{"id":955,"date":"2019-08-20T15:49:35","date_gmt":"2019-08-20T18:49:35","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=955"},"modified":"2024-07-22T08:36:15","modified_gmt":"2024-07-22T11:36:15","slug":"crisis-management-how-digital-marketing-can-help","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/crisis-management-how-digital-marketing-can-help\/","title":{"rendered":"Crisis management: how can a digital marketing strategy help?"},"content":{"rendered":"<p>Crisis management is an integral part of the structure of any brand that is concerned with dealing with complicated situations efficiently. We live in a time where any problem of this type can have repercussions on the digital environment and permanently damage a company&#039;s image. In order to contain cases of brand crises, the most important point is to have a quality strategy.<\/p>\n<p>Don&#039;t leave decision-making to chance or intuition. Everything needs to follow a pre-established plan, capable of resolving situations efficiently on the internet. Furthermore, it is necessary to have competent professionals who understand the digital environment and know how to be successful in it.<\/p>\n<p>There is no room for error in this area, so whoever works in it\u00a0<a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-build-a-digital-marketing-team\/\" target=\"_blank\" rel=\"noopener noreferrer\">needs a lot of experience<\/a>. Check out the post we prepared on the subject and find out more!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/crisis-management-how-digital-marketing-can-help\/#Como_uma_estrategia_de_marketing_digital_pode_ajudar_na_gestao_de_crises\" >How can a digital marketing strategy help with crisis management?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/crisis-management-how-digital-marketing-can-help\/#Faca_um_bom_monitoramento\" >Monitor well<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/crisis-management-how-digital-marketing-can-help\/#Use_os_canais_certos\" >Use the right channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/crisis-management-how-digital-marketing-can-help\/#Seja_transparente\" >Be transparent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/crisis-management-how-digital-marketing-can-help\/#Aprenda_com_o_ocorrido\" >Learn from what happened<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/crisis-management-how-digital-marketing-can-help\/#Como_estruturar_o_plano\" >How to structure the plan?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Como_uma_estrategia_de_marketing_digital_pode_ajudar_na_gestao_de_crises\"><\/span><span style=\"color: #ff9900;\">How can a digital marketing strategy help with crisis management?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Digital marketing channels are very strategic tools in crisis situations, as they offer speed and reach for your communications. These two elements will be decisive for your reaction to be efficient and bring the expected results. Below are the most important points to consider:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Faca_um_bom_monitoramento\"><\/span><span style=\"color: #ff5500;\">Monitor well<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first step to implementing crisis management with the help of the digital environment is to use a\u00a0<a href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-marketing-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">monitoring tool<\/a>. This tool will capture what is being said about your brand and the episode in question. One possibility is the <a href=\"https:\/\/brand24.com\/mentions-monitoring\/\">Brand24<\/a>, which can search the web and social networks for mentions of the words you determine. From there, you can plan your next actions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_os_canais_certos\"><\/span><span style=\"color: #ff5500;\">Use the right channels<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the main advantages of digital marketing is having several possible communication channels. For example, there are several social networks on which brands can operate. But this can pose a problem for crisis management. After all, it is necessary to know which of these channels to act on to resolve the case. The tip is to act where the case originated or publish where your target audience is most concentrated.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Seja_transparente\"><\/span><span style=\"color: #ff5500;\">Be transparent<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With the possibility of \u201cprints\u201d and other ways of recording published information, people have ways to prove that their company is not telling the truth. Therefore, always be transparent when dealing with a crisis. Do not allow the problem to worsen and avoid lies.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Aprenda_com_o_ocorrido\"><\/span><span style=\"color: #ff5500;\">Learn from what happened<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There is no point in acting correctly during crisis management if the events do not serve as a lesson for your company. Try to detect what went wrong and how you can implement efforts to prevent this from happening again. This is the time to update your action plan taking into account what you learned in this last situation. This measure will make you even more prepared.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_estruturar_o_plano\"><\/span><span style=\"color: #ff9900;\">How to structure the plan?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The technology available today is capable of greatly facilitating the work of crisis management, but only when a\u00a0<a href=\"https:\/\/verocontents.com.br\/en\/blog\/strategic-planning\/\" target=\"_blank\" rel=\"noopener noreferrer\">robust strategy<\/a>\u00a0is implemented. You can use the strengths of tools like social media to quickly understand what&#039;s going on. This way, you can begin the appropriate efforts to communicate the correct message to your audience at the most appropriate time for your objectives.<\/p>\n<p>Count on the right services for your needs:\u00a0<a href=\"https:\/\/verocontents.com.br\/en\/#contact_section\" target=\"_blank\" rel=\"noopener noreferrer\">contact Vero Contents<\/a>\u00a0from the website!<\/p>","protected":false},"excerpt":{"rendered":"<p>Crisis management is an integral part of the structure of any brand that is concerned with dealing with complicated situations efficiently. We live in a time where any problem of this type can have repercussions on the digital environment and permanently damage<\/p>","protected":false},"author":1,"featured_media":2254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[74,13,12],"class_list":["post-955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-e-vendas","tag-gestao-de-crises","tag-marketing-de-conteudo","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gest\u00e3o de crises: como o marketing digital pode ajudar<\/title>\n<meta name=\"description\" content=\"A 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