{"id":848,"date":"2022-01-03T13:16:46","date_gmt":"2022-01-03T16:16:46","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=848"},"modified":"2025-06-24T22:23:34","modified_gmt":"2025-06-25T01:23:34","slug":"how-to-put-together-a-keyword-strategy","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/how-to-put-together-a-keyword-strategy\/","title":{"rendered":"How to put together a keyword strategy"},"content":{"rendered":"<p>A good keyword strategy is essential to achieving success in digital marketing. After all, the world on the web begins, most of the time, with search tools.<\/p>\n<p>Therefore, every company must have well-structured keyword work.<\/p>\n<p>Furthermore, it is very important to know that it is not possible to come first in every situation. <a href=\"https:\/\/verocontents.com.br\/en\/blog\/after-all-what-is-serp\/\" target=\"_blank\" rel=\"noopener noreferrer\">SERP<\/a> (Search Engine Results Page), or results pages.<\/p>\n<p>Choosing well the keywords that are essential to your business and for the stage it is at will be the way for your company to reach a prominent place.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-put-together-a-keyword-strategy\/#O_que_sao_palavras-chave\" >What are keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-put-together-a-keyword-strategy\/#Porque_ter_uma_estrategia_de_palavras-chave\" >Why have a keyword strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-put-together-a-keyword-strategy\/#Conheca_bem_o_seu_negocio_na_web\" >Get to know your business well on the web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-put-together-a-keyword-strategy\/#Trabalhando_as_variaveis\" >Working the variables<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-put-together-a-keyword-strategy\/#Ofereca_sempre_novos_conteudos\" >Always offer new content<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_sao_palavras-chave\"><\/span><span style=\"color: #ff9900;\">What are keywords<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote><p>Although we use the term keywords as if they were unique, so-called <em>keywords<\/em> They can be words or expressions. In other words, to give an example, marketing is a keyword, just as digital marketing agency is another keyword.<\/p><\/blockquote>\n<p>It is also necessary to understand the technical meaning of what a keyword is. Searches on tools such as Google, Yahoo and Bing are carried out using these words. They are, therefore, the terms that Internet users use to carry out a search. And more than that, to find an answer that solves your problems.<\/p>\n<p>It is because of this definition that we usually say that your company needs to be the answer that search engines find in a keyword search.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Porque_ter_uma_estrategia_de_palavras-chave\"><\/span><span style=\"color: #ff9900;\">Why have a keyword strategy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Firstly, if you already understand the concept, you need to put together a consistent keyword strategy. It is not enough to have some keywords from your area of activity in the text of your website.<\/p>\n<p>To get an idea of the importance of keywords, more than <a href=\"http:\/\/www.internetlivestats.com\/google-search-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">40,000 searches per second on Google<\/a>, average. <a href=\"http:\/\/www.internetlivestats.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">There are more than 1.5 billion websites on the web and more than 4 billion users<\/a>. A number, in fact, that increases every second.<\/p>\n<p>So imagine if you have a website that has been static for at least a year. It is therefore completely out of date. This happens because the same person does not perform a search on a certain subject using the same keyword every time.<\/p>\n<p>Furthermore, we get used to imagining how people carry out these searches, but each head works in a different way. In other words, each person searches differently.<\/p>\n<p>Even if your keywords are still in line with searches in your market, you could be wasting new visitors who are already looking for your services or products. Therefore, you must have a constant and daily keyword strategy.<\/p>\n<p>In the post <a href=\"https:\/\/verocontents.com.br\/en\/blog\/search-engine-optimization-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">Search engine optimization tips<\/a>\u00a0 We talk about improvements and techniques for search tools and how they work. This will help you understand the technical part behind these gadgets.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conheca_bem_o_seu_negocio_na_web\"><\/span><span style=\"color: #ff9900;\">Get to know your business well on the web<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Even though you are a great expert in your field, it is essential that you know your business in the digital universe. Understand how people carry out research and in what <a href=\"https:\/\/verocontents.com.br\/en\/blog\/adwords-purchasing-journey\/\" target=\"_blank\" rel=\"noopener noreferrer\">purchasing stage are<\/a> will help you achieve great results. Another very important concept for putting together a keyword strategy is <a href=\"https:\/\/verocontents.com.br\/en\/blog\/sales-funnel-what-it-is-and-how-it-helps-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">sales funnel<\/a>.<\/p>\n<p>But how to make all this work? In digital marketing, there are <a href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-marketing-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">various tools that will help you put together these strategies<\/a>. In addition to using them, you can also take a look at competitors&#039; websites and carry out tests by searching on Google, Yahoo and Bing.<\/p>\n<p>It is also important that you consider some variables that directly impact research, in addition to your customer&#039;s purchasing stage in the sales funnel. They are: search volume, competition, opportunity and position.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Trabalhando_as_variaveis\"><\/span><span style=\"color: #ff9900;\">Working the variables<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Search volume is a basic variable, but it has some gotchas. First, use the tools to find out what volume each keyword can bring you.<\/p>\n<p>You may be in an industry where a certain keyword has very high volume, but is very competitive. And the reverse can also happen. And that&#039;s where the gotchas lie, because a lot of people only focus on high-volume keywords.<\/p>\n<p>But you can choose to work with keywords with a lower search volume and low competition. This will give you more immediate results, for example.<\/p>\n<p>Also remember that each keyword corresponds to a funnel stage for your potential customer. This must be very clear in your strategies. There are segments with keywords with very high search volume and low competition. These words can be used both in <a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-google-adwords-works\/\" target=\"_blank\" rel=\"noopener noreferrer\">paid media<\/a>, as well as organically.<\/p>\n<p>Note that the search volume variable is directly linked to the second variable: competition. As we already said, you should consider whether the keyword is very competitive or not. This will depend on your company&#039;s positioning in the market and also on other strategic issues.<\/p>\n<p>The third variable is opportunity. Some keywords bring with them other elements in the search results, such as videos, maps, company locations, etc... This can cause the user&#039;s attention to be scattered on the first page results. The opportunity here is to find words that don&#039;t have as many elements in the search results, which will help you stand out in the SERP.<\/p>\n<p>The last variable is position. Through tools such as <a href=\"https:\/\/pt.semrush.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEMRush<\/a>\u00a0and the <a href=\"http:\/\/www.rdstation.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">RD Station<\/a>, for example, you will be able to evaluate your position in relation to a certain keyword. This way, you will be able to draw up a specific keyword strategy for each word you are using, and stand out in one or another that is strategic for your company.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ofereca_sempre_novos_conteudos\"><\/span><span style=\"color: #ff9900;\">Always offer new content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Within a good keyword strategy you should always think about content generation. We always said here <a href=\"https:\/\/verocontents.com.br\/en\/blog\/content-production-is-important\/\" target=\"_blank\" rel=\"noopener noreferrer\">Why content production is so important<\/a>. This is completely related to keyword work.<\/p>\n<p>The production of content for the web must be constant, always thinking about the benefit you will be passing on to your audience. Always be aligned with your <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-are-personas\/\" target=\"_blank\" rel=\"noopener noreferrer\">persona<\/a> It is also a basic and essential item for your strategy to be successful.<\/p>\n<p>And always remember to evaluate your actions to evolve your strategies and to always have your strategies recorded and documented.<\/p>\n<p>Want to know more about inbound marketing and digital marketing? Subscribe to our channel <a href=\"https:\/\/goo.gl\/WMeJlP\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cContent is Gold\u201d<\/a>. And take the opportunity to watch our video about keywords:<\/p>\n<div style=\"position: relative; height: 0; padding-bottom: 56.25%;\"><iframe style=\"position: absolute; width: 80%; height: 80%; left: 0;\" src=\"https:\/\/www.youtube.com\/embed\/PuJDMMmF14U?ecver=1\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-5437 bottom vert custom-banners-theme-default_style\" style=\"\"><img decoding=\"async\" width=\"215\" height=\"215\" src=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/02\/Banner-Marketing-Digital-Descomplicado-215x215-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/02\/Banner-Marketing-Digital-Descomplicado-215x215-1.jpg 215w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/02\/Banner-Marketing-Digital-Descomplicado-215x215-1-150x150.jpg 150w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/02\/Banner-Marketing-Digital-Descomplicado-215x215-1-12x12.jpg 12w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/02\/Banner-Marketing-Digital-Descomplicado-215x215-1-45x45.jpg 45w\" sizes=\"(max-width: 215px) 100vw, 215px\" \/><a class=\"custom_banners_big_link\"  href=\"https:\/\/materiais.verocontents.com.br\/ebook-marketing-digital-descomplicado\/#utm_source=(direct)&utm_medium=(none)&utm_campaign=(none)&utm_content=&utm_term=&utm_referrer=banner-site\"><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>A good keyword strategy is essential to achieving success in digital marketing. After all, the world of the web begins, most of the time, with search engines. Therefore, every company must have a well-designed keyword strategy.<\/p>","protected":false},"author":1,"featured_media":2126,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[32,44,43,63],"class_list":["post-848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing-e-conteudo","tag-adwords","tag-funil-de-vendas","tag-jornada-de-compra","tag-palavra-chave"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Como montar uma estrat\u00e9gia de palavras-chave - Vero Contents<\/title>\n<meta name=\"description\" content=\"Uma boa estrat\u00e9gia de palavras-chave \u00e9 essencial para o sucesso na web. 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