{"id":6161,"date":"2026-02-05T10:34:10","date_gmt":"2026-02-05T13:34:10","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=6161"},"modified":"2026-02-05T10:34:10","modified_gmt":"2026-02-05T13:34:10","slug":"instagram-content-planning","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/planejamento-de-conteudo-para-instagram\/","title":{"rendered":"How to create a good content plan for Instagram?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Good content planning for Instagram can improve reach, engagement, and consequently, sales. Not to mention that many times the profile on this social network functions as... <\/span><b>product\/service showcase<\/b><span style=\"font-weight: 400;\"> and the <\/span><b>primary customer service channel<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without planning, it&#039;s easy to fall into the trap of posting &quot;just for the sake of posting&quot; or the classic &quot;I post when I can,&quot; which leads to fatigue and little result. In this article, you&#039;ll discover ways to break this vicious cycle.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0Next, learn how to create an effective posting schedule that fits into your business routine!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/planejamento-de-conteudo-para-instagram\/#Passo_a_passo_de_como_fazer_um_bom_planejamento_de_conteudo_para_Instagram\" >Step-by-step guide on how to create a good content plan for Instagram.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/planejamento-de-conteudo-para-instagram\/#Passo_1_Saiba_%E2%80%9Cpara_quem%E2%80%9D_esta_falando\" >Step 1: Know \u201cwho\u201d you are talking to.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/planejamento-de-conteudo-para-instagram\/#Passo_2_Defina_o_objetivo_o_%E2%80%9Cpara_que%E2%80%9D\" >Step 2: Define the objective, the &quot;why&quot;\u201c\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/planejamento-de-conteudo-para-instagram\/#Passo_3_Escolha_%E2%80%9Co_que%E2%80%9D_falar\" >Step 3: Choose \u201cwhat\u201d to talk about.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/planejamento-de-conteudo-para-instagram\/#Passo_4_Decida_estrategicamente_%E2%80%9Ccomo%E2%80%9D_sera_o_post\" >Step 4: Strategically decide \u201chow\u201d the post will be.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/planejamento-de-conteudo-para-instagram\/#Passo_5_Escolha_%E2%80%9Cquando%E2%80%9D_ocorrera_cada_publicacao\" >Step 5: Choose \u201cwhen\u201d each publication will occur.\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/planejamento-de-conteudo-para-instagram\/#Uso_de_IA_para_otimizar_o_calendario_de_posts_no_Instagram\" >Using AI to optimize the Instagram posting calendar\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/planejamento-de-conteudo-para-instagram\/#Estrategia_de_conteudo_por_nicho\" >Niche content strategy\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/planejamento-de-conteudo-para-instagram\/#Conclusao\" >Conclusion\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/en\/blog\/planejamento-de-conteudo-para-instagram\/#Perguntas_frequentes_sobre_planejamento_de_conteudo_para_Instagram\" >Frequently asked questions about content planning for Instagram.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/verocontents.com.br\/en\/blog\/planejamento-de-conteudo-para-instagram\/#Existe_um_%E2%80%9Cmelhor_horario%E2%80%9D_para_postar_no_Instagram\" >Is there a &quot;best time&quot; to post on Instagram?\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Passo_a_passo_de_como_fazer_um_bom_planejamento_de_conteudo_para_Instagram\"><\/span><span style=\"font-weight: 400;\">Step-by-step guide on how to create a good content plan for Instagram.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To create an Instagram content plan that actually works and isn&#039;t just an impossible to-do list, the secret is... <\/span><b>cascade method<\/b><span style=\"font-weight: 400;\">The broader definitions guide the narrower ones.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Passo_1_Saiba_%E2%80%9Cpara_quem%E2%80%9D_esta_falando\"><\/span><span style=\"font-weight: 400;\">Step 1: Know <\/span><b>\u201c&quot;for whom&quot;\u201d<\/b><span style=\"font-weight: 400;\"> he is speaking<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It&#039;s crucial that you define a buyer persona. Beyond the general characteristics of your target audience, this ideal customer profile will help you to... <\/span><a href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-for-creating-relevant-and-attractive-content-on-instagram\/\"><span style=\"font-weight: 400;\">create relevant and engaging content<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create your business&#039;s buyer persona, you should collect data on age, profession, and city\/state. If you already have a customer base, research among them and identify patterns. Additionally, <\/span><b>map out the pains and desires<\/b><span style=\"font-weight: 400;\">, Because it&#039;s from them that you&#039;ll know what content to create.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, also pay attention to objections, that is, the reasons why potential customers might reject your product\/service. (Example: &quot;It&#039;s too expensive,&quot; &quot;I don&#039;t have time,&quot; &quot;I don&#039;t know if it will work for me&quot;).<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Passo_2_Defina_o_objetivo_o_%E2%80%9Cpara_que%E2%80%9D\"><\/span><span style=\"font-weight: 400;\">Step 2: Define the objective, the<\/span><b> \u201c&quot;why&quot;\u201d\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Choose a main goal for the month. Without it, you won&#039;t know if your Instagram content plan is being effective.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, as a self-employed professional, you might want to... <\/span><b>increase the number of quotes via Direct<\/b><span style=\"font-weight: 400;\">, <\/span><b>grow the number of followers<\/b><span style=\"font-weight: 400;\"> qualified, or rather, <\/span><b>strengthen your personal brand<\/b><span style=\"font-weight: 400;\"> (authority). In fact, the latter is quite common among professionals who cannot promise exact results to increase sales, such as doctors, lawyers, and psychologists.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Passo_3_Escolha_%E2%80%9Co_que%E2%80%9D_falar\"><\/span><span style=\"font-weight: 400;\">Step 3: Choose<\/span><b> \u201c&quot;what&quot;\u201d<\/b><span style=\"font-weight: 400;\"> to speak<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Create categories, or &quot;fixed topics,&quot; on your profile. Imagine your Instagram is a TV show; what segments are always aired? You can also apply this... <\/span><a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-aida-and-how-does-it-influence-the-purchasing-decision\/\"><span style=\"font-weight: 400;\">AIDA model<\/span><\/a><span style=\"font-weight: 400;\"> (Attention, Interest, Desire, and Action) to better structure this step. Here are some examples:<\/span><\/p>\n<p><b><i>Monday:<\/i><\/b><b> Educational \u2013<\/b><span style=\"font-weight: 400;\"> You teach something (generate authority).<\/span><\/p>\n<p><b><i>Wednesday:<\/i><\/b><b> Social Proof\/Authority \u2013<\/b><span style=\"font-weight: 400;\"> Customer results, studies and research (generates confidence).<\/span><\/p>\n<p><b><i>Friday:<\/i><\/b><b> Sales\/Services \u2013<\/b><span style=\"font-weight: 400;\"> An explanation of what you do and how to hire you (generates conversions).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that editorial guidelines optimize content planning for Instagram. For example, within a month, you&#039;ll already know at least half of the topics you should cover in your posts.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Passo_4_Decida_estrategicamente_%E2%80%9Ccomo%E2%80%9D_sera_o_post\"><\/span><span style=\"font-weight: 400;\">Step 4: Decide strategically<\/span><b> \u201c&quot;as&quot;\u201d <\/b><span style=\"font-weight: 400;\">will be the post\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Distribute the editorial content in the formats that Instagram offers and according to the objectives you have defined.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reels:<\/b><span style=\"font-weight: 400;\"> To attract new people. Some types of content, such as <\/span><i><span style=\"font-weight: 400;\">memes <\/span><\/i><span style=\"font-weight: 400;\">and \u201cpov <\/span><i><span style=\"font-weight: 400;\">(point of view)<\/span><\/i><span style=\"font-weight: 400;\">\u201d&quot;They usually generate shares.&quot;.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Carousel:<\/b><span style=\"font-weight: 400;\"> To retain the people who have arrived. The content is more in-depth, educational, and encourages rescues.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stories:<\/b><span style=\"font-weight: 400;\"> For daily connection, behind-the-scenes glimpses, and direct sales to your existing followers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Static (Photo\/Art):<\/b><span style=\"font-weight: 400;\"> For quick messages, quotes, or impactful personal photos.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Passo_5_Escolha_%E2%80%9Cquando%E2%80%9D_ocorrera_cada_publicacao\"><\/span><span style=\"font-weight: 400;\">Step 5: Choose <\/span><b>\u201c&quot;when&quot;\u201d<\/b><span style=\"font-weight: 400;\"> each publication will occur\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now comes the long-awaited moment to define the content calendar. Also look for a traditional calendar to know when holidays and commemorative dates will be, which can be used in creating posts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next,<\/span><b> Put your ideas into a spreadsheet or other tool.<\/b><span style=\"font-weight: 400;\"> which will make this organization easier. Important: don&#039;t promise to post seven days a week if you can only manage three. Consistency (posting on the same days) is better than momentary intensity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Final step: analyze the results.,<\/span><b>\u201c&quot;what happened&quot;\u201d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">What results did the published posts generate? Which types had the most reach? This analysis can be done weekly (for format optimization) and monthly (for reporting on actual growth). Basically, you need to look at the data to repeat what worked and discard what didn&#039;t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Practical tips for creating content for Instagram.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Define the \u201cvoice\u201d and identity of your profile.<\/b><span style=\"font-weight: 400;\">. This means thinking about the color palette, fonts, and language (more or less formal?). Remember that some of these questions are also answered by your persona; they will &quot;tell you&quot; what they prefer.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Apply the famous 80\/20 rule.<\/b><span style=\"font-weight: 400;\">. In other words, 80% of the posts are focused on educating, entertaining, and inspiring (generating value); the other 20% are geared towards conversion, selling more.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Produce on specific days.<\/b><span style=\"font-weight: 400;\"> Set aside a day or a week (depending on the number of posts) to create all the content planned for a specific period (a month, for example).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Always use Call to Action (CTA).<\/b><span style=\"font-weight: 400;\"> Never end a post without asking for something. (Example: \u201cComment here what you thought\u201d, \u201cSend this to a friend who needs to read this\u201d or \u201cClick the link in the bio to schedule\u201d).\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Uso_de_IA_para_otimizar_o_calendario_de_posts_no_Instagram\"><\/span><span style=\"font-weight: 400;\">Using AI to optimize the Instagram posting calendar\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The use of artificial intelligence in social media is an inevitable reality. <\/span><a href=\"https:\/\/verocontents.com.br\/en\/blog\/meta-here-how-artificial-intelligence-works-on-instagram-whatsapp-facebook-and-messenger-2\/\"><span style=\"font-weight: 400;\">Meta AI<\/span><\/a><span style=\"font-weight: 400;\"> It already appears in <\/span><a href=\"https:\/\/www.bbc.com\/news\/articles\/ce8rpdmm284o\"><span style=\"font-weight: 400;\">Meta&#039;s social media<\/span><\/a><span style=\"font-weight: 400;\"> in Brazil, including on Instagram.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, when we talk about company profiles, the use of AI tools can bring several advantages, not only as a final result &quot;a video full of effects,&quot; but precisely in the phase that many entrepreneurs struggle with: <\/span><b>Planning, scheduling, and execution.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Canva, Cap Cut, Trello, and Meta Business itself are just a few tools that can help with creating carousels, editing videos, organizing tasks, and scheduling \u2013 respectively.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to these, we have ChatGPT, Gemini, and others that contribute with text insights, descriptions, and content planning for Instagram as a whole.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, already<\/span><b> There are tools on the market that combine all these functionalities. <\/b><span style=\"font-weight: 400;\">in a single system. One of them is GalilAI, a startup recognized in the TOP 100 startups of Sebrae (Brazilian Micro and Small Business Support Service) and which offers plans for creating complete posts in seconds. <\/span><a href=\"https:\/\/galilai.com.br\/editor-magico?utm_source=guestpost\"><b>Take a free trial and learn more about GalilAI&#039;s Magic Editor.<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Estrategia_de_conteudo_por_nicho\"><\/span><span style=\"font-weight: 400;\">Niche content strategy\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Each profession demands a different balance between technique and networking. See examples of what certain categories of freelance professionals can do in their field. <\/span><a href=\"https:\/\/verocontents.com.br\/en\/blog\/instagram-for-companies-my-organization-must-have\/\"><span style=\"font-weight: 400;\">Instagram for Business<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Professional<\/b><\/td>\n<td><b>What to post (examples)<\/b><\/td>\n<td><b>Objective<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Attorney<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Translate the legalese. Comment on recent news that affects the average citizen or answer questions about basic rights.<\/span><\/td>\n<td><b><i>Authority<\/i><\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Psychologist<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Talk about emotions and feelings in a supportive way. Use Stories to create anonymous &quot;question boxes.&quot;.<\/span><\/td>\n<td><b><i>Welcome<\/i><\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Personal Trainer<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Short videos demonstrating correct vs. incorrect execution. Show real student results (before and after photos or testimonials).<\/span><\/td>\n<td><b><i>Social Proof<\/i><\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">For these professionals, Instagram should not just be a catalog, but a <\/span><b>trust-building tool<\/b><span style=\"font-weight: 400;\">. The audience in these niches is looking for <\/span><b>authority, empathy and results<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span><span style=\"font-weight: 400;\">Conclusion\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Good Instagram content planning isn&#039;t rigid. This means it should be able to absorb unexpected changes due to something important that has happened.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, good planning delivers. <\/span><b>freedom and predictability<\/b><span style=\"font-weight: 400;\">. Freedom because you&#039;re no longer held hostage by last-minute creation, and predictability because you start to understand exactly what type of post attracts new followers and what type converts those followers into customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, you should follow a continuous cycle:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><b>Persona diagnosis \u2192 Definition of editorial guidelines\/topics \u2192 Content production \u2192 Distribution\/Post scheduling \u2192 Results analysis<\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Perguntas_frequentes_sobre_planejamento_de_conteudo_para_Instagram\"><\/span><span style=\"font-weight: 400;\">Frequently asked questions about content planning for Instagram.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Existe_um_%E2%80%9Cmelhor_horario%E2%80%9D_para_postar_no_Instagram\"><\/span><span style=\"font-weight: 400;\">Is there a &quot;best time&quot; to post on Instagram?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">No. What can exist is a <\/span><b>analysis of <\/b><a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-instagram-insights-to-improve-content-2\/\"><b>Instagram Insights<\/b><\/a><span style=\"font-weight: 400;\"> So that each profile understands the behavior of its audience. And, based on that, knows which times are best for that specific audience.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are shares and saves valued more by the algorithm than likes?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes. Although Instagram doesn&#039;t disclose the exact &quot;weight&quot; of each metric in its algorithm, the platform&#039;s behavior indicates a hierarchy based on... <\/span><b>user engagement level<\/b><span style=\"font-weight: 400;\">. Therefore, saving or sending a post to someone indicates that this level is higher.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do Stories generate more engagement than feed posts?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#039;s not about which one engages <\/span><i><span style=\"font-weight: 400;\">more<\/span><\/i><span style=\"font-weight: 400;\">, but of<\/span><b> who do they engage<\/b><span style=\"font-weight: 400;\">. On Instagram, the Feed (especially Reels) is geared towards those who are not yet familiar with your profile or to establish your professional image. Stories, on the other hand, are aimed at those who already follow you. The engagement is deeper and more personal.<\/span><\/p>\n<p>Image: <a href=\"https:\/\/br.freepik.com\/vetores-gratis\/reserve-seus-dias-importantes-no-smartphone_8354467.htm\">Freepik<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Good content planning for Instagram can improve reach, engagement, and consequently, sales. Not to mention that many times the profile on this social network functions as a showcase for products\/services and the first channel for...<\/p>","protected":false},"author":1,"featured_media":6162,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[335],"tags":[80,41,162],"class_list":["post-6161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociais","tag-instagram","tag-midias-sociais","tag-redes-sociais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Como fazer um bom planejamento de conte\u00fado para Instagram? - Vero Contents<\/title>\n<meta name=\"description\" content=\"Um bom planejamento de conte\u00fado para Instagram \u00e9 capaz de melhorar o alcance, o engajamento e, por consequ\u00eancia, as vendas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/instagram-content-planning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como fazer um bom planejamento de conte\u00fado para Instagram?\" \/>\n<meta property=\"og:description\" content=\"Um bom planejamento de conte\u00fado para Instagram \u00e9 capaz de melhorar o alcance, o engajamento e, por consequ\u00eancia, as vendas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/instagram-content-planning\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-05T13:34:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2026\/02\/Como-fazer-um-bom-planejamento-de-conteudo-para-Instagram.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/verocontents.com.br\\\/blog\\\/planejamento-de-conteudo-para-instagram\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/verocontents.com.br\\\/blog\\\/planejamento-de-conteudo-para-instagram\\\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\\\/\\\/verocontents.com.br\\\/#\\\/schema\\\/person\\\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Como fazer um bom planejamento de conte\u00fado para Instagram?\",\"datePublished\":\"2026-02-05T13:34:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/verocontents.com.br\\\/blog\\\/planejamento-de-conteudo-para-instagram\\\/\"},\"wordCount\":1545,\"publisher\":{\"@id\":\"https:\\\/\\\/verocontents.com.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/verocontents.com.br\\\/blog\\\/planejamento-de-conteudo-para-instagram\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/verocontents.com.br\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Como-fazer-um-bom-planejamento-de-conteudo-para-Instagram.jpg\",\"keywords\":[\"instagram\",\"m\u00eddias sociais\",\"redes sociais\"],\"articleSection\":[\"Redes Sociais\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/verocontents.com.br\\\/blog\\\/planejamento-de-conteudo-para-instagram\\\/\",\"url\":\"https:\\\/\\\/verocontents.com.br\\\/blog\\\/planejamento-de-conteudo-para-instagram\\\/\",\"name\":\"Como fazer um bom planejamento de conte\u00fado para Instagram? - Vero Contents\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/verocontents.com.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/verocontents.com.br\\\/blog\\\/planejamento-de-conteudo-para-instagram\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/verocontents.com.br\\\/blog\\\/planejamento-de-conteudo-para-instagram\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/verocontents.com.br\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Como-fazer-um-bom-planejamento-de-conteudo-para-Instagram.jpg\",\"datePublished\":\"2026-02-05T13:34:10+00:00\",\"description\":\"Um bom planejamento de conte\u00fado para Instagram \u00e9 capaz de melhorar o alcance, o engajamento e, por consequ\u00eancia, as vendas.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/verocontents.com.br\\\/blog\\\/planejamento-de-conteudo-para-instagram\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/verocontents.com.br\\\/blog\\\/planejamento-de-conteudo-para-instagram\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/verocontents.com.br\\\/blog\\\/planejamento-de-conteudo-para-instagram\\\/#primaryimage\",\"url\":\"https:\\\/\\\/verocontents.com.br\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Como-fazer-um-bom-planejamento-de-conteudo-para-Instagram.jpg\",\"contentUrl\":\"https:\\\/\\\/verocontents.com.br\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Como-fazer-um-bom-planejamento-de-conteudo-para-Instagram.jpg\",\"width\":750,\"height\":350,\"caption\":\"Como fazer um bom planejamento de conte\u00fado para Instagram\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/verocontents.com.br\\\/blog\\\/planejamento-de-conteudo-para-instagram\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/verocontents.com.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Como fazer um bom planejamento de conte\u00fado para Instagram?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/verocontents.com.br\\\/#website\",\"url\":\"https:\\\/\\\/verocontents.com.br\\\/\",\"name\":\"Vero Contents\",\"description\":\"Ag\u00eancia de Marketing Digital e Inbound Marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/verocontents.com.br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/verocontents.com.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/verocontents.com.br\\\/#organization\",\"name\":\"Vero Contents\",\"url\":\"https:\\\/\\\/verocontents.com.br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/verocontents.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/verocontents.com.br\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/logo-vero-contents.png\",\"contentUrl\":\"http:\\\/\\\/verocontents.com.br\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/logo-vero-contents.png\",\"width\":240,\"height\":70,\"caption\":\"Vero Contents\"},\"image\":{\"@id\":\"https:\\\/\\\/verocontents.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/verocontents\\\/\",\"https:\\\/\\\/x.com\\\/marcelcast\",\"https:\\\/\\\/www.instagram.com\\\/verocommkt\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/vero-comunica-o-e-marketing\",\"http:\\\/\\\/www.pinterest.com\\\/marcelcsouza\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC0HHv6AQKtsUWqa21C5gX9Q\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/verocontents.com.br\\\/#\\\/schema\\\/person\\\/bd2c94994384cf33451ed8cd98b183a9\",\"name\":\"Marcel Castilho\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/verocontents.com.br\\\/wp-content\\\/litespeed\\\/avatar\\\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1776339148\",\"url\":\"https:\\\/\\\/verocontents.com.br\\\/wp-content\\\/litespeed\\\/avatar\\\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1776339148\",\"contentUrl\":\"https:\\\/\\\/verocontents.com.br\\\/wp-content\\\/litespeed\\\/avatar\\\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1776339148\",\"caption\":\"Marcel Castilho\"},\"description\":\"Marcel Castilho \u00e9 especialista em marketing digital, neuromarketing, neuroci\u00eancia, mindfulness e psicologia positiva. Al\u00e9m de publicit\u00e1rio, tamb\u00e9m \u00e9 Master em Programa\u00e7\u00e3o Neurolingu\u00edstica. \u00c9 fundador, propriet\u00e1rio e CEO da Vero Contentes e da ag\u00eancia offline VeroCom.\",\"sameAs\":[\"https:\\\/\\\/verocontents.com.br\",\"https:\\\/\\\/www.instagram.com\\\/marcel.castilho.souza\\\/\",\"https:\\\/\\\/br.linkedin.com\\\/in\\\/marcel-castilho-e-souza\",\"https:\\\/\\\/x.com\\\/marcelcast\"],\"gender\":\"Masculino\",\"knowsAbout\":[\"Marketing Digital\",\"Inbound Marketing\",\"SEO\",\"SEM\",\"Psicologia Positiva\",\"Mindfulness\",\"Neuromarketing\",\"Neuroci\u00eancia\"],\"knowsLanguage\":[\"Portugu\u00eas\",\"Ingl\u00eas\"],\"jobTitle\":\"Propriet\u00e1rio\",\"worksFor\":\"Vero Contents\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to create a good content plan for Instagram? - Vero Contents","description":"Good content planning for Instagram can improve reach, engagement, and consequently, sales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/verocontents.com.br\/en\/blog\/instagram-content-planning\/","og_locale":"en_US","og_type":"article","og_title":"Como fazer um bom planejamento de conte\u00fado para Instagram?","og_description":"Um bom planejamento de conte\u00fado para Instagram \u00e9 capaz de melhorar o alcance, o engajamento e, por consequ\u00eancia, as vendas.","og_url":"https:\/\/verocontents.com.br\/en\/blog\/instagram-content-planning\/","og_site_name":"Vero Contents","article_publisher":"https:\/\/www.facebook.com\/verocontents\/","article_published_time":"2026-02-05T13:34:10+00:00","og_image":[{"width":750,"height":350,"url":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2026\/02\/Como-fazer-um-bom-planejamento-de-conteudo-para-Instagram.jpg","type":"image\/jpeg"}],"author":"Marcel Castilho","twitter_card":"summary_large_image","twitter_creator":"@marcelcast","twitter_site":"@marcelcast","twitter_misc":{"Written by":"Marcel Castilho","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/verocontents.com.br\/blog\/planejamento-de-conteudo-para-instagram\/#article","isPartOf":{"@id":"https:\/\/verocontents.com.br\/blog\/planejamento-de-conteudo-para-instagram\/"},"author":{"name":"Marcel Castilho","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9"},"headline":"Como fazer um bom planejamento de conte\u00fado para Instagram?","datePublished":"2026-02-05T13:34:10+00:00","mainEntityOfPage":{"@id":"https:\/\/verocontents.com.br\/blog\/planejamento-de-conteudo-para-instagram\/"},"wordCount":1545,"publisher":{"@id":"https:\/\/verocontents.com.br\/#organization"},"image":{"@id":"https:\/\/verocontents.com.br\/blog\/planejamento-de-conteudo-para-instagram\/#primaryimage"},"thumbnailUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2026\/02\/Como-fazer-um-bom-planejamento-de-conteudo-para-Instagram.jpg","keywords":["instagram","m\u00eddias sociais","redes sociais"],"articleSection":["Redes Sociais"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/verocontents.com.br\/blog\/planejamento-de-conteudo-para-instagram\/","url":"https:\/\/verocontents.com.br\/blog\/planejamento-de-conteudo-para-instagram\/","name":"How to create a good content plan for Instagram? - Vero Contents","isPartOf":{"@id":"https:\/\/verocontents.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/verocontents.com.br\/blog\/planejamento-de-conteudo-para-instagram\/#primaryimage"},"image":{"@id":"https:\/\/verocontents.com.br\/blog\/planejamento-de-conteudo-para-instagram\/#primaryimage"},"thumbnailUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2026\/02\/Como-fazer-um-bom-planejamento-de-conteudo-para-Instagram.jpg","datePublished":"2026-02-05T13:34:10+00:00","description":"Good content planning for Instagram can improve reach, engagement, and consequently, sales.","breadcrumb":{"@id":"https:\/\/verocontents.com.br\/blog\/planejamento-de-conteudo-para-instagram\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/verocontents.com.br\/blog\/planejamento-de-conteudo-para-instagram\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/blog\/planejamento-de-conteudo-para-instagram\/#primaryimage","url":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2026\/02\/Como-fazer-um-bom-planejamento-de-conteudo-para-Instagram.jpg","contentUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2026\/02\/Como-fazer-um-bom-planejamento-de-conteudo-para-Instagram.jpg","width":750,"height":350,"caption":"Como fazer um bom planejamento de conte\u00fado para Instagram"},{"@type":"BreadcrumbList","@id":"https:\/\/verocontents.com.br\/blog\/planejamento-de-conteudo-para-instagram\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/verocontents.com.br\/"},{"@type":"ListItem","position":2,"name":"Como fazer um bom planejamento de conte\u00fado para Instagram?"}]},{"@type":"WebSite","@id":"https:\/\/verocontents.com.br\/#website","url":"https:\/\/verocontents.com.br\/","name":"Vero Contents","description":"Digital Marketing and Inbound Marketing Agency","publisher":{"@id":"https:\/\/verocontents.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/verocontents.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/verocontents.com.br\/#organization","name":"Vero Contents","url":"https:\/\/verocontents.com.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/","url":"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png","contentUrl":"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png","width":240,"height":70,"caption":"Vero Contents"},"image":{"@id":"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/verocontents\/","https:\/\/x.com\/marcelcast","https:\/\/www.instagram.com\/verocommkt\/","https:\/\/www.linkedin.com\/company\/vero-comunica-o-e-marketing","http:\/\/www.pinterest.com\/marcelcsouza","https:\/\/www.youtube.com\/channel\/UC0HHv6AQKtsUWqa21C5gX9Q"]},{"@type":"Person","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9","name":"Marcel Castilho","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1776339148","url":"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1776339148","contentUrl":"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1776339148","caption":"Marcel Castilho"},"description":"Marcel Castilho is a specialist in digital marketing, neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master&#039;s degree in Neurolinguistic Programming. He is the founder, owner and CEO of Vero Contentes and the offline agency VeroCom.","sameAs":["https:\/\/verocontents.com.br","https:\/\/www.instagram.com\/marcel.castilho.souza\/","https:\/\/br.linkedin.com\/in\/marcel-castilho-e-souza","https:\/\/x.com\/marcelcast"],"gender":"Masculino","knowsAbout":["Marketing Digital","Inbound Marketing","SEO","SEM","Psicologia Positiva","Mindfulness","Neuromarketing","Neuroci\u00eancia"],"knowsLanguage":["Portugu\u00eas","Ingl\u00eas"],"jobTitle":"Propriet\u00e1rio","worksFor":"Vero Contents"}]}},"_links":{"self":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/6161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/comments?post=6161"}],"version-history":[{"count":1,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/6161\/revisions"}],"predecessor-version":[{"id":6163,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/6161\/revisions\/6163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/media\/6162"}],"wp:attachment":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/media?parent=6161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/categories?post=6161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/tags?post=6161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}