{"id":5789,"date":"2025-04-16T09:00:12","date_gmt":"2025-04-16T12:00:12","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=5789"},"modified":"2025-07-24T08:48:14","modified_gmt":"2025-07-24T11:48:14","slug":"what-is-mautic","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/what-is-mautic\/","title":{"rendered":"What is Mautic and how can it transform your sales funnel?"},"content":{"rendered":"<p>Have you ever stopped to think about how many leads enter your funnel every month\u2026 and how many actually make it to the end of the buying journey? It\u2019s a waste of time to let opportunities slip away due to lack of follow-up. And that\u2019s exactly where Mautic comes in \u2014 an automation tool that can help you communicate with your leads, nurture relationships, and turn intent into conversion.<\/p>\n<p>With digital transformation accelerating and consumer behavior becoming increasingly unpredictable, tools that help understand and guide customers through their journey are essential. Mautic does this with a bold proposal: offering marketing automation with total freedom, without relying on closed systems. Sounds too good to be true? Just wait and see what comes next.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-mautic\/#O_que_e_o_Mautic\" >What is Mautic?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-mautic\/#Por_que_o_Mautic_e_diferente_de_outras_ferramentas_de_automacao\" >Why is Mautic different from other automation tools?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-mautic\/#Como_funciona_o_Mautic_na_pratica\" >How does Mautic work in practice?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-mautic\/#Montando_seu_funil_de_vendas_com_o_Mautic\" >Building your sales funnel with Mautic<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-mautic\/#Topo_do_Funil_atracao_automatizada\" >Top of the Funnel: Automated Attraction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-mautic\/#Meio_do_Funil_nutricao_personalizada\" >Middle of the Funnel: Personalized Nutrition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-mautic\/#Fundo_do_Funil_conversao_com_inteligencia\" >Bottom of the Funnel: conversion with intelligence<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-mautic\/#Integracoes_poderosas_Mautic_CRM_Outras_ferramentas\" >Powerful Integrations: Mautic + CRM + Other Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-mautic\/#Como_empresas_estao_utilizando_o_Mautic_para_vender_mais\" >How companies are using Mautic to sell more<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-mautic\/#Principais_desafios_ao_usar_o_Mautic_e_como_supera-los\" >Top Challenges When Using Mautic (and How to Overcome Them)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-mautic\/#Dicas_avancadas_para_profissionais_de_marketing_usarem_o_Mautic_com_maestria\" >Advanced tips for marketers to use Mautic masterfully<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-mautic\/#Conclusao\" >Conclusion<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-mautic\/#Perguntas_Frequentes_sobre_o_Mautic_FAQ\" >Mautic Frequently Asked Questions (FAQ)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-mautic\/#1_O_que_e_o_Mautic\" >1. What is Mautic?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-mautic\/#2_O_Mautic_e_gratuito\" >2. Is Mautic free?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-mautic\/#3_Quais_empresas_podem_usar_o_Mautic\" >3. Which companies can use Mautic?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-mautic\/#4_O_Mautic_substitui_um_CRM\" >4. Does Mautic replace a CRM?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-mautic\/#5_O_Mautic_e_dificil_de_usar\" >5. Is Mautic difficult to use?<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_o_Mautic\"><\/span>What is Mautic?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <a href=\"https:\/\/mautic.org\/\">Mautic<\/a> Mautic is an open-source marketing automation platform, meaning you can customize just about everything from the look and feel of your campaigns to the automation triggers. Built with flexibility and affordability in mind, Mautic offers features you\u2019d typically only find in expensive tools \u2014 like behavioral segmentation, lead scoring, email automations, capture pages, pop-ups, and more.<\/p>\n<p>In simple terms, Mautic allows you to:<\/p>\n<ul>\n<li>Track lead behavior on your website<\/li>\n<li>Shoot <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-marketing-automation-and-why-do-it\/\">automated campaigns<\/a> based on specific actions<\/li>\n<li>Nurture your audience with relevant, timely content<\/li>\n<\/ul>\n<p>All this without limits imposed by paid plans. It&#039;s as if you had an army of salespeople working 24\/7, guiding your leads with surgical precision.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Por_que_o_Mautic_e_diferente_de_outras_ferramentas_de_automacao\"><\/span>Why is Mautic different from other automation tools?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You\u2019ve heard of tools like RD Station, HubSpot, or ActiveCampaign, right? Well, they\u2019re all great\u2026 until you need more flexibility or want to cut costs. The great thing about Mautic is that, because it\u2019s open source, it puts you in control.<\/p>\n<p>Want to customize the HTML of your emails? You can. Need a highly specific funnel with complex conditions and branches? You can. Want to integrate with your CRM via API? No problem.<\/p>\n<p>So, while commercial tools impose limits (on contacts, emails, integrations), Mautic lets you play. So, you only need a server to run it and good technical knowledge (or a good implementation partner).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_funciona_o_Mautic_na_pratica\"><\/span>How does Mautic work in practice?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In practice, Mautic works as the brain of your digital marketing, just like other software. <a href=\"https:\/\/verocontents.com.br\/en\/blog\/attract-more-customers-with-inbound-marketing\/\">inbound marketing<\/a>. In this sense, it collects data from your website visitors, records their actions and responds in an automated and strategic way.<\/p>\n<p>For example: a lead visits your landing page, downloads an eBook and then spends three days without interacting. Mautic can automatically send an email offering additional material, score points in lead scoring and contact your sales team when the lead reaches a high level of interest.<\/p>\n<p>Key features include:<\/p>\n<ul>\n<li>Automated campaigns with personalized flows<\/li>\n<li>Forms and capture pages<\/li>\n<li>User behavior monitoring<\/li>\n<li>Lead scoring and dynamic segmentation<\/li>\n<li>Sending emails, SMS (or <a href=\"http:\/\/www.jivochat.com.br\/blog\/ferramentas\/ia-whatsapp.html\">WhatsApp<\/a>, with third-party integration) and push notifications<\/li>\n<\/ul>\n<p>All of this centralized in a single intuitive panel, with complete reports and customizable dashboards.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Montando_seu_funil_de_vendas_com_o_Mautic\"><\/span>Building your sales funnel with Mautic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Topo_do_Funil_atracao_automatizada\"><\/span>Top of the Funnel: Automated Attraction<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At the top of the funnel, the goal is to attract. Mautic allows you to capture leads in a variety of ways: forms, landing pages, and even pop-ups with custom display rules. It tracks the visitor\u2019s IP and behavior, associating this information with the lead\u2019s profile.<\/p>\n<p>Important: To use landing pages, you need to have knowledge of HTML or install Mautic plugins. Tip: an alternative is to create your landing page on <a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-set-up-a-website-using-wordpress\/\">WordPress<\/a> and use the built-in Mautic form. This way, you can build your automations based on the conversions made in the form.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Meio_do_Funil_nutricao_personalizada\"><\/span>Middle of the Funnel: Personalized Nutrition<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now the real game begins. Did the lead download a piece of content? Great. Then, based on the content they consumed and their demonstrated interests, you can put this contact on an automated journey. This way, every email, every interaction, every click\u2026 everything is tracked. The content then adapts to the lead\u2019s behavior \u2014 which considerably increases the conversion rate.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Fundo_do_Funil_conversao_com_inteligencia\"><\/span>Bottom of the Funnel: conversion with intelligence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When a lead is already warm, Mautic sends alerts to the sales team. Or, if you work with online sales, you can activate campaigns with highly targeted triggers. Has the lead visited the pricing page three times? Maybe it\u2019s time to offer a special discount. All of this can be automated with Mautic using plugins or by configuring triggers in the platform.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Integracoes_poderosas_Mautic_CRM_Outras_ferramentas\"><\/span>Powerful Integrations: Mautic + CRM + Other Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of Mautic&#039;s great strengths is its integration capabilities. This means it easily connects with <a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-crm-helps-with-social-engagement-on-communication-networks-2\/\">CRMs<\/a> such as Pipedrive, Salesforce, Bitrix24 or even proprietary CRMs, using APIs or webhooks.<\/p>\n<p>It can also be integrated with e-commerce platforms, ERP systems, external landing pages, transactional emails, and more. This flexibility makes Mautic your company\u2019s central communication and data hub.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_empresas_estao_utilizando_o_Mautic_para_vender_mais\"><\/span>How companies are using Mautic to sell more<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Companies of all sizes are already reaping the benefits of Mautic. From startups to SMEs and large B2B businesses, the strategic use of automation has generated:<\/p>\n<ul>\n<li>Reduced sales cycle<\/li>\n<li>Increased lead engagement<\/li>\n<li>Growth in the number of qualified opportunities<\/li>\n<li>Improved conversion of proposals into sales<\/li>\n<\/ul>\n<p>Real-world example? A Vero Contents case using Mautic had marketing automation open rates above 30% and click rates above 14%. In addition, automation via WhatsApp allowed the engaged lead to be automatically connected to the sales team.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Principais_desafios_ao_usar_o_Mautic_e_como_supera-los\"><\/span>Top Challenges When Using Mautic (and How to Overcome Them)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Of course, not everything is perfect. Like any powerful tool, Mautic requires planning and structure. Therefore, the main challenges include:<\/p>\n<ul>\n<li>Initial learning curve<\/li>\n<li>Technical maintenance (hosting, updates)<\/li>\n<li>Strategic implementation (well-designed campaigns)<\/li>\n<\/ul>\n<p>But with good consulting or in-depth study, these obstacles are surmountable. In fact, many businesses prefer to invest in a trusted partner to set up Mautic, maintaining control of the operation.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dicas_avancadas_para_profissionais_de_marketing_usarem_o_Mautic_com_maestria\"><\/span>Advanced tips for marketers to use Mautic masterfully<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#039;re past the basic stage, here are some golden secrets:<\/p>\n<ul>\n<li>Use conditional segmentations to further personalize the lead experience<\/li>\n<li>Create triggers based on behavior, such as cart abandonment, product viewing, or inactive time<\/li>\n<li>Apply dynamic lead scoring, adjusting scores based on recent interactions<\/li>\n<li>Use <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-are-ab-tests-and-how-to-use-them\/\">A\/B testing<\/a> in emails and pages to improve campaign performance<\/li>\n<li>Automate lead qualification and pass only the hottest ones to the sales team<\/li>\n<\/ul>\n<p>With these practices, Mautic becomes a true sales and marketing intelligence center.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mautic is not just another automation tool. It is a robust, flexible and powerful platform that can radically transform your sales funnel. Whether you want to attract more leads, nurture them intelligently or convert them strategically, Mautic puts you in complete control of the customer journey.<\/p>\n<p>So, if you are looking for an efficient, affordable and scalable way to do digital marketing \u2014 Mautic is the right choice.<\/p>\n<p>Here at Vero Contents, we also have a lot of experience with Mautic. So, if your choice for inbound is Mautic open source, talk to an expert. Let\u2019s get your inbound marketing gears turning!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Perguntas_Frequentes_sobre_o_Mautic_FAQ\"><\/span>Mautic Frequently Asked Questions (FAQ)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"1_O_que_e_o_Mautic\"><\/span>1. What is Mautic?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Mautic is an open source marketing automation platform used to create campaigns, track leads, nurture contacts, and automate marketing and sales processes.<\/p>\n<hr \/>\n<h4><span class=\"ez-toc-section\" id=\"2_O_Mautic_e_gratuito\"><\/span>2. Is Mautic free?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Yes, Mautic is free because it is open source. However, you will need to pay for hosting and any implementation services.<\/p>\n<hr \/>\n<h4><span class=\"ez-toc-section\" id=\"3_Quais_empresas_podem_usar_o_Mautic\"><\/span>3. Which companies can use Mautic?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Any company that wants to automate its digital marketing can use Mautic. It is ideal for SMEs, agencies, e-commerces and B2B businesses.<\/p>\n<hr \/>\n<h4><span class=\"ez-toc-section\" id=\"4_O_Mautic_substitui_um_CRM\"><\/span>4. Does Mautic replace a CRM?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Not exactly. Mautic works best when integrated with a CRM, as its focus is on automation and nurturing, not deal tracking.<\/p>\n<hr \/>\n<h4><span class=\"ez-toc-section\" id=\"5_O_Mautic_e_dificil_de_usar\"><\/span>5. Is Mautic difficult to use?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>It has a learning curve, especially for initial setup. But with proper guidance, it becomes a powerful and intuitive tool.<\/p>\n<hr \/>\n<p>Image: <a href=\"https:\/\/br.freepik.com\/vetores-gratis\/conceito-de-inovacao-de-design-plano-desenhado-a-mao_20855037.htm\">Freepik<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Have you ever stopped to think about how many leads enter your funnel every month\u2026 and how many actually make it to the end of the buying journey? It\u2019s a waste to let opportunities slip away due to lack of follow-up. And that\u2019s exactly what<\/p>","protected":false},"author":1,"featured_media":5791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[336],"tags":[384,18,21,385],"class_list":["post-5789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferramentas","tag-automacao-de-marketing","tag-ferramentas-digitais","tag-inbound-marketing","tag-mautic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O que \u00e9 o Mautic e como ele pode transformar seu funil de vendas - Vero Contents<\/title>\n<meta name=\"description\" content=\"Descubra o que \u00e9 o Mautic e como essa ferramenta de automa\u00e7\u00e3o pode transformar seu funil de vendas, gerar leads e aumentar convers\u00f5es.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-mautic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 o Mautic e como ele pode transformar seu funil de vendas\" \/>\n<meta property=\"og:description\" content=\"Descubra o que \u00e9 o Mautic e como essa ferramenta de automa\u00e7\u00e3o pode transformar seu funil de vendas, gerar leads e aumentar convers\u00f5es.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-mautic\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-16T12:00:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-24T11:48:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/04\/O-que-e-o-Mautic-e-como-ele-pode-transformar-seu-funil-de-vendas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-o-mautic\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-o-mautic\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"O que \u00e9 o Mautic e como ele pode transformar seu funil de vendas\",\"datePublished\":\"2025-04-16T12:00:12+00:00\",\"dateModified\":\"2025-07-24T11:48:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-o-mautic\/\"},\"wordCount\":1518,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-o-mautic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/04\/O-que-e-o-Mautic-e-como-ele-pode-transformar-seu-funil-de-vendas.jpg\",\"keywords\":[\"automa\u00e7\u00e3o de marketing\",\"ferramentas digitais\",\"inbound marketing\",\"Mautic\"],\"articleSection\":[\"Ferramentas\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-o-mautic\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-o-mautic\/\",\"name\":\"O que \u00e9 o Mautic e como ele pode transformar seu funil de vendas - 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