{"id":2644,"date":"2021-05-18T21:00:08","date_gmt":"2021-05-19T00:00:08","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=2644"},"modified":"2023-02-06T01:36:37","modified_gmt":"2023-02-06T04:36:37","slug":"prospeccion-de-clientes-mediante-marketing-digital","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/es\/blog\/prospeccion-de-clientes-mediante-marketing-digital\/","title":{"rendered":"Prospecci\u00f3n de clientes mediante marketing digital"},"content":{"rendered":"<p>A <strong>prospecci\u00f3n de clientes<\/strong> es parte del proceso de ventas y es un paso en el <a href=\"https:\/\/verocontents.com.br\/es\/blog\/embudo-de-ventas-que-es-y-como-ayuda-al-marketing\/\">embudo<\/a>, con el objetivo de contactar con clientes potenciales. En el mercado actual, quien no prospecta acaba teniendo problemas. Al fin y al cabo, han quedado atr\u00e1s los d\u00edas en los que las indicaciones eran suficientes para satisfacer las necesidades de las empresas.<\/p>\n<p>En este contexto, el <strong>marketing digital<\/strong> se ha convertido en una poderosa herramienta no s\u00f3lo para publicidad, sino principalmente para ventas, permitiendo <a href=\"https:\/\/verocontents.com.br\/es\/blog\/medir-resultados-en-linea\/\">resultados de medici\u00f3n<\/a> y ajustes en tiempo real.<\/p>\n<p>En este post hablaremos de c\u00f3mo el marketing digital puede ayudar <strong>prospecci\u00f3n de clientes<\/strong> y c\u00f3mo su empresa puede crecer estableciendo procesos de prospecci\u00f3n eficientes.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenido\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Palanca<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/es\/blog\/prospeccion-de-clientes-mediante-marketing-digital\/#Desafios_na_prospeccao_de_clientes\" >Desaf\u00edos en la prospecci\u00f3n de clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/es\/blog\/prospeccion-de-clientes-mediante-marketing-digital\/#O_marketing_digital_no_processo_de_vendas\" >El marketing digital en el proceso de ventas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/es\/blog\/prospeccion-de-clientes-mediante-marketing-digital\/#Como_funciona_o_processo_de_atracao\" >C\u00f3mo funciona el proceso de atracci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/es\/blog\/prospeccion-de-clientes-mediante-marketing-digital\/#Integrando_marketing_e_vendas\" >Integrando marketing y ventas<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Desafios_na_prospeccao_de_clientes\"><\/span><span style=\"color: #ff9900;\"><strong>Desaf\u00edos en la prospecci\u00f3n de clientes<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Uno de los mayores desaf\u00edos es predecir la demanda de ventas, especialmente en empresas donde los equipos de ventas y marketing tienen un papel pasivo en los procesos. Incluso si la empresa tiene ingresos recurrentes, el ir y venir de los clientes puede ser otro factor de influencia. Por lo tanto, la \u00fanica forma segura de recolectar es <strong>prospecci\u00f3n de clientes.<\/strong><\/p>\n<p>En este proceso de prospecci\u00f3n intervienen varios desaf\u00edos, desde la falta de tiempo hasta el miedo al rechazo del cliente. Aqu\u00ed es donde entra en juego la importancia del marketing digital en el proceso de <strong>prospecci\u00f3n de clientes<\/strong>, con la generaci\u00f3n y calificaci\u00f3n de <a href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-plomo\/\">dirige<\/a> desde marketing hasta ventas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"O_marketing_digital_no_processo_de_vendas\"><\/span><span style=\"color: #ff9900;\"><strong>El marketing digital en el proceso de ventas<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pero entonces, \u00bfc\u00f3mo utilizar el marketing digital en el proceso de venta?<\/p>\n<p>En primer lugar, debe comprender lo que quiere su cliente. \u00bfQu\u00e9 tiene su empresa para resolver ese problema particular o punto d\u00e9bil de su cliente? \u00bfCu\u00e1les son los beneficios que su negocio puede aportar al cliente?<\/p>\n<p>Realiza investigaciones, habla con tus clientes actuales, realiza b\u00fasquedas sobre la competencia y crea una estrategia basada en esta informaci\u00f3n. Con esta informaci\u00f3n en la mano, puede comenzar a implementar procesos (incluidos los automatizados) para atraer clientes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_funciona_o_processo_de_atracao\"><\/span><span style=\"color: #ff9900;\"><strong>C\u00f3mo funciona el proceso de atracci\u00f3n<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Como hablamos de marketing digital, la mejor manera de prospectar clientes es atraerlos hacia usted. Existen formas activas de llegar a sus clientes, utilizando plataformas como LinkedIn, si su negocio es B2B. Aun as\u00ed, la forma m\u00e1s eficaz es conseguir que tu cliente te encuentre.<\/p>\n<p>El primer paso es establecer un <a href=\"https:\/\/verocontents.com.br\/es\/blog\/por-que-tener-un-blog-corporativo\/\">blog corporativo<\/a>. En este punto, el marketing y las ventas deben estar alineados, de modo que se comprendan los puntos d\u00e9biles del cliente y se planteen las principales objeciones. Una de las funciones del blog, de hecho, es desglosar estas objeciones, para que el equipo comercial no pierda tiempo discutiendo con los clientes potenciales.<\/p>\n<p>La creaci\u00f3n del blog tendr\u00e1 en cuenta las estrategias de <a href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-el-seo-y-por-que-deberias-hacerlo\/\">SEO (optimizaci\u00f3n de motores de b\u00fasqueda)<\/a> es de <a href=\"https:\/\/verocontents.com.br\/es\/blog\/que-y-sin\/\">SEM (Marketing en Motores de B\u00fasqueda)<\/a>, con el objetivo de atraer tr\u00e1fico de clientes potenciales al sitio web. Esto incluye un buen trabajo en las redes sociales y los medios pagos, con el uso de diversas herramientas de marketing digital.<\/p>\n<p>As\u00ed, con una estrategia eficiente de generaci\u00f3n de leads, es posible establecer un proceso de prospecci\u00f3n horizontal y permanente, con calificaci\u00f3n de los leads generados, que <a href=\"https:\/\/verocontents.com.br\/es\/blog\/inbound-marketing-e-integracion\/\">mercadotecnia interna<\/a>. De esta forma el equipo comercial no perder\u00e1 tiempo en contactos fr\u00edos con pocos resultados.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Integrando_marketing_e_vendas\"><\/span><span style=\"color: #ff9900;\"><strong>Integrando marketing y ventas<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Un punto esencial del proceso de generaci\u00f3n de leads para <strong>prospecci\u00f3n de clientes<\/strong> ser\u00e1 la integraci\u00f3n entre los equipos. oh <strong>mercadotecnia interna<\/strong> es la estrategia de atracci\u00f3n que, combinada con <a href=\"https:\/\/verocontents.com.br\/es\/blog\/ventas-internas-descubra-que-y-por-que-brinda-resultados-mas-efectivos\/\">ventas interiores<\/a>, trae resultados muy expresivos.<\/p>\n<p>El cliente potencial que llega a trav\u00e9s de marketing debe ser calificado y entregado al equipo de ventas, que cerrar\u00e1 el trato. Todo este proceso debe ser determinado entre los equipos, <a href=\"https:\/\/verocontents.com.br\/es\/blog\/smarketing-como-integrar-marketing-y-ventas\/\" target=\"_blank\" rel=\"noopener noreferrer\">alineado y ajustado<\/a> constantemente.<\/p>\n<p>Este es un punto crucial, y es muy com\u00fan que esta integraci\u00f3n no se produzca, da\u00f1ando todo el trabajo de inbound marketing, con malas consecuencias en el coste de adquisici\u00f3n de clientes. Pero si el proceso est\u00e1 bien definido y revisado frecuentemente, los resultados ser\u00e1n excelentes y la empresa tendr\u00e1 al marketing digital como un gran aliado en su <strong>prospecci\u00f3n de clientes<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>La prospecci\u00f3n de clientes forma parte del proceso de ventas y es una etapa del embudo, con el objetivo de contactar con clientes potenciales. En el mercado actual, quien no prospecta acaba teniendo problemas. Despu\u00e9s de todo, atr\u00e1s quedaron los d\u00edas en que<\/p>","protected":false},"author":1,"featured_media":2645,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[44,21,146,79,43],"class_list":["post-2644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-e-vendas","tag-funil-de-vendas","tag-inbound-marketing","tag-inbound-sales","tag-inside-sales","tag-jornada-de-compra"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Prospec\u00e7\u00e3o de clientes usando o marketing digital - Vero Contents<\/title>\n<meta name=\"description\" content=\"A prospec\u00e7\u00e3o de clientes faz parte do processo de vendas e \u00e9 uma etapa do funil, com o objetivo de contactar potenciais clientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/es\/blog\/prospeccion-de-clientes-mediante-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prospec\u00e7\u00e3o de clientes usando o marketing digital\" \/>\n<meta property=\"og:description\" content=\"A prospec\u00e7\u00e3o de clientes faz parte do processo de vendas e \u00e9 uma etapa do funil, com o objetivo de contactar potenciais clientes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/es\/blog\/prospeccion-de-clientes-mediante-marketing-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-19T00:00:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-06T04:36:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/02\/prospectar-clientes-usando-marketing-digital.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/prospeccao-de-clientes-usando-o-marketing-digital\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/prospeccao-de-clientes-usando-o-marketing-digital\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Prospec\u00e7\u00e3o de clientes usando o marketing digital\",\"datePublished\":\"2021-05-19T00:00:08+00:00\",\"dateModified\":\"2023-02-06T04:36:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/prospeccao-de-clientes-usando-o-marketing-digital\/\"},\"wordCount\":709,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/prospeccao-de-clientes-usando-o-marketing-digital\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/02\/prospectar-clientes-usando-marketing-digital.jpg\",\"keywords\":[\"funil de vendas\",\"inbound marketing\",\"inbound sales\",\"inside sales\",\"jornada de compra\"],\"articleSection\":[\"Marketing e Vendas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/prospeccao-de-clientes-usando-o-marketing-digital\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/prospeccao-de-clientes-usando-o-marketing-digital\/\",\"name\":\"Prospec\u00e7\u00e3o de clientes usando o marketing digital - 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