{"id":909,"date":"2020-02-07T18:39:00","date_gmt":"2020-02-07T21:39:00","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=909"},"modified":"2025-06-24T22:25:26","modified_gmt":"2025-06-25T01:25:26","slug":"develop-a-strategy-with-a-lean-budget","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/develop-a-strategy-with-a-lean-budget\/","title":{"rendered":"Less is more! Can you develop a strategy with a lean budget?"},"content":{"rendered":"<p>Do you want to develop a strategy for <a href=\"https:\/\/verocontents.com.br\/en\/blog\/results-digital-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">digital marketing<\/a> that brings good results for your company? However, the question remains whether it is really possible to do this on a low budget?<\/p>\n<p>Well, the first thing that comes to mind is how to create a strategy without exorbitant costs... So, today you will discover how to boost your business by investing in marketing strategies that don&#039;t compromise your budget. After all, smaller companies also feel the need to stand out in the market and delight their customers, even if it means spending a little less.<\/p>\n<p>Therefore, we have prepared some very important tips that you should take into account when organizing your budget to develop an effective strategy. Check it out below!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/develop-a-strategy-with-a-lean-budget\/#Planeje_seus_investimentos\" >Plan your investments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/develop-a-strategy-with-a-lean-budget\/#Foque_em_desenvolver_uma_estrategia\" >Focus on developing a strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/develop-a-strategy-with-a-lean-budget\/#Construa_um_bom_relacionamento_com_seus_clientes\" >Build a good relationship with your customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/develop-a-strategy-with-a-lean-budget\/#Invista_no_marketing_digital\" >Invest in digital marketing<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Planeje_seus_investimentos\"><\/span><span style=\"color: #ff9900;\">Plan your investments<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Have a well-defined objective and align your budget with your strategies. Analyze everything that can be done with the funds you have available and put together an action plan, estimating the amounts that will be spent. The financial aspects need to be well established so that you can determine how much you can spend in a given period (be it monthly, quarterly or annually).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Foque_em_desenvolver_uma_estrategia\"><\/span><span style=\"color: #ff9900;\">Focus on developing a strategy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For your actions to be effective, it is necessary to define the tactics and actions to achieve the objectives, through a <a href=\"https:\/\/verocontents.com.br\/en\/blog\/strategic-planning\/\" target=\"_blank\" rel=\"noopener noreferrer\">strategic planning<\/a>. To do so, it is necessary to carry out a study of the market, competition, target audience and communication channels used by your potential customers.<\/p>\n<p>After understanding all this, think about the differentiators that your business offers and create your own strategy. Your strengths must be worked on to generate brand recall for consumers, always emphasizing what is most special about you when carrying out your actions, in order to create a good image of your business.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Construa_um_bom_relacionamento_com_seus_clientes\"><\/span><span style=\"color: #ff9900;\">Build a good relationship with your customers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Invest in good service, be it <a href=\"https:\/\/verocontents.com.br\/en\/blog\/offline-or-online-which-strategy-is-best\/\" target=\"_blank\" rel=\"noopener noreferrer\">online or offline<\/a>. When your customers feel valued by those who serve them, the feeling of satisfaction makes them trust your company and recommend your products and services. They then become defenders and promoters of your brand in the market.<\/p>\n<p>Promote your company, give away gifts and prizes, create loyalty programs and hold events. Finally, invest in actions that attract and retain your customers. After all, having a satisfied customer base is essential to ensuring the brand\u2019s good reputation in the market.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Invista_no_marketing_digital\"><\/span><span style=\"color: #ff9900;\">Invest in digital marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Get your company found. When someone searches for you on the internet, try to get them to your products and services. The best low-cost strategies are on the internet. Therefore, it is important that you know how to take advantage of the resources that are available for free. Enter your business on Google Places, <a href=\"https:\/\/verocontents.com.br\/en\/blog\/why-have-a-corporate-blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">create a blog<\/a>, develop <a href=\"https:\/\/verocontents.com.br\/en\/blog\/email-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener noreferrer\">email marketing campaigns<\/a> e <a href=\"https:\/\/verocontents.com.br\/en\/blog\/social-media-because-we-need-it\/\" target=\"_blank\" rel=\"noopener noreferrer\">bet on social media<\/a>.<\/p>\n<p>Create <a href=\"https:\/\/verocontents.com.br\/en\/blog\/content-production-is-important\/\" target=\"_blank\" rel=\"noopener noreferrer\">relevant content<\/a> and share it with your audience, the return will certainly come! And, when you have a slightly larger budget, remember to invest in ads and sponsored links to further increase your brand&#039;s reach. Regardless of the marketing strategy adopted, using creativity is essential.<\/p>\n<p>Therefore, after developing an efficient digital marketing strategy and aligning your budget, you need to put your actions into practice and make sure they reach your target audience clearly. By following everything closely, you will certainly have excellent results!<\/p>\n<p>You noticed that it is possible to develop a strategy with a lean budget, right? To make this process even easier, <a href=\"https:\/\/verocontents.com.br\/en\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\">contact us<\/a>! It will be a pleasure to help you!<\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-5439 bottom vert custom-banners-theme-default_style\" style=\"\"><img decoding=\"async\" width=\"215\" height=\"215\" src=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/02\/Banner-WordPress-Facil-215x215-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/02\/Banner-WordPress-Facil-215x215-2.jpg 215w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/02\/Banner-WordPress-Facil-215x215-2-150x150.jpg 150w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/02\/Banner-WordPress-Facil-215x215-2-12x12.jpg 12w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/02\/Banner-WordPress-Facil-215x215-2-45x45.jpg 45w\" sizes=\"(max-width: 215px) 100vw, 215px\" \/><a class=\"custom_banners_big_link\"  href=\"https:\/\/materiais.verocontents.com.br\/ebook-wordpress-facil\/#utm_source=(direct)&utm_medium=(none)&utm_campaign=(none)&utm_content=&utm_term=&utm_referrer=banner-site\"><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Do you want to develop a digital marketing strategy that will bring good results to your company? However, are you wondering if it is really possible to do this on a low budget? Well, the first thing that comes to mind is<\/p>","protected":false},"author":1,"featured_media":2172,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[38,12,53,52],"class_list":["post-909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-e-vendas","tag-avaliar-e-evoluir","tag-marketing-digital","tag-planejamento-estrategico","tag-roi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>D\u00e1 para desenvolver uma estrat\u00e9gia com um or\u00e7amento enxuto?<\/title>\n<meta name=\"description\" content=\"Deseja desenvolver uma estrat\u00e9gia de marketing digital que traga bons resultados para a sua empresa com um baixo or\u00e7amento?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/develop-a-strategy-with-a-lean-budget\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Menos \u00e9 mais! D\u00e1 para desenvolver uma estrat\u00e9gia com um or\u00e7amento enxuto?\" \/>\n<meta property=\"og:description\" content=\"Deseja desenvolver uma estrat\u00e9gia de marketing digital que traga bons resultados para a sua empresa com um baixo or\u00e7amento?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/develop-a-strategy-with-a-lean-budget\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-07T21:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T01:25:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/01\/menos-e-mais-da-para-desenvolver-uma-estrategia-com-um-orcamento-enxuto.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/desenvolver-uma-estrategia-com-um-orcamento-enxuto\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/desenvolver-uma-estrategia-com-um-orcamento-enxuto\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Menos \u00e9 mais! D\u00e1 para desenvolver uma estrat\u00e9gia com um or\u00e7amento enxuto?\",\"datePublished\":\"2020-02-07T21:39:00+00:00\",\"dateModified\":\"2025-06-25T01:25:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/desenvolver-uma-estrategia-com-um-orcamento-enxuto\/\"},\"wordCount\":676,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/desenvolver-uma-estrategia-com-um-orcamento-enxuto\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/01\/menos-e-mais-da-para-desenvolver-uma-estrategia-com-um-orcamento-enxuto.jpg\",\"keywords\":[\"avaliar e evoluir\",\"marketing digital\",\"planejamento estrat\u00e9gico\",\"ROI\"],\"articleSection\":[\"Marketing e Vendas\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/desenvolver-uma-estrategia-com-um-orcamento-enxuto\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/desenvolver-uma-estrategia-com-um-orcamento-enxuto\/\",\"name\":\"D\u00e1 para desenvolver uma estrat\u00e9gia com um or\u00e7amento enxuto?\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/desenvolver-uma-estrategia-com-um-orcamento-enxuto\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/desenvolver-uma-estrategia-com-um-orcamento-enxuto\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/01\/menos-e-mais-da-para-desenvolver-uma-estrategia-com-um-orcamento-enxuto.jpg\",\"datePublished\":\"2020-02-07T21:39:00+00:00\",\"dateModified\":\"2025-06-25T01:25:26+00:00\",\"description\":\"Deseja desenvolver uma estrat\u00e9gia de marketing digital que traga bons resultados para a sua empresa com um baixo or\u00e7amento?\",\"breadcrumb\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/desenvolver-uma-estrategia-com-um-orcamento-enxuto\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/verocontents.com.br\/blog\/desenvolver-uma-estrategia-com-um-orcamento-enxuto\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/desenvolver-uma-estrategia-com-um-orcamento-enxuto\/#primaryimage\",\"url\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/01\/menos-e-mais-da-para-desenvolver-uma-estrategia-com-um-orcamento-enxuto.jpg\",\"contentUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/01\/menos-e-mais-da-para-desenvolver-uma-estrategia-com-um-orcamento-enxuto.jpg\",\"width\":750,\"height\":350,\"caption\":\"Desenvolver uma estrategia com um or\u00e7amento enxuto - Vero Contents\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/desenvolver-uma-estrategia-com-um-orcamento-enxuto\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/verocontents.com.br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Menos \u00e9 mais! D\u00e1 para desenvolver uma estrat\u00e9gia com um or\u00e7amento enxuto?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/verocontents.com.br\/#website\",\"url\":\"https:\/\/verocontents.com.br\/\",\"name\":\"Vero Contents\",\"description\":\"Ag\u00eancia de Marketing Digital e Inbound Marketing\",\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/verocontents.com.br\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/verocontents.com.br\/#organization\",\"name\":\"Vero Contents\",\"url\":\"https:\/\/verocontents.com.br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png\",\"contentUrl\":\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png\",\"width\":240,\"height\":70,\"caption\":\"Vero Contents\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/verocontents\/\",\"https:\/\/x.com\/marcelcast\",\"https:\/\/www.instagram.com\/verocommkt\/\",\"https:\/\/www.linkedin.com\/company\/vero-comunica-o-e-marketing\",\"http:\/\/www.pinterest.com\/marcelcsouza\",\"https:\/\/www.youtube.com\/channel\/UC0HHv6AQKtsUWqa21C5gX9Q\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\",\"name\":\"Marcel Castilho\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092\",\"contentUrl\":\"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092\",\"caption\":\"Marcel Castilho\"},\"description\":\"Marcel Castilho \u00e9 especialista em marketing digital, neuromarketing, neuroci\u00eancia, mindfulness e psicologia positiva. Al\u00e9m de publicit\u00e1rio, tamb\u00e9m \u00e9 Master em Programa\u00e7\u00e3o Neurolingu\u00edstica. \u00c9 fundador, propriet\u00e1rio e CEO da Vero Contentes e da ag\u00eancia offline VeroCom.\",\"sameAs\":[\"https:\/\/verocontents.com.br\",\"https:\/\/www.instagram.com\/marcel.castilho.souza\/\",\"https:\/\/br.linkedin.com\/in\/marcel-castilho-e-souza\",\"https:\/\/x.com\/marcelcast\"],\"gender\":\"Masculino\",\"knowsAbout\":[\"Marketing Digital\",\"Inbound Marketing\",\"SEO\",\"SEM\",\"Psicologia Positiva\",\"Mindfulness\",\"Neuromarketing\",\"Neuroci\u00eancia\"],\"knowsLanguage\":[\"Portugu\u00eas\",\"Ingl\u00eas\"],\"jobTitle\":\"Propriet\u00e1rio\",\"worksFor\":\"Vero Contents\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Is it possible to develop a strategy on a tight budget?","description":"Do you want to develop a digital marketing strategy that brings good results for your company with a low budget?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/verocontents.com.br\/en\/blog\/develop-a-strategy-with-a-lean-budget\/","og_locale":"en_US","og_type":"article","og_title":"Menos \u00e9 mais! D\u00e1 para desenvolver uma estrat\u00e9gia com um or\u00e7amento enxuto?","og_description":"Deseja desenvolver uma estrat\u00e9gia de marketing digital que traga bons resultados para a sua empresa com um baixo or\u00e7amento?","og_url":"https:\/\/verocontents.com.br\/en\/blog\/develop-a-strategy-with-a-lean-budget\/","og_site_name":"Vero Contents","article_publisher":"https:\/\/www.facebook.com\/verocontents\/","article_published_time":"2020-02-07T21:39:00+00:00","article_modified_time":"2025-06-25T01:25:26+00:00","og_image":[{"width":750,"height":350,"url":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/01\/menos-e-mais-da-para-desenvolver-uma-estrategia-com-um-orcamento-enxuto.jpg","type":"image\/jpeg"}],"author":"Marcel Castilho","twitter_card":"summary_large_image","twitter_creator":"@marcelcast","twitter_site":"@marcelcast","twitter_misc":{"Written by":"Marcel Castilho","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/verocontents.com.br\/blog\/desenvolver-uma-estrategia-com-um-orcamento-enxuto\/#article","isPartOf":{"@id":"https:\/\/verocontents.com.br\/blog\/desenvolver-uma-estrategia-com-um-orcamento-enxuto\/"},"author":{"name":"Marcel Castilho","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9"},"headline":"Menos \u00e9 mais! D\u00e1 para desenvolver uma estrat\u00e9gia com um or\u00e7amento enxuto?","datePublished":"2020-02-07T21:39:00+00:00","dateModified":"2025-06-25T01:25:26+00:00","mainEntityOfPage":{"@id":"https:\/\/verocontents.com.br\/blog\/desenvolver-uma-estrategia-com-um-orcamento-enxuto\/"},"wordCount":676,"publisher":{"@id":"https:\/\/verocontents.com.br\/#organization"},"image":{"@id":"https:\/\/verocontents.com.br\/blog\/desenvolver-uma-estrategia-com-um-orcamento-enxuto\/#primaryimage"},"thumbnailUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/01\/menos-e-mais-da-para-desenvolver-uma-estrategia-com-um-orcamento-enxuto.jpg","keywords":["avaliar e evoluir","marketing digital","planejamento estrat\u00e9gico","ROI"],"articleSection":["Marketing e Vendas"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/verocontents.com.br\/blog\/desenvolver-uma-estrategia-com-um-orcamento-enxuto\/","url":"https:\/\/verocontents.com.br\/blog\/desenvolver-uma-estrategia-com-um-orcamento-enxuto\/","name":"Is it possible to develop a strategy on a tight budget?","isPartOf":{"@id":"https:\/\/verocontents.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/verocontents.com.br\/blog\/desenvolver-uma-estrategia-com-um-orcamento-enxuto\/#primaryimage"},"image":{"@id":"https:\/\/verocontents.com.br\/blog\/desenvolver-uma-estrategia-com-um-orcamento-enxuto\/#primaryimage"},"thumbnailUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/01\/menos-e-mais-da-para-desenvolver-uma-estrategia-com-um-orcamento-enxuto.jpg","datePublished":"2020-02-07T21:39:00+00:00","dateModified":"2025-06-25T01:25:26+00:00","description":"Do you want to develop a digital marketing strategy that brings good results for your company with a low budget?","breadcrumb":{"@id":"https:\/\/verocontents.com.br\/blog\/desenvolver-uma-estrategia-com-um-orcamento-enxuto\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/verocontents.com.br\/blog\/desenvolver-uma-estrategia-com-um-orcamento-enxuto\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/blog\/desenvolver-uma-estrategia-com-um-orcamento-enxuto\/#primaryimage","url":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/01\/menos-e-mais-da-para-desenvolver-uma-estrategia-com-um-orcamento-enxuto.jpg","contentUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/01\/menos-e-mais-da-para-desenvolver-uma-estrategia-com-um-orcamento-enxuto.jpg","width":750,"height":350,"caption":"Desenvolver uma estrategia com um or\u00e7amento enxuto - Vero Contents"},{"@type":"BreadcrumbList","@id":"https:\/\/verocontents.com.br\/blog\/desenvolver-uma-estrategia-com-um-orcamento-enxuto\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/verocontents.com.br\/"},{"@type":"ListItem","position":2,"name":"Menos \u00e9 mais! D\u00e1 para desenvolver uma estrat\u00e9gia com um or\u00e7amento enxuto?"}]},{"@type":"WebSite","@id":"https:\/\/verocontents.com.br\/#website","url":"https:\/\/verocontents.com.br\/","name":"Vero Contents","description":"Digital Marketing and Inbound Marketing Agency","publisher":{"@id":"https:\/\/verocontents.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/verocontents.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/verocontents.com.br\/#organization","name":"Vero Contents","url":"https:\/\/verocontents.com.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/","url":"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png","contentUrl":"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png","width":240,"height":70,"caption":"Vero Contents"},"image":{"@id":"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/verocontents\/","https:\/\/x.com\/marcelcast","https:\/\/www.instagram.com\/verocommkt\/","https:\/\/www.linkedin.com\/company\/vero-comunica-o-e-marketing","http:\/\/www.pinterest.com\/marcelcsouza","https:\/\/www.youtube.com\/channel\/UC0HHv6AQKtsUWqa21C5gX9Q"]},{"@type":"Person","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9","name":"Marcel Castilho","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/image\/","url":"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092","contentUrl":"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092","caption":"Marcel Castilho"},"description":"Marcel Castilho is a specialist in digital marketing, neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master&#039;s degree in Neurolinguistic Programming. He is the founder, owner and CEO of Vero Contentes and the offline agency VeroCom.","sameAs":["https:\/\/verocontents.com.br","https:\/\/www.instagram.com\/marcel.castilho.souza\/","https:\/\/br.linkedin.com\/in\/marcel-castilho-e-souza","https:\/\/x.com\/marcelcast"],"gender":"Masculino","knowsAbout":["Marketing Digital","Inbound Marketing","SEO","SEM","Psicologia Positiva","Mindfulness","Neuromarketing","Neuroci\u00eancia"],"knowsLanguage":["Portugu\u00eas","Ingl\u00eas"],"jobTitle":"Propriet\u00e1rio","worksFor":"Vero Contents"}]}},"_links":{"self":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/comments?post=909"}],"version-history":[{"count":3,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/909\/revisions"}],"predecessor-version":[{"id":5961,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/909\/revisions\/5961"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/media\/2172"}],"wp:attachment":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/media?parent=909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/categories?post=909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/tags?post=909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}