{"id":1288,"date":"2021-05-26T17:02:58","date_gmt":"2021-05-26T20:02:58","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=1288"},"modified":"2023-02-06T01:36:27","modified_gmt":"2023-02-06T04:36:27","slug":"reducir-los-costos-de-marketing-digital","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/es\/blog\/reducir-los-costos-de-marketing-digital\/","title":{"rendered":"Consejos para reducir los costos del marketing digital"},"content":{"rendered":"<p>Nuevos tiempos, pero mucha precauci\u00f3n. El a\u00f1o empieza con buenas perspectivas, pero los presupuestos de marketing son cada vez m\u00e1s escasos. Por eso preparamos este art\u00edculo con los principales consejos para <strong>reducir los costos de marketing digital<\/strong>.<\/p>\n<p><strong>Reducir los costos de marketing digital<\/strong> Es una necesidad para todas las empresas en los tiempos actuales. Incluso aquellos segmentos que no sufren mucho por los cambios deber\u00edan utilizar esta acci\u00f3n como precauci\u00f3n.<\/p>\n<p>Hay que tener en cuenta que una situaci\u00f3n econ\u00f3mica, cuando se tambalea, puede tardar mucho en volver a la normalidad.<\/p>\n<p>Reducir gastos es el primer paso para que el negocio no corra el riesgo de reducir ganancias y esto se puede hacer en diferentes sectores de la organizaci\u00f3n, incluido el marketing.<\/p>\n<p>El marketing digital es de por s\u00ed m\u00e1s econ\u00f3mico que el marketing tradicional, pero a\u00fan es posible <strong>reducir los costos de marketing digital<\/strong>. Basta con seguir algunas estrategias con atenci\u00f3n y perspicacia.<\/p>\n<p>Aunque el mercado es relativamente dif\u00edcil, las empresas digitales est\u00e1n experimentando un n\u00famero cada vez mayor de personas que se suman a la modalidad.<\/p>\n<p>Como resultado, tambi\u00e9n ha aumentado el n\u00famero de nuevas empresas que se crean y la mejor manera de vencer esta competencia es con el uso del marketing digital.<\/p>\n<p>Las estrategias de marketing pueden ir desde hacer m\u00e1s visible una empresa hasta mejorar las relaciones con los consumidores. Sin embargo, el resultado m\u00e1s esperado es el aumento sustancial de las ventas.<\/p>\n<p>Si ha llegado a la conclusi\u00f3n de que es hora de planificar <strong>reducir los costos de marketing digital<\/strong>, mira estos consejos.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenido\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Palanca<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/es\/blog\/reducir-los-costos-de-marketing-digital\/#Aposte_Nas_Redes_Sociais\" >Apuesta en las Redes Sociales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/es\/blog\/reducir-los-costos-de-marketing-digital\/#Aposte_em_Inbound_Marketing\" >Apuesta por el Inbound Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/es\/blog\/reducir-los-costos-de-marketing-digital\/#Faca_Uso_de_Um_Sistema_ERP_Sistema_de_recursos_empresariais\" >Haga uso de un sistema ERP (sistema de recursos empresariales)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/es\/blog\/reducir-los-costos-de-marketing-digital\/#Confira_algumas_de_suas_funcionalidades\" >Mira algunas de sus caracter\u00edsticas<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Aposte_Nas_Redes_Sociais\"><\/span><span style=\"color: #ff9900;\">Apuesta en las Redes Sociales<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Una de las mayores ventajas de invertir en Marketing Digital es el hecho de que puedes tener acceso a <a href=\"https:\/\/verocontents.com.br\/es\/blog\/redes-sociales-porque-las-necesitamos\/\" target=\"_blank\" rel=\"noopener noreferrer\">redes sociales<\/a>.<\/p>\n<p>Las redes sociales son lugares perfectos para hacer publicidad, considerando que su n\u00famero de usuarios es grande y suelen acceder a ellas a diario. Adem\u00e1s de crear una fan page para tu empresa, tambi\u00e9n puedes tener tu tienda online, si corresponde.<\/p>\n<p>Actualmente contamos con varias redes sociales y la mayor\u00eda de ellas brindan herramientas de marketing online.<\/p>\n<p>Esto hace que la publicidad en estos medios se haya convertido en algo verdaderamente profesional y con muchas posibilidades de incrementar los beneficios. No importa cu\u00e1l elijas: Facebook, YouTube, Twitter, <a href=\"https:\/\/verocontents.com.br\/es\/blog\/consejos-para-crecer-en-instagram-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a> etc. Encuentra tu audiencia y elige las redes donde puedes construir relaciones con tu audiencia.<\/p>\n<p>Pero \u00bfpor qu\u00e9 voy a reducir costes de marketing digital invirtiendo en redes sociales?<\/p>\n<p>La respuesta es simple. Utilizar\u00e1 canales masivos y publicitar\u00e1 su empresa y sus productos por una cantidad relativamente peque\u00f1a.<\/p>\n<p>El costo-beneficio de los Facebook Ads e Instagram Ads, por ejemplo, vale la pena, especialmente para aquellos que no tienen mucho capital para invertir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Aposte_em_Inbound_Marketing\"><\/span><span style=\"color: #ff9900;\">Apuesta por el Inbound Marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El marketing de contenidos ha sido durante mucho tiempo la mejor manera de llegar al p\u00fablico.<\/p>\n<p>Esta estrategia es directamente intr\u00ednseca a la <a href=\"https:\/\/verocontents.com.br\/es\/blog\/inbound-marketing-e-integracion\/\" target=\"_blank\" rel=\"noopener noreferrer\">Inbound Marketing<\/a> cuyo principal objetivo es generar crecimiento empresarial a trav\u00e9s de la t\u00e9cnica de atracci\u00f3n.<\/p>\n<p>Si realmente quieres reducir costes en marketing digital debes utilizar propuestas de Inbound Marketing.<\/p>\n<p>Con \u00e9l construir\u00e1s un embudo de ventas con pasos que van desde:<\/p>\n<ul>\n<li>Atraer visitantes<\/li>\n<li>Convierta a los visitantes en clientes potenciales<\/li>\n<li>Convierta clientes potenciales en clientes<\/li>\n<li>Fidelizar a los clientes.<\/li>\n<\/ul>\n<p>Para ello, s\u00f3lo necesitas mantener una p\u00e1gina en Internet y seguir todas estas fases utilizando el Marketing de Contenidos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Faca_Uso_de_Um_Sistema_ERP_Sistema_de_recursos_empresariais\"><\/span><span style=\"color: #ff9900;\">Haga uso de un sistema ERP (sistema de recursos empresariales)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>no hay manera <strong>reducir los costos de marketing digital <\/strong>sin una buena visi\u00f3n de la empresa. Para esto definitivamente necesitar\u00e1s un <a href=\"https:\/\/gestaoclick.com.br\/sistema-gestao-online\">sistema de gesti\u00f3n en l\u00ednea<\/a>.<\/p>\n<p>Gest\u00e3o Click es un sistema ERP en l\u00ednea que tiene la capacidad de atender a peque\u00f1as y medianas empresas que trabajan en la prestaci\u00f3n de servicios y la venta de productos.<\/p>\n<p>Con el sistema Click Management podr\u00e1s controlar todos los sectores de tu empresa desde un solo lugar, de forma intuitiva y sencilla. No se necesitan conocimientos avanzados.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Confira_algumas_de_suas_funcionalidades\"><\/span><span style=\"color: #ff9900;\">Mira algunas de sus caracter\u00edsticas<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><a href=\"https:\/\/gestaoclick.com.br\/controle-financeiro-empresarial\">Control financiero<\/a><\/li>\n<li>Perfiles de acceso<\/li>\n<li>Control de presupuesto y ventas.<\/li>\n<li>Control de inventarios, cotizaciones y compras.<\/li>\n<\/ul>\n<p>Los beneficios de comprar un sistema <a href=\"https:\/\/gestaoclick.com.br\/sistema-erp-online\">ERP en l\u00ednea <\/a>\u00a0Son innumerables, pero mira algunos:<\/p>\n<p><strong>Flexibilidad:<\/strong> Podr\u00e1s monitorear tu negocio donde quieras y cuando quieras.<\/p>\n<p><strong>Menos preocupaciones y m\u00e1s tiempo libre:<\/strong> Se accede al sistema a trav\u00e9s de Internet. Por tanto, no requiere instalaci\u00f3n y las actualizaciones se realizan online.<\/p>\n<p><strong>Reducci\u00f3n de costos:<\/strong> Contratar software que funcione en la nube es m\u00e1s econ\u00f3mico, tanto en contrataci\u00f3n como en implementaci\u00f3n. Nada mejor que reducir los costes del marketing digital de tu empresa, ligados a su gesti\u00f3n, \u00bfverdad?<\/p>\n<p>\u00a1Hasta la pr\u00f3xima!<\/p>","protected":false},"excerpt":{"rendered":"<p>Nuevos tiempos, pero mucha precauci\u00f3n. El a\u00f1o empieza con buenas perspectivas, pero los presupuestos de marketing son cada vez m\u00e1s escasos. Por eso preparamos este art\u00edculo con los principales consejos para reducir los costes del marketing digital. Reducir el<\/p>","protected":false},"author":2,"featured_media":2170,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[92,12,41],"class_list":["post-1288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-e-vendas","tag-gestao","tag-marketing-digital","tag-midias-sociais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dicas Para Reduzir os Custos de Marketing Digital - Vero Contents<\/title>\n<meta name=\"description\" content=\"Diante da crise econ\u00f4mica por qual passamos, as empresas devem diminuir suas despesas. 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