{"id":1498,"date":"2021-12-09T17:43:50","date_gmt":"2021-12-09T20:43:50","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=1498"},"modified":"2023-06-03T17:05:33","modified_gmt":"2023-06-03T20:05:33","slug":"liderar-nutriendo-lo-que-es-y-por-que-hacerlo","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/es\/blog\/liderar-nutriendo-lo-que-es-y-por-que-hacerlo\/","title":{"rendered":"Lead Nurturing: qu\u00e9 es y por qu\u00e9 deber\u00edas hacerlo"},"content":{"rendered":"<p><span style=\"font-size: large;\">\u00bfAlguna vez se ha sentido frustrado al darse cuenta de que el equipo de ventas de su empresa pierde mucho tiempo contactando a personas que no est\u00e1n listas para comprar su producto? <\/span><\/p>\n<p><span style=\"font-size: large;\">A menudo, estos clientes potenciales no tienen suficiente dinero para realizar la compra. O tienen miedo porque no saben exactamente si su producto o servicio es bueno. Y ni siquiera resolver\u00e1 su problema.<\/span><\/p>\n<p><span style=\"font-size: large;\">Si se encuentra en esta situaci\u00f3n y ya tiene al menos un sitio web institucional, considere crear un <\/span><a href=\"https:\/\/verocontents.com.br\/es\/blog\/gestion-de-crisis-como-el-marketing-digital-puede-ayudar\/\"><span style=\"font-size: large;\">marketing digital<\/span><\/a><span style=\"font-size: large;\"> con el fomento de leads. La comunicaci\u00f3n online atraer\u00e1 varias oportunidades de ventas, pero estas personas no siempre podr\u00e1n cerrar un trato con su empresa. De esta manera ayudar\u00e1s a estos clientes potenciales a llegar a esta etapa. \u00bfQuieres saber c\u00f3mo? Sigue leyendo.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenido\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Palanca<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/es\/blog\/liderar-nutriendo-lo-que-es-y-por-que-hacerlo\/#Afinal_o_que_e_nutricao_de_leads\" >Despu\u00e9s de todo, \u00bfqu\u00e9 es el fomento de leads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/es\/blog\/liderar-nutriendo-lo-que-es-y-por-que-hacerlo\/#De_que_forma_nutrir_seus_leads_pode_beneficiar_o_seu_negocio\" >\u00bfC\u00f3mo puede beneficiar a su negocio nutrir a sus clientes potenciales?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/es\/blog\/liderar-nutriendo-lo-que-es-y-por-que-hacerlo\/#Quais_os_primeiros_passos_para_fazer_uma_boa_nutricao_de_leads\" >\u00bfCu\u00e1les son los primeros pasos para un buen desarrollo de leads?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Afinal_o_que_e_nutricao_de_leads\"><\/span><span style=\"color: #ff9900;\">Despu\u00e9s de todo, \u00bfqu\u00e9 es el fomento de leads?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: large;\">Se llama a los clientes potenciales que acuden a su empresa. <\/span><a href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-plomo\/\"><span style=\"font-size: large;\">dirige<\/span><\/a><span style=\"font-size: large;\">, y necesitan nutrirse de contenido relevante sobre tu negocio y tu nicho de mercado. De esta manera, a medida que el cliente potencial se \u201ceduca\u201d, estar\u00e1 m\u00e1s calificado para comprar su producto o servicio. B\u00e1sicamente, estos contenidos cumplen cuatro funciones:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-size: large;\">son fuentes de aprendizaje para las personas interesadas en su producto;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-size: large;\">necesitan crear confianza entre su cliente potencial y su empresa;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-size: large;\">deber\u00edas llevar tu liderazgo hasta el final del <\/span><a href=\"https:\/\/verocontents.com.br\/es\/blog\/embudo-de-ventas-que-es-y-como-ayuda-al-marketing\/\"><span style=\"font-weight: 400;\">embudo de ventas<\/span><\/a><span style=\"font-size: large;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-size: large;\">No dejes que tu cliente potencial te olvide. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\">En resumen, el desarrollo de leads es el proceso de enviar contenido que proporcionar\u00e1 conocimiento a tus leads. Esto deber\u00eda generar un intercambio de informaci\u00f3n entre \u00e9l y su empresa, y as\u00ed ambos puedan conocerse mejor. Despu\u00e9s de todo, al proporcionar material enriquecido, la empresa puede solicitar cierta informaci\u00f3n al cliente potencial para otorgarle acceso al material. <\/span><\/p>\n<p><span style=\"font-size: large;\">Por ejemplo: si quieres acceder a material m\u00e1s completo elaborado por nosotros, como el e-book <\/span><a href=\"https:\/\/verocontents.com\/como-mensurar-e-otimizar-canais\"><span style=\"font-size: large;\">\u201cC\u00f3mo medir y optimizar los canales de marketing digital\u201d<\/span><\/a><span style=\"font-size: large;\">, deber\u00e1 proporcionarnos cierta informaci\u00f3n sobre usted para que podamos conocerlo mejor.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"De_que_forma_nutrir_seus_leads_pode_beneficiar_o_seu_negocio\"><\/span><span style=\"color: #ff9900;\">\u00bfC\u00f3mo puede beneficiar a su negocio nutrir a sus clientes potenciales?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: large;\">Cuando el cliente potencial conozca m\u00e1s sobre su nicho de mercado y las soluciones que ofrece su empresa, ser\u00e1 m\u00e1s f\u00e1cil cerrar un trato. Despu\u00e9s de todo, es m\u00e1s sencillo venderle a quienes ya conocen bien su empresa y desean comprar sus productos.<\/span><\/p>\n<p><span style=\"font-size: large;\">Por supuesto, al decidir contactar al cliente potencial, su equipo no solo tendr\u00e1 en cuenta los intereses del cliente potencial. \u00bfRecuerdas esa informaci\u00f3n que dio sobre su perfil para tener acceso a los materiales? Con ellos podr\u00e1s analizar el perfil de esta persona y determinar si realmente existe una oportunidad de venta con ella.<\/span><\/p>\n<p><span style=\"font-size: large;\">Al acercarte al lead, con una llamada o un correo electr\u00f3nico, ya sabr\u00e1s con qui\u00e9n est\u00e1s hablando y podr\u00e1s brindarle un servicio mucho m\u00e1s personalizado. A trav\u00e9s del proceso de lead nurturing, tu equipo de ventas podr\u00e1 dedicar mucha m\u00e1s atenci\u00f3n a aquellos que realmente tienen el perfil ideal y est\u00e1n interesados en tu producto o servicio.<\/span><\/p>\n<p><span style=\"font-size: large;\">Adem\u00e1s, es importante resaltar que nutrir a los clientes potenciales que ya est\u00e1n interesados para que califiquen es m\u00e1s barato que atraer m\u00e1s personas a su base de contactos, del mismo modo que retener a un cliente es m\u00e1s barato que adquirir otros nuevos. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quais_os_primeiros_passos_para_fazer_uma_boa_nutricao_de_leads\"><\/span><span style=\"color: #ff9900;\">\u00bfCu\u00e1les son los primeros pasos para un buen desarrollo de leads?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: large;\">El fomento de clientes potenciales se produce principalmente mediante el env\u00edo de marketing por correo electr\u00f3nico. Sabiendo esto, presta atenci\u00f3n a algunos consejos:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/verocontents.com.br\/es\/blog\/la-produccion-de-contenidos-es-importante\/\"><span style=\"font-size: large;\">Producir contenido<\/span><\/a><span style=\"font-size: large;\"> relevante para su <\/span><a href=\"https:\/\/verocontents.com.br\/es\/blog\/por-que-tener-un-blog-corporativo\/\"><span style=\"font-size: large;\">Blog<\/span><\/a><span style=\"font-size: large;\"> antes de enviar cualquier correo electr\u00f3nico;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-size: large;\">Al producir este contenido, tenga en cuenta a qu\u00e9 etapa del embudo de ventas est\u00e1 dirigido;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-size: large;\">En lugar de enviar correos electr\u00f3nicos manualmente, cree flujos de automatizaci\u00f3n para enviar marketing por correo electr\u00f3nico. Considere contratar un <\/span><a href=\"https:\/\/www.rdstation.com\/\"><span style=\"font-size: large;\">herramienta que incluye esta funci\u00f3n<\/span><\/a><span style=\"font-size: large;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-size: large;\">No env\u00edes correos electr\u00f3nicos todos los d\u00edas, hazlo. <\/span><a href=\"https:\/\/verocontents.com.br\/es\/blog\/que-son-las-pruebas-abdominales-y-como-utilizarlas\/\"><span style=\"font-size: large;\">pruebas<\/span><\/a><span style=\"font-size: large;\"> determinar con qu\u00e9 frecuencia deben enviarse y utilizar el sentido com\u00fan;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-size: large;\">Env\u00eda siempre contenidos de forma segmentada seg\u00fan los intereses de cada lead;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-size: large;\">En sus mensajes, sea lo m\u00e1s personal posible. Cuanto m\u00e1s cerca est\u00e9 el di\u00e1logo, mejor.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: large;\">Recuerda que el lead nurturing tiene como objetivo principal desarrollar un intercambio de informaci\u00f3n en el tiempo. Su cliente potencial necesitar\u00e1 saber m\u00e1s sobre su empresa y su segmento de mercado, y usted necesitar\u00e1 saber m\u00e1s sobre sus caracter\u00edsticas, perfil y nivel de inter\u00e9s. <\/span><\/p>\n<p><span style=\"font-size: large;\">S\u00f3lo as\u00ed podr\u00e1s ver cu\u00e1les de ellas son buenas oportunidades de venta, y as\u00ed dirigir el contacto de tu equipo para optimizar el tiempo de tus empleados y enfocarse efectivamente en las ventas.<\/span><\/p>\n<p><span style=\"font-size: large;\">\u00bfTe gust\u00f3 este contenido sobre el desarrollo de leads? \u00bfConoces personas que enfrentan el mismo problema? \u00a1Comparta este contenido en las redes sociales y br\u00edndeles informaci\u00f3n m\u00e1s relevante!<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfAlguna vez se ha sentido frustrado al darse cuenta de que el equipo de ventas de su empresa pierde mucho tiempo contactando a personas que no est\u00e1n listas para comprar su producto? A menudo estos prospectos no tienen suficiente dinero.<\/p>","protected":false},"author":3,"featured_media":2133,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[44,21,43,62],"class_list":["post-1498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing-e-conteudo","tag-funil-de-vendas","tag-inbound-marketing","tag-jornada-de-compra","tag-leads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nutri\u00e7\u00e3o de Leads: o que \u00e9 e porque voc\u00ea deve fazer - Vero Contents<\/title>\n<meta name=\"description\" content=\"A nutri\u00e7\u00e3o de leads \u00e9 o processo de envio de conte\u00fados que levam conhecimento aos seus leads, gerando uma troca de informa\u00e7\u00f5es entre ele e a sua empresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/es\/blog\/liderar-nutriendo-lo-que-es-y-por-que-hacerlo\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nutri\u00e7\u00e3o de Leads: o que \u00e9 e porque voc\u00ea deve fazer\" \/>\n<meta property=\"og:description\" content=\"A nutri\u00e7\u00e3o de leads \u00e9 o processo de envio de conte\u00fados que levam conhecimento aos seus leads, gerando uma troca de informa\u00e7\u00f5es entre ele e a sua empresa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/es\/blog\/liderar-nutriendo-lo-que-es-y-por-que-hacerlo\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-09T20:43:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-03T20:05:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/03\/nutricao-de-leads-o-que-e-porque-fazer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Heloisa Scarcella\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Heloisa Scarcella\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/nutricao-de-leads-o-que-e-e-porque-fazer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/nutricao-de-leads-o-que-e-e-porque-fazer\/\"},\"author\":{\"name\":\"Heloisa Scarcella\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/be50cad8d8290d1d24b95ac620a49912\"},\"headline\":\"Nutri\u00e7\u00e3o de Leads: o que \u00e9 e porque voc\u00ea deve fazer\",\"datePublished\":\"2021-12-09T20:43:50+00:00\",\"dateModified\":\"2023-06-03T20:05:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/nutricao-de-leads-o-que-e-e-porque-fazer\/\"},\"wordCount\":860,\"commentCount\":7,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/nutricao-de-leads-o-que-e-e-porque-fazer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/03\/nutricao-de-leads-o-que-e-porque-fazer.jpg\",\"keywords\":[\"funil de vendas\",\"inbound marketing\",\"jornada de compra\",\"leads\"],\"articleSection\":[\"Inbound Marketing e Conte\u00fado\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/verocontents.com.br\/blog\/nutricao-de-leads-o-que-e-e-porque-fazer\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/nutricao-de-leads-o-que-e-e-porque-fazer\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/nutricao-de-leads-o-que-e-e-porque-fazer\/\",\"name\":\"Nutri\u00e7\u00e3o de Leads: o que \u00e9 e porque voc\u00ea deve fazer - 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