{"id":2416,"date":"2022-04-19T14:28:27","date_gmt":"2022-04-19T17:28:27","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=2416"},"modified":"2024-04-17T13:32:42","modified_gmt":"2024-04-17T16:32:42","slug":"como-utilizar-el-administrador-de-etiquetas-de-google-2","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/es\/blog\/como-utilizar-el-administrador-de-etiquetas-de-google-2\/","title":{"rendered":"C\u00f3mo utilizar el Administrador de etiquetas de Google"},"content":{"rendered":"<p>\u00bfNo conoces el Administrador de etiquetas de Google? Entonces lee este art\u00edculo.<\/p>\n<p>\u00bfEres parte del equipo de marketing de tu empresa? \u00bfEres el coordinador del equipo de marketing y comunicaciones? Entonces, es posible que ya te hayas encontrado con la siguiente situaci\u00f3n: en alg\u00fan momento necesitas monitorear y evaluar visitas, conversiones o pruebas en tu sitio web o <a href=\"https:\/\/verocontents.com.br\/es\/blog\/por-que-tener-un-blog-corporativo\/\">blog corporativo<\/a>. Para hacer esto, necesitaba instalar alg\u00fan c\u00f3digo y, por supuesto, necesitaba al equipo de TI.<\/p>\n<p>Esta dependencia puede retrasar considerablemente las acciones de marketing digital de toda una empresa. Entonces, para que el comercializador no dependa tanto del programador, Google trajo esta gran herramienta: Google Tag Manager.<\/p>\n<p>Por lo tanto, si desea deshacerse permanentemente de las dificultades con los c\u00f3digos y la programaci\u00f3n y, al mismo tiempo, tener el poder de mejorar su sitio web utilizando diferentes herramientas por su cuenta, este es el contenido adecuado para usted. \u00bfVamos all\u00e1?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenido\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Palanca<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/es\/blog\/como-utilizar-el-administrador-de-etiquetas-de-google-2\/#Crie_uma_conta_no_Google_Tag_Manager\" >Crear una cuenta en Google Tag Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/es\/blog\/como-utilizar-el-administrador-de-etiquetas-de-google-2\/#Instale_diversos_tipos_de_tags_facilmente\" >Instale diferentes tipos de etiquetas f\u00e1cilmente<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/es\/blog\/como-utilizar-el-administrador-de-etiquetas-de-google-2\/#Acionadores\" >Desencadenantes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/es\/blog\/como-utilizar-el-administrador-de-etiquetas-de-google-2\/#Variaveis\" >variables<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/es\/blog\/como-utilizar-el-administrador-de-etiquetas-de-google-2\/#O_Google_Tag_Manager_possui_outras_funcionalidades\" >Google Tag Manager tiene otras funciones<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Crie_uma_conta_no_Google_Tag_Manager\"><\/span><span style=\"color: #ff9900;\">Crear una cuenta en Google Tag Manager<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Lanzado en 2012, Google Tag Manager es una funci\u00f3n que le ayuda a instalar etiquetas de forma r\u00e1pida y sencilla. Pero \u00bfqu\u00e9 es realmente una etiqueta?<\/p>\n<p>Para conectar algunas herramientas y recursos a su sitio web, como <a href=\"https:\/\/verocontents.com.br\/es\/blog\/todo-sobre-google-analytics-4-o-ga4\/\">Google analitico<\/a>, la funci\u00f3n de remarketing de <a href=\"https:\/\/verocontents.com.br\/es\/blog\/errores-que-pueden-destruir-una-campana-de-google-adwords\/\">Anuncios de Google<\/a> y retargeting de Facebook, es necesario agregar algunos fragmentos de c\u00f3digo, lo que puede ser una tarea complicada para alguien que no tiene amplios conocimientos de programaci\u00f3n.<\/p>\n<p>El primer paso para resolver este problema es <a href=\"https:\/\/www.google.com\/intl\/pt-BR\/tagmanager\/\" target=\"_blank\" rel=\"noopener noreferrer\">Crea tu cuenta<\/a> en el sitio web del Administrador de etiquetas de Google. Si ya tienes una cuenta de Google, simplemente inicia sesi\u00f3n. Inmediatamente despu\u00e9s de esto, necesitar\u00e1s crear un contenedor. Para simplificar, el contenedor corresponder\u00eda a un estuche, mientras que las etiquetas ser\u00edan los bol\u00edgrafos y l\u00e1pices que se almacenar\u00edan. Se recomienda que cree un contenedor para cada sitio que administre.<\/p>\n<p>Una vez finalices este proceso, habr&aacute;s creado la etiqueta contenedora, es decir, el fragmento de c&oacute;digo de programaci&oacute;n de la propia herramienta. Este script ser&aacute; el &uacute;nico que necesitar&aacute;s instalar en el c&oacute;digo de tu sitio web, justo despu&eacute;s de la etiqueta. &lt;body&gt; de todas las p&aacute;ginas.<\/p>\n<p>Si tienes un sitio web integrado <a href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-wordpress-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">WordPress<\/a>, puedes usar un complemento. Un consejo es <a href=\"https:\/\/wordpress.org\/plugins\/duracelltomi-google-tag-manager\/\">DuracellTomi&#039;s<\/a> Google Tag Manager, que instala GTM sin modificar directamente la plantilla.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instale_diversos_tipos_de_tags_facilmente\"><\/span><span style=\"color: #ff9900;\">Instale diferentes tipos de etiquetas f\u00e1cilmente<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Una vez que se completa este procedimiento, puede agregar etiquetas de otras herramientas dentro de su contenedor. Simplemente haga clic en &quot;Etiquetas&quot; y &quot;Nuevo&quot;. Una vez hecho esto, cree un nombre para ella, elija el tipo de etiqueta y aplique la configuraci\u00f3n indicada, incluido el activador.<\/p>\n<p>Cuando termine de realizar los ajustes, haga clic en \u201cpublicar\u201d para insertar las etiquetas configuradas en el sitio web. De esta forma empezar\u00e1n a funcionar. Al configurar etiquetas, es necesario prestar atenci\u00f3n a algunos puntos importantes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Acionadores\"><\/span><span style=\"color: #ffcc00;\">Desencadenantes<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Adem\u00e1s de las etiquetas, en Google Tag Manager deber\u00e1s configurar activadores. Es decir, cu\u00e1les ser\u00e1n las condiciones bajo las cuales se activar\u00e1 la etiqueta. Estos desencadenantes pueden ser clics, cargar p\u00e1ginas espec\u00edficas o todas las p\u00e1ginas, enviar formularios, entre otros.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Variaveis\"><\/span><span style=\"color: #ffcc00;\">variables<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>La mayor\u00eda de las variables sirven para mejorar la creaci\u00f3n de activadores y simplificar el proceso de creaci\u00f3n de etiquetas. Por ejemplo, al crear la etiqueta de seguimiento de Google Analytics, en un momento determinado es necesario insertar el c\u00f3digo de seguimiento de Analytics.<\/p>\n<p>Para que no sea necesario realizar esta inserci\u00f3n cada vez que necesite crear una etiqueta id\u00e9ntica, puede guardar esta informaci\u00f3n como una variable permanente.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"O_Google_Tag_Manager_possui_outras_funcionalidades\"><\/span><span style=\"color: #ff9900;\">Google Tag Manager tiene otras funciones<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hay otras funciones muy \u00fatiles dentro de GTM. Si necesita crear integraciones con programas que no est\u00e1n en la lista de opciones de la herramienta, simplemente use la funci\u00f3n HTML personalizada. De esta manera conectas tu sitio web con otras herramientas que te permiten hacer y medir <a href=\"https:\/\/verocontents.com.br\/es\/blog\/que-son-las-pruebas-abdominales-y-como-utilizarlas\/\">Pruebas A\/B<\/a> y analizar datos, por ejemplo.<\/p>\n<p>Vimos, entonces, que lo bueno de Google Tag Manager es ayudarte a no perder oportunidades de optimizar tu sitio web y tus campa\u00f1as por falta de conocimientos t\u00e9cnicos de programaci\u00f3n. Entonces lo mejor que puedes hacer es disfrutarlo, \u00bfverdad?<\/p>\n<p>Si te gust\u00f3 este contenido y quieres recibir actualizaciones sobre el tema, suscr\u00edbete a nuestro newsletter.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfNo conoces el Administrador de etiquetas de Google? Entonces lee este art\u00edculo. \u00bfEres parte del equipo de marketing de tu empresa? \u00bfEres el coordinador del equipo de marketing y comunicaci\u00f3n? Entonces, es posible que ya te hayas encontrado con la siguiente situaci\u00f3n: en<\/p>","protected":false},"author":1,"featured_media":2417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[336],"tags":[18,36,133,37],"class_list":["post-2416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferramentas","tag-ferramentas-digitais","tag-google-analytics","tag-google-tag-manager","tag-web-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Como usar o Google Tag Manager - Vero Contents<\/title>\n<meta name=\"description\" content=\"A maneira mais pr\u00e1tica de instalar c\u00f3digos no seu site, como pixel do Facebook, tag do Google Ads e Analytics \u00e9 o Google Tag Manager.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/es\/blog\/como-utilizar-el-administrador-de-etiquetas-de-google-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como usar o Google Tag Manager\" \/>\n<meta property=\"og:description\" content=\"A maneira mais pr\u00e1tica de instalar c\u00f3digos no seu site, como pixel do Facebook, tag do Google Ads e Analytics \u00e9 o Google Tag Manager.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/es\/blog\/como-utilizar-el-administrador-de-etiquetas-de-google-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-19T17:28:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-17T16:32:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/08\/como-usar-o-google-tag-manager.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/como-usar-o-google-tag-manager\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/como-usar-o-google-tag-manager\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Como usar o Google Tag Manager\",\"datePublished\":\"2022-04-19T17:28:27+00:00\",\"dateModified\":\"2024-04-17T16:32:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/como-usar-o-google-tag-manager\/\"},\"wordCount\":765,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/como-usar-o-google-tag-manager\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/08\/como-usar-o-google-tag-manager.jpg\",\"keywords\":[\"ferramentas digitais\",\"google analytics\",\"google tag manager\",\"web-analytics\"],\"articleSection\":[\"Ferramentas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/como-usar-o-google-tag-manager\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/como-usar-o-google-tag-manager\/\",\"name\":\"Como usar o Google Tag Manager - 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