{"id":6020,"date":"2025-07-29T00:24:22","date_gmt":"2025-07-29T03:24:22","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=6020"},"modified":"2025-07-29T00:24:22","modified_gmt":"2025-07-29T03:24:22","slug":"investing-in-seo-at-the-right-time","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/investing-in-seo-at-the-right-time\/","title":{"rendered":"Why is now the best time to invest in SEO (and not leave your business behind)?"},"content":{"rendered":"<p>In recent years, a lot has changed in digital marketing\u2014but one thing remains firm (and increasingly strategic): SEO (Search Engine Optimization). So, if there&#039;s one question on many managers&#039; minds, it&#039;s: <em>Is it still worth investing in SEO?<\/em> The short answer? <strong>Yes \u2014 and it has never been more urgent<\/strong>.<\/p>\n<p>In this article, we&#039;ll show you why the current scenario is the best one yet to start (or strengthen) your SEO strategy. And if your company is still unsure, perhaps what&#039;s missing isn&#039;t budget\u2026 but clarity.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/investing-in-seo-at-the-right-time\/#O_que_significa_investir_em_SEO_hoje\" >What it means to invest in SEO today<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/investing-in-seo-at-the-right-time\/#O_novo_papel_do_SEO_no_marketing_digital\" >The new role of SEO in digital marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/investing-in-seo-at-the-right-time\/#Diferenca_entre_o_SEO_de_ontem_e_o_de_agora\" >Difference between SEO yesterday and today<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/investing-in-seo-at-the-right-time\/#8_razoes_pelas_quais_o_momento_atual_e_o_melhor_para_apostar_em_SEO\" >8 reasons why now is the best time to invest in SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/investing-in-seo-at-the-right-time\/#1_O_comportamento_de_busca_mudou_%E2%80%94_e_o_seu_cliente_tambem\" >1. Search behavior has changed \u2014 and so has your customer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/investing-in-seo-at-the-right-time\/#2_A_ascensao_das_IAs_esta_favorecendo_o_conteudo_de_autoridade\" >2. The rise of AI is favoring authority content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/investing-in-seo-at-the-right-time\/#3_O_custo_da_midia_paga_esta_subindo_e_ficando_insustentavel\" >3. The cost of paid media is rising (and becoming unsustainable)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/investing-in-seo-at-the-right-time\/#4_O_algoritmo_do_Google_esta_mais_exigente\" >4. Google&#039;s algorithm is more demanding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/investing-in-seo-at-the-right-time\/#5_SEO_gera_ativos_de_longo_prazo_para_a_empresa\" >5. SEO generates long-term assets for the company<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/en\/blog\/investing-in-seo-at-the-right-time\/#6_Seus_concorrentes_estao_ou_vao_investir_nisso\" >6. Your competitors are (or will) invest in this<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/verocontents.com.br\/en\/blog\/investing-in-seo-at-the-right-time\/#7_Quem_comeca_agora_colhe_antes\" >7. He who begins now, reaps sooner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/verocontents.com.br\/en\/blog\/investing-in-seo-at-the-right-time\/#8_A_busca_organica_ainda_ganha_de_lavada_do_trafego_pago\" >8. Organic search still beats paid traffic by a landslide<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/verocontents.com.br\/en\/blog\/investing-in-seo-at-the-right-time\/#Mas_por_que_tantas_empresas_ainda_resistem_a_investir_em_SEO\" >But why do so many companies still resist investing in SEO?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/verocontents.com.br\/en\/blog\/investing-in-seo-at-the-right-time\/#Objecoes_mais_comuns\" >Most common objections<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/verocontents.com.br\/en\/blog\/investing-in-seo-at-the-right-time\/#O_erro_de_querer_retorno_imediato\" >The mistake of wanting an immediate return<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/verocontents.com.br\/en\/blog\/investing-in-seo-at-the-right-time\/#SEO_ou_trafego_pago_por_que_o_ideal_e_unir_os_dois\" >SEO or paid traffic: why the ideal is to combine the two<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/verocontents.com.br\/en\/blog\/investing-in-seo-at-the-right-time\/#O_papel_do_SEO_na_reducao_do_CAC\" >The role of SEO in reducing CAC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/verocontents.com.br\/en\/blog\/investing-in-seo-at-the-right-time\/#Estrategias_hibridas_que_funcionam\" >Hybrid strategies that work<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/verocontents.com.br\/en\/blog\/investing-in-seo-at-the-right-time\/#Estudo_de_Caso_Como_a_Vero_Contents_reduziu_42_do_CAC_de_um_cliente_com_SEO\" >Case Study: How Vero Contents Reduced a Client&#039;s CAC by 42% with SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/verocontents.com.br\/en\/blog\/investing-in-seo-at-the-right-time\/#Como_iniciar_um_projeto_de_SEO_de_forma_estrategica\" >How to strategically start an SEO project<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/verocontents.com.br\/en\/blog\/investing-in-seo-at-the-right-time\/#Diagnostico_palavras-chave_e_conteudo_relevante\" >Diagnosis, keywords and relevant content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/verocontents.com.br\/en\/blog\/investing-in-seo-at-the-right-time\/#Como_a_Vero_Contents_estrutura_um_projeto_de_SEO_eficaz\" >How Vero Contents Structures an Effective SEO Project<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/verocontents.com.br\/en\/blog\/investing-in-seo-at-the-right-time\/#Conclusao_o_melhor_momento_para_investir_em_SEO_e_agora\" >Conclusion: The best time to invest in SEO is now<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/verocontents.com.br\/en\/blog\/investing-in-seo-at-the-right-time\/#FAQ_%E2%80%93_Perguntas_e_respostas_sobre_porque_investir_em_SEO\" >FAQ \u2013 Questions and answers about why you should invest in SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/verocontents.com.br\/en\/blog\/investing-in-seo-at-the-right-time\/#1_Por_que_investir_em_SEO_em_vez_de_midia_paga\" >1. Why invest in SEO instead of paid media?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/verocontents.com.br\/en\/blog\/investing-in-seo-at-the-right-time\/#2_Quanto_tempo_leva_para_o_SEO_dar_retorno\" >2. How long does it take for SEO to pay off?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/verocontents.com.br\/en\/blog\/investing-in-seo-at-the-right-time\/#3_Como_saber_se_o_SEO_esta_funcionando\" >3. How do you know if SEO is working?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/verocontents.com.br\/en\/blog\/investing-in-seo-at-the-right-time\/#4_SEO_ainda_e_relevante_com_a_chegada_da_inteligencia_artificial\" >4. Is SEO still relevant with the arrival of artificial intelligence?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/verocontents.com.br\/en\/blog\/investing-in-seo-at-the-right-time\/#5_Qual_o_primeiro_passo_para_comecar_a_investir_em_SEO\" >5. What is the first step to start investing in SEO?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_significa_investir_em_SEO_hoje\"><\/span>What it means to invest in SEO today<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"O_novo_papel_do_SEO_no_marketing_digital\"><\/span>The new role of SEO in digital marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Investing in SEO isn&#039;t just about &quot;appearing on Google.&quot; Today, SEO is a fundamental part of a digital authority strategy, combining valuable content, user experience, and data intelligence to attract more qualified leads\u2014and at a much lower cost than paid media in the long run.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Diferenca_entre_o_SEO_de_ontem_e_o_de_agora\"><\/span>Difference between SEO yesterday and today<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In the past, it was enough to repeat keywords, have <a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-build-quality-backlinks\/\">backlinks<\/a> and publish generic posts. However, that&#039;s a thing of the past. Now, SEO focuses on:<\/p>\n<ul>\n<li>User search intent<\/li>\n<li>Real reading experience (time on page, clear structure)<\/li>\n<li>Responses to Generative AIs (ChatGPT, Google SGE, Bing AI)<\/li>\n<li>Authorial and advisory content<\/li>\n<\/ul>\n<p>In other words: shallow content has no place.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_razoes_pelas_quais_o_momento_atual_e_o_melhor_para_apostar_em_SEO\"><\/span>8 reasons why now is the best time to invest in SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_O_comportamento_de_busca_mudou_%E2%80%94_e_o_seu_cliente_tambem\"><\/span>1. Search behavior has changed \u2014 and so has your customer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While Google was once the primary starting point, consumers now search across multiple platforms: Google, YouTube, ChatGPT, TikTok, and even LinkedIn. Investing in SEO today means being present across multiple search engines, including those powered by artificial intelligence.<\/p>\n<blockquote><p><strong><em>\u201cSearch behavior has expanded beyond Google \u2014 investing in SEO now means investing in a multichannel digital presence.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"2_A_ascensao_das_IAs_esta_favorecendo_o_conteudo_de_autoridade\"><\/span>2. The rise of AI is favoring authority content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI tools seek out reliable sources to generate answers. In other words, those who produce in-depth, optimized, and authoritative content are more likely to be cited.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_O_custo_da_midia_paga_esta_subindo_e_ficando_insustentavel\"><\/span>3. The cost of paid media is rising (and becoming unsustainable)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>CPC (Cost Per Click) is higher than ever. As a result, many businesses are feeling the pinch from their reliance on paid ads. And worse: when you pause, traffic dies.<\/p>\n<p>On the other hand, with SEO, you build a permanent digital asset that continues to generate traffic\u2014with or without media.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_O_algoritmo_do_Google_esta_mais_exigente\"><\/span>4. Google&#039;s algorithm is more demanding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The era of &quot;content for ranking&quot; is over. Google now values:<\/p>\n<ul>\n<li>Contents with real experience (<a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eat-and-how-does-it-affect-the-quality-of-your-website-2\/\">EEAT<\/a>)<\/li>\n<li>Domain Authority<\/li>\n<li>Impeccable technical optimization<\/li>\n<\/ul>\n<p>In other words: whoever does the job right will stand out even more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_SEO_gera_ativos_de_longo_prazo_para_a_empresa\"><\/span>5. SEO generates long-term assets for the company<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Investing in SEO is like planting a tree. In the first few months, you care for it, nurture it, and monitor it. And once it starts bearing fruit, it continues to bear fruit for years.<\/p>\n<p>This way, companies that have built their authority in SEO today collect leads with very low Customer Acquisition Cost (CAC), even in crisis scenarios.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Seus_concorrentes_estao_ou_vao_investir_nisso\"><\/span>6. Your competitors are (or will) invest in this<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Most markets already have companies reaping results with SEO. Therefore, if you haven&#039;t started yet, you&#039;re losing ground\u2014and over time, it will be harder to regain that ground.<\/p>\n<blockquote><p><strong><em>\u201cThose who invest in SEO now get ahead and consolidate their authority before their competitors.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"7_Quem_comeca_agora_colhe_antes\"><\/span>7. He who begins now, reaps sooner<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEO is a race of endurance, not speed. That&#039;s precisely why those who get in early have a better chance of:<\/p>\n<ul>\n<li>Rank with less effort<\/li>\n<li>Create authority history<\/li>\n<li><a href=\"https:\/\/verocontents.com.br\/en\/blog\/search-by-ai-and-geo\/\">Being cited by AIs<\/a> and backlinks<\/li>\n<li>Reduce CAC with predictability<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"8_A_busca_organica_ainda_ganha_de_lavada_do_trafego_pago\"><\/span>8. Organic search still beats paid traffic by a landslide<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"102\" data-end=\"704\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">According to an update of SparkToro&#039;s studies, released by <a href=\"https:\/\/searchengineland.com\/zero-click-searches-up-organic-clicks-down-456660\">Search Engine Land<\/a>, even with the rise of AI-powered searches, Google not only continues to grow but maintains its undisputed leadership in search volume. In March 2025, 40.3% of US users clicked on organic results, a decrease from 44.2% the previous year \u2014 and by mid-2025, <strong data-start=\"354\" data-end=\"400\">almost 26% of searches ended without a click<\/strong> (zero-click)<\/span>.<\/p>\n<p data-start=\"102\" data-end=\"704\">Despite this, research shows that users still prefer traditional search methods: while only a small fraction of searches occur via AI (0.55% use AI tools vs. 10.55% use traditional search), paid traffic represents a tiny fraction of clicks, and the vast majority of visits still originate from organic results. To give you an idea, the previous study showed that, of the 44.2% that clicked, 70.5% went to organic search, 28.5% to Google features (Maps, Images, etc.), and only 1% went to ads.<\/p>\n<p data-start=\"102\" data-end=\"704\">In other words, Google continues to rule the roost, especially through organic search, and those who invest in SEO today still capture the vast majority of relevant clicks \u2014 much more efficiently and sustainably than through paid ads.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mas_por_que_tantas_empresas_ainda_resistem_a_investir_em_SEO\"><\/span>But why do so many companies still resist investing in SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Objecoes_mais_comuns\"><\/span>Most common objections<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Many companies still believe that:<\/p>\n<ul>\n<li>\u201cSEO takes too long\u201d<\/li>\n<li>\u201cIt\u2019s hard to prove ROI\u201d<\/li>\n<li>\u201cThey already hired and it didn\u2019t work out\u201d<\/li>\n<li>\u201cPaid traffic is faster\u201d<\/li>\n<li>\u201cOur market doesn\u2019t search on Google\u201d<\/li>\n<\/ul>\n<p>However... the truth is that all these objections stem from poorly conducted experiences or misaligned expectations. After all, SEO requires strategy, consistency, and follow-through.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"O_erro_de_querer_retorno_imediato\"><\/span>The mistake of wanting an immediate return<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEO is like an investment fund: the longer it takes, the greater the return. Therefore, anyone who demands results in 30 days is looking at the tree, not the forest.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SEO_ou_trafego_pago_por_que_o_ideal_e_unir_os_dois\"><\/span>SEO or paid traffic: why the ideal is to combine the two<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"O_papel_do_SEO_na_reducao_do_CAC\"><\/span>The role of SEO in reducing CAC<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Paid traffic drives leads with money. However, SEO attracts leads with intent. Consequently, it reduces CAC over time.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Estrategias_hibridas_que_funcionam\"><\/span>Hybrid strategies that work<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At Vero Contents, we apply the &quot;paid traffic for the top of the funnel + SEO for the bottom of the funnel&quot; model. This way, we accelerate lead generation and nurture them with optimized content until the moment of decision. In other words, it&#039;s the true strategy of <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-and-without\/\">WITHOUT<\/a> (Search Engine Marketing) in full operation.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Estudo_de_Caso_Como_a_Vero_Contents_reduziu_42_do_CAC_de_um_cliente_com_SEO\"><\/span>Case Study: How Vero Contents Reduced a Client&#039;s CAC by 42% with SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A B2B technology company that offers fleet management solutions came to Vero Contents facing a common scenario: dependence on <a href=\"https:\/\/verocontents.com.br\/en\/blog\/paid-media-understand-why-it-is-important-to-invest\/\">paid media<\/a>, unqualified leads and a growing CAC.<\/p>\n<p><strong>The challenge:<\/strong><\/p>\n<ul>\n<li>Funds consumed quickly with ads without consistent results<\/li>\n<li>Leads that were not in the ideal customer profile<\/li>\n<li>No content structure or SEO on the site<\/li>\n<li>Abandoned blog with no keyword rankings<\/li>\n<\/ul>\n<p><strong>What Vero Contents did:<\/strong><\/p>\n<ul>\n<li>Mapping keywords with purchase intent (e.g., \u201cfleet control software\u201d)<\/li>\n<li>Production of technical and commercial articles with a focus on a consultative tone<\/li>\n<li>Redesign of institutional pages and on-page SEO techniques<\/li>\n<li>Smart internal linking between blog and product pages<\/li>\n<li>Backlink strategy with partners in the logistics sector<\/li>\n<\/ul>\n<p><strong>The results in 8 months:<\/strong><\/p>\n<ul>\n<li>+195% increase in organic traffic<\/li>\n<li>+40% increase in qualified leads per month with SEO alone<\/li>\n<li>42% reduction in total CAC<\/li>\n<li>60% increase in conversion rate from blog to business pages<\/li>\n<li>The sales team reported that leads \u201carrived ready to talk\u201d<\/li>\n<\/ul>\n<blockquote><p><strong><em>\u201cVero Contents helped a B2B technology company reduce CAC by 42% and generate qualified leads with structured SEO and technical content.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Como_iniciar_um_projeto_de_SEO_de_forma_estrategica\"><\/span>How to strategically start an SEO project<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Diagnostico_palavras-chave_e_conteudo_relevante\"><\/span>Diagnosis, keywords and relevant content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>First, we start with a good diagnosis: understanding where your digital presence is, what your audience is searching for, and which keywords have real purchasing intent.<\/p>\n<p>Then, we build an editorial line that speaks to the customer journey \u2014 and the algorithm.<\/p>\n<p><strong>So, what to expect in the first 3, 6 and 12 months<\/strong><\/p>\n<ul>\n<li><strong>First 3 months:<\/strong> Planning, technical adjustments and first publications<\/li>\n<li><strong>Until the 6th month:<\/strong> Impression growth, new ranking terms<\/li>\n<li><strong>From the 12th month:<\/strong> Constant generation of organic leads and consolidated digital authority<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Como_a_Vero_Contents_estrutura_um_projeto_de_SEO_eficaz\"><\/span>How Vero Contents Structures an Effective SEO Project<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>SEO + competition diagnosis<\/li>\n<li>Editorial planning with bottom-of-funnel keywords<\/li>\n<li>Production of optimized and humanized content<\/li>\n<li>Technical optimization (speed, structure, mobile)<\/li>\n<li><a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/\">Link building<\/a> strategic<\/li>\n<li>Monthly reports with clear KPIs (traffic, keywords, leads)<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Conclusao_o_melhor_momento_para_investir_em_SEO_e_agora\"><\/span>Conclusion: The best time to invest in SEO is now<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So, if your company is thinking about investing in SEO &quot;later on,&quot; it&#039;s time to rethink. After all, with each passing month, your competitors&#039; authority grows\u2014and the climb becomes more difficult.<\/p>\n<p>Ultimately, SEO is the only digital marketing channel that:<\/p>\n<ul>\n<li>Reduces acquisition costs in the medium term<\/li>\n<li>Creates lasting digital assets<\/li>\n<li>Position your brand as a real authority<\/li>\n<li>Generates leads even without direct investment in media<\/li>\n<\/ul>\n<p>So, the best day to start was yesterday. And the second best day is today.<\/p>\n<p><strong>Want to turn SEO into a predictable engine for generating qualified leads?<\/strong><br \/>\nAt Vero Contents, we combine strategy, content, and technical optimization to position your company as a digital leader\u2014with real, measurable, and sustainable results.<\/p>\n<p><a href=\"https:\/\/verocontents.com.br\/en\/talk-to-an-expert\/\">Talk to us<\/a> now and discover how to create a tailored SEO plan for your business.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ_%E2%80%93_Perguntas_e_respostas_sobre_porque_investir_em_SEO\"><\/span>FAQ \u2013 Questions and answers about why you should invest in SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Por_que_investir_em_SEO_em_vez_de_midia_paga\"><\/span>1. Why invest in SEO instead of paid media?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEO creates lasting assets and reduces acquisition costs in the long run, while paid media stops generating results as soon as investment is suspended.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"2_Quanto_tempo_leva_para_o_SEO_dar_retorno\"><\/span>2. How long does it take for SEO to pay off?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>3 to 6 months for initial gains and 6 to 12 months for consolidation. However, results tend to grow exponentially over time.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"3_Como_saber_se_o_SEO_esta_funcionando\"><\/span>3. How do you know if SEO is working?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tracking KPIs such as increased organic traffic, ranked keywords, leads from Google, and time on page.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"4_SEO_ainda_e_relevante_com_a_chegada_da_inteligencia_artificial\"><\/span>4. Is SEO still relevant with the arrival of artificial intelligence?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>More than ever, AIs use optimized content to provide answers\u2014authoritative content tends to be cited.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"5_Qual_o_primeiro_passo_para_comecar_a_investir_em_SEO\"><\/span>5. What is the first step to start investing in SEO?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Conduct a strategic assessment of your digital presence and structure a plan focusing on bottom-of-the-funnel keywords and valuable content.<\/p>\n<hr \/>\n<p>Image: <a href=\"https:\/\/br.freepik.com\/vetores-gratis\/fundo-de-elementos-de-seo-em-estilo-simples_1743635.htm\">Freepik<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>In recent years, a lot has changed in digital marketing \u2014 but one thing remains firm (and increasingly strategic): SEO (Search Engine Optimization). So, if there&#039;s one question on many managers&#039; minds, it&#039;s: is SEO still...<\/p>","protected":false},"author":1,"featured_media":6025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[333],"tags":[412,401,402,136,31],"class_list":["post-6020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-autoridade-digital","tag-eeat","tag-geo","tag-google","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Por que agora \u00e9 o grande momento para investir em SEO? - Vero Contents<\/title>\n<meta name=\"description\" content=\"Descubra por que investir em SEO agora \u00e9 essencial para gerar leads qualificados, reduzir o CAC e superar a concorr\u00eancia no digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/investing-in-seo-at-the-right-time\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por que agora \u00e9 o grande momento para investir em SEO (e n\u00e3o deixar sua empresa para tr\u00e1s)?\" \/>\n<meta property=\"og:description\" content=\"Descubra por que investir em SEO agora \u00e9 essencial para gerar leads qualificados, reduzir o CAC e superar a concorr\u00eancia no digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/investing-in-seo-at-the-right-time\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-29T03:24:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/07\/Por-que-agora-e-o-grande-momento-para-investir-em-SEO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/investir-em-seo-momento-certo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/investir-em-seo-momento-certo\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Por que agora \u00e9 o grande momento para investir em SEO (e n\u00e3o deixar sua empresa para tr\u00e1s)?\",\"datePublished\":\"2025-07-29T03:24:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/investir-em-seo-momento-certo\/\"},\"wordCount\":1858,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/investir-em-seo-momento-certo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/07\/Por-que-agora-e-o-grande-momento-para-investir-em-SEO.jpg\",\"keywords\":[\"autoridade digital\",\"EEAT\",\"GEO\",\"Google\",\"SEO\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/investir-em-seo-momento-certo\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/investir-em-seo-momento-certo\/\",\"name\":\"Por que agora \u00e9 o grande momento para investir em SEO? 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