{"id":722,"date":"2022-03-04T15:21:19","date_gmt":"2022-03-04T18:21:19","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=722"},"modified":"2024-07-21T16:54:57","modified_gmt":"2024-07-21T19:54:57","slug":"why-website-design-is-important-for-user-experience","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/why-website-design-is-important-for-user-experience\/","title":{"rendered":"Why is website design important for user experience?"},"content":{"rendered":"<p>Improving the user experience is essential. Even more so that your visitors find what they need. This way, it will be easier for them to get closer to the moment of conversion. Remember the purchasing journey.<\/p>\n<p>In this context, website design plays a fundamental role. In today&#039;s post, we will show you what this role is. And what factors are taken into account. Check out!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/why-website-design-is-important-for-user-experience\/#Importancia_do_Design\" >Importance of Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/why-website-design-is-important-for-user-experience\/#Fatores_importantes\" >Important factors<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/why-website-design-is-important-for-user-experience\/#Utilidade\" >Utility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/why-website-design-is-important-for-user-experience\/#Usabilidade\" >Usability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/why-website-design-is-important-for-user-experience\/#Desejabilidade\" >Desirability<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/why-website-design-is-important-for-user-experience\/#6_dicas_para_construcao_de_sites\" >6 tips for building websites<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/why-website-design-is-important-for-user-experience\/#1_Menos_e_mais\" >1. Less is more<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/why-website-design-is-important-for-user-experience\/#2_Velocidade_sempre\" >2. Always speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/why-website-design-is-important-for-user-experience\/#3_Conteudo_para_todos\" >3. Content for everyone<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/en\/blog\/why-website-design-is-important-for-user-experience\/#4_Utilidade_acima_de_tudo\" >4. Utility above all<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/verocontents.com.br\/en\/blog\/why-website-design-is-important-for-user-experience\/#5_Aposte_na_certeza\" >5. Bet on certainty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/verocontents.com.br\/en\/blog\/why-website-design-is-important-for-user-experience\/#6_Faca_testes\" >6. Take tests<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Importancia_do_Design\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Importance of Design<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The company&#039;s visual identity is responsible for transmitting a message to the customer. Because of this, many companies and professionals deliver images and services that are inefficient and unsatisfactory. O <a href=\"https:\/\/verocontents.com.br\/en\/blog\/results-digital-marketing\/?utm_source=blog&amp;utm_campaign=rc_blogpost\" target=\"_blank\" rel=\"noopener noreferrer\">result<\/a> It is clear: the work of companies is undervalued. And the institution&#039;s image in the market is damaged and damaged.<\/p>\n<p>Therefore, the website design must reflect the company\u2019s desires and objectives. And more than that, it must take the user into consideration. It is he who must have his intentions met.<\/p>\n<p>In this way, the design will provide a large part of the experience that the user will have with the page. It will have an impact on the way the company will be seen. But also on how the audience will interact with the services.<\/p>\n<p>In short: such issues should not be analyzed solely as an aesthetic factor. And they must be seen in a functional way. This is because they are responsible for <a href=\"https:\/\/verocontents.com.br\/en\/blog\/attract-more-customers-with-inbound-marketing\/?utm_source=blog&amp;utm_campaign=rc_blogpost\" target=\"_blank\" rel=\"noopener noreferrer\">to attract<\/a>, retain and delight visitors.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Fatores_importantes\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Important factors<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Utility, usability and desirability are points that must be evaluated. See how each item can contribute to your page:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Utilidade\"><\/span><span style=\"font-size: large; color: #ff5500;\"><strong>Utility<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When making a <a href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-to-improve-website-performance\/?utm_source=blog&amp;utm_campaign=rc_blogpost\" target=\"_blank\" rel=\"noopener noreferrer\">site<\/a>, the first step is to understand which items are really useful for each page. Users are looking for content that can help them solve their problems. And not because of artistic monuments. This way, simplicity solves the problem.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Usabilidade\"><\/span><span style=\"font-size: large; color: #ff5500;\"><strong>Usability<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Every website has to be designed to be easy to use. So, design the pages so that they are simple to access. And even an inexperienced visitor understands the dynamics on their first visit.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Desejabilidade\"><\/span><span style=\"font-size: large; color: #ff5500;\"><strong>Desirability<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The content must be attractive. After all, he is like the icing on the cake. If it doesn&#039;t provoke desire, it will be difficult to achieve your goals.<\/p>\n<p>Think of a restaurant dish. He is what you want. It may even arrive very quickly. However, the presentation is very bad. So, you&#039;re likely to lose the desire to consume it, right?<\/p>\n<p>In the same way, if the website is not pleasant, there is no point in being functional and useful.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_dicas_para_construcao_de_sites\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>6 tips for building websites<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We\u2019ve prepared six tips to help your page provide the best user experiences:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Menos_e_mais\"><\/span><span style=\"font-size: large; color: #ff5500;\"><strong>1. Less is more<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Complex, difficult-to-use systems are bad. So they won&#039;t please. Think about designing pages where users only need a few screens. Likewise, few clicks to reach the goal. Simple website. Good results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Velocidade_sempre\"><\/span><span style=\"font-size: large; color: #ff5500;\"><strong>2. Always speed<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Speed is fundamental for users. Every second wasted loading the page will result in unhappy users. And so, in page abandonments. Therefore, use light and appropriately sized images. If you work with <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-wordpress-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">WordPress<\/a>, use compression plugins.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Conteudo_para_todos\"><\/span><span style=\"font-size: large; color: #ff5500;\"><strong>3. Content for everyone<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Keep in mind that people with visual limitations can also visit your page. To do this, architect the website so that color blind people and people with low vision can navigate well.<\/p>\n<p>So, describe the images. This helps specialized programs to indicate to this audience what the content of the images is.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Utilidade_acima_de_tudo\"><\/span><span style=\"font-size: large; color: #ff5500;\"><strong>4. Utility above all<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Don&#039;t try to guess what your customers need most. Therefore, use objective data from research and analysis.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Aposte_na_certeza\"><\/span><span style=\"font-size: large; color: #ff5500;\"><strong>5. Bet on certainty<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To help you make the best choices, there is nothing better than hiring\u00a0<a href=\"https:\/\/verocontents.com.br\/en\/blog\/strategic-planning\/?utm_source=blog&amp;utm_campaign=rc_blogpost\" target=\"_blank\" rel=\"noopener noreferrer\">an agency<\/a>. You will find experts in providing a good user experience.<\/p>\n<p>An agency has knowledge on the subject and can minimize errors. This will increase the productivity and efficiency of your services.<\/p>\n<p>Look for one that thinks about visitors. And how to continually please them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Faca_testes\"><\/span><span style=\"font-size: large; color: #ff5500;\"><strong>6. Take tests<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Make sure customers are satisfied. Take tests. And then, adjustments. Then, new tests.<\/p>\n<p>Design is essential for your company to provide a pleasant visit. It will be able to convey the message you want. Furthermore, it will make it easier to use. And as a consequence, your website can bring more sales. Don&#039;t forget the items above.<\/p>\n<p>Is your page designed to improve user experience? Subscribe to our newsletter and receive first-hand tips and materials in your email.<\/p>","protected":false},"excerpt":{"rendered":"<p>Improving the user experience is essential. Even more so that your visitors find what they need. This way, it will be easier for them to get closer to the moment of conversion. Remember the purchasing journey. In this context, the design<\/p>","protected":false},"author":1,"featured_media":2092,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[333],"tags":[29,12,27,26],"class_list":["post-722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-design","tag-marketing-digital","tag-site-responsivo","tag-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Por que o design do site \u00e9 importante para o usu\u00e1rio?<\/title>\n<meta name=\"description\" content=\"Melhorar a experi\u00eancia do usu\u00e1rio \u00e9 essencial para que seus visitantes possam encontrar tudo que 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