{"id":2676,"date":"2021-06-11T11:56:43","date_gmt":"2021-06-11T14:56:43","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=2676"},"modified":"2024-07-22T08:39:11","modified_gmt":"2024-07-22T11:39:11","slug":"smarketing-como-integrar-marketing-y-ventas","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/es\/blog\/smarketing-como-integrar-marketing-y-ventas\/","title":{"rendered":"Smarketing: c\u00f3mo integrar marketing y ventas con Inbound"},"content":{"rendered":"<p>Uno de los principales desaf\u00edos de un gerente de marketing es poder desarrollar estrategias que ayuden al equipo de ventas a lograr muchas ventas. Sabemos que la relaci\u00f3n entre ambos sectores no siempre es f\u00e1cil. De esta forma, el smarketing surge como una gran alternativa para integrar marketing y ventas.<\/p>\n<p>\u00bfA\u00fan no conoces este m\u00e9todo? No se preocupe. En este art\u00edculo te explicaremos cu\u00e1les son sus beneficios y c\u00f3mo implementarlo en tu empresa. \u00a1Seguir a lo largo!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenido\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Palanca<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/es\/blog\/smarketing-como-integrar-marketing-y-ventas\/#Saiba_o_que_e_smarketing\" >Descubra qu\u00e9 es el smarketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/es\/blog\/smarketing-como-integrar-marketing-y-ventas\/#Estimule_a_comunicacao\" >Fomentar la comunicaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/es\/blog\/smarketing-como-integrar-marketing-y-ventas\/#Crie_a_persona\" >Crea la persona<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/es\/blog\/smarketing-como-integrar-marketing-y-ventas\/#Estabeleca_SLA_entre_as_equipes\" >Establecer SLA entre equipos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/es\/blog\/smarketing-como-integrar-marketing-y-ventas\/#Defina_metas_em_comum\" >Establecer objetivos comunes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/es\/blog\/smarketing-como-integrar-marketing-y-ventas\/#Integre_as_ferramentas\" >Integrar las herramientas<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Saiba_o_que_e_smarketing\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Descubra qu\u00e9 es el smarketing<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El t\u00e9rmino es una combinaci\u00f3n de las palabras ventas y marketing. A pesar de tener un objetivo com\u00fan, los dos departamentos suelen actuar por separado.<\/p>\n<p>El objetivo del smarketing es garantizar que la comunicaci\u00f3n entre ventas y marketing est\u00e9 alineada en todas las etapas del embudo de ventas. Esta alineaci\u00f3n ser\u00e1 responsable del proceso de captura y conversi\u00f3n <a href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-plomo\/\" target=\"_blank\" rel=\"noopener noreferrer\">dirigir<\/a> ser m\u00e1s eficaz.<\/p>\n<p>Consulte las principales ventajas:<\/p>\n<ul>\n<li>Optimizaci\u00f3n del equipo: al unir esfuerzos, los dos departamentos podr\u00e1n optimizar el tiempo de sus actividades, ya que se ayudar\u00e1n mutuamente. Adem\u00e1s, el smarketing fomenta el intercambio de conocimientos entre los empleados. Si bien los vendedores se sienten m\u00e1s c\u00f3modos con los n\u00fameros, el equipo de marketing es m\u00e1s creativo;<\/li>\n<li>Fortalecer la marca: alineando la comunicaci\u00f3n de los dos departamentos, es posible enviar el mismo mensaje al cliente. El comercial podr\u00e1 cumplir lo que promete el marketing. Al fin y al cabo, la estrategia la definieron juntos.<\/li>\n<\/ul>\n<p>Vea ahora c\u00f3mo implementar esta estrategia en su empresa.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Estimule_a_comunicacao\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Fomentar la comunicaci\u00f3n<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El primer paso es fomentar la comunicaci\u00f3n entre equipos. Impulsar reuniones peri\u00f3dicas o incluso cambiar la posici\u00f3n f\u00edsica de los departamentos. La transparencia en la comunicaci\u00f3n es fundamental en esta etapa.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Crie_a_persona\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Crea la persona<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En una estrategia de Inbound Marketing, uno de los primeros pasos es definir un\u00a0<a href=\"https:\/\/verocontents.com.br\/es\/blog\/que-son-las-personas\/?utm_source=blog&amp;utm_campaign=rc_blogpost\" target=\"_blank\" rel=\"noopener noreferrer\">persona<\/a>, \u00bfno es lo mismo? Este cliente ideal suele ser definido por el equipo de marketing, pero en smarketing la idea es que el equipo comercial tambi\u00e9n ayude en este proceso.<\/p>\n<p>La experiencia de los vendedores puede contribuir mucho y aportar nuevos conocimientos a la hora de captar clientes potenciales.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Estabeleca_SLA_entre_as_equipes\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Establecer SLA entre equipos<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El SLA (Service Level Agreement) es un contrato que se establece entre dos partes: la que quiere ofrecer un servicio y la que se beneficiar\u00e1 del mismo.<\/p>\n<p>Generalmente realizado entre empresas, el documento detalla el tipo de servicio que se ofrecer\u00e1, los resultados esperados, tiempo de ejecuci\u00f3n, responsables del proyecto, entre otros puntos.<\/p>\n<p>Puede utilizar un registro similar al implementar smarketing, detallando las funciones de cada empleado para lograr el objetivo final. Es una forma de guiar a los equipos a trav\u00e9s del proceso.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Defina_metas_em_comum\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Establecer objetivos comunes<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tener un objetivo compartido es una forma de animar a los equipos. El principal objetivo que buscan ambos departamentos es convertir el lead en cliente, \u00bfverdad?<\/p>\n<p>Lograr este objetivo depende del marketing, que desarrollar\u00e1 el embudo de ventas, y de los vendedores, que deben tener un enfoque preciso. Por tanto, es justo que los equipos tengan el mismo objetivo, ya que trabajar\u00e1n juntos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Integre_as_ferramentas\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Integrar las herramientas<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cuando se trabaja con marketing y ventas de forma aislada, existe el riesgo de que muchos clientes potenciales calificados se pierdan en el camino y que los clientes potenciales no calificados lleguen al final del embudo, lo que hace que el enfoque de ventas sea menos eficiente.<\/p>\n<p>Para que los vendedores tengan acceso al historial de clientes potenciales generados por el marketing, debe haber una <a href=\"https:\/\/verocontents.com.br\/es\/blog\/inbound-marketing-e-integracion\/?utm_source=blog&amp;utm_campaign=rc_blogpost\" target=\"_blank\" rel=\"noopener noreferrer\">integraci\u00f3n de herramientas<\/a> utilizado por los equipos.<\/p>\n<p>Por eso, es importante contar con una plataforma (CRM, automatizaci\u00f3n, marketing, entre otras) que integre el proceso de ventas y optimice el abordaje del equipo de ventas.<\/p>\n<p>Integrar marketing y ventas es una tendencia que cada vez toma m\u00e1s fuerza en las empresas. En este art\u00edculo viste qu\u00e9 es el smarketing, los principales beneficios de esta estrategia y c\u00f3mo implementarla.<\/p>\n<p>\u00bfTe gust\u00f3 el mensaje? \u00a1Suscr\u00edbete a nuestra newsletter y recibe m\u00e1s contenido exclusivo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Uno de los principales desaf\u00edos de un gerente de marketing es poder desarrollar estrategias que ayuden al equipo de ventas a lograr muchas ventas. Sabemos que la relaci\u00f3n entre ambos sectores no siempre es f\u00e1cil. De esta forma, el smarketing aparece como una gran<\/p>","protected":false},"author":1,"featured_media":2143,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[38,18,12,53,54],"class_list":["post-2676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-e-vendas","tag-avaliar-e-evoluir","tag-ferramentas-digitais","tag-marketing-digital","tag-planejamento-estrategico","tag-smarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Smarketing: como integrar marketing e vendas com o inbound<\/title>\n<meta name=\"description\" content=\"O objetivo do smarketing 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