{"id":745,"date":"2024-04-21T09:00:30","date_gmt":"2024-04-21T12:00:30","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=745"},"modified":"2024-04-18T12:36:16","modified_gmt":"2024-04-18T15:36:16","slug":"integrated-marketing-strategies","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/integrated-marketing-strategies\/","title":{"rendered":"Integrated marketing strategies"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Carrying out marketing strategies with integration of media and tools is the best way to achieve efficiency.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Integrated digital marketing combined with other media can be used in different situations. So, whatever the format, <a href=\"https:\/\/verocontents.com.br\/en\/blog\/offline-or-online-which-strategy-is-best\/\" target=\"_blank\" rel=\"noopener noreferrer\">offline or online<\/a>, one thing is right. Have one <a href=\"https:\/\/verocontents.com.br\/en\/blog\/content-production-is-important\/\" target=\"_blank\" rel=\"noopener noreferrer\">content production<\/a> Consistent is essential to achieve good results. See more in this article.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/integrated-marketing-strategies\/#O_crossmedia\" >The crossmedia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/integrated-marketing-strategies\/#O_transmedia\" >The transmedia<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/integrated-marketing-strategies\/#Estrategias_de_transmedia\" >Transmedia strategies<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/integrated-marketing-strategies\/#Producao_de_conteudo_em_video\" >Video content production<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/integrated-marketing-strategies\/#1_Engajamento_do_publico\" >1. Audience engagement:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/integrated-marketing-strategies\/#2_Memorizacao_e_retencao_de_informacoes\" >2. Memorization and retention of information:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/integrated-marketing-strategies\/#3_Aumento_da_conexao_emocional\" >3. Increased emotional connection:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/integrated-marketing-strategies\/#4_Compartilhamento_social\" >4. Social sharing:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/integrated-marketing-strategies\/#5_Versatilidade_e_flexibilidade\" >5. Versatility and flexibility:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/en\/blog\/integrated-marketing-strategies\/#6_SEO_e_descoberta_online\" >6. SEO and online discovery:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/verocontents.com.br\/en\/blog\/integrated-marketing-strategies\/#7_Demonstracao_de_produtos_e_servicos\" >7. Demonstration of products and services:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/verocontents.com.br\/en\/blog\/integrated-marketing-strategies\/#8_Alcance_Global\" >8. Global Reach:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/verocontents.com.br\/en\/blog\/integrated-marketing-strategies\/#Filmes_e_series_de_televisao_via_streaming\" >Films and television series via streaming<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_crossmedia\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>The crossmedia<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Crossmedia is a communication strategy that involves using multiple media channels to tell a story or convey a coherent and integrated message to the target audience. Unlike multimedia, which simply involves using different forms of media to present the same content, crossmedia focuses on creating unique, interconnected user experiences across each media channel used.<\/p>\n<p>This approach allows content creators to reach their audiences across different platforms, adapting content to suit each platform&#039;s specific environment. For example, a crossmedia campaign might start with a video on YouTube, continue with exclusive content on Instagram, and culminate in an interactive experience on a dedicated website. In other words, it is integrated marketing working synchronously.<\/p>\n<p>The key to an effective crossmedia strategy is message cohesion and consistency across all channels used. This means each piece of content must complement and reinforce the others, creating an engaging narrative that encourages audience engagement across multiple touchpoints.<\/p>\n<p class=\"p2\">In large campaigns, TV is usually in charge of the content. When the format adopted is crossmedia, the idea is that the same content is accessed by the audience across different media and platforms. This way, there is a reinforcement of the message and what is prioritized is frequency.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"O_transmedia\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>The transmedia<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Transmedia is a narrative and content production strategy that involves telling a story or transmitting a message through multiple media channels. In other words, each one contributing in a unique way to the public\u2019s overall experience. Thus, unlike crossmedia, which focuses on adapting content for different platforms, transmedia stands out for expanding and enriching the narrative universe through multiple media.<\/p>\n<p class=\"p2\">Therefore, the main difference between transmedia and crossmedia is precisely in the content. In transmedia, the content to be distributed in the media is changed, but always in a way that is in tune and complements each other. The audience, therefore, will have to consume different media to get the complete message.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Estrategias_de_transmedia\"><\/span><span style=\"color: #ff9900;\">Transmedia strategies<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\">Television networks themselves have used multiplatform and multimedia formats to leverage their audiences.<\/span><span class=\"apple-converted-space\"><span style=\"font-size: 17.0pt; font-family: '.SFUIText',serif;\">\u00a0<\/span><\/span><span class=\"s1\">One of the most striking examples is Globo and its portals, such as GShow, GE and G1. <\/span><span class=\"s1\">Throughout the channel&#039;s programming, you have mentions of digital channels. Not to mention interactions with the public, like on Big Brother and other programs.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">In advertising campaigns, integrated strategies are closely linked to the promotional area, leveraging actions and events. With the evolution of streaming, this has become easier to do. We can mention, for example, live broadcasts via Facebook and Instagram. <\/span><span class=\"s1\">With this feature, it is<\/span><span class=\"s1\">\u00a0You can make a live call on your page, inviting your customers to visit your stand at an event.\u00a0<\/span><span class=\"s1\">You can, for example, request customers to register in advance via the capture page, offering a gift in return. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">It is the generation of leads via the web, integrated with an in-person event.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Producao_de_conteudo_em_video\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Video content production<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p2\">Video content production plays a fundamental role in the current digital marketing and communications scenario. It offers a series of benefits and opportunities for companies, content creators and audiences. Furthermore, it facilitates content distribution, whether in a transmedia or crossmedia strategy.<\/p>\n<p class=\"p2\">See the benefits of video content production:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Engajamento_do_publico\"><\/span><span style=\"color: #ff9900;\">1. <strong>Audience engagement:<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Video has the unique ability to capture attention and engage audiences more effectively than text or static images. This is because the combination of visual, auditory and emotional elements makes video a powerful form of communication.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Memorizacao_e_retencao_de_informacoes\"><\/span><span style=\"color: #ff9900;\">2. <strong>Memorization and retention of information:<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>People tend to remember content they watched on video better than content they read or listened to. This is due to the visual and multimedia nature of the video, which stimulates multiple senses and facilitates memorization.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_Aumento_da_conexao_emocional\"><\/span><span style=\"color: #ff9900;\">3. <strong>Increased emotional connection:<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Using captivating storytelling, music, and imagery can evoke emotions and create a stronger connection between the brand and the viewer. Thus, video allows brands and content creators to build deeper emotional connections with their target audience.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_Compartilhamento_social\"><\/span><span style=\"color: #ff9900;\">4. <strong>Social sharing:<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Video content is highly shareable on social media platforms. In this way, it has the power to increase the organic reach and visibility of the brand. Videos are more likely to be shared, commented on, and discussed than other types of content.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_Versatilidade_e_flexibilidade\"><\/span><span style=\"color: #ff9900;\">5. <strong>Versatility and flexibility:<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Video can be adapted for a variety of formats and purposes, including tutorials, interviews, vlogs, commercials, live streams, and more. As a result, brands can achieve different marketing and communication objectives.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"6_SEO_e_descoberta_online\"><\/span><span style=\"color: #ff9900;\">6. <strong>SEO and online discovery:<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Video is valued by search engine algorithms, which can help content rank in search results. Furthermore, video content tends to have a longer dwell time, reducing the bounce rate and improving the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-seo-and-why-you-should-do-it\/\">SEO<\/a> from the website.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"7_Demonstracao_de_produtos_e_servicos\"><\/span><span style=\"color: #ff9900;\">7. <strong>Demonstration of products and services:<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Video is an effective way to demonstrate products and services in action, allowing viewers to better understand their benefits and features. This can increase consumer confidence and influence purchasing decisions.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"8_Alcance_Global\"><\/span><span style=\"color: #ff9900;\">8. <strong>Global reach:<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>With the spread of the internet and the growth of video-sharing platforms, brands have the opportunity to reach a global audience, regardless of geographic location.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Filmes_e_series_de_televisao_via_streaming\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Films and television series via streaming<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Streaming content producers such as Netflix and Spotify have become giants with the growth of the web. To give you an idea, at the beginning of 2024, Netflix disclosed, in its financial report for the third quarter of 2023, the <a href=\"https:\/\/exame.com\/invest\/mercados\/netflix-tem-lucro-de-us-938-mi-no-4o-tri-e-amplia-base-de-assinantes-em-1312-milhoes\/\">260 million subscribers mark<\/a>.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">This brand is really impressive, just like the <a href=\"https:\/\/oglobo.globo.com\/economia\/negocios\/noticia\/2024\/02\/06\/spotify-supera-previsoes-e-chega-a-602-milhoes-de-assinantes-acoes-sobem.ghtml\" target=\"_blank\" rel=\"noopener noreferrer\">Spotify, which expects to surpass the mark of 600 million paid subscribers<\/a>, for the first quarter of 2024. <\/span>Amazon, another giant in the streaming sector, launched its service <a href=\"https:\/\/amzn.to\/3Wlva95\">Amazon Prime Video<\/a> in 2006, <a href=\"https:\/\/gizmodo.uol.com.br\/amazon-prime-video-ultrapassa-a-netflix-como-streaming-mais-popular-dos-eua\/\" target=\"_blank\" rel=\"noopener noreferrer\">reached 200 million subscribers worldwide in 2022<\/a>.<\/p>\n<p>Disney, on the other hand, even after registering a <a href=\"https:\/\/observatoriodocinema.uol.com.br\/streaming\/disney-plus\/disney-perde-13-milhao-de-assinantes-apos-aumentar-precos\/\">drop in the number of subscribers<\/a>, already has around 150 million subscribers on its platform.<\/p>\n<p>In addition to showing that users are connected all over the world, these platforms give advertisers the possibility of showing their brands to massive, segmented audiences.<\/p>\n<p class=\"p1\">The potential for achieving a good integrated marketing strategy is enormous. And for companies of all sizes. Therefore, the first step is to have a good <a href=\"https:\/\/verocontents.com.br\/en\/blog\/strategic-planning\/\">marketing planning<\/a> and a very clear objective. And of course, quality content.<\/p>\n<p class=\"p1\">Did you like this post? Register on one of our forms and receive our content!<\/p>\n<p>Do you want to learn on your own how to put together a digital marketing strategy, from A to Z? Purchase the e-book <a href=\"https:\/\/amzn.to\/3W3N9An\">Uncomplicated Digital Marketing \u2013 A Guide for Beginners in the Virtual World!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Carrying out marketing strategies with integration of media and tools is the best way to achieve efficiency. Integrated digital marketing combined with other media can be used in different situations. So, whatever the format, offline or<\/p>","protected":false},"author":1,"featured_media":2141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[14,13,53,61],"class_list":["post-745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-e-vendas","tag-cross-media","tag-marketing-de-conteudo","tag-planejamento-estrategico","tag-transmedia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Estrat\u00e9gias de Marketing Integrado - Vero Contents<\/title>\n<meta name=\"description\" content=\"Realizar estrat\u00e9gias de marketing com integra\u00e7\u00e3o de m\u00eddias e ferramentas \u00e9 o melhor caminho para alcan\u00e7ar a efici\u00eancia, seja no crossmedia ou transmedia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/integrated-marketing-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrat\u00e9gias de marketing integrado\" \/>\n<meta property=\"og:description\" content=\"Realizar estrat\u00e9gias de marketing com integra\u00e7\u00e3o de m\u00eddias e ferramentas \u00e9 o melhor caminho para alcan\u00e7ar a efici\u00eancia, seja no crossmedia ou transmedia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/integrated-marketing-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-21T12:00:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/02\/estrategias-de-marketing-integrado.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/en\/blog\/integrated-marketing-strategies\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/en\/blog\/integrated-marketing-strategies\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Estrat\u00e9gias de marketing integrado\",\"datePublished\":\"2024-04-21T12:00:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/en\/blog\/integrated-marketing-strategies\/\"},\"wordCount\":1385,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/en\/blog\/integrated-marketing-strategies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/02\/estrategias-de-marketing-integrado.jpg\",\"keywords\":[\"cross media\",\"marketing de conte\u00fado\",\"planejamento estrat\u00e9gico\",\"transmedia\"],\"articleSection\":[\"Marketing e Vendas\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/en\/blog\/integrated-marketing-strategies\/\",\"url\":\"https:\/\/verocontents.com.br\/en\/blog\/integrated-marketing-strategies\/\",\"name\":\"Estrat\u00e9gias de Marketing Integrado - 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