{"id":76,"date":"2017-03-08T21:51:25","date_gmt":"2017-03-09T00:51:25","guid":{"rendered":"https:\/\/verocontents.com.br\/?page_id=76"},"modified":"2024-06-29T13:55:41","modified_gmt":"2024-06-29T16:55:41","slug":"mercadotecnia-interna","status":"publish","type":"page","link":"https:\/\/verocontents.com.br\/es\/servicos\/inbound-marketing\/","title":{"rendered":"Inbound Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"76\" class=\"elementor elementor-76\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-262c883c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"262c883c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28ba2650\" data-id=\"28ba2650\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7aaa218e elementor-widget elementor-widget-text-editor\" data-id=\"7aaa218e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: large;\">O inbound marketing \u00e9 a estrat\u00e9gia mais completa de marketing digital e engloba desde a atra\u00e7\u00e3o e gera\u00e7\u00e3o de tr\u00e1fego, at\u00e9 a convers\u00e3o do visitante em lead, com avalia\u00e7\u00f5es e an\u00e1lises constantes, sempre de olho nos objetivos do cliente. Sendo assim, de t\u00e3o importante, a gera\u00e7\u00e3o de conte\u00fado de alta qualidade para blogs, sites e redes sociais est\u00e1 presente no DNA da ag\u00eancia. O inbound marketing, na vis\u00e3o da Vero Contents, est\u00e1 dividido nas seguintes etapas: Atra\u00e7\u00e3o, Reten\u00e7\u00e3o, Convers\u00e3o, Nutri\u00e7\u00e3o\/Relacionamento, Venda, Encantamento e An\u00e1lise.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a46bf3 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a46bf3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dafb93a\" data-id=\"dafb93a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-080b990 elementor-widget elementor-widget-image\" data-id=\"080b990\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/elementor\/thumbs\/inbound-marketing-atracao-qqdorowxmj7hteqhlqnuj66luans5ze01evypx4cas.png\" title=\"inbound-marketing-atra\u00e7\u00e3o\" alt=\"Inbound Marketing - Atra\u00e7\u00e3o\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-53ab66f\" data-id=\"53ab66f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8c68f1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e8c68f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ff6600;\">Atra\u00e7\u00e3o<\/span><\/h4><p><span style=\"font-size: large;\">O inbound marketing come\u00e7a na gera\u00e7\u00e3o de tr\u00e1fego para seu website. Esse tr\u00e1fego \u00e9 gerado de diversas maneiras, tanto de forma org\u00e2nica, utilizando t\u00e9cnicas de SEO (search engine optimization), at\u00e9 campanhas de e-mail marketing, a\u00e7\u00f5es de links patrocinados, gera\u00e7\u00e3o de conte\u00fado em m\u00eddias sociais e tamb\u00e9m em blogs. Dessa forma, a ideia \u00e9 conseguir gerar audi\u00eancia para seu site, de acordo com o p\u00fablico-alvo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99ab5f0 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99ab5f0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c545ca4\" data-id=\"c545ca4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b12738 elementor-widget elementor-widget-text-editor\" data-id=\"9b12738\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ff6600;\">Reten\u00e7\u00e3o<\/span><\/h4><p><span style=\"font-size: large;\">De nada adianta um website possuir audi\u00eancia, se ela vai embora. Uma das fases dentro do inbound marketing \u00e9 a reten\u00e7\u00e3o. Assim, manter o interesse do visitante no seu conte\u00fado, seja nas p\u00e1ginas do seu site, quanto em seu blog\u00a0\u00e9 uma tarefa muito importante e leva em conta tamb\u00e9m a experi\u00eancia do usu\u00e1rio dentro do seu site.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3549f66\" data-id=\"3549f66\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-811117f elementor-widget elementor-widget-image\" data-id=\"811117f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/elementor\/thumbs\/inbound-marketing-retencao-e-conversao-qqdpy2h404xmg3zb5x7te82yefc6jmqpemptuqq8us.png\" title=\"inbound-marketing-reten\u00e7\u00e3o-e-convers\u00e3o\" alt=\"Inbound Marketing - Reten\u00e7\u00e3o\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38deca0 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38deca0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-10b86d5\" data-id=\"10b86d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc6ee53 elementor-widget elementor-widget-image\" data-id=\"bc6ee53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/elementor\/thumbs\/inbound-marketing-conversao-e-geracao-de-leads-qqdqeszk1divrky7mqyseald9belklo5rw5ub2pn08.png\" title=\"inbound-marketing-convers\u00e3o-e-gera\u00e7\u00e3o-de-leads\" alt=\"Inbound Marketing - Convers\u00e3o e Gera\u00e7\u00e3o de Leads\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e3e6bcd\" data-id=\"e3e6bcd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-624e7af elementor-widget elementor-widget-text-editor\" data-id=\"624e7af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ff6600;\">Convers\u00e3o<\/span><\/h4><p><span style=\"font-size: large;\">A gera\u00e7\u00e3o de leads \u00e9 a base do inbound marketing. Criar materiais que sejam relevantes para seu p\u00fablico, como whitepapers, ebooks, infogr\u00e1ficos e tamb\u00e9m por meio de eventos e webin\u00e1rios \u00e9 uma forma de solicitar o preenchimento de formul\u00e1rios para a gera\u00e7\u00e3o de cadastros, ou leads. Dessa forma, a audi\u00eancia do seu site passa a descer dentro do funil de marketing, transformando-se de um visitante em um lead.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5144dc elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5144dc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-42f4bc5\" data-id=\"42f4bc5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1bc354 elementor-widget elementor-widget-text-editor\" data-id=\"b1bc354\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ff6600;\">Nutri\u00e7\u00e3o\/Relacionamento<\/span><\/h4>\n<p><span style=\"font-size: large;\">Uma vez que esse lead se cadastrou, inicia-se um&nbsp;relacionamento, com o intuito de tornar esse lead um cliente. Aqui trabalhamos de diversas formas. Seja com conte\u00fado qualificado ou com a nutri\u00e7\u00e3o de leads, resultando em um ciclo simbi\u00f3tico entre o marketing e vendas. Portanto, o funil de marketing se transforma em funil de vendas. E assim, temos a integra\u00e7\u00e3o no CRM e um trabalho di\u00e1rio e constante com a equipe de vendas.<\/span><\/p>\n<h4><span style=\"color: #ff6600;\">Venda<\/span><\/h4>\n<p><span style=\"font-size: large;\">Voc\u00ea construiu um relacionamento com seu lead e agora \u00e9 o momento de torn\u00e1-lo um cliente. Saber exatamente o que ele precisa e casar com o que voc\u00ea est\u00e1 oferecendo \u00e9 essencial nesse ponto. \u00c9 a hora de demonstrar o seu produto\/servi\u00e7o para e utilizar outros recursos para finalizar a venda.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cd69369\" data-id=\"cd69369\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c43037 elementor-widget elementor-widget-image\" data-id=\"3c43037\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/elementor\/thumbs\/inbound-marketing-relacionamento-e-venda-qqdqt27i2fnxuni74rd3y111gf1ga0fpwwmps8xw7q.png\" title=\"inbound-marketing-relacionamento-e-venda\" alt=\"Inbound Marketing - Nutri\u00e7\u00e3o de Leads, Relacionamento e Vendas\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4071eb1 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4071eb1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-efa7788\" data-id=\"efa7788\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e46ca46 elementor-widget elementor-widget-image\" data-id=\"e46ca46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"605\" src=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/06\/inbound-marketing-encantamento.png\" class=\"attachment-large size-large wp-image-5168\" alt=\"Inbound Marketing - Encantamento\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/06\/inbound-marketing-encantamento.png 990w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/06\/inbound-marketing-encantamento-300x242.png 300w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/06\/inbound-marketing-encantamento-768x619.png 768w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/06\/inbound-marketing-encantamento-15x12.png 15w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d98c364\" data-id=\"d98c364\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66f72c0 elementor-widget elementor-widget-text-editor\" data-id=\"66f72c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ff6600; font-size: 24px;\">Encantamento<\/span><\/h4><p><span style=\"font-size: large;\">\u00c9 muito mais barato vender novamente para o mesmo cliente do que conquistar novos clientes. Al\u00e9m disso, a recomenda\u00e7\u00e3o de um cliente ajuda a fechar muito mais neg\u00f3cios. Depois de vender, a ideia \u00e9 melhorar ainda mais essa rela\u00e7\u00e3o, oferecendo um suporte de qualidade, conte\u00fados exclusivos e aumentando a fidelidade.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c45d094 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c45d094\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-367fb9f\" data-id=\"367fb9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5795a6 elementor-widget elementor-widget-text-editor\" data-id=\"a5795a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ff6600;\">An\u00e1lise<\/span><\/h4><p><span style=\"font-size: large;\">Nosso lema \u00e9 &#8220;Avaliar e Evoluir&#8221; #avaliarevoluir. Esse lema diz tudo quando falamos sobre mensura\u00e7\u00e3o. Portanto,definir m\u00e9tricas apropriadas para cada tipo de cliente \u00e9 uma das tarefas que faz do inbound marketing a estrat\u00e9gia mais assertiva que o marketing atual pode oferecer. Assim, definir quais s\u00e3o os principais KPIs e saber otimiz\u00e1-los ao m\u00e1ximo para melhorar os resultados \u00e9 o final do ciclo do inbound marketing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-523f17f\" data-id=\"523f17f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e224ba1 elementor-widget elementor-widget-image\" data-id=\"e224ba1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"605\" src=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/06\/inbound-marketing-analise.png\" class=\"attachment-large size-large wp-image-5173\" alt=\"Inbound Marketing - An\u00e1lise\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/06\/inbound-marketing-analise.png 990w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/06\/inbound-marketing-analise-300x242.png 300w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/06\/inbound-marketing-analise-768x619.png 768w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/06\/inbound-marketing-analise-15x12.png 15w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f58d2f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f58d2f4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0b7107\" data-id=\"c0b7107\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba6461f elementor-widget elementor-widget-text-editor\" data-id=\"ba6461f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: large; color: var( --e-global-color-text );\">E gerenciar tudo isso? \u00c9 uma tarefa que est\u00e1 no DNA da Vero Contents, que possui experi\u00eancia na utiliza\u00e7\u00e3o das principais <\/span><a style=\"font-size: large;\" href=\"https:\/\/verocontents.com.br\/servicos\/inbound-marketing\/gerenciamento-do-rd-station-marketing\/\">ferramentas de automa\u00e7\u00e3o de marketing<\/a><span style=\"font-size: large; color: var( --e-global-color-text );\">.<\/span><\/p><h4><strong>Sobre o inbound marketing no Brasil<\/strong><\/h4><p><span style=\"font-size: large;\">Segundo pesquisa da Hubspot, as principais prioridades para o marketing e vendas no Brasil s\u00e3o:<\/span><\/p><ol><li style=\"list-style-type: none;\"><ol><li style=\"list-style-type: none;\"><ol><li><span style=\"font-size: large;\">Aumento de presen\u00e7a org\u00e2nica\/SEO (64%)<\/span><\/li><li><span style=\"font-size: large;\">Cria\u00e7\u00e3o de conte\u00fado de blog (55%)<\/span><\/li><li><span style=\"font-size: large;\">Cria\u00e7\u00e3o de conte\u00fado interativo (48%)<\/span><\/li><li><span style=\"font-size: large;\">Automa\u00e7\u00e3o de marketing (45%)<\/span><\/li><li><span style=\"font-size: large;\">Distribui\u00e7\u00e3o\/amplia\u00e7\u00e3o de conte\u00fado (44%).<\/span><\/li><\/ol><\/li><\/ol><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f549bd elementor-widget elementor-widget-text-editor\" data-id=\"3f549bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: large; color: var( --e-global-color-text );\">Portanto, podemos ver que o inbound marketing est\u00e1 presente nesses cinco pontos citados e tamb\u00e9m em outros que a pesquisa mostrou. <\/span><a style=\"font-size: large;\" href=\"https:\/\/verocontents.com\/fale-com-um-especialista\" target=\"_blank\" rel=\"noopener noreferrer\">Fale com um especialista da Vero Contents<\/a><span style=\"font-size: large; color: var( --e-global-color-text );\"> e veja como o inbound marketing pode ajudar sua empresa a crescer.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43d0d86 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43d0d86\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40c5433\" data-id=\"40c5433\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4728359 elementor-widget elementor-widget-text-editor\" data-id=\"4728359\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 style=\"text-align: center;\"><span style=\"color: #ff9900;\">QUER MAIS INFORMA\u00c7\u00d5ES SOBRE ESSE SERVI\u00c7O?<br> <strong>SOLICITE UM OR\u00c7AMENTO!<\/strong><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cefa8b1 elementor-button-align-center elementor-widget elementor-widget-form\" data-id=\"cefa8b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Form Or\u00e7amento Design e Tecnologia\" aria-label=\"Form Or\u00e7amento Design e Tecnologia\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"76\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"cefa8b1\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Inbound marketing e marketing de conte\u00fado - Vero Contents\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"76\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nome\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-tel elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[tel]\" id=\"form-field-tel\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Telefone\/WhatsApp\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-empresa elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[empresa]\" id=\"form-field-empresa\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Empresa\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-cargo elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[cargo]\" id=\"form-field-cargo\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Cargo\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-n_funcionarios elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[n_funcionarios]\" id=\"form-field-n_funcionarios\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"N\u00ba de funcion\u00e1rios\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-url elementor-field-group elementor-column elementor-field-group-site elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"url\" name=\"form_fields[site]\" id=\"form-field-site\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Site\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-investimentos elementor-col-50\">\n\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-caret-down\"><\/i>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[investimentos]\" id=\"form-field-investimentos\" class=\"elementor-field-textual elementor-size-sm\">\n\t\t\t\t\t\t\t\t\t<option value=\"Investimentos Atuais em Marketing Digital\">Investimentos Atuais em Marketing Digital<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"No momento, n\u00e3o h\u00e1 investimentos\">No momento, n\u00e3o h\u00e1 investimentos<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"At\u00e9 R$ 1.000,00\">At\u00e9 R$ 1.000,00<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"De R$ 1.001,00 a R$ 3.000,00\">De R$ 1.001,00 a R$ 3.000,00<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"De R$ 3.001,00 a R$ 5.000,00\">De R$ 3.001,00 a R$ 5.000,00<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"De R$ 5.000,00 a R$ 10.000,00\">De R$ 5.000,00 a R$ 10.000,00<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Acima de R$ 10.000,00\">Acima de R$ 10.000,00<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" placeholder=\"Mensagem\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-md\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SOLICITAR OR\u00c7AMENTO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El inbound marketing es la estrategia de marketing digital m\u00e1s completa y abarca desde atraer y generar tr\u00e1fico, hasta convertir visitantes en leads, con evaluaciones y an\u00e1lisis constantes, siempre atentos a los objetivos del cliente. Ser<\/p>","protected":false},"author":1,"featured_media":5140,"parent":4398,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-76","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Inbound marketing e marketing de conte\u00fado - Vero Contents<\/title>\n<meta name=\"description\" content=\"O Inbound Marketing \u00e9 a estrat\u00e9gia mais completa de marketing digital e engloba desde a atra\u00e7\u00e3o e cria\u00e7\u00e3o de tr\u00e1fego, at\u00e9 a gera\u00e7\u00e3o de leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/es\/servicios\/mercadotecnia-interna\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inbound Marketing\" \/>\n<meta property=\"og:description\" content=\"O Inbound Marketing \u00e9 a estrat\u00e9gia mais completa de marketing digital e engloba desde a atra\u00e7\u00e3o e cria\u00e7\u00e3o de tr\u00e1fego, at\u00e9 a gera\u00e7\u00e3o de leads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/es\/servicios\/mercadotecnia-interna\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-29T16:55:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/06\/inbound-marketing-atracao.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1390\" \/>\n\t<meta property=\"og:image:height\" content=\"1390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/verocontents.com.br\\\/servicos\\\/inbound-marketing\\\/\",\"url\":\"https:\\\/\\\/verocontents.com.br\\\/servicos\\\/inbound-marketing\\\/\",\"name\":\"Inbound marketing e marketing de conte\u00fado - 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