Everyone knows a company that has invested in marketing for years, posts on social media, runs paid media campaigns, participates in events, hires suppliers, and yet still can't answer one essential question:<\/p>\n
How many qualified leads will we generate next month?<\/strong><\/p>\n When that answer doesn't exist, marketing ceases to be a strategic asset and starts to be seen as a cost center.<\/p>\n The problem is that most companies don't suffer from a lack of investment, they suffer from a lack of infrastructure. And there's a huge difference between the two.<\/p>\n While some organizations treat marketing as a set of isolated actions, others build a demand generation system. That's precisely where predictability comes in.<\/p>\n In this article, we'll talk about predictable demand and how to achieve it effectively.<\/p>\n