{"id":916,"date":"2022-03-26T15:21:26","date_gmt":"2022-03-26T18:21:26","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=916"},"modified":"2024-06-02T18:22:26","modified_gmt":"2024-06-02T21:22:26","slug":"want-to-have-a-successful-blog","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/want-to-have-a-successful-blog\/","title":{"rendered":"Do you want to have a successful blog? Discover 7 efficient strategies"},"content":{"rendered":"<p>As <a href=\"https:\/\/verocontents.com.br\/en\/blog\/why-have-a-corporate-blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">have a blog<\/a> Of success? There are those who consider this the million-dollar question. After all, it is through the content you publish that you can attract visitors,\u00a0<a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-lead\/\" target=\"_blank\" rel=\"noopener noreferrer\">generate leads<\/a>, convert them into customers and retain them.<\/p>\n<p>We&#039;ve put together some important tips for you to increase visits and build your digital audience. Continue reading and find out!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/want-to-have-a-successful-blog\/#1_Use_CTAs_atrativos\" >1. Use attractive CTAs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/want-to-have-a-successful-blog\/#2_Crie_um_campo_de_assinatura_de_newsletter\" >2. Create a newsletter subscription field<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/want-to-have-a-successful-blog\/#3_Publique_conteudo_multimidia\" >3. Publish multimedia content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/want-to-have-a-successful-blog\/#4_Convide_autores_para_guest_posts\" >4. Invite authors to guest posts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/want-to-have-a-successful-blog\/#5_Estabeleca_e_acompanhe_suas_metricas\" >5. Establish (and track) your metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/want-to-have-a-successful-blog\/#6_Planeje\" >6. Plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/want-to-have-a-successful-blog\/#7_Nao_se_esqueca_do_SEO\" >7. Don&#039;t forget about SEO<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Use_CTAs_atrativos\"><\/span><span style=\"color: #ff9900;\">1. Use attractive CTAs<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A Call to Action (CTA) is a call you make to your blog visitor to perform a certain action on a page. Here are some types of CTAs used:<\/p>\n<ul>\n<li><strong>Texts<\/strong> (whenever necessary, with the appropriate links) suggesting comments on the post, contacting the company, liking or following their profiles on social media, etc.;<\/li>\n<li>Areas in <strong>side bar<\/strong> \u2014 side column of your page that can offer links to different content, subscribe to newsletters, download e-books, etc.;<\/li>\n<li><strong>Images<\/strong> in the content inserted within the text, breaking up the reading and ensuring attention.<\/li>\n<\/ul>\n<p>The important thing to define the appropriate CTA is to know which <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-are-personas\/\" target=\"_blank\" rel=\"noopener noreferrer\">persona <\/a>the content is intended. To do so, it is necessary to understand very well how the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/sales-funnel-what-it-is-and-how-it-helps-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">sales funnel<\/a> of your business.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Crie_um_campo_de_assinatura_de_newsletter\"><\/span><span style=\"color: #ff9900;\">2. Create a newsletter subscription field<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email is a great ally for having a successful blog. From it you can create <a href=\"https:\/\/verocontents.com.br\/en\/blog\/email-marketing-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing campaign<\/a> and offer valuable information. This way, you make your audience want to know more about what you offer, click on your links and CTAs and, of course, buy.<\/p>\n<p>Therefore, don&#039;t forget to invite visitors and readers of your pages, social networks and texts to subscribe to your newsletter. Don\u2019t forget to track and measure the results of each message sent.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Publique_conteudo_multimidia\"><\/span><span style=\"color: #ff9900;\">3. Publish multimedia content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There is a wide variety of materials that you can offer your audience to captivate them and, consequently, have a successful blog. Publish texts, audios, videos and images about the subjects you want to discuss.<\/p>\n<p>Take into account that more and more people access the internet through their cell phones and tablets. Therefore, reading through these devices is often difficult and uncomfortable. Therefore, expand the types of publications to engage the most different types of visitors to your page.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Convide_autores_para_guest_posts\"><\/span><span style=\"color: #ff9900;\">4. Invite authors to guest posts<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Guest posts are texts produced by guest authors. They help to bring different points of view on your production area. Therefore, they end up bringing more freshness and innovation to your content, important characteristics for having a successful blog.<\/p>\n<p>You don&#039;t need to stop there. Vary the format as we talked about in the previous topic and carry out interviews, podcasts and infographics with your guests.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Estabeleca_e_acompanhe_suas_metricas\"><\/span><span style=\"color: #ff9900;\">5. Establish (and track) your metrics<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To know if you have a successful blog you need to define metrics for each objective you set. You may want to increase the number of visitors or visits to your store, generate leads, etc.<\/p>\n<p>Therefore, closely monitor the performance of your publications and your page. This way, it becomes easier to understand which mistakes were made, which posts attract the most clicks and where you should invest when it comes to <a href=\"https:\/\/verocontents.com.br\/en\/blog\/content-production-is-important\/\" target=\"_blank\" rel=\"noopener noreferrer\">produce content<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Planeje\"><\/span><span style=\"color: #ff9900;\">6. Plan<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Success does not depend on luck. It is a direct result of your work. Therefore, take the time to plan each action and strategy.<\/p>\n<p>Also, don&#039;t forget to put your entire plan into practice. After all, constancy and quality are characteristics that will certainly help boost the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-to-improve-website-performance\/\" target=\"_blank\" rel=\"noopener noreferrer\">performance of your blog<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Nao_se_esqueca_do_SEO\"><\/span><span style=\"color: #ff9900;\">7. Don&#039;t forget about SEO<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We cannot forget the issue of <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-seo-and-why-you-should-do-it\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO (Search Engine Optimization)<\/a>. Your posts must be well optimized to rank well on Google<a href=\"https:\/\/www.google.com\/?uT9VAA-5f4680\">.<\/a> This way, put together a good strategy for <a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-put-together-a-keyword-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">key words<\/a>. This way, you will be able to attract the right visitors to your blog.<\/p>\n<p>Did you see how some practical and simple tips can be the key to having a successful blog? With a little more commitment and dedication, it is possible to reap the benefits of a good digital marketing strategy.<\/p>\n<p>To have access to other content and news about the world of digital marketing, follow us on social media.<\/p>","protected":false},"excerpt":{"rendered":"<p>How to have a successful blog? There are those who consider this the million-dollar question. After all, it is through the content you publish that you can attract visitors, generate leads, convert them into customers and build loyalty. We have put together some tips<\/p>","protected":false},"author":1,"featured_media":2087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[30,28,67,12,68,35],"class_list":["post-916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing-e-conteudo","tag-blog-corporativo","tag-calls-to-action","tag-guest-posts","tag-marketing-digital","tag-metricas","tag-personas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Quer ter um blog de sucesso? Conhe\u00e7a estrat\u00e9gias eficientes - Vero<\/title>\n<meta name=\"description\" content=\"Como ter um blog de sucesso? Afinal, \u00e9 a partir do conte\u00fado que voc\u00ea publica que \u00e9 poss\u00edvel gerar leads, convert\u00ea-los em clientes e fideliz\u00e1-los.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/want-to-have-a-successful-blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quer ter um blog de sucesso? Conhe\u00e7a 7 estrat\u00e9gias eficientes\" \/>\n<meta property=\"og:description\" content=\"Como ter um blog de sucesso? Afinal, \u00e9 a partir do conte\u00fado que voc\u00ea publica que \u00e9 poss\u00edvel gerar leads, convert\u00ea-los em clientes e fideliz\u00e1-los.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/want-to-have-a-successful-blog\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-26T18:21:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-02T21:22:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/05\/quer-ter-um-blog-de-sucesso-conheca-6-estrategias-eficientes-1000x400.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/quer-ter-um-blog-de-sucesso\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/quer-ter-um-blog-de-sucesso\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Quer ter um blog de sucesso? 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