{"id":5796,"date":"2025-04-21T09:00:11","date_gmt":"2025-04-21T12:00:11","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=5796"},"modified":"2025-04-13T13:04:30","modified_gmt":"2025-04-13T16:04:30","slug":"guest-post-what-and-how-to-do-it","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/","title":{"rendered":"Guest Post: what it is and how to do it"},"content":{"rendered":"<p>If you\u2019ve ever read a blog and seen an article written by someone who isn\u2019t part of the company\u2019s team, you\u2019ve probably come across a guest post \u2014 or, in simple terms, a \u201cguest post.\u201d But what exactly does this mean in practice?<\/p>\n<p>Read the article, find out what guest posting is, how it strengthens your authority and generates quality backlinks. Learn how to do guest posting the right way! Check it out!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#Introducao_ao_conceito_de_Guest_Post\" >Introduction to the concept of Guest Post<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#Beneficios_do_Guest_Post_para_sua_estrategia_de_marketing\" >Benefits of Guest Posting for your Marketing Strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#Aumento_da_autoridade_de_dominio_SEO\" >Increase Domain Authority (SEO)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#Ganho_de_visibilidade_e_audiencia_qualificada\" >Gain visibility and qualified audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#Construcao_de_autoridade_pessoal_ou_da_marca\" >Building personal or brand authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#Networking_estrategico_e_colaboracoes\" >Strategic networking and collaborations<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#Como_encontrar_boas_oportunidades_de_Guest_Post\" >How to find good Guest Post opportunities<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#Como_identificar_sites_relevantes\" >How to identify relevant websites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#Avaliacao_de_autoridade_e_trafego_do_site_parceiro\" >Partner site authority and traffic assessment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#Verificacao_de_compatibilidade_de_publico\" >Audience Compatibility Check<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#Como_abordar_outros_sites_e_blogs_para_publicar_seu_Guest_Post\" >How to approach other websites and blogs to publish your Guest Post<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#Estrategia_de_contato_o_que_dizer_e_como_se_posicionar\" >Contact strategy: what to say and how to position yourself<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#Erros_comuns_ao_tentar_publicar_um_guest_post\" >Common mistakes when trying to publish a guest post<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#Como_se_destacar_entre_centenas_de_pitches\" >How to stand out among hundreds of pitches<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#Como_escrever_um_Guest_Post_de_alto_impacto\" >How to Write a High-Impact Guest Post<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#Entenda_a_linha_editorial_do_site\" >Understand the website&#039;s editorial line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#Escolha_um_tema_que_agregue_valor_ao_publico\" >Choose a topic that adds value to the audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#Dicas_praticas_de_escrita_SEO_e_storytelling\" >Practical tips for writing, SEO and storytelling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#Call_to_action_estrategico_como_atrair_trafego_de_volta\" >Strategic Call to Action: How to Drive Traffic Back<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#Como_garantir_backlinks_de_qualidade_com_Guest_Posts\" >How to secure quality backlinks with guest posts<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#Diferenca_entre_links_nofollow_e_dofollow\" >Difference between nofollow and dofollow links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#Melhores_praticas_para_link_building_natural\" >Best practices for natural link building<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#Onde_e_como_posicionar_os_links_no_texto\" >Where and how to position links in the text<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#Como_medir_os_resultados_de_uma_estrategia_de_Guest_Post\" >How to measure the results of a Guest Post strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#Quais_metricas_observar\" >What metrics to watch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#Ferramentas_uteis_para_acompanhar_performance\" >Useful tools to track performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#Como_aprimorar_a_estrategia_a_partir_dos_dados\" >How to improve strategy from data<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#Dicas_extras_para_escalar_sua_estrategia_de_Guest_Posting\" >Extra tips to scale your Guest Posting strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#Montando_um_portfolio_de_colaboracoes\" >Building a portfolio of collaborations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#Automatizando_parte_do_processo\" >Automating part of the process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#Guest_Post_como_parte_do_funil_de_aquisicao\" >Guest Post as part of the acquisition funnel<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#Conclusao\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#Perguntas_Frequentes_sobre_Guest_Post_FAQ\" >Guest Post Frequently Asked Questions (FAQ)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#1_O_que_e_um_guest_post\" >1. What is a guest post?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#2_Como_encontrar_sites_que_aceitam_guest_posts\" >2. How to find sites that accept guest posts?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#3_E_seguro_fazer_guest_post_para_SEO\" >3. Is it safe to guest post for SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#4_Qual_a_diferenca_entre_guest_post_e_publieditorial\" >4. What is the difference between a guest post and an advertorial?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/#5_Quanto_custa_fazer_um_guest_post\" >5. How much does it cost to do a guest post?<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Introducao_ao_conceito_de_Guest_Post\"><\/span>Introduction to the concept of Guest Post<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A guest post is content published on a third-party website or blog, written by someone outside of that platform. This strategy is widely used in digital marketing to generate mutual value: the author gains visibility to a new audience, while the host website enriches its blog with quality content without having to produce it internally.<\/p>\n<p>Now, why is this important? Well, if you\u2019re looking to grow in the digital world, attract new visitors, and increase your authority, guest posting can be a real goldmine. And the best part? It doesn\u2019t cost much \u2014 usually just your time and effort to produce good content.<\/p>\n<blockquote><p><strong><em>\u201cGuest posting is when you write an article for another blog as a guest, with the aim of gaining visibility, authority and backlinks.\u201d<\/em><\/strong><\/p><\/blockquote>\n<p>Furthermore, in times when trust on the internet is everything, a good guest post helps build reputation. After all, if a relevant website gives you space, it is an informal seal of quality. It is like being recommended by an influential friend: the chances of someone trusting you increase \u2014 and a lot.<\/p>\n<p>So, now that you understand the basic concept, let&#039;s dive deeper into the reasons why this strategy continues to be one of the most efficient for leveraging brands, blogs and businesses in the digital environment.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Beneficios_do_Guest_Post_para_sua_estrategia_de_marketing\"><\/span>Benefits of Guest Posting for your Marketing Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You may be wondering: is it really worth investing time in writing for other people\u2019s blogs? The answer is yes \u2014 and for several strategic reasons. Guest posting is one of the smartest ways to expand your reach, build authority, and improve your SEO (Search Engine Optimization) in a sustainable way.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Aumento_da_autoridade_de_dominio_SEO\"><\/span>Increase Domain Authority (SEO)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you publish content on a relevant website and insert a link pointing to your own domain, you are doing <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-link-building\/\">link building<\/a> \u2014 one of the most powerful SEO practices. The more quality backlinks you accumulate, the greater the perceived authority of your website by search engines.<\/p>\n<blockquote><p><strong><em>\u201cGuest posts help improve your website\u2019s SEO because they generate quality backlinks from trusted domains.\u201d<\/em><\/strong><\/p><\/blockquote>\n<p>And it\u2019s not just about quantity. Google\u2019s algorithms value the relevance and authority of the source site. That\u2019s why writing for an influential blog in your niche can be more valuable than dozens of generic links.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ganho_de_visibilidade_e_audiencia_qualificada\"><\/span>Gain visibility and qualified audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another great thing is access to a new audience. When you publish on an already established website, your content is displayed to readers who may have never heard of you before \u2014 but who are interested in exactly the topics you are an expert in.<\/p>\n<p>This audience is already \u201cwarmed up\u201d because they are in the right place, reading about the right subject. Therefore, with a good call to action, you can attract visitors to your website, convert leads and, over time, even close deals.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Construcao_de_autoridade_pessoal_ou_da_marca\"><\/span>Building personal or brand authority<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Furthermore, being present on renowned websites conveys credibility. In this way, it is as if you were invited to give a talk at a major event: the simple fact of being there already shows that you have something relevant to say. Over time, this strengthens your authority in the market and consolidates your name as an expert.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Networking_estrategico_e_colaboracoes\"><\/span>Strategic networking and collaborations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Behind every well-written guest post, there is a relationship built. So, by collaborating with editors, writers and blog owners, you open doors to future partnerships, invitations to events, interviews and even more robust collaborations.<\/p>\n<p>This exchange goes far beyond the digital. It is a networking that, when well cultivated, yields long-term results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_encontrar_boas_oportunidades_de_Guest_Post\"><\/span>How to find good Guest Post opportunities<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you know how valuable guest posts can be, it\u2019s time to get down to work and find the right places to publish. After all, not every blog is a good showcase for your brand. The secret is to choose wisely and strategically.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Como_identificar_sites_relevantes\"><\/span>How to identify relevant websites<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Start with the basics: research blogs and portals that speak to the same audience as you. They don\u2019t have to be direct competitors, but rather complementary. If you\u2019re talking about content marketing, for example, a blog about SEO or entrepreneurship could be an excellent entry point.<\/p>\n<p>Use tools like Google, Ahrefs, SEMrush or even search operators like:<br \/>\n[your niche] + \u201cwrite for us\u201d<br \/>\n[blog theme] + \u201cguest post\u201d<br \/>\n[subject] + \u201cguest article\u201d<\/p>\n<p>These searches return pages that explicitly accept contributions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Avaliacao_de_autoridade_e_trafego_do_site_parceiro\"><\/span>Partner site authority and traffic assessment<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before contacting us, check the authority of the website. Tools like <a href=\"https:\/\/moz.com\/\">Moz<\/a> (with its Domain Authority) or Ubersuggest help to check if the domain has weight. In addition, check if the blog has a good volume of traffic, engaged readers and presence on social networks. The volume of traffic can be checked using tools such as Ubersuggest itself and also <a href=\"https:\/\/verocontents.com.br\/en\/blog\/similarweb-what-is-and-how-to-use-it-to-analyze-the-competition\/\">Similarweb<\/a>.<\/p>\n<blockquote><p><strong><em>\u201cA good site to guest post on is one with high domain authority, consistent traffic, and an audience compatible with yours.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"Verificacao_de_compatibilidade_de_publico\"><\/span>Audience Compatibility Check<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can write an amazing piece of writing, but if your audience doesn\u2019t connect with the language or the topic, your effort will be in vain. So, read other articles on your target blog. Check out the comments, understand the tone, the writing style, and what engages readers. Your message needs to \u201cspeak\u201d to your target audience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_abordar_outros_sites_e_blogs_para_publicar_seu_Guest_Post\"><\/span>How to approach other websites and blogs to publish your Guest Post<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you have identified the ideal blogs, the next challenge is finding space to publish. And here comes a part that few master: the approach.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Estrategia_de_contato_o_que_dizer_e_como_se_posicionar\"><\/span>Contact strategy: what to say and how to position yourself<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Don\u2019t send generic emails like, \u201cHi, can I write for your blog?\u201d This sounds amateurish and will likely be ignored. Instead, personalize your message. Show that you know the blog, praise specific content, and explain what you can add to it with your article.<\/p>\n<p>Example approach:<\/p>\n<p><em>\u201cHello [Name], how are you?<br \/>\nI recently read your article on [Topic] and I thought the way you approached [Point] was amazing.<br \/>\nI&#039;m an expert in [Area] and I thought that content about [Topic suggestion] could perfectly complement what you already offer your audience.<br \/>\nI have already written for [Example blog] and I am available to develop an original and exclusive article for you.\u201d<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Erros_comuns_ao_tentar_publicar_um_guest_post\"><\/span>Common mistakes when trying to publish a guest post<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Ignore the site&#039;s editorial line<\/li>\n<li>Suggest topics that have been covered recently<\/li>\n<li>Send ready-made texts without approval<\/li>\n<li>Use the space only for self-promotion<\/li>\n<\/ul>\n<p>Avoid these mistakes. After all, guest posting is an exchange: you offer value to the other blog&#039;s reader, and in return you gain visibility.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Como_se_destacar_entre_centenas_de_pitches\"><\/span>How to stand out among hundreds of pitches<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Show social proof: If you have already written for other blogs, show the links. Send suggestions for titles that are already optimized for SEO. And, above all, write like someone who knows the audience of that site. This will make all the difference.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_escrever_um_Guest_Post_de_alto_impacto\"><\/span>How to Write a High-Impact Guest Post<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Did they accept your proposal? Congratulations! Now it&#039;s time to shine in the content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Entenda_a_linha_editorial_do_site\"><\/span>Understand the website&#039;s editorial line<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before typing a word, study the style of the published texts. Is the blog more technical? More informal? Does it use lists? Stories? Follow this pattern. That way, the reader shouldn&#039;t notice that the article was written by an outsider.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Escolha_um_tema_que_agregue_valor_ao_publico\"><\/span>Choose a topic that adds value to the audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No generic or hackneyed topics. Look for an original angle. Use tools like <a href=\"https:\/\/answerthepublic.com\/\">Answer The Public<\/a>, Google Trends and Google&#039;s own autocomplete to discover real questions from your audience.<\/p>\n<blockquote><p><strong><em>\u201cA good guest post needs to solve a specific problem for the partner blog\u2019s audience.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"Dicas_praticas_de_escrita_SEO_e_storytelling\"><\/span>Practical tips for writing, SEO and storytelling<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Create eye-catching titles with keywords<\/li>\n<li>Use subheadings (H2, H3) for easier reading<\/li>\n<li>Write short, scannable paragraphs<\/li>\n<li>Enter real data and examples<\/li>\n<li>Use <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-storytelling-2\/\">storytelling<\/a> to humanize the content<\/li>\n<li>Finish with a light but inviting CTA<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Call_to_action_estrategico_como_atrair_trafego_de_volta\"><\/span>Strategic Call to Action: How to Drive Traffic Back<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If the blog allows links at the end, invite the reader to visit your website, download free material or follow your social networks. Avoid being aggressive. The secret is to attract readers through the quality of the content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_garantir_backlinks_de_qualidade_com_Guest_Posts\"><\/span>How to secure quality backlinks with guest posts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is one of the main goals of guest posting \u2014 but it\u2019s also where many people go wrong.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Diferenca_entre_links_nofollow_e_dofollow\"><\/span>Difference between nofollow and dofollow links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A \u201cdofollow\u201d link conveys authority to your site. A \u201cnofollow\u201d link only directs traffic, but does not provide SEO value. Therefore, choose sites that allow dofollow, but even nofollow can be useful if your blog has an engaged audience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Melhores_praticas_para_link_building_natural\"><\/span>Best practices for natural link building<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Insert the link within the content, contextually<\/li>\n<li>Use natural anchors, nothing too exact (like \u201cclick here for cheap digital marketing\u201d)<\/li>\n<li>Don&#039;t force more than one or two links to your site<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Onde_e_como_posicionar_os_links_no_texto\"><\/span>Where and how to position links in the text<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Avoid placing links only at the end. This way, a well-positioned link in the middle of the content, as part of an explanation, tends to generate more clicks and have a greater impact on SEO.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_medir_os_resultados_de_uma_estrategia_de_Guest_Post\"><\/span>How to measure the results of a Guest Post strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There is no point in publishing without monitoring the fruits of the harvest.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Quais_metricas_observar\"><\/span>What metrics to watch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Referral traffic: how many hits came from that post<\/li>\n<li>Domain Authority: Did it go up after the backlink?<\/li>\n<li>Audience engagement: clicks, comments, dwell time<\/li>\n<li>Leads and Conversions: Did Visitors Turn into Opportunities?<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Ferramentas_uteis_para_acompanhar_performance\"><\/span>Useful tools to track performance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Google Analytics (referral traffic)<\/li>\n<li>Google Search Console (page ranking)<\/li>\n<li>Ahrefs, <a href=\"https:\/\/pt.semrush.com\/\">SEMrush<\/a> or Moz (backlinks and authority)<\/li>\n<li>CRM and automations (conversion tracking)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Como_aprimorar_a_estrategia_a_partir_dos_dados\"><\/span>How to improve strategy from data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If a certain type of topic or site performs better, focus on that. Then, learn from the guest posts that performed best and model your next ones based on those insights.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dicas_extras_para_escalar_sua_estrategia_de_Guest_Posting\"><\/span>Extra tips to scale your Guest Posting strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Guest posting is an ongoing \u2014 and scalable \u2014 strategy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Montando_um_portfolio_de_colaboracoes\"><\/span>Building a portfolio of collaborations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With each publication, create a portfolio. This way, it shows your experience, serves as social proof and makes it easier to get in touch with others in the future. You can even create a page on your website with the title \u201cI\u2019ve published in\u2026\u201d.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Automatizando_parte_do_processo\"><\/span>Automating part of the process<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Create email templates, site lists by niche, and track everything in a spreadsheet or CRM. This streamlines the process and allows you to scale in an organized way.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Guest_Post_como_parte_do_funil_de_aquisicao\"><\/span>Guest Post as part of the acquisition funnel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Think of content as a gateway. A good article with a well-placed CTA can turn into a lead, which in turn becomes a sale. This way, when you align guest posts with your funnel, they stop being just branding and start generating direct results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Guest posting is not just a <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-search-marketing-and-how-to-put-it-into-practice-2\/\">SEO technique<\/a>. In this sense, it is a bridge between you and new audiences, a way to build reputation, gain relevance and even generate sales. And the best part: it values real content, based on exchange, trust and authority.<\/p>\n<p>If you want to grow in the digital world in a strategic, ethical and sustainable way, guest posting should be part of your plan. So start small, test, improve \u2014 and in no time, you will see the results multiply.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Perguntas_Frequentes_sobre_Guest_Post_FAQ\"><\/span>Guest Post Frequently Asked Questions (FAQ)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h4><span class=\"ez-toc-section\" id=\"1_O_que_e_um_guest_post\"><\/span>1. What is a guest post?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>It is an article written by an external author and published on a third-party blog, with the aim of generating authority, backlinks and visibility.<\/p>\n<hr \/>\n<h4><span class=\"ez-toc-section\" id=\"2_Como_encontrar_sites_que_aceitam_guest_posts\"><\/span>2. How to find sites that accept guest posts?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Use search operators like \u201cyour niche + write for us\u201d or tools like Ahrefs to identify backlink opportunities.<\/p>\n<hr \/>\n<h4><span class=\"ez-toc-section\" id=\"3_E_seguro_fazer_guest_post_para_SEO\"><\/span>3. Is it safe to guest post for SEO?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Yes, as long as the links are natural, the content is relevant and the blog has good authority. Avoid artificial practices or link networks.<\/p>\n<hr \/>\n<h4><span class=\"ez-toc-section\" id=\"4_Qual_a_diferenca_entre_guest_post_e_publieditorial\"><\/span>4. What is the difference between a guest post and an advertorial?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Guest posting focuses on relevant and free content, while advertorials are paid and generally have a promotional tone.<\/p>\n<hr \/>\n<h4><span class=\"ez-toc-section\" id=\"5_Quanto_custa_fazer_um_guest_post\"><\/span>5. How much does it cost to do a guest post?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>In most cases, guest posts are free \u2014 you offer your content in exchange for the space. On larger sites, there may be a fee for posting.<\/p>\n<hr \/>\n<p>Image: <a href=\"https:\/\/br.freepik.com\/vetores-gratis\/conceito-de-blogging-com-homem_9908153.htm\">Freepik<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve ever read a blog and seen an article written by someone who isn\u2019t part of the company\u2019s team, you\u2019ve probably come across a guest post \u2014 or, simply put, a \u201cguest post.\u201d But what exactly is a guest post?<\/p>","protected":false},"author":1,"featured_media":5799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[333],"tags":[67,356,31],"class_list":["post-5796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-guest-posts","tag-link-building","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guest Post: o que \u00e9 e como fazer - Vero Contents<\/title>\n<meta name=\"description\" content=\"Descubra o que \u00e9 guest post, como ele fortalece sua autoridade e gera backlinks de qualidade. Aprenda a fazer guest posting do jeito certo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guest Post: o que \u00e9 e como fazer\" \/>\n<meta property=\"og:description\" content=\"Descubra o que \u00e9 guest post, como ele fortalece sua autoridade e gera backlinks de qualidade. Aprenda a fazer guest posting do jeito certo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-21T12:00:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/04\/O-que-e-Guest-Post-e-como-fazer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/guest-post-o-que-e-como-fazer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/guest-post-o-que-e-como-fazer\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Guest Post: o que \u00e9 e como fazer\",\"datePublished\":\"2025-04-21T12:00:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/guest-post-o-que-e-como-fazer\/\"},\"wordCount\":2234,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/guest-post-o-que-e-como-fazer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/04\/O-que-e-Guest-Post-e-como-fazer.jpg\",\"keywords\":[\"guest posts\",\"link building\",\"SEO\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/guest-post-o-que-e-como-fazer\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/guest-post-o-que-e-como-fazer\/\",\"name\":\"Guest Post: o que \u00e9 e como fazer - Vero Contents\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/guest-post-o-que-e-como-fazer\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/guest-post-o-que-e-como-fazer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/04\/O-que-e-Guest-Post-e-como-fazer.jpg\",\"datePublished\":\"2025-04-21T12:00:11+00:00\",\"description\":\"Descubra o que \u00e9 guest post, como ele fortalece sua autoridade e gera backlinks de qualidade. Aprenda a fazer guest posting do jeito certo.\",\"breadcrumb\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/guest-post-o-que-e-como-fazer\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/verocontents.com.br\/blog\/guest-post-o-que-e-como-fazer\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/guest-post-o-que-e-como-fazer\/#primaryimage\",\"url\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/04\/O-que-e-Guest-Post-e-como-fazer.jpg\",\"contentUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/04\/O-que-e-Guest-Post-e-como-fazer.jpg\",\"width\":750,\"height\":350,\"caption\":\"O que \u00e9 Guest Post e como fazer\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/guest-post-o-que-e-como-fazer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/verocontents.com.br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guest Post: o que \u00e9 e como fazer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/verocontents.com.br\/#website\",\"url\":\"https:\/\/verocontents.com.br\/\",\"name\":\"Vero Contents\",\"description\":\"Ag\u00eancia de Marketing Digital e Inbound Marketing\",\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/verocontents.com.br\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/verocontents.com.br\/#organization\",\"name\":\"Vero Contents\",\"url\":\"https:\/\/verocontents.com.br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png\",\"contentUrl\":\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png\",\"width\":240,\"height\":70,\"caption\":\"Vero Contents\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/verocontents\/\",\"https:\/\/x.com\/marcelcast\",\"https:\/\/www.instagram.com\/verocommkt\/\",\"https:\/\/www.linkedin.com\/company\/vero-comunica-o-e-marketing\",\"http:\/\/www.pinterest.com\/marcelcsouza\",\"https:\/\/www.youtube.com\/channel\/UC0HHv6AQKtsUWqa21C5gX9Q\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\",\"name\":\"Marcel Castilho\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775128862\",\"contentUrl\":\"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775128862\",\"caption\":\"Marcel Castilho\"},\"description\":\"Marcel Castilho \u00e9 especialista em marketing digital, neuromarketing, neuroci\u00eancia, mindfulness e psicologia positiva. Al\u00e9m de publicit\u00e1rio, tamb\u00e9m \u00e9 Master em Programa\u00e7\u00e3o Neurolingu\u00edstica. \u00c9 fundador, propriet\u00e1rio e CEO da Vero Contentes e da ag\u00eancia offline VeroCom.\",\"sameAs\":[\"https:\/\/verocontents.com.br\",\"https:\/\/www.instagram.com\/marcel.castilho.souza\/\",\"https:\/\/br.linkedin.com\/in\/marcel-castilho-e-souza\",\"https:\/\/x.com\/marcelcast\"],\"gender\":\"Masculino\",\"knowsAbout\":[\"Marketing Digital\",\"Inbound Marketing\",\"SEO\",\"SEM\",\"Psicologia Positiva\",\"Mindfulness\",\"Neuromarketing\",\"Neuroci\u00eancia\"],\"knowsLanguage\":[\"Portugu\u00eas\",\"Ingl\u00eas\"],\"jobTitle\":\"Propriet\u00e1rio\",\"worksFor\":\"Vero Contents\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Guest Post: what it is and how to do it - Vero Contents","description":"Discover what guest posting is, how it strengthens your authority and generates quality backlinks. Learn how to do guest posting the right way.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/","og_locale":"en_US","og_type":"article","og_title":"Guest Post: o que \u00e9 e como fazer","og_description":"Descubra o que \u00e9 guest post, como ele fortalece sua autoridade e gera backlinks de qualidade. Aprenda a fazer guest posting do jeito certo.","og_url":"https:\/\/verocontents.com.br\/en\/blog\/guest-post-what-and-how-to-do-it\/","og_site_name":"Vero Contents","article_publisher":"https:\/\/www.facebook.com\/verocontents\/","article_published_time":"2025-04-21T12:00:11+00:00","og_image":[{"width":750,"height":350,"url":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/04\/O-que-e-Guest-Post-e-como-fazer.jpg","type":"image\/jpeg"}],"author":"Marcel Castilho","twitter_card":"summary_large_image","twitter_creator":"@marcelcast","twitter_site":"@marcelcast","twitter_misc":{"Written by":"Marcel Castilho","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/verocontents.com.br\/blog\/guest-post-o-que-e-como-fazer\/#article","isPartOf":{"@id":"https:\/\/verocontents.com.br\/blog\/guest-post-o-que-e-como-fazer\/"},"author":{"name":"Marcel Castilho","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9"},"headline":"Guest Post: o que \u00e9 e como fazer","datePublished":"2025-04-21T12:00:11+00:00","mainEntityOfPage":{"@id":"https:\/\/verocontents.com.br\/blog\/guest-post-o-que-e-como-fazer\/"},"wordCount":2234,"publisher":{"@id":"https:\/\/verocontents.com.br\/#organization"},"image":{"@id":"https:\/\/verocontents.com.br\/blog\/guest-post-o-que-e-como-fazer\/#primaryimage"},"thumbnailUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/04\/O-que-e-Guest-Post-e-como-fazer.jpg","keywords":["guest posts","link building","SEO"],"articleSection":["SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/verocontents.com.br\/blog\/guest-post-o-que-e-como-fazer\/","url":"https:\/\/verocontents.com.br\/blog\/guest-post-o-que-e-como-fazer\/","name":"Guest Post: what it is and how to do it - Vero Contents","isPartOf":{"@id":"https:\/\/verocontents.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/verocontents.com.br\/blog\/guest-post-o-que-e-como-fazer\/#primaryimage"},"image":{"@id":"https:\/\/verocontents.com.br\/blog\/guest-post-o-que-e-como-fazer\/#primaryimage"},"thumbnailUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/04\/O-que-e-Guest-Post-e-como-fazer.jpg","datePublished":"2025-04-21T12:00:11+00:00","description":"Discover what guest posting is, how it strengthens your authority and generates quality backlinks. Learn how to do guest posting the right way.","breadcrumb":{"@id":"https:\/\/verocontents.com.br\/blog\/guest-post-o-que-e-como-fazer\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/verocontents.com.br\/blog\/guest-post-o-que-e-como-fazer\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/blog\/guest-post-o-que-e-como-fazer\/#primaryimage","url":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/04\/O-que-e-Guest-Post-e-como-fazer.jpg","contentUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/04\/O-que-e-Guest-Post-e-como-fazer.jpg","width":750,"height":350,"caption":"O que \u00e9 Guest Post e como fazer"},{"@type":"BreadcrumbList","@id":"https:\/\/verocontents.com.br\/blog\/guest-post-o-que-e-como-fazer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/verocontents.com.br\/"},{"@type":"ListItem","position":2,"name":"Guest Post: o que \u00e9 e como fazer"}]},{"@type":"WebSite","@id":"https:\/\/verocontents.com.br\/#website","url":"https:\/\/verocontents.com.br\/","name":"Vero Contents","description":"Digital Marketing and Inbound Marketing Agency","publisher":{"@id":"https:\/\/verocontents.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/verocontents.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/verocontents.com.br\/#organization","name":"Vero Contents","url":"https:\/\/verocontents.com.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/","url":"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png","contentUrl":"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png","width":240,"height":70,"caption":"Vero Contents"},"image":{"@id":"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/verocontents\/","https:\/\/x.com\/marcelcast","https:\/\/www.instagram.com\/verocommkt\/","https:\/\/www.linkedin.com\/company\/vero-comunica-o-e-marketing","http:\/\/www.pinterest.com\/marcelcsouza","https:\/\/www.youtube.com\/channel\/UC0HHv6AQKtsUWqa21C5gX9Q"]},{"@type":"Person","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9","name":"Marcel Castilho","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/image\/","url":"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775128862","contentUrl":"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775128862","caption":"Marcel Castilho"},"description":"Marcel Castilho is a specialist in digital marketing, neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master&#039;s degree in Neurolinguistic Programming. He is the founder, owner and CEO of Vero Contentes and the offline agency VeroCom.","sameAs":["https:\/\/verocontents.com.br","https:\/\/www.instagram.com\/marcel.castilho.souza\/","https:\/\/br.linkedin.com\/in\/marcel-castilho-e-souza","https:\/\/x.com\/marcelcast"],"gender":"Masculino","knowsAbout":["Marketing Digital","Inbound Marketing","SEO","SEM","Psicologia Positiva","Mindfulness","Neuromarketing","Neuroci\u00eancia"],"knowsLanguage":["Portugu\u00eas","Ingl\u00eas"],"jobTitle":"Propriet\u00e1rio","worksFor":"Vero Contents"}]}},"_links":{"self":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/5796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/comments?post=5796"}],"version-history":[{"count":2,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/5796\/revisions"}],"predecessor-version":[{"id":5800,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/5796\/revisions\/5800"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/media\/5799"}],"wp:attachment":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/media?parent=5796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/categories?post=5796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/tags?post=5796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}