{"id":5857,"date":"2025-05-14T09:00:09","date_gmt":"2025-05-14T12:00:09","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=5857"},"modified":"2025-05-13T23:03:11","modified_gmt":"2025-05-14T02:03:11","slug":"active-campaign-what-is-it","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/active-campaign-what-is-it\/","title":{"rendered":"Active Campaign: what it is and how this tool can transform your digital marketing"},"content":{"rendered":"<p>If you&#039;re looking for an efficient, smart, and scalable way to automate your company&#039;s marketing, you&#039;ve probably heard of <strong>Active Campaign<\/strong>. But what makes this tool so special? Why are so many companies adopting this platform as a key part of their digital strategies?<\/p>\n<p>In this article, we\u2019ll dive deep into the world of Active Campaign. You\u2019ll learn what it is, how it works in practice, what its most powerful features are, and most importantly, how it can transform your digital marketing \u2014 even if you have a small team and are constantly under pressure to deliver results.<\/p>\n<p>The promise here is simple: to show how Active Campaign can be the game changer for generating more qualified leads, automating repetitive processes and offering a personalized experience for each contact in your base. Ready? Let&#039;s get started.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/active-campaign-what-is-it\/#O_que_e_Active_Campaign\" >What is Active Campaign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/active-campaign-what-is-it\/#Para_que_serve_o_Active_Campaign\" >What is Active Campaign for?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/active-campaign-what-is-it\/#Como_funciona_o_Active_Campaign_na_pratica\" >How does Active Campaign work in practice?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/active-campaign-what-is-it\/#Beneficios_do_Active_Campaign_para_empresas_de_medio_porte\" >Benefits of Active Campaign for Mid-Sized Businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/active-campaign-what-is-it\/#Funcoes_essenciais_do_Active_Campaign\" >Essential Active Campaign Features<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/active-campaign-what-is-it\/#Inteligencia_Artificial_na_Active_Campaign_mais_previsibilidade_para_suas_campanhas\" >Artificial Intelligence in Active Campaign: more predictability for your campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/active-campaign-what-is-it\/#Automacao_de_marketing\" >Marketing automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/active-campaign-what-is-it\/#CRM_integrado\" >Integrated CRM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/active-campaign-what-is-it\/#Segmentacao_inteligente\" >Smart segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/en\/blog\/active-campaign-what-is-it\/#Lead_scoring\" >Lead scoring<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/verocontents.com.br\/en\/blog\/active-campaign-what-is-it\/#Campanhas_de_e-mail\" >Email campaigns<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/verocontents.com.br\/en\/blog\/active-campaign-what-is-it\/#Active_Campaign_e_Inbound_Marketing_uma_combinacao_poderosa\" >Active Campaign and Inbound Marketing: a powerful combination<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/verocontents.com.br\/en\/blog\/active-campaign-what-is-it\/#Active_Campaign_vs_HubSpot_qual_escolher\" >Active Campaign vs HubSpot: which one to choose?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/verocontents.com.br\/en\/blog\/active-campaign-what-is-it\/#Casos_de_uso_como_aplicar_o_Active_Campaign_no_seu_dia_a_dia\" >Use cases: how to apply Active Campaign in your day-to-day life<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/verocontents.com.br\/en\/blog\/active-campaign-what-is-it\/#Dicas_para_aproveitar_melhor_a_plataforma\" >Tips to make the most of the platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/verocontents.com.br\/en\/blog\/active-campaign-what-is-it\/#Resumindo%E2%80%A6\" >In short\u2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/verocontents.com.br\/en\/blog\/active-campaign-what-is-it\/#Perguntas_Frequentes_sobre_a_Active_Campaign_FAQ\" >Active Campaign Frequently Asked Questions (FAQ)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/verocontents.com.br\/en\/blog\/active-campaign-what-is-it\/#1_O_que_e_Active_Campaign\" >1. What is Active Campaign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/verocontents.com.br\/en\/blog\/active-campaign-what-is-it\/#2_Active_Campaign_serve_apenas_para_e-mail_marketing\" >2. Is Active Campaign only for email marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/verocontents.com.br\/en\/blog\/active-campaign-what-is-it\/#3_A_Active_Campaign_e_boa_para_empresas_B2B\" >3. Is Active Campaign good for B2B companies?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/verocontents.com.br\/en\/blog\/active-campaign-what-is-it\/#4_Quanto_custa_a_Active_Campaign\" >4. How much does Active Campaign cost?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/verocontents.com.br\/en\/blog\/active-campaign-what-is-it\/#5_Vale_a_pena_contratar_uma_agencia_para_configurar_a_Active_Campaign\" >5. Is it worth hiring an agency to set up Active Campaign?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_Active_Campaign\"><\/span>What is Active Campaign?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Active Campaign is a marketing automation platform that integrates email marketing, CRM, intelligent automation, and customer relationship management tools. In short, it is designed to help companies create real connections with their leads and customers by automating tasks and personalizing experiences.<\/p>\n<blockquote><p><strong><em>\u201cActive Campaign is an all-in-one CRM and marketing automation platform that lets you create personalized campaigns, automate funnels, and track lead behavior in real time.\u201d<\/em><\/strong><\/p><\/blockquote>\n<p>This is one of the most complete tools for small and medium-sized companies that want to scale their operations efficiently.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Para_que_serve_o_Active_Campaign\"><\/span>What is Active Campaign for?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The main function of Active Campaign is to automate and personalize the customer experience throughout the purchasing journey. It serves to:<\/p>\n<ul>\n<li>Automatically nurture leads with relevant content, taking them to the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/the-importance-of-the-sales-funnel-in-marketing-for-smes-2\/\">bottom of the funnel<\/a>.<\/li>\n<li>Send emails at the right time, based on behavior.<\/li>\n<li>Prioritize opportunities with lead scoring.<\/li>\n<li>Unify sales and marketing with an intuitive CRM.<\/li>\n<li>Reduce manual work, freeing up time for strategy.<\/li>\n<\/ul>\n<p>In other words, Active Campaign is not just an email marketing tool. It is a complete solution for those who need predictable results with less operational effort.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_funciona_o_Active_Campaign_na_pratica\"><\/span>How does Active Campaign work in practice?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Active Campaign works based on automated flows. Imagine that you have captured a lead through a form. From there, the tool:<\/p>\n<ol>\n<li>Register the contact in the correct list.<\/li>\n<li>Start an automated email sequence based on the lead&#039;s interest.<\/li>\n<li>Tracks opens, clicks, website visits and other interactions.<\/li>\n<li>Updates lead scoring automatically.<\/li>\n<li>Sends an alert to sales when the lead is ready to be approached.<\/li>\n<\/ol>\n<p>All of this happens without the need for manual intervention. What\u2019s more, with detailed reports, you can optimize each step of the process.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Beneficios_do_Active_Campaign_para_empresas_de_medio_porte\"><\/span>Benefits of Active Campaign for Mid-Sized Businesses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Medium-sized companies with small teams often face a challenging reality: many objectives, few resources. In this sense, Active Campaign helps fill this gap.<\/p>\n<p>Some of the key benefits include:<\/p>\n<ul>\n<li>Scaling without increasing the team.<\/li>\n<li>Improve campaign efficiency.<\/li>\n<li>Integrate marketing and sales seamlessly.<\/li>\n<li>Get reports that justify ROI to the board.<\/li>\n<\/ul>\n<p>If you want more control over the customer journey, without relying on multiple disconnected tools, this is an excellent option.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Funcoes_essenciais_do_Active_Campaign\"><\/span>Essential Active Campaign Features<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Inteligencia_Artificial_na_Active_Campaign_mais_previsibilidade_para_suas_campanhas\"><\/span>Artificial Intelligence in Active Campaign: more predictability for your campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Active Campaign has invested in resources <a href=\"https:\/\/verocontents.com.br\/en\/blog\/artificial-intelligence-in-digital-marketing-2\/\">artificial intelligence<\/a> to make your automations even more efficient and strategic. In this way, these features help to further personalize communication with leads and increase the accuracy of campaigns.<\/p>\n<p>One of the highlights is predictive sending, which uses AI to identify the best time for each contact to receive an email, based on their previous habits. This significantly increases the open rate and engagement.<\/p>\n<p>Another powerful feature is predictive engagement analytics, which allows you to predict which leads are most likely to interact with your campaigns. This way, you can focus your efforts on contacts with the greatest potential.<\/p>\n<p>Additionally, the platform also enables dynamic content personalization based on past behaviors, creating more relevant and targeted experiences. With these capabilities, Active Campaign goes a step further by anticipating behaviors and optimizing each touchpoint in the customer journey.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Automacao_de_marketing\"><\/span>Marketing automation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With a simple visual interface, you can create complex automation flows in minutes. Just define the triggers (e.g. \u201copened email\u201d or \u201cvisited page X\u201d) and the actions that should be performed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"CRM_integrado\"><\/span>Integrated CRM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Active Campaign CRM allows you to track all of a lead\u2019s interactions with your company, making your sales team\u2019s work easier. This allows you to create pipelines, assign tasks, log calls, and more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Segmentacao_inteligente\"><\/span>Smart segmentation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Segmentation is done based on tags, behavior, lead source, and custom data. This ensures that each contact receives the right message at the right time.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Lead_scoring\"><\/span>Lead scoring<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Set rules to automatically score leads. This way, the sales team only receives contacts with the highest conversion potential.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Campanhas_de_e-mail\"><\/span>Email campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Create personalized campaigns with the drag-and-drop editor, using A\/B testing, advanced personalization, and behavior-based sending automation.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Active_Campaign_e_Inbound_Marketing_uma_combinacao_poderosa\"><\/span>Active Campaign and Inbound Marketing: a powerful combination<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Active Campaign is one of the platforms most aligned with <a href=\"https:\/\/verocontents.com.br\/en\/blog\/inbound-marketing-for-b2b-businesses-2\/\">inbound marketing<\/a>. This way, it allows you to create automated flows for each stage of the buyer&#039;s journey: from attraction with rich content, through nurturing with educational emails, to conversion with personalized offers.<\/p>\n<p>By integrating content marketing, automation, CRM and data analysis into a single solution, it facilitates the execution of the inbound methodology with consistency, agility and a focus on real results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Active_Campaign_vs_HubSpot_qual_escolher\"><\/span>Active Campaign <em>vs<\/em> HubSpot: Which one to choose?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Both Active Campaign and HubSpot are digital marketing platforms focused on automation and CRM, with a large global presence. However, there are important differences:<\/p>\n<ul>\n<li><strong>Cost:<\/strong> Active Campaign tends to be more affordable, especially for growing businesses.<\/li>\n<li><strong>Complexity:<\/strong> HubSpot offers a robust ecosystem, but may require a steeper learning curve and higher investment.<\/li>\n<li><strong>Customization:<\/strong> Active Campaign allows greater flexibility in creating automations and custom flows.<\/li>\n<li><strong>Focus:<\/strong> While HubSpot positions itself as a complete inbound marketing system, Active Campaign focuses more on automation and CRM, being ideal for companies that already have a defined content strategy.<\/li>\n<\/ul>\n<p>If your company needs agility, control over automations and good cost-benefit, Active Campaign presents itself as a powerful alternative to <a href=\"https:\/\/verocontents.com.br\/en\/blog\/hubspot-crm-how-it-can-boost-marketing-and-sales\/\">HubSpot<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Casos_de_uso_como_aplicar_o_Active_Campaign_no_seu_dia_a_dia\"><\/span>Use cases: how to apply Active Campaign in your day-to-day life<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Lead generation with e-books and automated forms.<\/li>\n<li>Lead nurturing by interest (e.g. emails to those who visited a specific page).<\/li>\n<li>Cart abandonment with automated retargeting.<\/li>\n<li>Reactivation of cold leads with engagement campaigns.<\/li>\n<li>Integration with tools like Facebook Ads, Shopify and <a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-set-up-a-website-using-wordpress\/\">WordPress<\/a>.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Dicas_para_aproveitar_melhor_a_plataforma\"><\/span>Tips to make the most of the platform<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Plan flows before building.<\/li>\n<li>Use custom fields for smart segmentations.<\/li>\n<li>Configure lead scoring based on real behavior.<\/li>\n<li>Periodically review automations and lists.<\/li>\n<li>Leverage reporting to optimize campaigns and prove results.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Resumindo%E2%80%A6\"><\/span>In short\u2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re looking for a way to transform your digital marketing with efficiency, personalization, and automation, Active Campaign is one of the most complete options on the market. After all, it allows you to scale results without increasing your team, generate leads with higher quality, and offer a consistent customer experience.<\/p>\n<p>Furthermore, with its flexible architecture, customization capabilities, and focus on performance, it is especially valuable for mid-sized companies that want to apply inbound marketing strategically. Compared to other solutions like HubSpot, it stands out for its cost-effectiveness and freedom of customization. For those who want to avoid complexity without sacrificing power, Active Campaign is the way to go.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Perguntas_Frequentes_sobre_a_Active_Campaign_FAQ\"><\/span>Active Campaign Frequently Asked Questions (FAQ)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_O_que_e_Active_Campaign\"><\/span>1. What is Active Campaign?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Active Campaign is a marketing automation and CRM platform that helps businesses nurture leads, automate funnels, and integrate sales and marketing.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"2_Active_Campaign_serve_apenas_para_e-mail_marketing\"><\/span>2. Is Active Campaign only for email marketing?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No. While it\u2019s strong in email, it also offers automation, CRM, segmentation, and lead scoring.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"3_A_Active_Campaign_e_boa_para_empresas_B2B\"><\/span>3. Is Active Campaign good for B2B companies?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes. It adapts well to consultative selling processes and allows automation aligned with the B2B buyer&#039;s journey.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"4_Quanto_custa_a_Active_Campaign\"><\/span>4. How much does Active Campaign cost?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The price varies depending on the plan and the number of contacts. There are monthly and annual plans, with resources that scale as needed.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"5_Vale_a_pena_contratar_uma_agencia_para_configurar_a_Active_Campaign\"><\/span>5. Is it worth hiring an agency to set up Active Campaign?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, especially if your team is lean. An experienced agency accelerates results and avoids common implementation mistakes.<\/p>\n<hr \/>\n<p>Are you thinking about implementing Active Campaign in your company? Call a <a href=\"https:\/\/verocontents.com.br\/en\/talk-to-an-expert\/\">Vero Contents expert<\/a>!<\/p>\n<p>Image: <a href=\"https:\/\/br.freepik.com\/vetores-gratis\/mulher-em-uma-cadeira-usando-midia-social-e-ilustracao-de-conceito-de-smartphone_416760658.htm\">Freepik<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>If you\u2019re looking for an efficient, smart, and scalable way to automate your company\u2019s marketing, you\u2019ve probably heard of Active Campaign. But what makes this tool so special? Why are so many companies using it?<\/p>","protected":false},"author":1,"featured_media":5861,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[336],"tags":[387,18,21],"class_list":["post-5857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferramentas","tag-active-campaign","tag-ferramentas-digitais","tag-inbound-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Active Campaign: O que \u00e9 e como ele transforma seu marketing<\/title>\n<meta name=\"description\" content=\"Active Campaign \u00e9 uma das plataformas de automa\u00e7\u00e3o de marketing e CRM tudo em um 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