{"id":5897,"date":"2025-06-02T20:04:28","date_gmt":"2025-06-02T23:04:28","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=5897"},"modified":"2025-06-02T20:04:28","modified_gmt":"2025-06-02T23:04:28","slug":"crawl-budget-what-is-it-and-how-to-optimize-it","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/crawl-budget-what-is-it-and-how-to-optimize-it\/","title":{"rendered":"Crawl Budget: What it is and how to optimize it to improve your website&#039;s SEO"},"content":{"rendered":"<p>If you manage the marketing of a website with dozens, hundreds \u2014 or thousands of pages \u2014 you may have wondered why some of them simply don\u2019t appear on Google. Even with quality content, well-crafted on-page SEO, and backlinks in play, certain URLs remain invisible. This happens more often than you might think \u2014 and the cause is usually far from the spotlight: it\u2019s the infamous <strong>crawl budget<\/strong>.<\/p>\n<p>This technical concept may seem far removed from your marketing routine, but it has a direct impact on the performance of your content strategies, organic performance, and even the ROI you present to your board of directors. Google has limits \u2014 and if you don\u2019t know how to make it prioritize the right pages, your strategy may be going in circles.<\/p>\n<p>In this article, you will understand how this crawl budget works, why it should be part of your SEO analysis and, most importantly, how to optimize it with practical and measurable actions. It&#039;s time to make Google pay attention to the pages that really matter to your business.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/crawl-budget-what-is-it-and-how-to-optimize-it\/#O_que_e_o_crawl_budget\" >What is crawl budget?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/crawl-budget-what-is-it-and-how-to-optimize-it\/#Como_funciona_o_crawl_budget_na_pratica\" >How crawl budget works in practice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/crawl-budget-what-is-it-and-how-to-optimize-it\/#Por_que_o_crawl_budget_e_importante_para_SEO\" >Why is crawl budget important for SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/crawl-budget-what-is-it-and-how-to-optimize-it\/#Como_o_Google_define_e_distribui_seu_crawl_budget\" >How Google defines and distributes its crawl budget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/crawl-budget-what-is-it-and-how-to-optimize-it\/#Fatores_que_afetam_negativamente_o_crawl_budget\" >Factors that negatively affect crawl budget<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/crawl-budget-what-is-it-and-how-to-optimize-it\/#URLs_duplicadas\" >Duplicate URLs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/crawl-budget-what-is-it-and-how-to-optimize-it\/#Paginas_com_erro\" >Error pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/crawl-budget-what-is-it-and-how-to-optimize-it\/#Redirecionamentos_excessivos\" >Excessive redirects<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/crawl-budget-what-is-it-and-how-to-optimize-it\/#Como_otimizar_seu_crawl_budget\" >How to optimize your crawl budget<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/en\/blog\/crawl-budget-what-is-it-and-how-to-optimize-it\/#Consolidar_e_priorizar_conteudos\" >Consolidate and prioritize content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/verocontents.com.br\/en\/blog\/crawl-budget-what-is-it-and-how-to-optimize-it\/#Corrigir_erros_404_e_500\" >Fix 404 and 500 errors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/verocontents.com.br\/en\/blog\/crawl-budget-what-is-it-and-how-to-optimize-it\/#Otimizar_arquitetura_do_site\" >Optimize website architecture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/verocontents.com.br\/en\/blog\/crawl-budget-what-is-it-and-how-to-optimize-it\/#Usar_corretamente_o_arquivo_robotstxt\" >Using the robots.txt file correctly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/verocontents.com.br\/en\/blog\/crawl-budget-what-is-it-and-how-to-optimize-it\/#Usar_canonicals_e_redirecionamentos_de_forma_estrategica\" >Use canonicals and redirects strategically<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/verocontents.com.br\/en\/blog\/crawl-budget-what-is-it-and-how-to-optimize-it\/#Atualizar_o_sitemap_com_frequencia\" >Update the sitemap frequently<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/verocontents.com.br\/en\/blog\/crawl-budget-what-is-it-and-how-to-optimize-it\/#Ferramentas_para_monitorar_e_otimizar_o_crawl_budget\" >Tools to monitor and optimize crawl budget<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/verocontents.com.br\/en\/blog\/crawl-budget-what-is-it-and-how-to-optimize-it\/#Cenarios_reais\" >Real scenarios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/verocontents.com.br\/en\/blog\/crawl-budget-what-is-it-and-how-to-optimize-it\/#Como_medir_o_impacto_da_otimizacao_de_crawl_budget\" >How to measure the impact of crawl budget optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/verocontents.com.br\/en\/blog\/crawl-budget-what-is-it-and-how-to-optimize-it\/#Resumindo%E2%80%A6\" >In short\u2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/verocontents.com.br\/en\/blog\/crawl-budget-what-is-it-and-how-to-optimize-it\/#FAQ_%E2%80%93_Perguntas_Frequentes_sobre_Crawl_Budget\" >FAQ \u2013 Frequently Asked Questions about Crawl Budget<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/verocontents.com.br\/en\/blog\/crawl-budget-what-is-it-and-how-to-optimize-it\/#O_que_e_crawl_budget\" >What is crawl budget?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/verocontents.com.br\/en\/blog\/crawl-budget-what-is-it-and-how-to-optimize-it\/#Meu_site_pequeno_precisa_se_preocupar_com_crawl_budget\" >Does my small website need to worry about crawl budget?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/verocontents.com.br\/en\/blog\/crawl-budget-what-is-it-and-how-to-optimize-it\/#Como_saber_se_estou_desperdicando_crawl_budget\" >How do I know if I&#039;m wasting crawl budget?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/verocontents.com.br\/en\/blog\/crawl-budget-what-is-it-and-how-to-optimize-it\/#Otimizar_crawl_budget_melhora_o_ranking\" >Does optimizing crawl budget improve rankings?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/verocontents.com.br\/en\/blog\/crawl-budget-what-is-it-and-how-to-optimize-it\/#Qual_a_frequencia_ideal_para_atualizar_o_sitemap\" >What is the ideal frequency to update the sitemap?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_o_crawl_budget\"><\/span>What is crawl budget?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Crawl budget<\/strong> is the \u201ccrawl budget\u201d that Google allocates to your site \u2014 that is, the number of pages that Googlebot is willing to crawl within a given period. In other words, it\u2019s as if your site has a daily limit of attention from the world\u2019s largest search engine.<\/p>\n<p>If your website were a department store, your crawl budget would be the number of aisles Google decides to visit that day. If the robot finds locked doors, duplicate aisles, or aisles full of junk (errors, duplications, redirects), it might leave before finding what really matters.<\/p>\n<p>This is one of the reasons why <strong>optimizing crawl budget is essential for SEO<\/strong>, especially on sites with many pages or that are constantly growing.<\/p>\n<blockquote><p><strong><em>\u201cCrawl budget is the number of pages that Google is willing to crawl on a website within a given period. It depends on the server capacity and the relevance of the pages to users.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Como_funciona_o_crawl_budget_na_pratica\"><\/span>How crawl budget works in practice<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In practice, Google combines two main variables:<\/p>\n<ul>\n<li><strong>Crawl rate limit<\/strong> \u2013 How much your server can handle without being overloaded.<\/li>\n<li><strong>Crawl demand<\/strong> \u2013 How important and current your content is from Google\u2019s perspective.<\/li>\n<\/ul>\n<p>If you have a website with 100,000 URLs, but Google only crawls 2,000 per day, chances are that many important pages will be left out of the index. And that means less visibility, less traffic, and less conversion.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Por_que_o_crawl_budget_e_importante_para_SEO\"><\/span>Why is crawl budget important for SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Imagine that Google is unable to reach the most strategic pages on your website \u2014 such as product pages, landing pages or optimized posts. Consequently, this directly affects the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/essential-seo-marketing-techniques\/\">SEO performance<\/a>, then <strong>what is not tracked, is not indexed<\/strong>. And what is not indexed\u2026 is invisible to search engines.<\/p>\n<p>By optimizing your crawl budget, you ensure that Google prioritizes your most valuable pages, increasing your chances of appearing in the top positions.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_o_Google_define_e_distribui_seu_crawl_budget\"><\/span>How Google defines and distributes its crawl budget<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The formula is not public, but it is known that Google takes into account:<\/p>\n<ul>\n<li>Domain Authority and Trust<\/li>\n<li>Content quality<\/li>\n<li>Server speed<\/li>\n<li>Technical errors<\/li>\n<li>Update frequency<\/li>\n<li>Backlink volume<\/li>\n<\/ul>\n<p>Sites with duplicate content, technical issues, or low authority end up \u201cwasting\u201d crawl budget on irrelevant pages \u2014 a common mistake among companies that create content at scale, but without a strategy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Fatores_que_afetam_negativamente_o_crawl_budget\"><\/span>Factors that negatively affect crawl budget<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"URLs_duplicadas\"><\/span>Duplicate URLs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Having multiple versions of the same page (with and without \u201c\/\u201d, parameters, http\/https) causes Google to crawl the same pages multiple times.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Paginas_com_erro\"><\/span>Error pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>404 (not found) or 500 (server error) pages are like dead ends. After all, they irritate users and waste Google&#039;s resources.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Redirecionamentos_excessivos\"><\/span>Excessive redirects<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If Google has to follow a trail of 3 or 4 redirects to get to the destination, it may give up halfway. So keep the chain short.<\/p>\n<blockquote><p><strong><em>\u201cThe main causes of wasted crawl budget are: duplicate URLs, error pages (404 or 500), excessive redirects and irrelevant content.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Como_otimizar_seu_crawl_budget\"><\/span>How to optimize your crawl budget<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Consolidar_e_priorizar_conteudos\"><\/span>Consolidate and prioritize content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Avoid creating similar content that cannibalizes keywords. Instead, consolidate similar topics into one robust post. This reduces the number of URLs and increases relevance.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Corrigir_erros_404_e_500\"><\/span>Fix 404 and 500 errors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/google-search-console-what-is-it-and-why-is-it-so-important\/\">Google Search Console<\/a> to identify and resolve these errors. After all, each page with an error is a closed door for the search robot.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Otimizar_arquitetura_do_site\"><\/span>Optimize website architecture<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Structure your website with a logical hierarchy to improve the chance of crawling and indexing, making your pages accessible (with just a few clicks from the home page).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Usar_corretamente_o_arquivo_robotstxt\"><\/span>Using the robots.txt file correctly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Prevent Google from wasting time on irrelevant areas (e.g. admin pages, filters, internal searches). Therefore, use robots.txt to strategically block them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Usar_canonicals_e_redirecionamentos_de_forma_estrategica\"><\/span>Use canonicals and redirects strategically<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tell Google which version of the page to prioritize. This will help you avoid duplication and help the crawler follow the right path.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Atualizar_o_sitemap_com_frequencia\"><\/span>Update the sitemap frequently<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The sitemap.xml is the official map of your website. So make sure it is clean, has no error pages, and is automatically updated with new URLs. Plugins like Yoast, <a href=\"https:\/\/verocontents.com.br\/en\/blog\/wordpress-and-seo-the-best-relationship-for-organic-traffic\/\">WordPress<\/a>, can help you with this task.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ferramentas_para_monitorar_e_otimizar_o_crawl_budget\"><\/span>Tools to monitor and optimize crawl budget<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Google Search Console<\/strong> \u2013 Shows crawl errors and discovered pages.<\/li>\n<li><strong>Screaming Frog SEO Spider<\/strong> \u2013 Simulates robot navigation and helps identify bottlenecks.<\/li>\n<li><strong>Ahrefs and SEMrush<\/strong> \u2013 Monitor indexed pages, HTTP status and technical errors.<\/li>\n<li><strong>Log File Analyzer<\/strong> \u2013 Advanced tool that analyzes server logs and reveals where Googlebot has been.<\/li>\n<\/ul>\n<blockquote><p><strong><em>\u201cTo optimize your crawl budget, prioritize strategic pages, fix crawl errors, improve site architecture, update the sitemap and block irrelevant areas via robots.txt.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Cenarios_reais\"><\/span>Real scenarios<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>At Vero Contents, we worked with a client (an online store) that had over 80,000 indexable URLs \u2014 70% of which were not generating any traffic. After a technical audit and consolidation of duplicate content, we were able to reduce the volume of pages by 40%, increase crawl speed by 60%, and double the number of strategic pages indexed.<\/p>\n<p>This type of optimization is invisible to the public, but essential to Google.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_medir_o_impacto_da_otimizacao_de_crawl_budget\"><\/span>How to measure the impact of crawl budget optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can measure the impact with <a href=\"https:\/\/verocontents.com.br\/en\/blog\/main-google-analytics-metrics-you-need-to-know-2\/\">three main KPIs<\/a>:<\/p>\n<ol>\n<li>Indexed pages <em>vs.<\/em> crawled \u2013 Increase the proportion of useful pages.<\/li>\n<li>Crawl speed (crawl stats) \u2013 Identified in Search Console.<\/li>\n<li>Increase in organic impressions and clicks \u2013 Final metric to validate the improvement in SEO.<\/li>\n<\/ol>\n<p>Remember: crawl budget is a finite resource. Therefore, like any finite resource, it needs to be well distributed to generate returns.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Resumindo%E2%80%A6\"><\/span>In short\u2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <strong>crawl budget<\/strong> is one of the invisible cogs behind SEO success. It determines what Google sees of your site \u2014 and, consequently, what appears in search results. So ignoring this factor can mean that great content simply doesn\u2019t exist for search engines.<\/p>\n<p>Therefore, optimizing your technical structure, consolidating URLs and keeping your digital home organized makes crawling a strategic ally. Do you want to see your most valuable pages shining on Google? Then start taking care of your crawl budget today!<\/p>\n<p><a href=\"https:\/\/verocontents.com.br\/en\/talk-to-an-expert\/\">Speak to one of our experts<\/a>. We are specialized in SEO!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ_%E2%80%93_Perguntas_Frequentes_sobre_Crawl_Budget\"><\/span>FAQ \u2013 Frequently Asked Questions about Crawl Budget<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"O_que_e_crawl_budget\"><\/span>What is crawl budget?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Crawl budget is the number of pages that Google is willing to crawl on your website in a given period. It is set based on domain authority, technical performance, and content interest.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Meu_site_pequeno_precisa_se_preocupar_com_crawl_budget\"><\/span>Does my small website need to worry about crawl budget?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, especially if you publish content regularly. After all, even small sites can suffer from duplicate URLs, technical errors, and wasted crawl space.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Como_saber_se_estou_desperdicando_crawl_budget\"><\/span>How do I know if I&#039;m wasting crawl budget?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Check Google Search Console for pages with errors, no crawling, and URLs that aren&#039;t bringing in traffic. This could indicate poor distribution.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Otimizar_crawl_budget_melhora_o_ranking\"><\/span>Does optimizing crawl budget improve rankings?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Indirectly, yes. Google can only rank pages that have been crawled and indexed. If your best pages are not visited by the robot, you lose competitiveness.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Qual_a_frequencia_ideal_para_atualizar_o_sitemap\"><\/span>What is the ideal frequency to update the sitemap?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Update your sitemap whenever you create, edit, or remove a page. In addition, the best scenario is to have a dynamic sitemap, which automatically adjusts to these changes. This way, Google crawls your site much more accurately.<\/p>\n<hr \/>\n<p>Image: <a href=\"https:\/\/br.freepik.com\/vetores-gratis\/pessoas-desenhadas-a-mao-plana-analisando-graficos-de-crescimento_12810443.htm\">Freepik<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>If you manage the marketing of a website with dozens, hundreds \u2014 or thousands of pages \u2014 you may have wondered why some of them simply don\u2019t appear on Google. 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