{"id":623,"date":"2021-11-21T11:52:54","date_gmt":"2021-11-21T14:52:54","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=623"},"modified":"2025-06-24T22:23:56","modified_gmt":"2025-06-25T01:23:56","slug":"strategies-for-facebook-ads","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/strategies-for-facebook-ads\/","title":{"rendered":"3 strategies to get better results with Facebook Ads"},"content":{"rendered":"<p>Have you ever noticed the number of ads from big brands that appear in your news feed? Well, know that they are there thanks to well-designed Facebook Ads strategies. Certainly, these companies achieve a great return on investment \u2014 and that is exactly why they continue to make and expand investments.<\/p>\n<p>How about optimizing your company\u2019s ads to start achieving better results?<\/p>\n<p>In this article, we will show you the benefits of using Facebook Ads as a <u><a href=\"https:\/\/verocontents.com.br\/en\/blog\/results-digital-marketing\/?utm_source=blog&amp;utm_campaign=rc_blogpost\">digital marketing strategy<\/a><\/u>. We will also give you 3 tips to improve your use of this platform and some actions that can be taken on it. So, keep reading!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/strategies-for-facebook-ads\/#Entenda_os_beneficios_de_usar_o_Facebook_Ads\" >Understand the benefits of using Facebook Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/strategies-for-facebook-ads\/#Veja_como_otimizar_as_estrategias_para_Facebook_Ads\" >See how to optimize strategies for Facebook Ads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/strategies-for-facebook-ads\/#1_Melhorar_a_segmentacao_de_publico\" >1. Improve audience targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/strategies-for-facebook-ads\/#2_Utilizar_anuncios_em_videos\" >2. Use video ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/strategies-for-facebook-ads\/#3_Direcionar_o_publico_para_o_seu_site\" >3. Drive audiences to your website<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Entenda_os_beneficios_de_usar_o_Facebook_Ads\"><\/span><span style=\"color: #ff9900;\">Understand the benefits of using Facebook Ads<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Facebook Ads is Facebook&#039;s advertising platform. Over <a href=\"http:\/\/agenciabrasil.ebc.com.br\/geral\/noticia\/2018-10\/facebook-chega-26-bilhoes-de-usuarios-no-mundo-com-suas-plataformas\" target=\"_blank\" rel=\"noopener noreferrer\">2.5 billion users<\/a>, stands out for being one of the most efficient paid media for digital marketing strategies. In fact, this powerful tool allows for a huge variety of formats and segmentation, as well as a high level of ad management and optimization, which favors brand positioning and audience engagement.<\/p>\n<p>Therefore, well-configured and high-quality campaigns have great potential to achieve a great return on your investment. And that&#039;s what we&#039;ll talk about later.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Veja_como_otimizar_as_estrategias_para_Facebook_Ads\"><\/span><span style=\"color: #ff9900;\">See how to optimize strategies for Facebook Ads<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Like every ad campaign, Facebook Ads presents some important points that need to be well worked on to achieve good results, always taking into account your main objective and the campaign&#039;s audience. See some <u><a href=\"https:\/\/verocontents.com.br\/en\/blog\/search-engine-optimization-tips\/?utm_source=blog&amp;utm_campaign=rc_blogpost\">optimizations<\/a><\/u> possible:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Melhorar_a_segmentacao_de_publico\"><\/span><span style=\"font-size: large; color: #ff5500;\"><strong>1. Improve audience targeting<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As we said previously, Facebook Ads has enormous targeting power. This allows you to specify in detail the audience you want to reach. This way, you will be able to create an audience focused on your objective. The tip is to take some time to reflect on where your audience is, what interests and behaviors they have, and other characteristics to create the ideal segmentation for your campaign.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Utilizar_anuncios_em_videos\"><\/span><span style=\"font-size: large; color: #ff5500;\"><strong>2. Use video ads<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Video ads are more attractive and objective. Therefore, they can attract attention in your audience\u2019s news feed. Remember that you only have a few seconds to convince your customer to watch your video until the end. So, be different and create interesting content associated with your brand.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Direcionar_o_publico_para_o_seu_site\"><\/span><span style=\"font-size: large; color: #ff5500;\"><strong>3. Drive audiences to your website<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A great strategy for generating hits on your website is to set up Facebook Ads campaigns with this objective. So, if your intention is <u><a href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-to-improve-website-performance\/?utm_source=blog&amp;utm_campaign=rc_blogpost\">generate conversions on the website<\/a><\/u>, for example, you can create ads that direct users to the sales page.<\/p>\n<p>To do this, you must create a \u201cwebsite clicks\u201d campaign with a link to the destination URL.<\/p>\n<p>Other purposes of this type of campaign are:<\/p>\n<ul>\n<li>generation of <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-lead\/\" target=\"_blank\" rel=\"noopener noreferrer\">leads<\/a>;<\/li>\n<li>directing to a landing page;<\/li>\n<li>promotion of <em>e-commerce<\/em>;<\/li>\n<li>dissemination of offers on the website;<\/li>\n<li>institutional campaigns.<\/li>\n<\/ul>\n<p>Lastly, keep in mind that Facebook Ads should be used as a means to transmit relevant content to your audience \u2014 and not just a channel to disseminate conventional advertisements. So, focus your efforts on creating attractive content for your customer!<\/p>\n<p>Now that you&#039;ve learned how to develop strategies for Facebook Ads that will bring better results, subscribe to our <em>newsletter<\/em> to receive other exclusive content related to the subject!<\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-285 bottom vert custom-banners-theme-default_style\" style=\"\"><img decoding=\"async\" width=\"215\" height=\"215\" src=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/Banner-Como-Mensurar-e-Otimizar-Canais-215x215-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/Banner-Como-Mensurar-e-Otimizar-Canais-215x215-1.jpg 215w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/Banner-Como-Mensurar-e-Otimizar-Canais-215x215-1-150x150.jpg 150w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/Banner-Como-Mensurar-e-Otimizar-Canais-215x215-1-12x12.jpg 12w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/Banner-Como-Mensurar-e-Otimizar-Canais-215x215-1-45x45.jpg 45w\" sizes=\"(max-width: 215px) 100vw, 215px\" \/><a class=\"custom_banners_big_link\"  href=\"https:\/\/materiais.verocontents.com.br\/ebook-canais-de-marketing-digital\/#utm_source=(direct)&utm_medium=(none)&utm_campaign=(none)&utm_content=&utm_term=&utm_referrer=banner-site\"><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Have you ever noticed the number of ads from big brands that appear in your news feed? Well, know that they are there thanks to well-designed Facebook Ads strategies. Certainly, these companies achieve a great return on<\/p>","protected":false},"author":1,"featured_media":2137,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[338],"tags":[59,60,41,52],"class_list":["post-623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-midia-paga","tag-facebook-ads","tag-midia-paga","tag-midias-sociais","tag-roi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Estrat\u00e9gias para ter melhores resultados com o Facebook Ads<\/title>\n<meta name=\"description\" content=\"As estrat\u00e9gias para Facebook Ads possibilitam o posicionamento de marcas e 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