{"id":5879,"date":"2025-05-24T09:00:11","date_gmt":"2025-05-24T12:00:11","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=5879"},"modified":"2025-05-24T20:38:29","modified_gmt":"2025-05-24T23:38:29","slug":"how-to-prepare-a-digital-marketing-budget","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/how-to-prepare-a-digital-marketing-budget\/","title":{"rendered":"How to Create an Efficient Digital Marketing Budget"},"content":{"rendered":"<p>When we talk about a marketing budget, the first image that comes to mind for many managers is a complex spreadsheet, full of estimates and bets that, with luck, will translate into results. But does it have to be that way? What if I told you that a good budget is more like a travel map than a lottery ticket?<\/p>\n<p>In this article, we\u2019ll explore how to put together an efficient digital marketing budget \u2014 one that helps your business grow, scale results, and, most importantly, avoid waste.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-prepare-a-digital-marketing-budget\/#Por_que_o_orcamento_de_marketing_e_decisivo_para_o_crescimento\" >Why marketing budget is crucial for growth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-prepare-a-digital-marketing-budget\/#Quanto_investir_em_marketing_O_dilema_das_porcentagens_e_realidades_do_mercado\" >How much to invest in marketing? The dilemma of market percentages and realities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-prepare-a-digital-marketing-budget\/#Como_montar_um_orcamento_de_marketing_digital_eficiente\" >How to put together an efficient digital marketing budget<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-prepare-a-digital-marketing-budget\/#Defina_seus_objetivos_com_clareza\" >Define your goals clearly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-prepare-a-digital-marketing-budget\/#Entenda_sua_jornada_de_compra_e_funil\" >Understand your buying journey and funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-prepare-a-digital-marketing-budget\/#Categorize_os_canais_organico_pago_inbound_e_outbound\" >Categorize channels: organic, paid, inbound and outbound<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-prepare-a-digital-marketing-budget\/#Distribua_verba_com_base_em_prioridade_estrategica\" >Allocate funding based on strategic priority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-prepare-a-digital-marketing-budget\/#Estime_custos_operacionais_ferramentas_e_equipe\" >Estimate operating costs, tools and staff<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-prepare-a-digital-marketing-budget\/#Metricas_que_voce_deve_prever_no_orcamento\" >Metrics you should budget for<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-prepare-a-digital-marketing-budget\/#Como_justificar_o_orcamento_de_marketing_para_a_diretoria\" >How to justify your marketing budget to management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-prepare-a-digital-marketing-budget\/#Orcamento_de_marketing_ajustavel_como_lidar_com_cortes_ou_aumentos\" >Adjustable Marketing Budget: How to Deal with Cuts or Increases<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-prepare-a-digital-marketing-budget\/#Exemplos_praticos_de_distribuicao_de_orcamento\" >Practical examples of budget distribution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-prepare-a-digital-marketing-budget\/#Erros_comuns_ao_planejar_o_orcamento_de_marketing_%E2%80%94_e_como_evita-los\" >Common mistakes when planning your marketing budget \u2014 and how to avoid them<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-prepare-a-digital-marketing-budget\/#Resumindo%E2%80%A6_o_orcamento_como_bussola_estrategica\" >In short\u2026 the budget as a strategic compass<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-prepare-a-digital-marketing-budget\/#FAQ_%E2%80%94_Perguntas_frequentes_sobre_orcamento_de_marketing\" >FAQ \u2014 Frequently Asked Questions About Marketing Budgets<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-prepare-a-digital-marketing-budget\/#1_O_que_e_um_orcamento_de_marketing\" >1. What is a marketing budget?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-prepare-a-digital-marketing-budget\/#2_Quanto_devo_investir_em_marketing_digital\" >2. How much should I invest in digital marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-prepare-a-digital-marketing-budget\/#3_Quais_canais_devem_estar_no_orcamento\" >3. Which channels should be in the budget?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-prepare-a-digital-marketing-budget\/#4_Como_ajustar_o_orcamento_em_tempos_de_crise\" >4. How to adjust the budget in times of crisis?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-prepare-a-digital-marketing-budget\/#5_Qual_o_maior_erro_ao_planejar_um_orcamento_de_marketing\" >5. What is the biggest mistake when planning a marketing budget?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Por_que_o_orcamento_de_marketing_e_decisivo_para_o_crescimento\"><\/span>Why marketing budget is crucial for growth<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Companies that grow consistently have one thing in common: they know exactly how much they can invest in marketing and where that money is going.<\/p>\n<p>In this sense, preparing an efficient digital marketing budget ensures predictability in investments, helps to measure the real ROI of each channel and allows quick decisions in scenarios of budget cuts or expansion.<\/p>\n<p>Without it, marketing becomes just a \u201ccost center.\u201d With it, it becomes a strategic engine.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quanto_investir_em_marketing_O_dilema_das_porcentagens_e_realidades_do_mercado\"><\/span>How much to invest in marketing? The dilemma of market percentages and realities<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There is no magic formula, but some parameters help. In general:<\/p>\n<ul>\n<li>B2B companies in the growth phase invest 7% to 10% of annual gross revenue in marketing.<\/li>\n<li>Businesses that already have solid positioning usually operate with 4% to 6%.<\/li>\n<li>Startups and companies launching can reach 20% of investment in marketing in the first year.<\/li>\n<\/ul>\n<p>But be careful: these numbers are guidelines, not dogmas. Therefore, the most important thing is to align the budget with your ambition. After all, you can&#039;t expect results of R$1 million with a budget of R$10 thousand.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_montar_um_orcamento_de_marketing_digital_eficiente\"><\/span>How to put together an efficient digital marketing budget<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Defina_seus_objetivos_com_clareza\"><\/span>Define your goals clearly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It all starts with goals. And not just any goals \u2014 we\u2019re talking about specific, measurable, achievable, relevant, and time-bound objectives. In other words, <a href=\"https:\/\/mindsetreprogramado.com\/alta-performance\/metas-smart-o-que-sao-e-como-criar-as-suas\/\">SMART goals<\/a>.<\/p>\n<p>Do you want to generate leads? Increase website traffic? Double sales? Each of these goals will require different budget allocations.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Entenda_sua_jornada_de_compra_e_funil\"><\/span>Understand your buying journey and funnel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You need to know where your bottlenecks are:<\/p>\n<ul>\n<li>Lack of traffic?<\/li>\n<li>Your leads aren&#039;t converting?<\/li>\n<li>Does the sales representative complain about the quality of the contacts?<\/li>\n<\/ul>\n<p>In this way, mapping the sales funnel helps you understand which stage requires more investment \u2014 whether at the top (attraction), middle (nurturing) or bottom (conversion).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Categorize_os_canais_organico_pago_inbound_e_outbound\"><\/span>Categorize channels: organic, paid, inbound and outbound<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An efficient budget needs to have clarity on fronts:<\/p>\n<ul>\n<li>Organic: SEO (Search Engine Optimization), social media, content marketing.<\/li>\n<li>Paid: Google Ads, <a href=\"https:\/\/verocontents.com.br\/en\/blog\/meta-here-how-artificial-intelligence-works-on-instagram-whatsapp-facebook-and-messenger-2\/\">Meta Ads<\/a>, programmatic media.<\/li>\n<li>Inbound: automations, nutrition, landing pages.<\/li>\n<li>Outbound: active prospecting, tools like Apollo, LinkedIn Sales Navigator.<\/li>\n<\/ul>\n<p>In short, classifying in this way helps you understand the impact of each channel and where to strategically allocate funds.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Distribua_verba_com_base_em_prioridade_estrategica\"><\/span>Allocate funding based on strategic priority<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If your biggest pain point is generating demand, maybe 60% of the budget goes to acquisition. On the other hand, if the challenge is converting leads, the focus shifts to nurturing and automation.<\/p>\n<p>Practical example:<\/p>\n<ul>\n<li>40% for acquisition (paid traffic and SEO)<\/li>\n<li>30% for content and inbound<\/li>\n<li>20% for tools and equipment<\/li>\n<li>10% for branding and A\/B testing<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Estime_custos_operacionais_ferramentas_e_equipe\"><\/span>Estimate operating costs, tools and staff<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Don&#039;t make the classic mistake of focusing only on ads. Therefore, tools like <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-mautic\/\">Mautic<\/a>, RD Station, HubSpot, video editors, freelancers and in-house staff also count.<\/p>\n<p>Additionally, it is important to consider other items, such as content production, investments in <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-marketing-automation-and-why-do-it\/\">automation<\/a> and CRM, training and consultancy, as well as events and activations.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Metricas_que_voce_deve_prever_no_orcamento\"><\/span>Metrics you should budget for<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An efficient budget already anticipates which indicators will be monitored:<\/p>\n<ul>\n<li>Cost per lead (CPL)<\/li>\n<li>Cost per acquisition (CPA)<\/li>\n<li>Lifetime Value (LTV)<\/li>\n<li>Return on Investment (ROI)<\/li>\n<li>Organic vs. Paid Traffic<\/li>\n<li>Conversion rate by channel<\/li>\n<\/ul>\n<p>These metrics are not just for measuring performance. On the contrary: they are essential for future adjustments and to justify your budget.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_justificar_o_orcamento_de_marketing_para_a_diretoria\"><\/span>How to justify your marketing budget to management<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you work at a mid-sized company with a board that still sees marketing as a \u201cbeggar for funds,\u201d you\u2019re not alone. So, to convince the board, use language they understand: data, risks, and returns.<\/p>\n<p>Demonstrate clear projections based on benchmarks, risks of not investing (loss of market share, competition) and the impact of marketing on <a href=\"https:\/\/verocontents.com.br\/en\/blog\/the-importance-of-the-sales-funnel-in-marketing-for-smes-2\/\">sales funnel<\/a>.<\/p>\n<blockquote><p><strong><em>\u201cThe best way to justify a marketing budget to management is to present projections based on data and real risks of loss of competitiveness.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Orcamento_de_marketing_ajustavel_como_lidar_com_cortes_ou_aumentos\"><\/span>Adjustable Marketing Budget: How to Deal with Cuts or Increases<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A good budget is not rigid, it is flexible. And for that, you need a plan A, B and C.<\/p>\n<ul>\n<li>Plan A: ideal scenario, with full funding.<\/li>\n<li>Plan B: Cut 30% from the budget \u2014 focus on channels with better ROI.<\/li>\n<li>Plan C: Budget cut in half \u2014 keep only what\u2019s essential to continue generating leads.<\/li>\n<\/ul>\n<p>Likewise, if you receive extra funding, know how to scale quickly without wasting it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Exemplos_praticos_de_distribuicao_de_orcamento\"><\/span>Practical examples of budget distribution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Imagine a B2B company with R$200k available annually. Here is a possible distribution:<\/p>\n<ul>\n<li>R$ 80k: paid traffic (Google Ads + Meta)<\/li>\n<li>R$ 40k: Content and SEO<\/li>\n<li>R$ 30k: automation and CRM<\/li>\n<li>R$ 20k: video production and creatives<\/li>\n<li>R$ 15 thousand: training and consultancy<\/li>\n<li>R$ 15 thousand: events and branding<\/li>\n<\/ul>\n<p>This logic can (and should) be adapted according to the company\u2019s objectives and maturity.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Erros_comuns_ao_planejar_o_orcamento_de_marketing_%E2%80%94_e_como_evita-los\"><\/span>Common mistakes when planning your marketing budget \u2014 and how to avoid them<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Ignore the sales funnel:<\/strong> In other words, investing too much at the top without thinking about conversion is a recipe for frustration.<\/li>\n<li><strong>Go all in on paid traffic:<\/strong> So if your budget dries up, you stop generating leads.<\/li>\n<li><strong>Do not consider hidden costs:<\/strong> After all, tools, staff and campaign adjustments consume funds.<\/li>\n<li><strong>Not reviewing the budget monthly:<\/strong> The strategy changes, the budget must also change.<\/li>\n<\/ul>\n<blockquote><p><strong><em>\u201cThe most common mistakes in marketing budgeting are focusing only on paid traffic and ignoring conversion and retention costs.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Resumindo%E2%80%A6_o_orcamento_como_bussola_estrategica\"><\/span>In short\u2026 the budget as a strategic compass<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Creating an efficient digital marketing budget is more than just controlling expenses \u2014 it\u2019s about charting the path for your company\u2019s growth. This way, you can stop taking chances and start acting with precision.<\/p>\n<p>Therefore, the budget shows where you are, where you are going and how you are going to get there. Thus, it gives you the power to make decisions, to adapt and, most importantly, to generate consistent results.<\/p>\n<p>Need help creating your digital marketing budget? Vero Contents can help! Talk to an expert and see how we can boost your results!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ_%E2%80%94_Perguntas_frequentes_sobre_orcamento_de_marketing\"><\/span>FAQ \u2014 Frequently Asked Questions About Marketing Budgets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_O_que_e_um_orcamento_de_marketing\"><\/span>1. What is a marketing budget?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is a detailed plan of how much will be invested in actions, channels, tools and team to achieve marketing and sales objectives.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"2_Quanto_devo_investir_em_marketing_digital\"><\/span>2. How much should I invest in digital marketing?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It depends on the stage of your company, but between 7% to 10% of annual revenue is a safe average for growing companies.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"3_Quais_canais_devem_estar_no_orcamento\"><\/span>3. Which channels should be in the budget?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEO, social media, paid media, content, CRM, automation tools and, if applicable, events and branding.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"4_Como_ajustar_o_orcamento_em_tempos_de_crise\"><\/span>4. How to adjust the budget in times of crisis?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Prioritize channels with clear ROI, reduce investment in branding and avoid completely cutting out actions that generate leads.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"5_Qual_o_maior_erro_ao_planejar_um_orcamento_de_marketing\"><\/span>5. What is the biggest mistake when planning a marketing budget?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ignoring the full funnel and failing to account for essential operational costs such as tools and staff.<\/p>\n<hr \/>\n<p>Image: <a href=\"https:\/\/br.freepik.com\/vetores-gratis\/ilustracao-do-conceito-abstrato-da-campanha-ppc_12290961.htm\">Freepik<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>When we talk about marketing budgets, the first image that comes to mind for many managers is a complex spreadsheet, full of estimates and bets that, with luck, will translate into results. But does it have to be like this?<\/p>","protected":false},"author":1,"featured_media":5882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[369,11],"class_list":["post-5879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-e-vendas","tag-marketing","tag-planejamento"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Como elaborar um or\u00e7amento de marketing digital eficiente - Vero Contents<\/title>\n<meta name=\"description\" content=\"Elaborar um or\u00e7amento de marketing digital com efici\u00eancia garante previsibilidade nos investimentos e permite decis\u00f5es r\u00e1pidas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-prepare-a-digital-marketing-budget\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como elaborar um or\u00e7amento de marketing digital eficiente\" \/>\n<meta property=\"og:description\" content=\"Elaborar um or\u00e7amento de marketing digital com efici\u00eancia garante previsibilidade nos investimentos e permite decis\u00f5es r\u00e1pidas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-prepare-a-digital-marketing-budget\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-24T12:00:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-24T23:38:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/05\/Como-elaborar-um-orcamento-de-marketing-digital-eficiente.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/como-elaborar-orcamento-de-marketing-digital\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/como-elaborar-orcamento-de-marketing-digital\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Como elaborar um or\u00e7amento de marketing digital eficiente\",\"datePublished\":\"2025-05-24T12:00:11+00:00\",\"dateModified\":\"2025-05-24T23:38:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/como-elaborar-orcamento-de-marketing-digital\/\"},\"wordCount\":1347,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/como-elaborar-orcamento-de-marketing-digital\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/05\/Como-elaborar-um-orcamento-de-marketing-digital-eficiente.jpg\",\"keywords\":[\"marketing\",\"planejamento\"],\"articleSection\":[\"Marketing e Vendas\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/como-elaborar-orcamento-de-marketing-digital\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/como-elaborar-orcamento-de-marketing-digital\/\",\"name\":\"Como elaborar um or\u00e7amento de marketing digital eficiente - 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