilho\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775128862\",\"contentUrl\":\"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775128862\",\"caption\":\"Marcel Castilho\"},\"description\":\"Marcel Castilho \u00e9 especialista em marketing digital, neuromarketing, neuroci\u00eancia, mindfulness e psicologia positiva. Al\u00e9m de publicit\u00e1rio, tamb\u00e9m \u00e9 Master em Programa\u00e7\u00e3o Neurolingu\u00edstica. \u00c9 fundador, propriet\u00e1rio e CEO da Vero Contentes e da ag\u00eancia offline VeroCom.\",\"sameAs\":[\"https:\/\/verocontents.com.br\",\"https:\/\/www.instagram.com\/marcel.castilho.souza\/\",\"https:\/\/br.linkedin.com\/in\/marcel-castilho-e-souza\",\"https:\/\/x.com\/marcelcast\"],\"gender\":\"Masculino\",\"knowsAbout\":[\"Marketing Digital\",\"Inbound Marketing\",\"SEO\",\"SEM\",\"Psicologia Positiva\",\"Mindfulness\",\"Neuromarketing\",\"Neuroci\u00eancia\"],\"knowsLanguage\":[\"Portugu\u00eas\",\"Ingl\u00eas\"],\"jobTitle\":\"Propriet\u00e1rio\",\"worksFor\":\"Vero Contents\"}]}<\/script>\n<meta property=\"og:video\" content=\"https:\/\/www.youtube.com\/embed\/jcVFigGq1_I\" \/>\n<meta property=\"og:video:type\" content=\"text\/html\" \/>\n<meta property=\"og:video:duration\" content=\"31\" \/>\n<meta property=\"og:video:width\" content=\"480\" \/>\n<meta property=\"og:video:height\" content=\"360\" \/>\n<meta property=\"ya:ovs:adult\" content=\"false\" \/>\n<meta property=\"ya:ovs:upload_date\" content=\"2021-08-27T20:11:47+00:00\" \/>\n<meta property=\"ya:ovs:allow_embed\" content=\"true\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Qu\u00e9 es contar historias - Vero Contenidos","description":"Contar historias es un arte, pero tambi\u00e9n es una herramienta. Existen muchas definiciones sobre el tema, pero todas tienen en com\u00fan: contar historias.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/verocontents.com.br\/es\/blog\/que-es-contar-historias\/","og_locale":"es_MX","og_type":"article","og_title":"O que \u00e9 storytelling","og_description":"Storytelling \u00e9 uma arte, mas tamb\u00e9m \u00e9 uma ferramenta. Existem muitas defini\u00e7\u00f5es sobre o assunto, mas todas elas tem em comum: contar hist\u00f3rias.","og_url":"https:\/\/verocontents.com.br\/es\/blog\/que-es-contar-historias\/","og_site_name":"Vero Contents","article_publisher":"https:\/\/www.facebook.com\/verocontents\/","article_published_time":"2021-08-27T20:11:47+00:00","article_modified_time":"2024-05-25T15:12:28+00:00","og_image":[{"width":750,"height":350,"url":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/05\/o-que-e-storytelling.jpg","type":"image\/jpeg"}],"author":"Marcel Castilho","twitter_card":"summary_large_image","twitter_creator":"@marcelcast","twitter_site":"@marcelcast","twitter_misc":{"Escrito por":"Marcel Castilho","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-storytelling\/#article","isPartOf":{"@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-storytelling\/"},"author":{"name":"Marcel Castilho","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9"},"headline":"O que \u00e9 storytelling","datePublished":"2021-08-27T20:11:47+00:00","dateModified":"2024-05-25T15:12:28+00:00","mainEntityOfPage":{"@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-storytelling\/"},"wordCount":896,"publisher":{"@id":"https:\/\/verocontents.com.br\/#organization"},"image":{"@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-storytelling\/#primaryimage"},"thumbnailUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/05\/o-que-e-storytelling.jpg","keywords":["marketing de conte\u00fado","planejamento estrat\u00e9gico","storytelling"],"articleSection":["Inbound Marketing e Conte\u00fado"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-storytelling\/","url":"https:\/\/verocontents.com.br\/blog\/o-que-e-storytelling\/","name":"Qu\u00e9 es contar historias - Vero Contenidos","isPartOf":{"@id":"https:\/\/verocontents.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-storytelling\/#primaryimage"},"image":{"@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-storytelling\/#primaryimage"},"thumbnailUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/05\/o-que-e-storytelling.jpg","datePublished":"2021-08-27T20:11:47+00:00","dateModified":"2024-05-25T15:12:28+00:00","description":"Contar historias es un arte, pero tambi\u00e9n es una herramienta. Existen muchas definiciones sobre el tema, pero todas tienen en com\u00fan: contar historias.","breadcrumb":{"@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-storytelling\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/verocontents.com.br\/blog\/o-que-e-storytelling\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-storytelling\/#primaryimage","url":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/05\/o-que-e-storytelling.jpg","contentUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/05\/o-que-e-storytelling.jpg","width":750,"height":350,"caption":"O que \u00e9 storytelling"},{"@type":"BreadcrumbList","@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-storytelling\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/verocontents.com.br\/"},{"@type":"ListItem","position":2,"name":"O que \u00e9 storytelling"}]},{"@type":"WebSite","@id":"https:\/\/verocontents.com.br\/#website","url":"https:\/\/verocontents.com.br\/","name":"Contenidos Vero","description":"Agencia de Marketing Digital y Inbound Marketing","publisher":{"@id":"https:\/\/verocontents.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/verocontents.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/verocontents.com.br\/#organization","name":"Contenidos Vero","url":"https:\/\/verocontents.com.br\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/","url":"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png","contentUrl":"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png","width":240,"height":70,"caption":"Vero Contents"},"image":{"@id":"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/verocontents\/","https:\/\/x.com\/marcelcast","https:\/\/www.instagram.com\/verocommkt\/","https:\/\/www.linkedin.com\/company\/vero-comunica-o-e-marketing","http:\/\/www.pinterest.com\/marcelcsouza","https:\/\/www.youtube.com\/channel\/UC0HHv6AQKtsUWqa21C5gX9Q"]},{"@type":"Person","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9","name":"Marcelo Castilho","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/image\/","url":"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775128862","contentUrl":"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775128862","caption":"Marcel Castilho"},"description":"Marcel Castilho es especialista en marketing digital, neuromarketing, neurociencia, mindfulness y psicolog\u00eda positiva. Adem\u00e1s de publicista, tambi\u00e9n tiene un M\u00e1ster en Programaci\u00f3n Neuroling\u00fc\u00edstica. Es el fundador, propietario y CEO de Vero Contentes y de la agencia offline VeroCom.","sameAs":["https:\/\/verocontents.com.br","https:\/\/www.instagram.com\/marcel.castilho.souza\/","https:\/\/br.linkedin.com\/in\/marcel-castilho-e-souza","https:\/\/x.com\/marcelcast"],"gender":"Masculino","knowsAbout":["Marketing Digital","Inbound Marketing","SEO","SEM","Psicologia Positiva","Mindfulness","Neuromarketing","Neuroci\u00eancia"],"knowsLanguage":["Portugu\u00eas","Ingl\u00eas"],"jobTitle":"Propriet\u00e1rio","worksFor":"Vero Contents"}]},"og_video":"https:\/\/www.youtube.com\/embed\/jcVFigGq1_I","og_video_type":"text\/html","og_video_duration":"31","og_video_width":"480","og_video_height":"360","ya_ovs_adult":"false","ya_ovs_upload_date":"2021-08-27T20:11:47+00:00","ya_ovs_allow_embed":"true"},"_links":{"self":[{"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/posts\/2818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/comments?post=2818"}],"version-history":[{"count":3,"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/posts\/2818\/revisions"}],"predecessor-version":[{"id":4871,"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/posts\/2818\/revisions\/4871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/media\/2828"}],"wp:attachment":[{"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/media?parent=2818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/categories?post=2818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/tags?post=2818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}