{"id":2811,"date":"2021-08-24T15:43:52","date_gmt":"2021-08-24T18:43:52","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=2811"},"modified":"2024-04-17T13:41:06","modified_gmt":"2024-04-17T16:41:06","slug":"que-es-la-inteligencia-empresarial-2","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/es\/blog\/que-es-la-inteligencia-empresarial-2\/","title":{"rendered":"\u00bfQu\u00e9 es la inteligencia empresarial?"},"content":{"rendered":"<p>Business Intelligence (BI) es una forma de tomar decisiones. Para ilustrar su importancia, contar\u00e9 una breve historia.<\/p>\n<p>Una vez, hace unos a\u00f1os, fui a visitar a un gran cliente del sector de la alimentaci\u00f3n, ya que \u00edbamos a realizar una acci\u00f3n junto con otra gran empresa del sector. Este cliente nos mostr\u00f3 su cocina experimental y nos dijo que de ah\u00ed surg\u00edan las decisiones sobre nuevos productos.<\/p>\n<p>Luego se sometieron nuevos productos experimentales a pruebas de comercializaci\u00f3n. En aquel momento a\u00fan no dispon\u00edamos de la cantidad de datos que tenemos hoy y las respuestas a las pruebas se hac\u00edan pr\u00e1cticamente de forma manual. Aun as\u00ed, recopilar esos datos ayud\u00f3 a la toma de decisiones de la empresa. Hoy en d\u00eda, con la <a href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-big-data-y-como-aplicarlo-a-tu-empresa\/\" target=\"_blank\" rel=\"noopener noreferrer\">grandes datos<\/a>, la situaci\u00f3n es bastante diferente.<\/p>\n<p>Profundicemos en el tema en este art\u00edculo, sobre el Business Intelligence y su importancia.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenido\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Palanca<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-la-inteligencia-empresarial-2\/#Entendendo_melhor_o_que_e_Business_Intelligence\" >Entender mejor qu\u00e9 es Business Intelligence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-la-inteligencia-empresarial-2\/#Por_que_o_BI_e_tao_importante\" >\u00bfPor qu\u00e9 es tan importante la BI?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-la-inteligencia-empresarial-2\/#O_Big_Data_e_o_Business_Intelligence\" >Big Data e Inteligencia de Negocios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-la-inteligencia-empresarial-2\/#Como_aplicar_o_Business_Intelligence\" >C\u00f3mo aplicar la Inteligencia de Negocios<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Entendendo_melhor_o_que_e_Business_Intelligence\"><\/span><span style=\"color: #ff9900;\">Entender mejor qu\u00e9 es Business Intelligence<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Como dec\u00edamos, el Business Intelligence est\u00e1 vinculado a la toma de decisiones, utilizando datos, con el objetivo de entender si las inversiones est\u00e1n dando resultados. As\u00ed, BI utiliza herramientas y software, dentro de un conjunto de procesos, para entregar la mejor informaci\u00f3n para la toma de decisiones.<\/p>\n<p>Tambi\u00e9n es importante entender que, a diferencia del <a href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-la-analitica-de-marketing-y-como-aplicarla-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">An\u00e1lisis de marketing<\/a>, BI engloba todos los sectores de la empresa, desde el financiero hasta el operativo, pasando por el marketing y el comercial.<\/p>\n<p>Dentro del BI tenemos b\u00e1sicamente tres pilares, que generalmente siguen paso a paso el camino de los datos:\u00a0<strong>recolecci\u00f3n de datos<\/strong>; <strong>organizaci\u00f3n y an\u00e1lisis; acci\u00f3n y seguimiento.<\/strong><\/p>\n<p>As\u00ed, los datos se recopilan, organizan en una base de datos y se presentan visualmente para facilitar el an\u00e1lisis y la toma de decisiones, donde posteriormente se utilizan en la pr\u00e1ctica, se monitorean y se mejoran.<\/p>\n<p>Como puedes ver, se trata de procesos constantes de an\u00e1lisis y mejora, cuyo objetivo es ayudar en la interpretaci\u00f3n de los datos, para identificar ventajas para el negocio.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Por_que_o_BI_e_tao_importante\"><\/span><span style=\"color: #ff9900;\">\u00bfPor qu\u00e9 es tan importante la BI?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BI ayuda a estructurar el <a href=\"https:\/\/verocontents.com.br\/es\/blog\/planificacion-estrategica\/\" target=\"_blank\" rel=\"noopener noreferrer\">planificaci\u00f3n estrat\u00e9gica<\/a> y mejoras comerciales, ayudando a crear soluciones para los clientes. De esta manera, las empresas pueden seguir siendo competitivas frente a sus competidores, destac\u00e1ndose en el mercado.<\/p>\n<p>La aplicaci\u00f3n de BI permite una gesti\u00f3n m\u00e1s eficiente de la informaci\u00f3n, con una mejor identificaci\u00f3n y aplicaci\u00f3n de m\u00e9tricas y <a href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-kpi-y-por-que-es-importante-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">KPI<\/a> (indicadores clave de desempe\u00f1o) del negocio. Adem\u00e1s, el buen uso del Business Intelligence permite optimizar procesos que pueden marcar la diferencia, como la calidad del producto (como se menciona en el ejemplo anterior), las ventas y el mantenimiento del cliente.<\/p>\n<p>Otros puntos importantes est\u00e1n vinculados a la identificaci\u00f3n de fracasos y nuevas oportunidades. El ajuste de la estructura organizativa de la empresa y sus procesos est\u00e1 vinculado a un mejor desempe\u00f1o. Asimismo, BI permite la identificaci\u00f3n de nuevas oportunidades en el mercado.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"O_Big_Data_e_o_Business_Intelligence\"><\/span><span style=\"color: #ff9900;\">Big Data e Inteligencia de Negocios<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Existe una relaci\u00f3n directa entre Big Data y Business Intelligence. Aunque en ambos casos hablamos de datos, los conceptos son complementarios, pero no iguales.<\/p>\n<p>La enorme cantidad de datos que permite recopilar la tecnolog\u00eda actual es analizada por especialistas en datos, profesionales de la ciencia de datos, que buscan correlaciones en la informaci\u00f3n para traer beneficios a las empresas. Se trata de Big Data, que puede tener origen en sitios web, blogs, redes sociales, aplicaciones, herramientas y otro tipo de generadores de datos.<\/p>\n<p>En BI llevamos el Big Data un paso m\u00e1s all\u00e1. Los datos que se estructuran se convierten en comprensi\u00f3n y gu\u00eda para la toma de decisiones. Esta informaci\u00f3n, por tanto, ya tiene significado y relaciones entre s\u00ed, permitiendo a la empresa tener orientaci\u00f3n y crear estrategias para incrementar su eficiencia y competitividad.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_aplicar_o_Business_Intelligence\"><\/span><span style=\"color: #ff9900;\">C\u00f3mo aplicar la Inteligencia de Negocios<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Para aplicar el BI de forma funcional y asertiva hay tres puntos principales: <strong>calidad de los datos; objetivos claros; ajustes y mejoras.<\/strong><\/p>\n<p>Si no se recopila informaci\u00f3n de calidad en el punto de partida, todo el proceso puede estar contaminado. En otras palabras, sin datos de calidad, la toma de decisiones se ver\u00e1 afectada en el otro extremo. La informaci\u00f3n debe ser f\u00e1cil de interpretar, con una infraestructura de calidad, con reglas de acceso y seguridad. Aqu\u00ed ser\u00e1 necesaria una buena gobernanza de datos.<\/p>\n<p>Por otro lado, es necesario que la empresa tenga unos objetivos claros definidos. Conocer los objetivos, debilidades y fortalezas del negocio har\u00e1 que la recopilaci\u00f3n y el an\u00e1lisis de datos sean mucho m\u00e1s objetivos. Los resultados ser\u00e1n mucho m\u00e1s r\u00e1pidos, ya que su implementaci\u00f3n y an\u00e1lisis se har\u00e1n de forma m\u00e1s objetiva.<\/p>\n<p>Pasamos entonces al tercer punto, ajustes y mejoras. Si la empresa ha aplicado los dos primeros de manera eficiente, podr\u00e1 ajustar y mejorar sus procesos, identificando mejor los cuellos de botella y volvi\u00e9ndose m\u00e1s competitiva.<\/p>\n<p>\u00bfTe gust\u00f3 este contenido? \u00a1Suscr\u00edbete a nuestro bolet\u00edn para recibir contenido nuevo cada semana!<\/p>","protected":false},"excerpt":{"rendered":"<p>Business Intelligence (BI) es una forma de tomar decisiones. Para ilustrar su importancia, contar\u00e9 una breve historia. Una vez, hace unos a\u00f1os, fui a visitar a un gran cliente del sector alimentario, ya que \u00edbamos a realizar una acci\u00f3n junto con<\/p>","protected":false},"author":1,"featured_media":2816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[337,15],"tags":[143,51,53,52],"class_list":["post-2811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-marketing-e-vendas","tag-big-data","tag-kpis","tag-planejamento-estrategico","tag-roi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O que \u00e9 Business Intelligence - Vero Contents<\/title>\n<meta name=\"description\" content=\"Business Intelligence (BI) \u00e9 uma forma de tomar decis\u00f5es utilizando dados, em todos os setores da empresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-la-inteligencia-empresarial-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 Business Intelligence\" \/>\n<meta property=\"og:description\" content=\"Business Intelligence (BI) \u00e9 uma forma de tomar decis\u00f5es utilizando dados, em todos os setores da empresa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-la-inteligencia-empresarial-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-24T18:43:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-17T16:41:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/05\/o-que-e-business-intelligence.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/en\/blog\/o-que-e-business-intelligence\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/en\/blog\/o-que-e-business-intelligence\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"O que \u00e9 Business Intelligence\",\"datePublished\":\"2021-08-24T18:43:52+00:00\",\"dateModified\":\"2024-04-17T16:41:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/en\/blog\/o-que-e-business-intelligence\/\"},\"wordCount\":854,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/en\/blog\/o-que-e-business-intelligence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/05\/o-que-e-business-intelligence.jpg\",\"keywords\":[\"Big Data\",\"kpis\",\"planejamento estrat\u00e9gico\",\"ROI\"],\"articleSection\":[\"Analytics\",\"Marketing e Vendas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/en\/blog\/o-que-e-business-intelligence\/\",\"url\":\"https:\/\/verocontents.com.br\/en\/blog\/o-que-e-business-intelligence\/\",\"name\":\"O que \u00e9 Business Intelligence - 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