{"id":5901,"date":"2025-06-04T23:03:01","date_gmt":"2025-06-05T02:03:01","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=5901"},"modified":"2025-06-04T23:04:55","modified_gmt":"2025-06-05T02:04:55","slug":"digital-what-is-it","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/digital-what-is-it\/","title":{"rendered":"Digital PR: What it is and how to strengthen your brand&#039;s online presence"},"content":{"rendered":"<p>If you feel like you\u2019re investing in digital marketing, but your brand still seems invisible to the market, you may be missing an essential piece of the puzzle: Digital PR. More than just appearing in the media, Digital PR is the bridge between building authority and generating consistent results online.<\/p>\n<p>But what exactly is Digital PR? How does it differ from traditional public relations? And, most importantly, how can it boost your company\u2019s digital marketing \u2014 without relying solely on paid traffic?<\/p>\n<p>Let&#039;s explore these answers in depth.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-what-is-it\/#O_que_e_Digital_PR\" >What is Digital PR?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-what-is-it\/#Diferenca_entre_Digital_PR_e_relacoes_publicas_tradicionais\" >Difference Between Digital PR and Traditional Public Relations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-what-is-it\/#Como_o_Digital_PR_se_conecta_ao_SEO\" >How Digital PR Connects to SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-what-is-it\/#Beneficios_do_Digital_PR_para_marcas_B2B_e_B2C\" >Benefits of Digital PR for B2B and B2C brands<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-what-is-it\/#Construcao_de_autoridade_digital\" >Building digital authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-what-is-it\/#Geracao_de_backlinks_de_qualidade\" >Generating quality backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-what-is-it\/#Maior_confianca_do_publico\" >Greater public confidence<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-what-is-it\/#Estrategias_eficazes_de_Digital_PR\" >Effective Digital PR Strategies<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-what-is-it\/#Conteudo_de_alta_relevancia\" >Highly relevant content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-what-is-it\/#Relacionamento_com_jornalistas_e_influenciadores\" >Relationship with journalists and influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-what-is-it\/#Participacao_em_materias_e_publicacoes_relevantes\" >Participation in relevant articles and publications<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-what-is-it\/#Como_implementar_uma_campanha_de_Digital_PR\" >How to implement a Digital PR campaign<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-what-is-it\/#Identificacao_das_pautas_estrategicas\" >Identification of strategic guidelines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-what-is-it\/#Criacao_de_conteudos_com_potencial_de_viralizacao\" >Creating content with the potential to go viral<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-what-is-it\/#Distribuicao_ativa_e_abordagem_personalizada\" >Active distribution and personalized approach<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-what-is-it\/#Ferramentas_uteis_para_acoes_de_Digital_PR\" >Useful tools for Digital PR actions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-what-is-it\/#KPIs_para_medir_o_sucesso_no_Digital_PR\" >KPIs to measure success in Digital PR<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-what-is-it\/#Apostar_tudo_em_grandes_portais_e_ignorar_blogs_de_nicho\" >Betting everything on big portals and ignoring niche blogs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-what-is-it\/#Criar_pautas_egocentradas_e_pouco_noticiaveis\" >Creating self-centered and unnoticeable agendas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-what-is-it\/#Achar_que_basta_%E2%80%9Cdisparar%E2%80%9D_releases\" >Thinking that it\u2019s enough to \u201cfire\u201d releases<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-what-is-it\/#Ignorar_o_acompanhamento_dos_resultados\" >Ignore tracking results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-what-is-it\/#Esperar_retorno_imediato_e_desistir_cedo_demais\" >Expecting immediate returns (and giving up too soon)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-what-is-it\/#Casos_reais_Como_o_Digital_PR_fortaleceu_marcas_medias\" >Real Cases: How Digital PR Strengthened Medium-Sized Brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-what-is-it\/#Resumindo%E2%80%A6\" >In short\u2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-what-is-it\/#FAQ_%E2%80%93_Perguntas_frequentes_sobre_Digital_PR\" >FAQ \u2013 Frequently Asked Questions about Digital PR<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-what-is-it\/#1_O_que_e_Digital_PR_em_marketing_digital\" >1. What is Digital PR in digital marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-what-is-it\/#2_Qual_a_principal_diferenca_entre_PR_tradicional_e_Digital_PR\" >2. What is the main difference between traditional PR and Digital PR?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-what-is-it\/#3_Como_saber_se_minha_campanha_de_Digital_PR_esta_funcionando\" >3. How do I know if my Digital PR campaign is working?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-what-is-it\/#4_Quanto_tempo_leva_para_ver_resultados_com_Digital_PR\" >4. How long does it take to see results with Digital PR?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-what-is-it\/#5_Digital_PR_funciona_para_empresas_pequenas\" >5. Does Digital PR work for small businesses?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_Digital_PR\"><\/span>What is Digital PR?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Digital PR, or Digital Public Relations, is a strategy that combines <a href=\"https:\/\/verocontents.com.br\/en\/blog\/essential-seo-marketing-techniques\/\">SEO techniques<\/a> (Search Engine Optimization), content marketing and press relations to increase a brand&#039;s online visibility, gain quality backlinks and strengthen digital reputation.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Diferenca_entre_Digital_PR_e_relacoes_publicas_tradicionais\"><\/span>Difference Between Digital PR and Traditional Public Relations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While traditional PR focuses on appearances in print, radio and TV, Digital PR focuses on presence in digital channels \u2014 such as blogs, news portals, social networks and search engines. Thus, the central metric here is no longer \u201cbrand exposure\u201d but rather link building, domain authority and digital engagement.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_o_Digital_PR_se_conecta_ao_SEO\"><\/span>How Digital PR Connects to SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the main benefits of Digital PR is gaining natural backlinks from trusted websites \u2014 a decisive factor for ranking on Google. In this way, it not only improves your reputation but also speeds up your <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-search-marketing-and-how-to-put-it-into-practice-2\/\">organic growth<\/a>.<\/p>\n<blockquote><p><strong><em>\u201cDigital PR is the practice of gaining spontaneous online media exposure to generate authority, qualified traffic and strategic backlinks for SEO.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Beneficios_do_Digital_PR_para_marcas_B2B_e_B2C\"><\/span>Benefits of Digital PR for B2B and B2C brands<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s think like a marketing manager who is pressed for goals. In this sense, Digital PR is exactly the missing link between your content and market recognition.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Construcao_de_autoridade_digital\"><\/span>Building digital authority<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When your brand appears on relevant portals such as Exame, Pequenas Empresas &amp; Grandes Neg\u00f3cios or even on niche blogs, it automatically climbs the credibility ladder.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Geracao_de_backlinks_de_qualidade\"><\/span>Generating quality backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Every time your brand is cited with a link, you are sending a signal to Google: <em>\u201cwe are relevant\u201d<\/em>. In this way, there is an improvement in the authority domain (DA), in addition to an increase in search positions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Maior_confianca_do_publico\"><\/span>Greater public confidence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Social proof obtained from published articles, interviews or case studies builds a <a href=\"https:\/\/verocontents.com.br\/en\/blog\/share-of-search-understand-the-new-metric\/\">solid image<\/a> \u2014 essential for conversion, especially in consultative sales.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Estrategias_eficazes_de_Digital_PR\"><\/span>Effective Digital PR Strategies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There is no point in sending out generic press releases to thousands of journalists. Digital PR requires intelligence, personalization and strategy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conteudo_de_alta_relevancia\"><\/span>Highly relevant content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It all starts here. So you need to offer something that is <em>in truth<\/em> relevant. It could be an original research, a success story, a bold opinion or a little explored trend.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Relacionamento_com_jornalistas_e_influenciadores\"><\/span>Relationship with journalists and influencers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Have a segmented list. Talk to them, comment on their articles, and give genuine compliments before asking for something. Therefore, build rapport before sending a suggestion for an article.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Participacao_em_materias_e_publicacoes_relevantes\"><\/span>Participation in relevant articles and publications<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Monitor editorials that speak to your audience and anticipate opportunities. Use platforms like HARO or FollowUpThen to stay active.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_implementar_uma_campanha_de_Digital_PR\"><\/span>How to implement a Digital PR campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you understand the importance, let&#039;s get to practice.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Identificacao_das_pautas_estrategicas\"><\/span>Identification of strategic guidelines<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Analyze which topics position your brand as an expert. To do this, use tools like Google Trends and BuzzSumo to identify trending topics within your niche.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Criacao_de_conteudos_com_potencial_de_viralizacao\"><\/span>Creating content with the potential to go viral<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Transform internal data into compelling content. For example: <em>\u201cStudy shows that 621% of Brazilian SMEs do not measure marketing ROI\u201d<\/em>. That&#039;s what journalists want.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Distribuicao_ativa_e_abordagem_personalizada\"><\/span>Active distribution and personalized approach<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Forget generic press releases. Send personalized messages focused on what the journalist or blogger values. A good subject line does half the work.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ferramentas_uteis_para_acoes_de_Digital_PR\"><\/span>Useful tools for Digital PR actions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>BuzzSumo: for analyzing topics and content performance;<\/li>\n<li>Ahrefs \/ Semrush: monitor backlinks and analyze competition;<\/li>\n<li>Notion or Trello: to organize agendas and contacts;<\/li>\n<li>Meltwater or PressRush: find journalists&#039; emails.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"KPIs_para_medir_o_sucesso_no_Digital_PR\"><\/span>KPIs to measure success in Digital PR<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here, results are not just about visibility. See the main indicators:<\/p>\n<ul>\n<li>Number of backlinks obtained;<\/li>\n<li>Authority of the domains that link to you (DA\/DR);<\/li>\n<li>Volume of organic traffic generated from links;<\/li>\n<li>Brand mentions on relevant portals;<\/li>\n<li>Growth of online reputation in search engines.<\/li>\n<\/ul>\n<p>Where Digital PR tends to go wrong \u2014 and how to avoid it<\/p>\n<p>Digital PR can be a real accelerator of digital authority, but only if it is executed accurately. However, the problem is that many companies embark on this journey with good intentions, but stumble into seemingly small mistakes that end up sabotaging the full potential of the strategy.<\/p>\n<p>Let\u2019s get straight to the point. Here are the places where Digital PR often slips up, along with the escape route for each of them:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Apostar_tudo_em_grandes_portais_e_ignorar_blogs_de_nicho\"><\/span>Betting everything on big portals and ignoring niche blogs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It&#039;s natural to want to see your brand featured in the country&#039;s biggest media outlets. But oftentimes, specialized blogs and smaller media outlets \u2014 but ones that are super relevant to your audience \u2014 are where the most valuable links are found. Start with them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Criar_pautas_egocentradas_e_pouco_noticiaveis\"><\/span>Creating self-centered and unnoticeable agendas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If your story sounds like an internal press release or a disguised institutional post, it won\u2019t spark the interest of the press. So tell a story, bring new data, make a provocation \u2014 think like a journalist, not an advertiser.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Achar_que_basta_%E2%80%9Cdisparar%E2%80%9D_releases\"><\/span>Thinking that it\u2019s enough to \u201cfire\u201d releases<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Digital PR is not email marketing. Sending the same text to a list of 100 journalists without personalization will almost always end up in the spam folder or forgotten. Therefore, it is much more effective to send 10 personalized messages than 100 generic ones.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ignorar_o_acompanhamento_dos_resultados\"><\/span>Ignore tracking results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you don\u2019t track the backlinks you generate, the traffic you receive from your posts, or the authority of the domains that mention you, how will you know what\u2019s working? Measuring is part of the strategy \u2014 not just a post-mortem.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Esperar_retorno_imediato_e_desistir_cedo_demais\"><\/span>Expecting immediate returns (and giving up too soon)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Digital PR is about building. Sure, it might generate a traffic spike, but the real value is in the reputation it builds. Now, most brands give up before the compounding effects kick in. Persistence is the name of the game.<\/p>\n<blockquote><p><strong><em>\u201cDigital PR often fails when the strategy is generic, poorly measurable, or stopped before generating accumulated authority.\u201d<\/em><\/strong><\/p><\/blockquote>\n<p>Avoiding these detours is what separates the brands that pop up every now and then from those that truly dominate digital storytelling.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Casos_reais_Como_o_Digital_PR_fortaleceu_marcas_medias\"><\/span>Real Cases: How Digital PR Strengthened Medium-Sized Brands<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>At Vero Contents, for example, we helped a growing edtech company get its remote learning research published on 5 relevant portals. This resulted in:<\/p>\n<ul>\n<li>7 backlinks on domains with DA above 60;<\/li>\n<li>41% increase in organic traffic in 2 months;<\/li>\n<li>Invitations for interviews and a mention on an industry podcast.<\/li>\n<\/ul>\n<p>In other words, Digital PR works \u2014 and quickly \u2014 when the strategy is right.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Resumindo%E2%80%A6\"><\/span>In short\u2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Digital PR is no longer a trend: it\u2019s a necessity for brands that want to compete intelligently in the digital world. When done well, it combines the best of SEO with the power of reputation \u2014 and all without having to scale up your investment in paid media.<\/p>\n<p>Online authority isn\u2019t built overnight, but Digital PR accelerates this process. If you want your company to be found, recognized and remembered, start implementing these strategies today.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ_%E2%80%93_Perguntas_frequentes_sobre_Digital_PR\"><\/span>FAQ \u2013 Frequently Asked Questions about Digital PR<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_O_que_e_Digital_PR_em_marketing_digital\"><\/span>1. What is Digital PR in digital marketing?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Digital PR is a strategy that aims to improve the brand&#039;s online presence through spontaneous media on digital channels, generating backlinks and brand authority.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"2_Qual_a_principal_diferenca_entre_PR_tradicional_e_Digital_PR\"><\/span>2. What is the main difference between traditional PR and Digital PR?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While traditional PR focuses on offline media, Digital PR focuses on digital channels, with an emphasis on <a href=\"https:\/\/verocontents.com.br\/en\/blog\/advanced-seo-strategies\/\">SEO<\/a> and online reputation.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"3_Como_saber_se_minha_campanha_de_Digital_PR_esta_funcionando\"><\/span>3. How do I know if my Digital PR campaign is working?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Track KPIs such as backlink volume, organic traffic, domain authority, and brand mentions on relevant portals.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"4_Quanto_tempo_leva_para_ver_resultados_com_Digital_PR\"><\/span>4. How long does it take to see results with Digital PR?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Generally, after 2 to 3 months it is possible to notice an increase in visibility and growth in organic traffic, but the effects are cumulative and long-term.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"5_Digital_PR_funciona_para_empresas_pequenas\"><\/span>5. Does Digital PR work for small businesses?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, especially for niche businesses. With a strategic agenda and smart distribution, even smaller businesses can gain relevance online.<\/p>\n<hr \/>\n<p>Image: <a href=\"https:\/\/br.freepik.com\/vetores-gratis\/estrategia-de-marketing-de-referencia_13683590.htm\">Freepik<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>If you feel like you\u2019re investing in digital marketing but your brand still seems invisible to the market, you may be missing an essential piece of the puzzle: Digital PR. More than just appearing in the media, Digital PR<\/p>","protected":false},"author":1,"featured_media":5903,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[333],"tags":[398,397,31],"class_list":["post-5901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-backlinks","tag-digital-pr","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digital PR: o que \u00e9 - Vero Contents<\/title>\n<meta name=\"description\" content=\"Descubra o que \u00e9 Digital PR, como ele impulsiona sua marca online com backlinks e autoridade, e aprenda a aplicar essa estrat\u00e9gia eficazmente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-what-is-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital PR: O que \u00e9 e como fortalecer a presen\u00e7a online da sua marca\" \/>\n<meta property=\"og:description\" content=\"Descubra o que \u00e9 Digital PR, como ele impulsiona sua marca online com backlinks e autoridade, e aprenda a aplicar essa estrat\u00e9gia eficazmente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/digital-what-is-it\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-05T02:03:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T02:04:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/06\/Digital-PR-O-que-e-e-como-fortalecer-a-presenca-online-da-sua-marca.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/digital-pr-o-que-e\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/digital-pr-o-que-e\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Digital PR: O que \u00e9 e como fortalecer a presen\u00e7a online da sua marca\",\"datePublished\":\"2025-06-05T02:03:01+00:00\",\"dateModified\":\"2025-06-05T02:04:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/digital-pr-o-que-e\/\"},\"wordCount\":1533,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/digital-pr-o-que-e\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/06\/Digital-PR-O-que-e-e-como-fortalecer-a-presenca-online-da-sua-marca.jpg\",\"keywords\":[\"backlinks\",\"digital PR\",\"SEO\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/digital-pr-o-que-e\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/digital-pr-o-que-e\/\",\"name\":\"Digital PR: o que \u00e9 - 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