{"id":948,"date":"2019-06-28T10:12:31","date_gmt":"2019-06-28T13:12:31","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=948"},"modified":"2025-06-24T22:26:36","modified_gmt":"2025-06-25T01:26:36","slug":"worry-about-mobile-campaign-formats","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/worry-about-mobile-campaign-formats\/","title":{"rendered":"Why should you care about the formats of your mobile campaigns?"},"content":{"rendered":"<div class=\"content-article\">\n<div id=\"read-only-article\">\n<p>The discussion about the need for companies to adapt their communication actions to mobile campaign formats is growing more and more every day. After all, electronic devices (such as smartphones and tablets) are present at all times in the population&#039;s daily lives.<\/p>\n<p>According to the study\u00a0<a href=\"http:\/\/www1.folha.uol.com.br\/tec\/2017\/02\/1862362-smartphones-estao-nas-maos-de-62-dos-brasileiros-diz-google.shtml\">Google Consumer Barometer<\/a>, around 62% of Brazilians have their smartphone by their side all day. In other words, they are used for all types of activities, from communication to making purchases.<\/p>\n<p>Therefore, this adaptation to mobile is no longer a trend, but a strategy that directly contributes to increased sales and the growth of a business. Continue reading this article and find out why you should care about this.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/worry-about-mobile-campaign-formats\/#Quais_sao_as_vantagens_de_implementar_anuncios_responsivos\" >What are the advantages of implementing responsive ads?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/worry-about-mobile-campaign-formats\/#Gerar_mais_oportunidades_de_negocios\" >Generate more business opportunities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/worry-about-mobile-campaign-formats\/#Alcancar_um_publico-alvo_especifico\" >Reach a specific target audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/worry-about-mobile-campaign-formats\/#Satisfazer_o_cliente\" >Satisfy the customer<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/worry-about-mobile-campaign-formats\/#Como_otimizar_formatos_de_campanhas_mobile\" >How to optimize mobile campaign formats?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Quais_sao_as_vantagens_de_implementar_anuncios_responsivos\"><\/span><span style=\"color: #ff9900;\">What are the advantages of implementing responsive ads?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Gerar_mais_oportunidades_de_negocios\"><\/span><span style=\"color: #ff5500;\">Generate more business opportunities<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Invest in mobile campaign formats\u00a0<a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-improve-customer-segmentation\/\">segmented<\/a>\u00a0and personalized solutions can generate more business opportunities for a company.<\/p>\n<p>This is because around 37% of website accesses come from mobile devices, that is, people are increasingly using smartphones and tablets to access the internet, and this also influences the number of purchases made.<\/p>\n<p>If you run responsive ads, which adapt to these platforms, there is a high chance that they will be viewed and clicked on. This is very important, as it can take your potential client to an advanced stage in the\u00a0<a href=\"https:\/\/verocontents.com.br\/en\/blog\/adwords-purchasing-journey\/\">purchasing journey<\/a>.<\/p>\n<p>Furthermore, campaigns adapted for mobile devices increase your company\u2019s digital presence on the internet. After all, your ads will be visible on computers as well as tablets and smartphones.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Alcancar_um_publico-alvo_especifico\"><\/span><span style=\"color: #ff5500;\">Reach a specific target audience<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another important advantage of mobile ads, like most advertising campaigns, is\u00a0<a href=\"https:\/\/verocontents.com.br\/en\/blog\/results-digital-marketing\/\">digital marketing<\/a>, is the possibility of creating well-segmented campaigns to reach a\u00a0<a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-are-personas\/\">target Audience<\/a>\u00a0specific.<\/p>\n<p>Furthermore, it is possible to reach people who are close to your establishment. This is a great opportunity to generate sales, as 82% of people check their cell phones when shopping in an establishment.<\/p>\n<p>As most electronic devices have GPS, it is possible to segment your campaign according to location. This is a very important feature, as it allows you to run a promotion or advertisement close to the point of sale.<\/p>\n<p>Therefore, the chances of people interacting with your campaign, clicking or going to your establishment, are much greater. In addition to helping to bring customers and the company closer together, this can result in increased sales.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Satisfazer_o_cliente\"><\/span><span style=\"color: #ff5500;\">Satisfy the customer<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If the use of mobile devices grows more every day, it is natural that users prefer to access websites and campaigns that are adapted for this format \u2014 that function properly.<\/p>\n<p>If your business runs ads for mobile format and has a responsive website, you will satisfy your customer. They will have more pleasure when making purchases and communicating with your company, as well as confidence in recommending your brand to other consumers.<\/p>\n<p>It is very important to think about\u00a0<a href=\"https:\/\/verocontents.com.br\/en\/blog\/why-website-design-is-important-for-user-experience\/\">customer experience<\/a>, as he will be able to evaluate your service, creating a positive reputation for your business in the market.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_otimizar_formatos_de_campanhas_mobile\"><\/span><span style=\"color: #ff9900;\">How to optimize mobile campaign formats?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As the majority of users are present in\u00a0<a href=\"https:\/\/verocontents.com.br\/en\/blog\/social-media-because-we-need-it\/\">social media<\/a>\u00a0At almost all times, it is very important that you invest in developing ads on these platforms.<\/p>\n<p>To optimize them and obtain good results, it is essential to analyze which social media channels your audience is present on. This will get you more clicks, shares and attract even more potential customers.<\/p>\n<p>Also remember to always deliver valuable content. Don&#039;t make false promises in your ads and present advantages that are within your business&#039; reach. The important thing is to satisfy your customers.<\/p>\n<p>This way your marketing campaigns will have great results, increasing profits, digital presence and credibility of your company on the internet.<\/p>\n<p>Don\u2019t forget to invest in mobile campaign formats to ensure your company\u2019s growth!<\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-287 bottom vert custom-banners-theme-default_style\" style=\"\"><img decoding=\"async\" width=\"215\" height=\"215\" src=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/Banner-Web-Analytics-na-Pratica-215x215-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/Banner-Web-Analytics-na-Pratica-215x215-1.jpg 215w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/Banner-Web-Analytics-na-Pratica-215x215-1-150x150.jpg 150w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/Banner-Web-Analytics-na-Pratica-215x215-1-12x12.jpg 12w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/Banner-Web-Analytics-na-Pratica-215x215-1-45x45.jpg 45w\" sizes=\"(max-width: 215px) 100vw, 215px\" \/><a class=\"custom_banners_big_link\"  href=\"https:\/\/materiais.verocontents.com.br\/ebook-web-analytics\/#utm_source=(direct)&utm_medium=(none)&utm_campaign=(none)&utm_content=&utm_term=&utm_referrer=banner-site\"><\/a><\/div><\/div>\n<\/div>\n<\/div>\n<div class=\"content-social-post\">\n<hr \/>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>There is growing discussion every day about the need for companies to adapt their communication actions to mobile campaign formats. After all, electronic devices (such as smartphones and tablets) are present at all times in people&#039;s daily lives.<\/p>","protected":false},"author":1,"featured_media":2095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[333],"tags":[73,43,60,41],"class_list":["post-948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-campanhas-mobile","tag-jornada-de-compra","tag-midia-paga","tag-midias-sociais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Porque se preocupar com os formatos de campanhas mobile<\/title>\n<meta name=\"description\" content=\"Cresce mais a cada dia a discuss\u00e3o sobre a necessidade das empresas adaptarem suas a\u00e7\u00f5es de comunica\u00e7\u00e3o a formatos de campanhas mobile.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/worry-about-mobile-campaign-formats\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por que voc\u00ea deve se preocupar com formatos das suas campanhas mobile?\" \/>\n<meta property=\"og:description\" content=\"Cresce mais a cada dia a discuss\u00e3o sobre a necessidade das empresas adaptarem suas a\u00e7\u00f5es de comunica\u00e7\u00e3o a formatos de campanhas mobile.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/worry-about-mobile-campaign-formats\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" 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