{"id":934,"date":"2024-11-27T14:21:59","date_gmt":"2024-11-27T17:21:59","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=934"},"modified":"2025-08-26T09:33:44","modified_gmt":"2025-08-26T12:33:44","slug":"copywriting-learn-about-writing-techniques-focused-on-conversions","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/copywriting-learn-about-writing-techniques-focused-on-conversions\/","title":{"rendered":"Copywriting: discover the writing technique focused on conversions!"},"content":{"rendered":"<p>Every marketing manager is always looking for new strategies. Especially those that help with sales conversion. Regardless of the choice, there is a factor that directly impacts the actions: <a href=\"https:\/\/verocontents.com.br\/en\/blog\/content-production-is-important\/\" target=\"_blank\" rel=\"noopener noreferrer\">good content<\/a>. It is what will attract the consumer and feed the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-lead\/\" target=\"_blank\" rel=\"noopener noreferrer\">leads<\/a>. And it will also improve the relationship with the brand, among other functions.<\/p>\n<p>It\u2019s important to know that not every type of text converts into sales. Therefore, the content must have some characteristics.<\/p>\n<p>And that&#039;s where the <em>copywriting<\/em>, a technique that has become increasingly popular. In this article, we will discuss this technique and how it can help you win more customers. Stay tuned!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/copywriting-learn-about-writing-techniques-focused-on-conversions\/#O_que_e_copywriting\" >What is copywriting?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/copywriting-learn-about-writing-techniques-focused-on-conversions\/#De_onde_veio_o_copywriting\" >Where did copywriting come from?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/copywriting-learn-about-writing-techniques-focused-on-conversions\/#O_Poder_das_Palavras\" >The Power of Words<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/copywriting-learn-about-writing-techniques-focused-on-conversions\/#Conheca_o_Seu_Publico\" >Know Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/copywriting-learn-about-writing-techniques-focused-on-conversions\/#O_Processo_de_Copywriting\" >The Copywriting Process<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/copywriting-learn-about-writing-techniques-focused-on-conversions\/#1_Pesquisa\" >1. Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/copywriting-learn-about-writing-techniques-focused-on-conversions\/#2_Estrutura\" >2. Structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/copywriting-learn-about-writing-techniques-focused-on-conversions\/#3_Escreva_com_Clareza_e_Concisao\" >3. Write Clearly and Concisely<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/copywriting-learn-about-writing-techniques-focused-on-conversions\/#4_Crie_um_Senso_de_Urgencia\" >4. Create a Sense of Urgency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/en\/blog\/copywriting-learn-about-writing-techniques-focused-on-conversions\/#5_Teste_e_Otimize\" >5. Test and Optimize<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/verocontents.com.br\/en\/blog\/copywriting-learn-about-writing-techniques-focused-on-conversions\/#Alguns_exemplos_de_chamadas_curtas_utilizando_copywriting\" >Some examples of short headlines using copywriting<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/verocontents.com.br\/en\/blog\/copywriting-learn-about-writing-techniques-focused-on-conversions\/#1_Para_um_Produto_de_Beleza\" >1. For a Beauty Product:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/verocontents.com.br\/en\/blog\/copywriting-learn-about-writing-techniques-focused-on-conversions\/#2_Para_um_Curso_Online\" >2. For an Online Course:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/verocontents.com.br\/en\/blog\/copywriting-learn-about-writing-techniques-focused-on-conversions\/#3_Para_um_Restaurante\" >3. For a Restaurant:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/verocontents.com.br\/en\/blog\/copywriting-learn-about-writing-techniques-focused-on-conversions\/#4_Para_um_Produto_de_Condicionamento_Fisico\" >4. For a Fitness Product:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/verocontents.com.br\/en\/blog\/copywriting-learn-about-writing-techniques-focused-on-conversions\/#5_Para_um_Aplicativo_de_Planejamento_Financeiro\" >5. For a Financial Planning Application:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/verocontents.com.br\/en\/blog\/copywriting-learn-about-writing-techniques-focused-on-conversions\/#6_Para_um_Servico_de_Consultoria_Empresarial\" >6. For a Business Consulting Service:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/verocontents.com.br\/en\/blog\/copywriting-learn-about-writing-techniques-focused-on-conversions\/#7_Para_um_Blog_de_Viagens\" >7. For a Travel Blog:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/verocontents.com.br\/en\/blog\/copywriting-learn-about-writing-techniques-focused-on-conversions\/#8_Para_uma_Campanha_de_Arrecadacao_de_Fundos\" >8. For a Fundraising Campaign:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/verocontents.com.br\/en\/blog\/copywriting-learn-about-writing-techniques-focused-on-conversions\/#9_Para_um_Produto_de_Limpeza_Domestica\" >9. For a Household Cleaning Product:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/verocontents.com.br\/en\/blog\/copywriting-learn-about-writing-techniques-focused-on-conversions\/#10_Para_um_Clube_de_Assinatura_de_Livros\" >10. For a Book Subscription Club:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/verocontents.com.br\/en\/blog\/copywriting-learn-about-writing-techniques-focused-on-conversions\/#Qual_e_a_relacao_do_copywriting_com_o_funil_de_vendas\" >What is the relationship between copywriting and the sales funnel?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/verocontents.com.br\/en\/blog\/copywriting-learn-about-writing-techniques-focused-on-conversions\/#Por_que_contratar_o_servico_especializado\" >Why hire specialized service?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_copywriting\"><\/span>What is copywriting?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <em>copywriting<\/em> is the art and science of writing persuasive texts with the goal of influencing the target audience to take a desired action, such as purchasing a product, subscribing to an email list, or simply engaging with the content.<\/p>\n<p>It is an essential skill for marketers, copywriters and entrepreneurs who want to stand out in an increasingly competitive market.<\/p>\n<p>Basically, the <em>copywriting<\/em> is a content production strategy. This technique aims to convince the audience to take an action (often a sale). This content can be presented in various formats, such as email, slogan, blog post, website, among others. Thus, copywriting is the art of writing persuasively to promote a product, person, idea or business.<\/p>\n<p>The <em>copywriter<\/em>, a professional specialized in the technique, has the job of carefully selecting the information. And then, he writes the copy (text) in a persuasive way. In this way, he makes the audience feel stimulated to take a specific action.<\/p>\n<p>He needs to make the right choice of words to make the text pleasant. Furthermore, this text must be, at the same time, convincing. Therefore, it makes the reader realize that they will have advantages by carrying out that action.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"De_onde_veio_o_copywriting\"><\/span>Where did copywriting come from?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first <em>copy<\/em> The first known invention was made in 1828 by Noah Webster. At that time, the term was related to an original idea imitated in writing and printing. From 1870 onwards, the term copywriter began to be defined as a professional who wrote advertisements. Thus, the copywriter was differentiated from the news editor.<\/p>\n<p>One of the great fathers of the method was Claude Hopkins. He was already researching consumers&#039; desires before writing his copy, back in mid-1886.<\/p>\n<p>Since then, the technique has been used by advertising agencies. Big names, such as David Ogilvy, have used the technique. But we should not confuse copywriting with advertising writing. Some advertising texts can be <em>copies<\/em>. So there are differences to consider.<\/p>\n<p>Currently, the <em>copywriting<\/em> is widely used in digital marketing. Product launch strategies, for example, use the technique. This is because the technique requires the presence of so-called <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-are-mental-triggers-and-how-to-use-them\/\" target=\"_blank\" rel=\"noopener noreferrer\">mental triggers<\/a>. Many of them are present in the copies. In this way, the <em>copy<\/em> You can use these arguments to lead the audience to the desired action.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"O_Poder_das_Palavras\"><\/span>The Power of Words<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first principle of <em>copywriting<\/em> is to understand the power of words. In this way, understanding that words have the power to evoke emotions, tell stories and persuade people. A <em>copy<\/em> An effective message is one that resonates with the audience, creating an emotional connection that leads to action.<\/p>\n<p>To master the <strong><em>copywriting<\/em> in practice<\/strong>, you need to choose your words carefully, taking into account the tone, voice and message you want to convey.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conheca_o_Seu_Publico\"><\/span>Know Your Audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another crucial aspect of the <em>copywriting<\/em> is knowing your target audience. So you need to understand who these people are, what their wants, needs, fears and aspirations are. The more you know about your audience, the more effective you will be at creating messages that resonate with them.<\/p>\n<p>Do market research, create <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-are-personas\/\">personas<\/a> and always be aware of changes in your audience\u2019s preferences and behaviors.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"O_Processo_de_Copywriting\"><\/span>The Process of <em>Copywriting<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that we&#039;ve covered the basics, let&#039;s take a look at the practical process of <em>copywriting<\/em>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Pesquisa\"><\/span>1. Research<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first step is research. So, before you start writing, you should gather relevant information about your product or service, your target audience and your market, as well as research competitors, study trends and identify the main selling points of your product.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Estrutura\"><\/span>2. Structure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Next, you must create a structure for your <em>copy<\/em>. Above all, this involves deciding on the format of your text (e.g. an ad, a sales email, or a landing page) and planning the sequence of messages you want to convey. A solid structure helps keep your <em>copy<\/em> organized and coherent.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Escreva_com_Clareza_e_Concisao\"><\/span>3. Write Clearly and Concisely<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When writing, remember that clarity and conciseness are essential. In this sense, avoid complicated jargon and long sentences. Therefore, be direct and get to the point. Use simple and easy-to-understand language.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Crie_um_Senso_de_Urgencia\"><\/span>4. Create a Sense of Urgency<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A common technique of <em>copywriting<\/em> is to create a sense of urgency. This can be done by using phrases like \u201climited time offer\u201d or \u201climited stock.\u201d However, you should not overdo the message.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Teste_e_Otimize\"><\/span>5. Test and Optimize<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Finally, the <em>copywriting<\/em> Effective marketing involves ongoing testing and optimization. So, track how your messaging is performing and make adjustments as needed. Test different approaches, headlines, and calls to action to find what works best for your audience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Alguns_exemplos_de_chamadas_curtas_utilizando_copywriting\"><\/span>Some examples of short headlines using copywriting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Para_um_Produto_de_Beleza\"><\/span>1. For a Beauty Product:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><em>\u201cTransform your skin with our innovative formula. Discover true beauty in every application.\u201d<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Para_um_Curso_Online\"><\/span>2. For an Online Course:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><em>\u201cLearn from the best. Master the skills you need for success. Enroll now.\u201d<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Para_um_Restaurante\"><\/span>3. For a Restaurant:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><em>\u201cExperience authentic world cuisine in a charming setting. Book your table today and taste the difference.\u201d<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Para_um_Produto_de_Condicionamento_Fisico\"><\/span>4. For a Fitness Product:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><em>\u201cGet real results in just 30 days. Transform your body and your life with our fitness program.\u201d<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Para_um_Aplicativo_de_Planejamento_Financeiro\"><\/span>5. For a Financial Planning Application:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><em>\u201cControl your finances the smart way. Save, invest and achieve your financial goals with ease. Download now.\u201d<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Para_um_Servico_de_Consultoria_Empresarial\"><\/span>6. For a Business Consulting Service:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><em>\u201cUnlock your business\u2019 potential. Our experts are ready to guide you towards success.\u201d<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Para_um_Blog_de_Viagens\"><\/span>7. For a Travel Blog:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><em>\u201cDiscover incredible destinations. Get inspired by exciting travel stories and exclusive tips. Explore the world with us.\u201d<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Para_uma_Campanha_de_Arrecadacao_de_Fundos\"><\/span>8. For a Fundraising Campaign:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><em>\u201cMake a difference. Contribute today to support important causes and create a positive impact in the community.\u201d<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Para_um_Produto_de_Limpeza_Domestica\"><\/span>9. For a Household Cleaning Product:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><em>\u201cSay goodbye to dirt. Our cleaning product works wonders on your home, making it spotless and shiny.\u201d<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Para_um_Clube_de_Assinatura_de_Livros\"><\/span>10. For a Book Subscription Club:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><em>\u201cExplore new worlds every month. Get the best books delivered to your door. Join our book club now.\u201d<\/em><\/p>\n<p>These are just brief but effective examples of texts from <em>copywriting<\/em> that capture attention, spark interest and encourage action. The <em>copywriting<\/em> Well-crafted is a powerful tool for influencing target audience decisions.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Qual_e_a_relacao_do_copywriting_com_o_funil_de_vendas\"><\/span>What is the relationship of <em>copywriting<\/em> with the sales funnel?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <em>copywriting<\/em> is closely linked to digital marketing. And especially with inbound marketing. In order for there to be an interest in advancing through <a href=\"https:\/\/verocontents.com.br\/en\/blog\/sales-funnel-what-it-is-and-how-it-helps-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">sales funnel<\/a>, people need to be stimulated. And the copy comes in to do this correctly. Therefore, it must lead people to consume the content produced.<\/p>\n<p>Downloading an e-book, subscribing to a newsletter, opening an email or filling out a form. These actions are essential for capturing leads. Therefore, to optimize this work, it is very important to pay special attention to <em>copywriting<\/em>. Consumers themselves \u2014 increasingly informed and demanding \u2014 can now easily identify when a company is not investing in engaging and interesting content.<\/p>\n<p>With competition increasing, paying attention to this strategy is a way to stand out in the market. And get more return with inbound marketing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Por_que_contratar_o_servico_especializado\"><\/span>Why hire specialized service?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>That the <em>copywriting<\/em> is essential for converting leads, that&#039;s already clear. The work of <em>copywriter<\/em> requires a lot of knowledge and writing skills. In addition, it requires empathy with the consumer. And to achieve this, it is necessary to dedicate time to studying the business. It is also important for the professional to have knowledge about the stages of the sales funnel. Thus, they will produce content according to each of them.<\/p>\n<p>Therefore, faced with so many demands, it is very difficult to hire an employee to carry out this work. This has been a task of <a href=\"https:\/\/verocontents.com.br\/en\/blog\/hire-a-marketing-agency\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing agencies<\/a>. Vero Contents, for example, has <em>copywriters<\/em> in the team. This way, we have a differential in optimizing client results.<\/p>\n<p>Investing in improving content is a way to optimize your sales funnel. In addition to increasing lead conversion. This must be a commitment<\/p>\n<p>Image: <a href=\"https:\/\/br.freepik.com\/vetores-gratis\/redator-em-um-enorme-laptop-escrevendo-um-texto-promocional-criativo-trabalho-de-redacao-redator-em-casa-ilustracao-do-conceito-de-redacao-freelance_11669153.htm\">Freepik<\/a><\/p>\n<p>Text originally published on 28\/02\/2022 and revised on that date.<\/p>","protected":false},"excerpt":{"rendered":"<p>Every marketing manager is always looking for new strategies. Especially those that help with sales conversion. Regardless of the choice, there is one factor that directly impacts actions: good content. This is what will attract the consumer and<\/p>","protected":false},"author":1,"featured_media":5543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[72,44,43,13],"class_list":["post-934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing-e-conteudo","tag-copywriting","tag-funil-de-vendas","tag-jornada-de-compra","tag-marketing-de-conteudo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Copywriting: a t\u00e9cnica de escrita focada em convers\u00f5es<\/title>\n<meta name=\"description\" content=\"O copywriting \u00e9 uma t\u00e9cnica de produ\u00e7\u00e3o de conte\u00fados focada na convers\u00e3o de vendas, utilizada para alavancar os resultados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/copywriting-learn-about-writing-techniques-focused-on-conversions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Copywriting: conhe\u00e7a a t\u00e9cnica de escrita focada em convers\u00f5es!\" \/>\n<meta property=\"og:description\" content=\"O copywriting \u00e9 uma t\u00e9cnica de produ\u00e7\u00e3o de conte\u00fados focada na convers\u00e3o de vendas, utilizada para alavancar os resultados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/copywriting-learn-about-writing-techniques-focused-on-conversions\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-27T17:21:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-26T12:33:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/11\/Copywriting-conheca-a-tecnica-de-escrita-focada-em-conversoes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/copywriting-conheca-a-tecnica-de-escrita-focada-em-conversoes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/copywriting-conheca-a-tecnica-de-escrita-focada-em-conversoes\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Copywriting: conhe\u00e7a a t\u00e9cnica de escrita focada em convers\u00f5es!\",\"datePublished\":\"2024-11-27T17:21:59+00:00\",\"dateModified\":\"2025-08-26T12:33:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/copywriting-conheca-a-tecnica-de-escrita-focada-em-conversoes\/\"},\"wordCount\":1595,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/copywriting-conheca-a-tecnica-de-escrita-focada-em-conversoes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/11\/Copywriting-conheca-a-tecnica-de-escrita-focada-em-conversoes.jpg\",\"keywords\":[\"copywriting\",\"funil de vendas\",\"jornada de compra\",\"marketing de conte\u00fado\"],\"articleSection\":[\"Inbound Marketing e Conte\u00fado\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/copywriting-conheca-a-tecnica-de-escrita-focada-em-conversoes\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/copywriting-conheca-a-tecnica-de-escrita-focada-em-conversoes\/\",\"name\":\"Copywriting: a t\u00e9cnica de escrita focada em convers\u00f5es\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/copywriting-conheca-a-tecnica-de-escrita-focada-em-conversoes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/copywriting-conheca-a-tecnica-de-escrita-focada-em-conversoes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/11\/Copywriting-conheca-a-tecnica-de-escrita-focada-em-conversoes.jpg\",\"datePublished\":\"2024-11-27T17:21:59+00:00\",\"dateModified\":\"2025-08-26T12:33:44+00:00\",\"description\":\"O copywriting \u00e9 uma t\u00e9cnica de produ\u00e7\u00e3o de conte\u00fados focada na convers\u00e3o de vendas, utilizada para alavancar os resultados.\",\"breadcrumb\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/copywriting-conheca-a-tecnica-de-escrita-focada-em-conversoes\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/verocontents.com.br\/blog\/copywriting-conheca-a-tecnica-de-escrita-focada-em-conversoes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/copywriting-conheca-a-tecnica-de-escrita-focada-em-conversoes\/#primaryimage\",\"url\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/11\/Copywriting-conheca-a-tecnica-de-escrita-focada-em-conversoes.jpg\",\"contentUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/11\/Copywriting-conheca-a-tecnica-de-escrita-focada-em-conversoes.jpg\",\"width\":750,\"height\":350,\"caption\":\"Copywriting - conhe\u00e7a a t\u00e9cnica de escrita focada em convers\u00f5es\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/copywriting-conheca-a-tecnica-de-escrita-focada-em-conversoes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/verocontents.com.br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Copywriting: conhe\u00e7a a t\u00e9cnica de escrita focada em convers\u00f5es!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/verocontents.com.br\/#website\",\"url\":\"https:\/\/verocontents.com.br\/\",\"name\":\"Vero Contents\",\"description\":\"Ag\u00eancia de Marketing Digital e Inbound Marketing\",\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/verocontents.com.br\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/verocontents.com.br\/#organization\",\"name\":\"Vero Contents\",\"url\":\"https:\/\/verocontents.com.br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png\",\"contentUrl\":\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png\",\"width\":240,\"height\":70,\"caption\":\"Vero Contents\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/verocontents\/\",\"https:\/\/x.com\/marcelcast\",\"https:\/\/www.instagram.com\/verocommkt\/\",\"https:\/\/www.linkedin.com\/company\/vero-comunica-o-e-marketing\",\"http:\/\/www.pinterest.com\/marcelcsouza\",\"https:\/\/www.youtube.com\/channel\/UC0HHv6AQKtsUWqa21C5gX9Q\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\",\"name\":\"Marcel Castilho\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775128862\",\"contentUrl\":\"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775128862\",\"caption\":\"Marcel Castilho\"},\"description\":\"Marcel Castilho \u00e9 especialista em marketing digital, neuromarketing, neuroci\u00eancia, mindfulness e psicologia positiva. Al\u00e9m de publicit\u00e1rio, tamb\u00e9m \u00e9 Master em Programa\u00e7\u00e3o Neurolingu\u00edstica. \u00c9 fundador, propriet\u00e1rio e CEO da Vero Contentes e da ag\u00eancia offline VeroCom.\",\"sameAs\":[\"https:\/\/verocontents.com.br\",\"https:\/\/www.instagram.com\/marcel.castilho.souza\/\",\"https:\/\/br.linkedin.com\/in\/marcel-castilho-e-souza\",\"https:\/\/x.com\/marcelcast\"],\"gender\":\"Masculino\",\"knowsAbout\":[\"Marketing Digital\",\"Inbound Marketing\",\"SEO\",\"SEM\",\"Psicologia Positiva\",\"Mindfulness\",\"Neuromarketing\",\"Neuroci\u00eancia\"],\"knowsLanguage\":[\"Portugu\u00eas\",\"Ingl\u00eas\"],\"jobTitle\":\"Propriet\u00e1rio\",\"worksFor\":\"Vero Contents\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Copywriting: the writing technique focused on conversions","description":"Copywriting is a content production technique focused on sales conversion, used to boost results.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/verocontents.com.br\/en\/blog\/copywriting-learn-about-writing-techniques-focused-on-conversions\/","og_locale":"en_US","og_type":"article","og_title":"Copywriting: conhe\u00e7a a t\u00e9cnica de escrita focada em convers\u00f5es!","og_description":"O copywriting \u00e9 uma t\u00e9cnica de produ\u00e7\u00e3o de conte\u00fados focada na convers\u00e3o de vendas, utilizada para alavancar os resultados.","og_url":"https:\/\/verocontents.com.br\/en\/blog\/copywriting-learn-about-writing-techniques-focused-on-conversions\/","og_site_name":"Vero Contents","article_publisher":"https:\/\/www.facebook.com\/verocontents\/","article_published_time":"2024-11-27T17:21:59+00:00","article_modified_time":"2025-08-26T12:33:44+00:00","og_image":[{"width":750,"height":350,"url":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/11\/Copywriting-conheca-a-tecnica-de-escrita-focada-em-conversoes.jpg","type":"image\/jpeg"}],"author":"Marcel Castilho","twitter_card":"summary_large_image","twitter_creator":"@marcelcast","twitter_site":"@marcelcast","twitter_misc":{"Written by":"Marcel Castilho","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/verocontents.com.br\/blog\/copywriting-conheca-a-tecnica-de-escrita-focada-em-conversoes\/#article","isPartOf":{"@id":"https:\/\/verocontents.com.br\/blog\/copywriting-conheca-a-tecnica-de-escrita-focada-em-conversoes\/"},"author":{"name":"Marcel Castilho","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9"},"headline":"Copywriting: conhe\u00e7a a t\u00e9cnica de escrita focada em convers\u00f5es!","datePublished":"2024-11-27T17:21:59+00:00","dateModified":"2025-08-26T12:33:44+00:00","mainEntityOfPage":{"@id":"https:\/\/verocontents.com.br\/blog\/copywriting-conheca-a-tecnica-de-escrita-focada-em-conversoes\/"},"wordCount":1595,"publisher":{"@id":"https:\/\/verocontents.com.br\/#organization"},"image":{"@id":"https:\/\/verocontents.com.br\/blog\/copywriting-conheca-a-tecnica-de-escrita-focada-em-conversoes\/#primaryimage"},"thumbnailUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/11\/Copywriting-conheca-a-tecnica-de-escrita-focada-em-conversoes.jpg","keywords":["copywriting","funil de vendas","jornada de compra","marketing de conte\u00fado"],"articleSection":["Inbound Marketing e Conte\u00fado"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/verocontents.com.br\/blog\/copywriting-conheca-a-tecnica-de-escrita-focada-em-conversoes\/","url":"https:\/\/verocontents.com.br\/blog\/copywriting-conheca-a-tecnica-de-escrita-focada-em-conversoes\/","name":"Copywriting: the writing technique focused on conversions","isPartOf":{"@id":"https:\/\/verocontents.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/verocontents.com.br\/blog\/copywriting-conheca-a-tecnica-de-escrita-focada-em-conversoes\/#primaryimage"},"image":{"@id":"https:\/\/verocontents.com.br\/blog\/copywriting-conheca-a-tecnica-de-escrita-focada-em-conversoes\/#primaryimage"},"thumbnailUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/11\/Copywriting-conheca-a-tecnica-de-escrita-focada-em-conversoes.jpg","datePublished":"2024-11-27T17:21:59+00:00","dateModified":"2025-08-26T12:33:44+00:00","description":"Copywriting is a content production technique focused on sales conversion, used to boost results.","breadcrumb":{"@id":"https:\/\/verocontents.com.br\/blog\/copywriting-conheca-a-tecnica-de-escrita-focada-em-conversoes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/verocontents.com.br\/blog\/copywriting-conheca-a-tecnica-de-escrita-focada-em-conversoes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/blog\/copywriting-conheca-a-tecnica-de-escrita-focada-em-conversoes\/#primaryimage","url":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/11\/Copywriting-conheca-a-tecnica-de-escrita-focada-em-conversoes.jpg","contentUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/11\/Copywriting-conheca-a-tecnica-de-escrita-focada-em-conversoes.jpg","width":750,"height":350,"caption":"Copywriting - conhe\u00e7a a t\u00e9cnica de escrita focada em convers\u00f5es"},{"@type":"BreadcrumbList","@id":"https:\/\/verocontents.com.br\/blog\/copywriting-conheca-a-tecnica-de-escrita-focada-em-conversoes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/verocontents.com.br\/"},{"@type":"ListItem","position":2,"name":"Copywriting: conhe\u00e7a a t\u00e9cnica de escrita focada em convers\u00f5es!"}]},{"@type":"WebSite","@id":"https:\/\/verocontents.com.br\/#website","url":"https:\/\/verocontents.com.br\/","name":"Vero Contents","description":"Digital Marketing and Inbound Marketing Agency","publisher":{"@id":"https:\/\/verocontents.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/verocontents.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/verocontents.com.br\/#organization","name":"Vero Contents","url":"https:\/\/verocontents.com.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/","url":"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png","contentUrl":"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png","width":240,"height":70,"caption":"Vero Contents"},"image":{"@id":"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/verocontents\/","https:\/\/x.com\/marcelcast","https:\/\/www.instagram.com\/verocommkt\/","https:\/\/www.linkedin.com\/company\/vero-comunica-o-e-marketing","http:\/\/www.pinterest.com\/marcelcsouza","https:\/\/www.youtube.com\/channel\/UC0HHv6AQKtsUWqa21C5gX9Q"]},{"@type":"Person","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9","name":"Marcel Castilho","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/image\/","url":"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775128862","contentUrl":"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775128862","caption":"Marcel Castilho"},"description":"Marcel Castilho is a specialist in digital marketing, neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master&#039;s degree in Neurolinguistic Programming. He is the founder, owner and CEO of Vero Contentes and the offline agency VeroCom.","sameAs":["https:\/\/verocontents.com.br","https:\/\/www.instagram.com\/marcel.castilho.souza\/","https:\/\/br.linkedin.com\/in\/marcel-castilho-e-souza","https:\/\/x.com\/marcelcast"],"gender":"Masculino","knowsAbout":["Marketing Digital","Inbound Marketing","SEO","SEM","Psicologia Positiva","Mindfulness","Neuromarketing","Neuroci\u00eancia"],"knowsLanguage":["Portugu\u00eas","Ingl\u00eas"],"jobTitle":"Propriet\u00e1rio","worksFor":"Vero Contents"}]}},"_links":{"self":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/comments?post=934"}],"version-history":[{"count":5,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/934\/revisions"}],"predecessor-version":[{"id":6062,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/934\/revisions\/6062"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/media\/5543"}],"wp:attachment":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/media?parent=934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/categories?post=934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/tags?post=934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}