{"id":131,"date":"2022-09-06T11:24:51","date_gmt":"2022-09-06T14:24:51","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=131"},"modified":"2023-02-06T01:19:08","modified_gmt":"2023-02-06T04:19:08","slug":"la-produccion-de-contenidos-es-importante","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/es\/blog\/la-produccion-de-contenidos-es-importante\/","title":{"rendered":"Producci\u00f3n de contenidos: por qu\u00e9 es tan importante"},"content":{"rendered":"<p>A <strong>producci\u00f3n de contenidos<\/strong> La relevancia y la calidad es el punto inicial de atracci\u00f3n y retenci\u00f3n para quienes buscan un determinado servicio o producto.<\/p>\n<p>De esta manera, construir un <a href=\"https:\/\/verocontents.com.br\/es\/blog\/por-que-tener-un-blog-corporativo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blog<\/a> Es imprescindible ganar presencia en el mundo online. Adem\u00e1s de garantizar actualizaciones constantes de su sitio web, lo que significa que siempre estar\u00e1 indexado en los motores de b\u00fasqueda, un buen contenido ayuda a generar audiencia.<\/p>\n<p>Adem\u00e1s, el contenido permite la generaci\u00f3n de <a href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-plomo\/\" target=\"_blank\" rel=\"noopener noreferrer\">dirige <\/a>quien luego puede convertirse en cliente.<\/p>\n<p>Crea una relaci\u00f3n con tu audiencia, ayud\u00e1ndoles a resolver sus dudas y problemas, inform\u00e1ndoles y aportando valor. Esto es lo que marcar\u00e1 la diferencia en el mundo virtual. Si tienes un producto o servicio de calidad, la publicidad por s\u00ed sola no dar\u00e1 buenos resultados. Lo que marcar\u00e1 la verdadera diferencia ser\u00e1 la capacidad de cautivar a tu audiencia, generando confianza y autoridad. oh <a href=\"https:\/\/verocontents.com.br\/es\/blog\/cuales-son-los-objetivos-del-marketing-de-contenidos-2\/\" target=\"_blank\" rel=\"noopener\"><strong>marketing de contenidos<\/strong><\/a>, de esta manera, se convierte en el centro de la <strong>marketing digital<\/strong> actual.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenido\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Palanca<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/es\/blog\/la-produccion-de-contenidos-es-importante\/#A_producao_de_conteudo_e_mais_barata_e_gera_mais_oportunidades\" >La producci\u00f3n de contenidos es m\u00e1s barata y genera m\u00e1s oportunidades<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/es\/blog\/la-produccion-de-contenidos-es-importante\/#Conteudo_e_duravel_pode_ser_personalizado_e_compartilhado\" >El contenido es duradero, se puede personalizar y compartir.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/es\/blog\/la-produccion-de-contenidos-es-importante\/#A_producao_de_conteudo_fideliza_e_cria_relacionamentos\" >La producci\u00f3n de contenidos genera lealtad y crea relaciones.<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"A_producao_de_conteudo_e_mais_barata_e_gera_mais_oportunidades\"><\/span><span style=\"color: #ff9900;\"><strong>La producci\u00f3n de contenidos es m\u00e1s barata y genera m\u00e1s oportunidades<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ofrezca algo de valor a su cliente y cree una relaci\u00f3n basada en la confianza. Esta es la base de la producci\u00f3n de contenidos. La publicidad es conocida por su famoso tr\u00edpode: atraer, informar y convencer. As\u00ed, las empresas utilizan la publicidad para atraer la atenci\u00f3n del consumidor hacia su servicio\/marca\/producto. Pero en el mundo actual esto no es suficiente para generar ventas y mucho menos para generar una relaci\u00f3n de <a href=\"https:\/\/verocontents.com.br\/es\/blog\/ventas-internas-descubra-que-y-por-que-brinda-resultados-mas-efectivos\/\" target=\"_blank\" rel=\"noopener noreferrer\">la lealtad del cliente<\/a>.<\/p>\n<p>Si produce contenido de alta calidad e involucra a sus clientes, ya sea a trav\u00e9s de comentarios en su blog, en\u00a0<a href=\"https:\/\/verocontents.com.br\/es\/blog\/redes-sociales-porque-las-necesitamos\/\" target=\"_blank\" rel=\"noopener noreferrer\">redes sociales<\/a> y en eventos, como webinars y reuniones digitales, adem\u00e1s de intercambiar informaci\u00f3n y sentimientos sobre lo que vendes, autom\u00e1ticamente estar\u00e1s difundiendo tu mensaje y generando influencia.<\/p>\n<p>Por lo tanto, la producci\u00f3n de contenido es una excelente manera de dinamizar su publicidad, adem\u00e1s de contar historias sobre su marca.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conteudo_e_duravel_pode_ser_personalizado_e_compartilhado\"><\/span><span style=\"color: #ff9900;\"><strong>El contenido es duradero, se puede personalizar y compartir.<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Generar contenido trae resultados duraderos. Lo que publicas en tu blog permanece activo (el llamado <a href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-el-contenido-imperecedero-aprenda-a-producir\/\" target=\"_blank\" rel=\"noopener\">contenido imperecedero<\/a>), lo que hace que su estrategia sea lo m\u00e1s optimizada posible. Adem\u00e1s, puedes utilizar el marketing de personalizaci\u00f3n, que no es m\u00e1s que <a href=\"https:\/\/verocontents.com.br\/es\/blog\/como-mejorar-la-segmentacion-de-clientes\/\" target=\"_blank\" rel=\"noopener noreferrer\">segmentar tu contenido<\/a>, una estrategia esencial para los negocios B2B.<\/p>\n<p>A trav\u00e9s de la segmentaci\u00f3n de la informaci\u00f3n, se habla directamente con el individuo, trat\u00e1ndolo de una manera diferente y personal. Por no hablar de la posibilidad de compartir tu contenido, un elemento b\u00e1sico que forma parte del ADN de internet.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_producao_de_conteudo_fideliza_e_cria_relacionamentos\"><\/span><span style=\"color: #ff9900;\"><strong>La producci\u00f3n de contenidos genera lealtad y crea relaciones.<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Si tu <a href=\"https:\/\/verocontents.com.br\/es\/blog\/que-son-las-personas\/\" target=\"_blank\" rel=\"noopener noreferrer\">persona <\/a>Si recibe el impacto de la manera correcta, se convierte en una audiencia cautiva. Entonces, cuando su cliente potencial se convierte en cliente, tiene la posibilidad de defender su producto\/marca\/servicio. La publicidad tradicional no permite una relaci\u00f3n m\u00e1s cercana con el cliente como puede ofrecer el marketing de contenidos.<\/p>\n<p>Y el cliente comienza a ver su empresa con confianza, ya que el contenido demuestra que usted es una autoridad en su campo. Saber trabajar los contenidos de tu web y blog, junto con las redes sociales, fidelizar\u00e1 a tus clientes.<\/p>\n<p>\u00a1Por lo tanto, producir contenido de calidad es esencial y necesario! \u00a1Ponte a trabajar!<\/p>\n<p>\u00bfTe gust\u00f3 esta publicaci\u00f3n? Tambi\u00e9n te puede gustar el art\u00edculo. <a href=\"https:\/\/verocontents.com.br\/es\/blog\/inbound-marketing-e-integracion\/\">\u201cEl Inbound Marketing es la Integraci\u00f3n de Herramientas Digitales\u201d.<\/a><\/p>\n<p>Descubra m\u00e1s sobre la importancia de la producci\u00f3n de contenidos siguiendo nuestro canal \u201cConte\u00fado \u00e9 Ouro\u201d. Y aprovecha para ver el primer v\u00eddeo sobre el tema:<\/p>\n<div style=\"position: relative; height: 0; padding-bottom: 56.25%;\"><iframe style=\"position: absolute; width: 80%; height: 80%; left: 0;\" src=\"https:\/\/www.youtube.com\/embed\/GiyoiIlYYKU?ecver=2\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>","protected":false},"excerpt":{"rendered":"<p>La producci\u00f3n de contenidos relevantes y de calidad es el punto inicial de atracci\u00f3n y retenci\u00f3n para quienes buscan un determinado servicio o producto. Por tanto, crear un blog es fundamental para ganar presencia en el mundo online. Adem\u00e1s de<\/p>","protected":false},"author":1,"featured_media":2178,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[23,21,13],"class_list":["post-131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing-e-conteudo","tag-conteudo-e-ouro","tag-inbound-marketing","tag-marketing-de-conteudo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Produ\u00e7\u00e3o de conte\u00fado: porque ela \u00e9 t\u00e3o importante - Vero Contents<\/title>\n<meta name=\"description\" content=\"A produ\u00e7\u00e3o de conte\u00fado relevante e de qualidade \u00e9 o ponto inicial de atra\u00e7\u00e3o e reten\u00e7\u00e3o para quem est\u00e1 procurando um determinado servi\u00e7o ou produto.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/es\/blog\/la-produccion-de-contenidos-es-importante\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Produ\u00e7\u00e3o de conte\u00fado: porque ela \u00e9 t\u00e3o importante\" \/>\n<meta property=\"og:description\" content=\"A produ\u00e7\u00e3o de conte\u00fado relevante e de qualidade \u00e9 o ponto inicial de atra\u00e7\u00e3o e reten\u00e7\u00e3o para quem est\u00e1 procurando um determinado servi\u00e7o ou produto.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/es\/blog\/la-produccion-de-contenidos-es-importante\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-06T14:24:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-06T04:19:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/producao-de-conteudo-porque-ela-e-tao-importante.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/es\/blog\/producao-de-conteudo-e-importante\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/es\/blog\/producao-de-conteudo-e-importante\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Produ\u00e7\u00e3o de conte\u00fado: porque ela \u00e9 t\u00e3o importante\",\"datePublished\":\"2022-09-06T14:24:51+00:00\",\"dateModified\":\"2023-02-06T04:19:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/es\/blog\/producao-de-conteudo-e-importante\/\"},\"wordCount\":652,\"commentCount\":12,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/es\/blog\/producao-de-conteudo-e-importante\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/11\/producao-de-conteudo-porque-ela-e-tao-importante.jpg\",\"keywords\":[\"conte\u00fado \u00e9 ouro\",\"inbound marketing\",\"marketing de conte\u00fado\"],\"articleSection\":[\"Inbound Marketing e Conte\u00fado\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/verocontents.com.br\/es\/blog\/producao-de-conteudo-e-importante\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/es\/blog\/producao-de-conteudo-e-importante\/\",\"url\":\"https:\/\/verocontents.com.br\/es\/blog\/producao-de-conteudo-e-importante\/\",\"name\":\"Produ\u00e7\u00e3o de conte\u00fado: porque ela \u00e9 t\u00e3o importante - 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