{"id":898,"date":"2022-04-26T15:01:37","date_gmt":"2022-04-26T18:01:37","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=898"},"modified":"2025-06-24T22:22:32","modified_gmt":"2025-06-25T01:22:32","slug":"mistakes-that-can-destroy-a-google-adwords-campaign","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/mistakes-that-can-destroy-a-google-adwords-campaign\/","title":{"rendered":"Discover the mistakes that can destroy a Google Adwords campaign"},"content":{"rendered":"<p>Google&#039;s ad platform allows businesses to show their ads at a time when users are searching for answers to their questions or solutions to their problems. It turns out that being successful with a Google Ads (or Adwords) campaign is not that simple.<\/p>\n<p>There are people who still make serious mistakes when setting up a campaign. At the end of the day, they can greatly compromise the result and the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-important-in-digital-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">return on investment<\/a> made by the company. To avoid falling into this trap, check out how Google Adwords works and the 5 mistakes you should avoid!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/mistakes-that-can-destroy-a-google-adwords-campaign\/#Nocoes_basicas_do_Google_Adwords\" >Google Adwords Basics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/mistakes-that-can-destroy-a-google-adwords-campaign\/#Erros_mais_comuns_no_Google_Adwords\" >Most common mistakes in Google Adwords<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/mistakes-that-can-destroy-a-google-adwords-campaign\/#1_Escolher_as_palavras-chave_erradas\" >1. Choosing the wrong keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/mistakes-that-can-destroy-a-google-adwords-campaign\/#2_Trabalhar_display_e_rede_de_pesquisa_juntos\" >2. Work display and search network together<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/mistakes-that-can-destroy-a-google-adwords-campaign\/#3_Nao_configurar_o_remarketing\" >3. Not setting up remarketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/mistakes-that-can-destroy-a-google-adwords-campaign\/#4_Colocar_no_ar_e_depois_abandonar\" >4. Put it on air and then abandon it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/mistakes-that-can-destroy-a-google-adwords-campaign\/#5_Investir_pouco_e_esperar_muito\" >5. Investing little and expecting a lot<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Nocoes_basicas_do_Google_Adwords\"><\/span><span style=\"color: #ff9900;\">Google Adwords Basics<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google&#039;s advertising tool is based on <a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-put-together-a-keyword-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">key words<\/a> that users type in the search field. In other words, the advertiser can choose which words he wants to advertise for, and thus, every time that term is searched, his ad has a chance to be displayed.<\/p>\n<p>This display of ads is based on an auction system. Each company that wants to advertise for that keyword tells the platform the maximum amount they are willing to pay. Based on the values present in the auction and its algorithm, the tool decides which ads it will display. The payment model can vary per click, per thousand impressions or per conversion.<\/p>\n<p>Find out more details about how Google Adwords works in our post <a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-google-adwords-works\/\" target=\"_blank\" rel=\"noopener noreferrer\">How Google Adwords works<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Erros_mais_comuns_no_Google_Adwords\"><\/span><span style=\"color: #ff9900;\">Most common mistakes in Google Adwords<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Escolher_as_palavras-chave_erradas\"><\/span><span style=\"color: #ff5500;\">1. Choosing the wrong keywords<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If we are saying that the tool is based on keywords to determine the display of ads, it means that they are the crucial point of any Google Adwords campaign. Therefore, pay close attention when choosing the terms to advertise.<\/p>\n<p>Starting with more focused words is ideal, preferably those that have the most to do with your ad. And also those that are directly related to the moment of <a href=\"https:\/\/verocontents.com.br\/en\/blog\/adwords-purchasing-journey\/\" target=\"_blank\" rel=\"noopener noreferrer\">user purchasing journey<\/a> that you want to achieve.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Trabalhar_display_e_rede_de_pesquisa_juntos\"><\/span><span style=\"color: #ff5500;\">2. Work display and search network together<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is very common for companies to want to make the most of Google Adwords to promote their products and services in as many ways as possible. After all, the more the brand can appear, the greater the chances of conversion and success.<\/p>\n<p>That&#039;s really how you should think, but in practice it&#039;s not good to mix ads from the search network and the display network in the same campaign. This is because the CTR measurement for each of them is different and this will impact the way you analyze and optimize your campaigns.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Nao_configurar_o_remarketing\"><\/span><span style=\"color: #ff5500;\">3. Not setting up remarketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Remarketing \u2014 or <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-remarketing-and-retargeting\/\" target=\"_blank\" rel=\"noopener noreferrer\">retargeting<\/a> \u2014 is one of the resources most used by those who invest in Google Adwords. After all, it allows you to re-impact users who have already visited your website and try to reconvert them. Before you ask: yes, many users forget about this possibility.<\/p>\n<p>This function allows you to greatly increase the conversions of your campaigns at a relatively low cost. It&#039;s just worth remembering that remarketing works when it&#039;s not exaggerated.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Colocar_no_ar_e_depois_abandonar\"><\/span><span style=\"color: #ff5500;\">4. Put it on air and then abandon it<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Anyone who believes that all they need to do is correctly configure their Google Adwords campaign for the first time and the tool will do the rest on its own. This is one of the most common mistakes we find in the market: companies that do everything right but abandon it after the ads go live.<\/p>\n<p>To achieve results with Google Adwords, it is essential to closely monitor how each ad is behaving. Every two or three days, therefore, it is important to access the platform to carry out this analysis and possible improvements. Otherwise, you will lose money.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Investir_pouco_e_esperar_muito\"><\/span><span style=\"color: #ff5500;\">5. Investing little and expecting a lot<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Finally, the mistake made by those who think that digital marketing is magic... Far from it, the return obtained by a Google Ads campaign is proportional to the amount invested. Of course, it can be very advantageous, sometimes up to three or four times greater than the amount invested, but in no way will it be disproportionate. Therefore, if you are going to invest R$ 50 in a campaign, don&#039;t expect it to bring you a return of R$ 500 thousand.<\/p>\n<p>Furthermore, you must know how to calculate the conversion rate in your business to analyze how much it is worth investing. And also calculate your average ticket, in order to understand how much return on investment you will have on Google Ads.<\/p>\n<p>Avoid making these mistakes in your next Google Adwords (or Ads) campaign and the results generated for your company will be very satisfactory. Help other entrepreneurs not to make these same mistakes: share this content on your social networks!<\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-287 bottom vert custom-banners-theme-default_style\" style=\"\"><img decoding=\"async\" width=\"215\" height=\"215\" src=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/Banner-Web-Analytics-na-Pratica-215x215-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/Banner-Web-Analytics-na-Pratica-215x215-1.jpg 215w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/Banner-Web-Analytics-na-Pratica-215x215-1-150x150.jpg 150w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/Banner-Web-Analytics-na-Pratica-215x215-1-12x12.jpg 12w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/Banner-Web-Analytics-na-Pratica-215x215-1-45x45.jpg 45w\" sizes=\"(max-width: 215px) 100vw, 215px\" \/><a class=\"custom_banners_big_link\"  href=\"https:\/\/materiais.verocontents.com.br\/ebook-web-analytics\/#utm_source=(direct)&utm_medium=(none)&utm_campaign=(none)&utm_content=&utm_term=&utm_referrer=banner-site\"><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Google&#039;s ad platform allows businesses to show their ads at a time when users are searching for answers to their questions or solutions to their problems. It turns out that having success with a Google campaign<\/p>","protected":false},"author":1,"featured_media":2103,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[338],"tags":[32,64,63,52],"class_list":["post-898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-midia-paga","tag-adwords","tag-long-tail-e-head-tail","tag-palavra-chave","tag-roi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Conhe\u00e7a os erros de uma campanha no Google Adwords<\/title>\n<meta name=\"description\" content=\"Uma campanha no Google Adwords permite que as empresas exibam seus an\u00fancios no 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