{"id":1891,"date":"2019-07-28T14:42:48","date_gmt":"2019-07-28T17:42:48","guid":{"rendered":"https:\/\/verocontents.com.br\/?page_id=1891"},"modified":"2025-04-11T16:55:15","modified_gmt":"2025-04-11T19:55:15","slug":"el-inbound-marketing-para-el-mantenimiento-de-edificios-proporciona-una-solucion","status":"publish","type":"page","link":"https:\/\/verocontents.com.br\/es\/casos\/el-inbound-marketing-para-el-mantenimiento-de-edificios-proporciona-una-solucion\/","title":{"rendered":"Marketing entrante | Soluci\u00f3n Dan"},"content":{"rendered":"

Marketing entrante | Marketing de contenidos<\/span><\/h3>\n

La estrategia de inbound marketing de Dan Solu\u00e7\u00e3o comenz\u00f3 en 2016. La empresa, especializada en soluciones de infiltraci\u00f3n en edificios de condominios, invirti\u00f3 en lo digital para adquirir clientes. En primer lugar, se implement\u00f3 un nuevo sitio web responsive, con un blog corporativo. Las fuentes de tr\u00e1fico se han dividido en tres puntos principales: medios pagados, medios org\u00e1nicos y redes sociales. El blog se centr\u00f3 en personajes relacionados con los condominios, como administradores de edificios, conserjes, miembros de la junta y residentes.<\/span><\/p>\n

\"Marketing<\/a>
Marketing entrante | Blog Dan Soluci\u00f3n<\/figcaption><\/figure>\n

 <\/p>\n

\"Marketing<\/a>
Marketing entrante | Landing Page y automatizaci\u00f3n de marketing | Soluci\u00f3n de Dan<\/figcaption><\/figure>\n

Adquisici\u00f3n de tr\u00e1fico<\/strong><\/p>\n

La adquisici\u00f3n de tr\u00e1fico se configur\u00f3 utilizando Google Adwords, t\u00e9cnicas de SEO y trabajo en redes sociales (Facebook e Instagram). Se cre\u00f3 una lista de correo de clientes a trav\u00e9s de la generaci\u00f3n de clientes potenciales, que comenz\u00f3 desde cero, para establecer un flujo de nutrici\u00f3n de clientes potenciales, a trav\u00e9s de RD Station<\/a>.<\/p>\n

Generaci\u00f3n l\u00edder<\/strong><\/span><\/h3>\n

Vero Contents tambi\u00e9n cre\u00f3 varias ofertas digitales para Dan Solu\u00e7\u00e3o, con materiales dirigidos a las personas. Se cre\u00f3 el embudo de marketing y, con flujos constantes de generaci\u00f3n y nutrici\u00f3n de leads establecidos, se realizaron las primeras ventas a trav\u00e9s del marketing digital en el proyecto de inbound marketing.<\/p>","protected":false},"excerpt":{"rendered":"

Marketing de Entrada | Marketing de Contenidos. La estrategia de marketing de entrada de Dan Solu\u00e7\u00e3o comenz\u00f3 en 2016. La empresa, especializada en soluciones de infiltraci\u00f3n en edificios de condominios, invirti\u00f3 en tecnolog\u00eda digital para la adquisici\u00f3n de clientes. Primero, implement\u00f3...<\/p>","protected":false},"author":1,"featured_media":0,"parent":1959,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-1891","page","type-page","status-publish","hentry"],"yoast_head":"\nInbound Marketing | Dan Solu\u00e7\u00e3o - Vero Contents<\/title>\n<meta name=\"description\" content=\"Case de Inbound Marketing da Dan Solu\u00e7\u00e3o. O trabalho foi focado em Marketing de Conte\u00fado, Aquisi\u00e7\u00e3o de Tr\u00e1fego e Gera\u00e7\u00e3o de Leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/es\/casos\/el-inbound-marketing-para-el-mantenimiento-de-edificios-proporciona-una-solucion\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inbound Marketing | Dan Solu\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Case de Inbound Marketing da Dan Solu\u00e7\u00e3o. O trabalho foi focado em Marketing de Conte\u00fado, Aquisi\u00e7\u00e3o de Tr\u00e1fego e Gera\u00e7\u00e3o de Leads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/es\/casos\/el-inbound-marketing-para-el-mantenimiento-de-edificios-proporciona-una-solucion\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-11T19:55:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/07\/marketing-de-conteudo-dan-solucao1-blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"527\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/cases\/inbound-marketing-para-manutencao-predial-dan-solucao\/\",\"url\":\"https:\/\/verocontents.com.br\/cases\/inbound-marketing-para-manutencao-predial-dan-solucao\/\",\"name\":\"Inbound Marketing | Dan Solu\u00e7\u00e3o - Vero Contents\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/cases\/inbound-marketing-para-manutencao-predial-dan-solucao\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/cases\/inbound-marketing-para-manutencao-predial-dan-solucao\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/07\/marketing-de-conteudo-dan-solucao1-blog.jpg\",\"datePublished\":\"2019-07-28T17:42:48+00:00\",\"dateModified\":\"2025-04-11T19:55:15+00:00\",\"description\":\"Case de Inbound Marketing da Dan Solu\u00e7\u00e3o. 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