{"id":635,"date":"2024-03-26T10:00:36","date_gmt":"2024-03-26T13:00:36","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=635"},"modified":"2025-05-05T10:38:12","modified_gmt":"2025-05-05T13:38:12","slug":"hire-a-marketing-agency","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/hire-a-marketing-agency\/","title":{"rendered":"Is hiring a marketing agency good value for money?"},"content":{"rendered":"<p>The pressure for <a href=\"https:\/\/verocontents.com.br\/en\/blog\/results-digital-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">results<\/a> It&#039;s very big. Even more so in the corporate world. And especially when it comes to measuring return on investment (<a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-important-in-digital-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">ROI<\/a>). Therefore, if you work in marketing, you know the extent of the responsibility you have for carrying out actions.<\/p>\n<p>This task becomes even more complicated when the team is lean. And worse, if you have to <a href=\"https:\/\/verocontents.com.br\/en\/blog\/offline-or-online-which-strategy-is-best\/?utm_source=blog&amp;utm_campaign=rc_blogpost\" target=\"_blank\" rel=\"noopener noreferrer\">integrate offline with online.<\/a><\/p>\n<p>One of the challenges is <a href=\"https:\/\/verocontents.com.br\/en\/blog\/hire-a-marketing-agency\/\" target=\"_blank\" rel=\"noopener noreferrer\">find a reliable agency<\/a> and fulfill what was promised. Furthermore, it must help achieve goals (such as increasing lead generation, for example).<\/p>\n<p>But is this the best way out? In this post, we have separated for you the main points to consider. They will help with the decision to hire a marketing agency. Check out!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/hire-a-marketing-agency\/#Relacao_custo-beneficio\" >Cost-benefit ratio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/hire-a-marketing-agency\/#Equipe_de_marketing_interna\" >In-house marketing team<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/hire-a-marketing-agency\/#Estrutura\" >Structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/hire-a-marketing-agency\/#Pessoal\" >Guys<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/hire-a-marketing-agency\/#Contratacao_de_uma_agencia_de_marketing\" >Hiring a marketing agency<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/hire-a-marketing-agency\/#1_Expertise\" >1. Expertise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/hire-a-marketing-agency\/#2_Acesso_a_tecnologia_de_ponta\" >2. Access to cutting-edge technology<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/hire-a-marketing-agency\/#3_Tempo\" >3. Time<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Relacao_custo-beneficio\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Cost-benefit ratio<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There is a way to measure the cost-benefit of hiring an agency. Just look at the big picture. According to the objectives, you align with the agency. Then, create the plan. Hiring can be for a fixed amount. Another option is by success (<em>success fee<\/em>). This way, there are no extra expenses and the actions stay within the budget. And most importantly, the predicted ROI will be controlled.<\/p>\n<p>Further:\u00a0<a href=\"https:\/\/verocontents.com.br\/en\/blog\/measure-results-online\/?utm_source=blog&amp;utm_campaign=rc_blogpost\" target=\"_blank\" rel=\"noopener noreferrer\">measure the success of your campaigns<\/a> This is what will bring the reliability of the board. And the agency will deliver periodic and accurate reports. Therefore, your difficulties in establishing the best key performance indicators (<a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-kpi-and-why-is-it-important-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">KPIs<\/a>).<\/p>\n<p>Let&#039;s compare some points between having an agency and an in-house team. This way, we can understand what the benefits are.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Equipe_de_marketing_interna\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>In-house marketing team<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To begin, we survey what is necessary for a team to function. And we separate it into two categories: structure and personnel.<\/p>\n<p>And finally, let&#039;s look at hiring an agency vs. an internal team.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Estrutura\"><\/span><span style=\"font-size: large; color: #ff5500;\"><strong>Structure<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Structural expenses refer to the physical structure. Here we have rental and equipment. These are necessary items for the marketing department to function.<\/p>\n<p>Please note the list of minimum requirements:<\/p>\n<ul>\n<li><u>Physical facilities<\/u>: physical space, office furniture and costs for cleaning the place (products, cleaning lady, etc.).<\/li>\n<li><u>Air conditioning<\/u>: necessary to maintain the temperature of computers.<\/li>\n<li><u>Electronic devices<\/u>: complete and updated computers. In addition, automation software, tablets and smartphones.<\/li>\n<li><u>Fees<\/u>: The energy bill is the responsibility of the company. Therefore, this expense must be considered.<\/li>\n<li><u>Tools<\/u>: To make a digital marketing department work, it is necessary to invest in tools. Agencies already have packages for everyday use. Therefore, this expense must also be accounted for. In addition to your updates.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Pessoal\"><\/span><span style=\"font-size: large; color: #ff5500;\"><strong>Guys<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The second item refers to personnel expenses. Here we have the hiring and maintenance of employees.<\/p>\n<ul>\n<li><u>Minimum staff<\/u>: we set up an example with 7 people:\n<ul>\n<li>Web analyst;<\/li>\n<li>Content manager;<\/li>\n<li>Social media coordinator;<\/li>\n<li>SEO Analyst;<\/li>\n<li>Optimization and conversions manager;<\/li>\n<li>In addition to content producers (at least one writer and one reviewer).<\/li>\n<\/ul>\n<\/li>\n<li><u>Refresher courses<\/u>: at least one per month for each employee. After all, working with technology requires dedication and updating.<\/li>\n<li><span style=\"text-decoration: underline;\">Replacing parts<\/span>: There are two situations. The first is vacation periods and other absences. The second is terminations. In both cases, replacing employees has consequences. Therefore, new training must be carried out. In addition to new hires.<\/li>\n<\/ul>\n<p>There may be other formats to assemble the team. But this varies according to need. And it should be noted that this configuration requires experts. This way, the team cannot be too lean.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Contratacao_de_uma_agencia_de_marketing\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Hiring a marketing agency<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As we have seen, investments are numerous. Therefore, the financial factor is the first sign that it is worth hiring a partner. In addition, we have a few more reasons:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Expertise\"><\/span><span style=\"font-size: large; color: #ff5500;\"><strong>1. Expertise<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In an agency, you will find professionals from different areas. Therefore, we have creation, production, execution and metrics. This is just as an example. And they are always up-to-date and experienced professionals. This way, you save on training and personnel. And mainly, the risk of making inappropriate choices, which reduces your margin for error.<\/p>\n<p>An example of this is the Vero team, which is always up to date and looks for the best solutions. So much so that we were chosen in 2024 as one of the <a href=\"https:\/\/www.designrush.com\/agency\/digital-marketing\/trends\/best-latam-digital-marketing-agencies\">best digital marketing agencies in Latin America<\/a>. Thanks to our employees, partners and customers!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Acesso_a_tecnologia_de_ponta\"><\/span><span style=\"font-size: large; color: #ff5500;\"><strong>2. Access to cutting-edge technology<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Entrepreneurs know they must invest in technology. They are updated software. And state-of-the-art equipment. In addition to acquisitions, programs must have support. And also the equipment. And we also have the costs of training employees.<\/p>\n<p>The agency has all of this at its disposal. And they won&#039;t charge you extra for it. In addition to the fact that employees already know how to use the tools. This requirement already occurs at the time of hiring.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Tempo\"><\/span><span style=\"color: #ff6600;\">3. Time<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In short, you save your team time. And the money that your company would invest in the entire operation. Therefore, your team will be more productive. And time is also money.<\/p>\n<p>Hiring a marketing agency can be cheaper than you think. Additionally, it helps generate results for your company&#039;s marketing campaign. So think carefully.<\/p>\n<p>Do you need to hire a marketing agency? Talk to a <a href=\"https:\/\/verocontents.com.br\/en\/talk-to-an-expert\/\">Vero Contents expert<\/a>!<\/p>","protected":false},"excerpt":{"rendered":"<p>The pressure for results is very great. Even more so in the corporate world. And especially when it comes to measuring return on investment (ROI). Therefore, if you work in marketing, you know the extent of the responsibility you have for<\/p>","protected":false},"author":1,"featured_media":2110,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[38,12,52],"class_list":["post-635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-e-vendas","tag-avaliar-e-evoluir","tag-marketing-digital","tag-roi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Uma ag\u00eancia de marketing \u00e9 um bom custo-benef\u00edcio<\/title>\n<meta name=\"description\" content=\"Contratar uma ag\u00eancia de marketing pode ser o 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