{"id":2497,"date":"2020-04-30T16:16:34","date_gmt":"2020-04-30T19:16:34","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=2497"},"modified":"2024-04-17T13:45:20","modified_gmt":"2024-04-17T16:45:20","slug":"como-utilizar-tendencias-de-google","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/es\/blog\/como-utilizar-tendencias-de-google\/","title":{"rendered":"C\u00f3mo utilizar Tendencias de Google"},"content":{"rendered":"<p>Mucha gente no utiliza Google Trends o ni siquiera ha o\u00eddo hablar de \u00e9l. Entonces, profundicemos en el tema en este post, ya que la herramienta es de gran utilidad para estrategias de marketing digital.<\/p>\n<p>De todos los medios, internet es el que aporta mayor asertividad a la hora de hablar con nuestra audiencia. Este hecho se vuelve a\u00fan m\u00e1s evidente cuando trabajamos con <a href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-el-inbound-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">mercadotecnia interna<\/a>. Esto se debe a que la web nos permite identificar lo que busca nuestra persona. De esta manera, podemos ajustar nuestro enfoque y ser mucho m\u00e1s asertivos en relaci\u00f3n con nuestra audiencia.<\/p>\n<p>Entendamos c\u00f3mo el <a href=\"https:\/\/trends.google.com.br\/trends\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tendencias de Google<\/a>, por qu\u00e9 usarlo y c\u00f3mo usarlo.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenido\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Palanca<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/es\/blog\/como-utilizar-tendencias-de-google\/#O_que_e_e_como_funciona_o_Google_Trends\" >\u00bfQu\u00e9 es Google Trends y c\u00f3mo funciona?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/es\/blog\/como-utilizar-tendencias-de-google\/#Por_que_usar_o_Google_Trends\" >Por qu\u00e9 utilizar Google Tendencias<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/es\/blog\/como-utilizar-tendencias-de-google\/#Como_usar_o_Google_Trends\" >C\u00f3mo utilizar Tendencias de Google<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/es\/blog\/como-utilizar-tendencias-de-google\/#Outros_itens_do_Menu\" >Otros elementos del men\u00fa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/es\/blog\/como-utilizar-tendencias-de-google\/#Quais_dados_consigo_extrair_do_Google_Trends\" >\u00bfQu\u00e9 datos puedo extraer de Google Trends?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_e_como_funciona_o_Google_Trends\"><\/span><span style=\"color: #ff9900;\"><strong>\u00bfQu\u00e9 es Google Trends y c\u00f3mo funciona?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Trends es una herramienta de investigaci\u00f3n de tendencias (<em>tendencias<\/em>) gratis de Google. Nos permite monitorear los temas y art\u00edculos m\u00e1s buscados por los usuarios de su red.<\/p>\n<p>En su p\u00e1gina de inicio podemos ver qu\u00e9 b\u00fasquedas se han realizado m\u00e1s en las \u00faltimas horas. Adem\u00e1s, cu\u00e1l ha sido el inter\u00e9s de la audiencia durante los \u00faltimos d\u00edas, creando un ranking de temas. Filtrado por pa\u00eds, tambi\u00e9n muestra intereses por subregi\u00f3n, destacando las principales consultas y temas relacionados con el tema destacado.<\/p>\n<p>La b\u00fasqueda se puede afinar siguiendo diferentes filtros, como pa\u00eds y categor\u00eda (hay varios, como Ciencia\/Tecnolog\u00eda, Entretenimiento, Deportes, entre otros). Tambi\u00e9n puedes filtrar por per\u00edodo de tiempo, separando los m\u00e1s buscados y los destacados. En el detalle de cada b\u00fasqueda trae los art\u00edculos m\u00e1s relevantes sobre ese tema en particular.<\/p>\n<p>Estos resultados provienen de la propia b\u00fasqueda de Google, que escanea y clasifica durante un per\u00edodo de tiempo determinado. All\u00ed se encuentran disponibles datos desde 2004 hasta la fecha.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Por_que_usar_o_Google_Trends\"><\/span><span style=\"color: #ff9900;\"><strong>Por qu\u00e9 utilizar Google Tendencias<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El primer paso de cualquier campa\u00f1a que involucre <a href=\"https:\/\/verocontents.com.br\/es\/blog\/la-produccion-de-contenidos-es-importante\/\" target=\"_blank\" rel=\"noopener noreferrer\">generaci\u00f3n de contenido<\/a> Se trata de comprender lo que busca su audiencia. Ah\u00ed es donde entra Google Trends. Con varios filtros, te permite crear tu plan seg\u00fan las tendencias de las b\u00fasquedas realizadas.<\/p>\n<p>Aunque es una herramienta muy sencilla, permite varios <em>perspectivas<\/em> para tu <a href=\"https:\/\/verocontents.com.br\/es\/blog\/resultados-marketing-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\">planificaci\u00f3n de marketing digital<\/a>, en particular contenido:<\/p>\n<ul>\n<li>Puedes analizar las tendencias de b\u00fasqueda y separarlas por regi\u00f3n, evaluando regionalidades, por ejemplo;<\/li>\n<li>Puede filtrar su nicho de mercado y comprender qu\u00e9 es lo que m\u00e1s busca la gente, centr\u00e1ndose mejor en sus <a href=\"https:\/\/verocontents.com.br\/es\/blog\/planificacion-estrategica\/\" target=\"_blank\" rel=\"noopener noreferrer\">estrategias<\/a>;<\/li>\n<li>Las tendencias de b\u00fasqueda pueden ayudarte a enfocar m\u00e1s tu contenido, aportando ideas y organizando mejor tus pr\u00f3ximos temas;<\/li>\n<li>Comparar t\u00e9rminos te permite entender qu\u00e9 temas o palabras clave puedes utilizar y qu\u00e9 intereses tienes en relaci\u00f3n al tema.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Como_usar_o_Google_Trends\"><\/span><span style=\"color: #ff9900;\"><strong>C\u00f3mo utilizar Tendencias de Google<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Puede utilizar la herramienta sin necesidad de iniciar sesi\u00f3n en una cuenta de Google. Por supuesto, si has iniciado sesi\u00f3n, Google siempre guardar\u00e1 tu configuraci\u00f3n principal, lo cual siempre es genial (tanto para Google, que guarda tu historial, como para ti, que tendr\u00e1s la m\u00e1xima personalizaci\u00f3n).<\/p>\n<p>Ingresando a Google Trends (<a href=\"https:\/\/trends.google.com.br\/trends\/\">https:\/\/trends.google.com.br\/trends\/<\/a>) encontrar\u00e1s la pantalla principal, que muestra el ranking de los art\u00edculos de tendencia.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends1a.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-2205\" src=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends1a.jpg\" alt=\"C\u00f3mo utilizar Google Trends1 - Vero Contenidos\" width=\"701\" height=\"328\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends1a.jpg 1000w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends1a-300x140.jpg 300w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends1a-768x359.jpg 768w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends1a-750x350.jpg 750w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends1a-642x300.jpg 642w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends1a-600x281.jpg 600w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/a><\/p>\n<p>Esta pantalla principal muestra c\u00f3mo <em>por defecto<\/em> el pa\u00eds donde te encuentras o el configurado en tu cuenta, si inicias sesi\u00f3n. En la esquina superior izquierda tienes el men\u00fa de navegaci\u00f3n, que te traer\u00e1 las opciones \u201cExplorar\u201d, \u201cB\u00fasquedas principales\u201d, \u201cM\u00e1s buscados\u201d y \u201cSuscripciones\u201d.<\/p>\n<p><a href=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends2a.jpg\"><img decoding=\"async\" class=\"wp-image-2206 aligncenter\" src=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends2a.jpg\" alt=\"C\u00f3mo utilizar Google Trends2 - Vero Contenidos\" width=\"701\" height=\"328\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends2a.jpg 1000w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends2a-300x140.jpg 300w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends2a-768x359.jpg 768w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends2a-750x350.jpg 750w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends2a-642x300.jpg 642w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends2a-600x281.jpg 600w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/a><\/p>\n<p>Al escribir \u201cExplorar\u201d, podr\u00e1 elegir el t\u00e9rmino de b\u00fasqueda que desee, en su ubicaci\u00f3n, per\u00edodo, categor\u00eda y tipo de b\u00fasqueda (B\u00fasqueda de im\u00e1genes, B\u00fasqueda de noticias, B\u00fasqueda de Google Shopping y B\u00fasqueda de YouTube).<\/p>\n<p><a href=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends3a.jpg\"><img decoding=\"async\" class=\"wp-image-2207 aligncenter\" src=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends3a.jpg\" alt=\"C\u00f3mo utilizar Google Trends3 - Vero Contenidos\" width=\"701\" height=\"328\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends3a.jpg 1000w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends3a-300x140.jpg 300w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends3a-768x359.jpg 768w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends3a-750x350.jpg 750w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends3a-642x300.jpg 642w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends3a-600x281.jpg 600w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/a><\/p>\n<p>En la parte inferior se puede evaluar el inter\u00e9s por subregi\u00f3n, qu\u00e9 temas est\u00e1n relacionados y luego, una de las partes m\u00e1s poderosas de la herramienta, las consultas relacionadas con el t\u00e9rmino buscado, que tambi\u00e9n se pueden clasificar en \u201cPrincipal\u201d y \u201cEn\u201d. el ascenso\u201d.<\/p>\n<p>Otra caracter\u00edstica muy interesante es comparar t\u00e9rminos. Podr\u00e1s evaluar el inter\u00e9s de cada uno a lo largo del tiempo y comprobar cu\u00e1les son los m\u00e1s populares. Pero recuerda siempre evaluar el <a href=\"https:\/\/verocontents.com.br\/es\/blog\/embudo-de-ventas-que-es-y-como-ayuda-al-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">embudo de ventas<\/a> y si los t\u00e9rminos son <a href=\"https:\/\/verocontents.com.br\/es\/blog\/consejos-sobre-como-aparecer-en-google\/\" target=\"_blank\" rel=\"noopener noreferrer\">cola larga o cola de cabeza<\/a>.<\/p>\n<p><a href=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends4a.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2208 aligncenter\" src=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends4a.jpg\" alt=\"C\u00f3mo utilizar Google Trends4 - Vero Contenidos\" width=\"701\" height=\"328\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends4a.jpg 1000w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends4a-300x140.jpg 300w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends4a-768x359.jpg 768w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends4a-750x350.jpg 750w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends4a-642x300.jpg 642w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/google-trends4a-600x281.jpg 600w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Outros_itens_do_Menu\"><\/span><span style=\"color: #ff5500;\">Otros elementos del men\u00fa<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>El \u00edtem \u201cTop b\u00fasquedas\u201d trae aquellos contenidos m\u00e1s buscados en las \u00faltimas horas, as\u00ed como aquellos que han sido buscados en los \u00faltimos d\u00edas.<\/p>\n<p>El elemento &quot;M\u00e1s buscado&quot; re\u00fane b\u00fasquedas de meses y a\u00f1os anteriores, separadas en categor\u00edas. El pa\u00eds que m\u00e1s detalles aporta es Estados Unidos, que muestra la investigaci\u00f3n mes a mes. En el caso de otros pa\u00edses, es posible seguir las investigaciones que destacaron en a\u00f1os anteriores.<\/p>\n<p>Un punto importante para quienes trabajan con videos es poder investigar cu\u00e1les son los t\u00e9rminos m\u00e1s buscados dentro del <a href=\"https:\/\/verocontents.com.br\/es\/blog\/consejos-sobre-como-promocionar-tu-marca-en-youtube\/\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a> en la pesta\u00f1a &quot;Tendencias en YouTube&quot;. Tenga en cuenta que ser\u00e1 redirigido al propio YouTube, que tiene la misma herramienta para comprobar los v\u00eddeos m\u00e1s populares.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Quais_dados_consigo_extrair_do_Google_Trends\"><\/span><span style=\"color: #ff5500;\">\u00bfQu\u00e9 datos puedo extraer de Google Trends?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Adem\u00e1s de comparar palabras clave y comprender qu\u00e9 temas se buscan m\u00e1s, no solo puede extraer datos de cada elemento, sino tambi\u00e9n compararlos entre s\u00ed.<\/p>\n<p>Es importante entender que la escala va de 0 a 100 y no indica datos absolutos de la investigaci\u00f3n. Esta es una escala de referencia, donde 100 es el resultado m\u00e1s com\u00fan que se encuentra en cada filtro.<\/p>\n<p>Utilizar Google Trends nos permite entender un poco m\u00e1s sobre nuestra audiencia. Trabajar con la herramienta ayuda <a href=\"https:\/\/verocontents.com.br\/es\/blog\/que-y-sin\/\" target=\"_blank\" rel=\"noopener noreferrer\">SIN<\/a> (Search Engine Marketing) y nos orienta para mejorar el contenido a generar. Con el objetivo, siempre, de evaluar y evolucionar dentro del marketing digital.<\/p>\n<p>\u00bfTe gust\u00f3 esta publicaci\u00f3n? \u00bfQu\u00e9 tal si descubres c\u00f3mo medir tus resultados en marketing digital, con el <a href=\"https:\/\/verocontents.com\/web-analytics-na-pratica\" target=\"_blank\" rel=\"noopener noreferrer\">libro electr\u00f3nico gratuito An\u00e1lisis web en la pr\u00e1ctica<\/a>?<\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-287 bottom vert custom-banners-theme-default_style\" style=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"215\" height=\"215\" src=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/Banner-Web-Analytics-na-Pratica-215x215-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/Banner-Web-Analytics-na-Pratica-215x215-1.jpg 215w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/Banner-Web-Analytics-na-Pratica-215x215-1-150x150.jpg 150w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/Banner-Web-Analytics-na-Pratica-215x215-1-12x12.jpg 12w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/Banner-Web-Analytics-na-Pratica-215x215-1-45x45.jpg 45w\" sizes=\"(max-width: 215px) 100vw, 215px\" \/><a class=\"custom_banners_big_link\"  href=\"https:\/\/materiais.verocontents.com.br\/ebook-web-analytics\/#utm_source=(direct)&utm_medium=(none)&utm_campaign=(none)&utm_content=&utm_term=&utm_referrer=banner-site\"><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Mucha gente no utiliza Google Trends o ni siquiera ha o\u00eddo hablar de \u00e9l. Entonces, profundicemos en el tema en este post, ya que la herramienta es de gran utilidad para estrategias de marketing digital. Entre todos los medios, Internet<\/p>","protected":false},"author":1,"featured_media":2203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[38,21,64,13,12,53,89,31],"class_list":["post-2497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing-e-conteudo","tag-avaliar-e-evoluir","tag-inbound-marketing","tag-long-tail-e-head-tail","tag-marketing-de-conteudo","tag-marketing-digital","tag-planejamento-estrategico","tag-search-engine-marketing","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Como usar o Google Trends - Blog da Vero Contents<\/title>\n<meta name=\"description\" content=\"O Google Trends \u00e9 uma ferramenta muito \u00fatil para as estrat\u00e9gias de marketing digital, principalmente para quem trabalha com inbound marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/es\/blog\/como-utilizar-tendencias-de-google\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como usar o Google Trends\" \/>\n<meta property=\"og:description\" content=\"O Google Trends \u00e9 uma ferramenta muito \u00fatil para as estrat\u00e9gias de marketing digital, principalmente para quem trabalha com inbound marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/es\/blog\/como-utilizar-tendencias-de-google\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-30T19:16:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-17T16:45:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/como-usar-o-google-trends2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/es\/blog\/como-usar-o-google-trends\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/es\/blog\/como-usar-o-google-trends\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Como usar o Google Trends\",\"datePublished\":\"2020-04-30T19:16:34+00:00\",\"dateModified\":\"2024-04-17T16:45:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/es\/blog\/como-usar-o-google-trends\/\"},\"wordCount\":1041,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/es\/blog\/como-usar-o-google-trends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/como-usar-o-google-trends2.jpg\",\"keywords\":[\"avaliar e evoluir\",\"inbound marketing\",\"long tail e head tail\",\"marketing de conte\u00fado\",\"marketing digital\",\"planejamento estrat\u00e9gico\",\"search engine marketing\",\"SEO\"],\"articleSection\":[\"Inbound Marketing e Conte\u00fado\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/es\/blog\/como-usar-o-google-trends\/\",\"url\":\"https:\/\/verocontents.com.br\/es\/blog\/como-usar-o-google-trends\/\",\"name\":\"Como usar o Google Trends - 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