{"id":5764,"date":"2025-04-04T09:00:24","date_gmt":"2025-04-04T12:00:24","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=5764"},"modified":"2025-07-01T15:19:21","modified_gmt":"2025-07-01T18:19:21","slug":"digital-marketing-what-and-how-to-do-it-2","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/digital-marketing-what-and-how-to-do-it-2\/","title":{"rendered":"Digital Marketing: what it is and how to do it"},"content":{"rendered":"<p>The world has changed \u2013 and so has marketing. If before you had to invest in flyers, TV commercials and magazine ads, today everything happens on a cell phone screen. Digital marketing is no longer a trend: it\u2019s a necessity. But after all, what is digital marketing and how to do it right?<\/p>\n<p>Get ready, because in this article you will understand everything: from concept to practice, with strategies, tools and valuable tips to apply today.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-marketing-what-and-how-to-do-it-2\/#O_que_e_Marketing_Digital\" >What is Digital Marketing?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-marketing-what-and-how-to-do-it-2\/#A_evolucao_do_marketing_tradicional_para_o_digital\" >The evolution of traditional marketing to digital marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-marketing-what-and-how-to-do-it-2\/#Por_que_o_marketing_digital_e_indispensavel_hoje\" >Why is digital marketing indispensable today?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-marketing-what-and-how-to-do-it-2\/#Os_pilares_do_marketing_digital\" >The pillars of digital marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-marketing-what-and-how-to-do-it-2\/#Marketing_de_conteudo\" >Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-marketing-what-and-how-to-do-it-2\/#SEO_Search_Engine_Optimization\" >SEO (Search Engine Optimization)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-marketing-what-and-how-to-do-it-2\/#Midia_paga_trafego_pago\" >Paid media (paid traffic)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-marketing-what-and-how-to-do-it-2\/#E-mail_marketing\" >E-mail marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-marketing-what-and-how-to-do-it-2\/#Redes_sociais\" >Social media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-marketing-what-and-how-to-do-it-2\/#Automacao_de_marketing\" >Marketing automation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-marketing-what-and-how-to-do-it-2\/#Como_fazer_marketing_digital_na_pratica\" >How to do digital marketing in practice?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-marketing-what-and-how-to-do-it-2\/#Definindo_objetivos_e_publico-alvo\" >Defining objectives and target audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-marketing-what-and-how-to-do-it-2\/#Criando_personas_para_guiar_a_comunicacao\" >Creating personas to guide communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-marketing-what-and-how-to-do-it-2\/#Planejamento_estrategico_de_conteudo\" >Strategic content planning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-marketing-what-and-how-to-do-it-2\/#Canais_e_ferramentas_indispensaveis\" >Essential channels and tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-marketing-what-and-how-to-do-it-2\/#Medindo_resultados_com_metricas_e_KPIs\" >Measuring results with metrics and KPIs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-marketing-what-and-how-to-do-it-2\/#Saiba_como_evitar_erros\" >Learn how to avoid mistakes<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-marketing-what-and-how-to-do-it-2\/#Focar_so_em_venda_direta\" >Focus only on direct sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-marketing-what-and-how-to-do-it-2\/#Nao_mensurar_dados\" >Do not measure data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-marketing-what-and-how-to-do-it-2\/#Ignorar_o_funil_de_vendas\" >Ignore the sales funnel<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-marketing-what-and-how-to-do-it-2\/#O_futuro_do_marketing_digital_e_o_agora\" >The future of digital marketing is now<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-marketing-what-and-how-to-do-it-2\/#Inteligencia_artificial_e_personalizacao\" >Artificial intelligence and personalization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-marketing-what-and-how-to-do-it-2\/#Video_marketing_e_conteudo_interativo\" >Video marketing and interactive content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-marketing-what-and-how-to-do-it-2\/#A_importancia_da_experiencia_do_usuario_UX\" >The importance of user experience (UX)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-marketing-what-and-how-to-do-it-2\/#Resumindo%E2%80%A6\" >In short\u2026<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_Marketing_Digital\"><\/span>What is Digital Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"A_evolucao_do_marketing_tradicional_para_o_digital\"><\/span>The evolution of traditional marketing to digital marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Let&#039;s start from the beginning. Marketing has always had a single goal: to attract, win, and <a href=\"https:\/\/verocontents.com.br\/en\/blog\/customer-loyalty-the-role-of-digital-marketing-2\/\">to retain<\/a> customers. What has changed is the medium. Before, traditional marketing reigned supreme \u2014 billboards, radio, television, direct mail. However, with the arrival of the Internet, consumer behavior has turned upside down.<\/p>\n<p>Today, people research before they buy, compare prices in seconds, read reviews and want valuable content before making decisions. And that&#039;s where <strong>digital marketing<\/strong> enters: it connects brands to the public through online channels, in a strategic, segmented and \u2014 best of all \u2014 measurable way.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Por_que_o_marketing_digital_e_indispensavel_hoje\"><\/span>Why is digital marketing indispensable today?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Have you ever stopped to think about where people\u2019s attention is today? On Instagram, YouTube, Google, WhatsApp, and so on. In other words, if your company isn\u2019t on these channels, it simply doesn\u2019t exist for a large part of your audience.<\/p>\n<p>Furthermore, digital marketing is more democratic. With little investment, small businesses can compete with big brands, as long as they have a good reputation. <a href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-marketing-strategies-for-b2b-companies-2\/\">strategy<\/a>. Not to mention that the results can be monitored in real time, which allows for quick adjustments and intelligent decisions.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Os_pilares_do_marketing_digital\"><\/span>The pillars of digital marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Digital marketing is like an ecosystem. There\u2019s no point in doing just one thing well and ignoring the rest. Let\u2019s understand the main pillars that support a successful strategy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Marketing_de_conteudo\"><\/span>Content Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You know that post that teaches something? Or that video that answers an important question? That&#039;s content \u2014 and it&#039;s gold! <a href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-for-medium-sized-companies\/\">content marketing<\/a> Its mission is to educate, attract and engage the public, generating authority and trust. Above all, when you deliver value even before the sale, the customer is already half-decided to buy from you.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO_Search_Engine_Optimization\"><\/span>SEO (Search Engine Optimization)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There&#039;s no point in having amazing content if no one can find it. SEO is the art of positioning your website or blog in the first results on Google. And let&#039;s be honest: when was the last time you clicked on the second page of the search? Exactly. With <a href=\"https:\/\/verocontents.com.br\/en\/blog\/seo-copywriting-content-that-ranks-and-converts\/\">SEO best practices<\/a>, you attract organic traffic, that is, visitors who come to you without having to pay for ads.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Midia_paga_trafego_pago\"><\/span>Paid media (paid traffic)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Want to speed up your results? Then paid traffic comes into play. With ads on Google, Facebook, <a href=\"https:\/\/verocontents.com.br\/en\/blog\/instagram-ads-a-complete-guide\/\">Instagram<\/a>, YouTube and LinkedIn, you reach the right people, at the right time, with the right message. But be careful: without a strategy, you will only burn money. Therefore, segmentation is the secret.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"E-mail_marketing\"><\/span>E-mail marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Forget spam. Good old email marketing is more alive than ever \u2014 as long as it\u2019s used well. It\u2019s great for nurturing leads, sending personalized offers, and maintaining relationships with your contact base. And best of all, it has one of the best returns on investment (ROI) in digital marketing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Redes_sociais\"><\/span>Social media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/the-role-of-social-media-in-seo-strategy-crucial-insights\/\">social media<\/a> are the showcase of your business. But be careful: it\u2019s not just about posting. Each channel has its own language, its own audience and its own ideal type of content. The secret is to generate value, interact authentically and create a community around your brand.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Automacao_de_marketing\"><\/span>Marketing automation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Want to scale without losing personalization? Automation is the solution. With it, you can send automatic emails, segment leads, activate campaigns intelligently and make the sales funnel work on autopilot \u2014 or almost.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_fazer_marketing_digital_na_pratica\"><\/span>How to do digital marketing in practice?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you understand the pillars, let&#039;s get down to business. After all, theory without practice is just slide decoration.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Definindo_objetivos_e_publico-alvo\"><\/span>Defining objectives and target audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before you start posting, you need to know where you want to go. Is your goal to generate leads? Increase sales? Strengthen your brand? It all starts there. And, of course, you need to understand who you are talking to: age, interests, online behavior, challenges\u2026 knowing your audience is the key to effective communication.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Criando_personas_para_guiar_a_comunicacao\"><\/span>Creating personas to guide communication<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A persona is a semi-fictional character that represents your ideal client. Therefore, more than knowing their age and profession, you need to understand their fears, dreams, objections and motivations. The clearer the persona, the more accurate your message will be.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Planejamento_estrategico_de_conteudo\"><\/span>Strategic content planning<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now, it&#039;s time to create. But without planning, content becomes a mess. A good editorial calendar considers the buyer&#039;s journey (<a href=\"https:\/\/verocontents.com.br\/en\/blog\/inbound-marketing-what-is-tofu-mofu-and-bofu\/\">top, middle and bottom of funnel<\/a>), alternate formats (text, video, stories, live) and maintain consistency. So, there&#039;s no point in posting 10 times in one day and then disappearing for a week, okay?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Canais_e_ferramentas_indispensaveis\"><\/span>Essential channels and tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Here\u2019s a truth: you don\u2019t need to be everywhere \u2014 you need to be in the right places. So, find out where your audience is and focus your efforts there. Plus, there are tools that make your life a lot easier: CRMs, automation platforms, image editors, post schedulers\u2026 use technology to your advantage.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Medindo_resultados_com_metricas_e_KPIs\"><\/span>Measuring results with metrics and KPIs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In digital marketing, everything is measurable. And that&#039;s wonderful! But you need to know what to track. Impressions, clicks, conversions, cost per lead, open rate, engagement\u2026 This data shows whether you&#039;re on the right track or if you need to recalibrate your course. Therefore, define the KPIs that are essential to your business and evaluate them constantly.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Saiba_como_evitar_erros\"><\/span>Learn how to avoid mistakes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Focar_so_em_venda_direta\"><\/span>Focus only on direct sales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u201cBuy now\u201d, \u201clast chance\u201d, \u201cunmissable promotion\u201d\u2026 Don\u2019t worry! If you just sell, sell, sell, the public will get tired. In this sense, you need to generate value, build relationships and only then make the offer. Remember: people buy from those they trust.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Nao_mensurar_dados\"><\/span>Do not measure data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Posting in the dark is like playing darts blindfolded. If you don\u2019t measure, you won\u2019t improve. Even simple campaigns need analysis. Sometimes, a small tweak to an ad\u2019s headline or the timing of an email can change everything.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ignorar_o_funil_de_vendas\"><\/span>Ignore the sales funnel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Not everyone is ready to buy right now. Some people are discovering the problem, others are comparing solutions, and only a few are at the decision stage. If you don\u2019t understand this, you could miss out on great opportunities by pushing the sale at the wrong time.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"O_futuro_do_marketing_digital_e_o_agora\"><\/span>The future of digital marketing is now<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Inteligencia_artificial_e_personalizacao\"><\/span>Artificial intelligence and personalization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI is already transforming marketing. Since <a href=\"https:\/\/verocontents.com.br\/en\/blog\/artificial-intelligence-for-customer-service-2\/\">chatbots<\/a> that provide 24-hour service to algorithms that suggest the ideal content for each user. Furthermore, personalization is what differentiates unforgettable brands from forgotten ones. No one wants to be just another one in the crowd.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Video_marketing_e_conteudo_interativo\"><\/span>Video marketing and interactive content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Videos generate more engagement, period. And when you combine this with interactive content\u2014like quizzes, polls, and immersive experiences\u2014the result is a more engaged and participatory audience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_importancia_da_experiencia_do_usuario_UX\"><\/span>The importance of user experience (UX)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The user is at the center of everything. If your <a href=\"https:\/\/verocontents.com.br\/en\/blog\/essential-seo-marketing-techniques\/\">website is slow<\/a>, confusing or unresponsive, goodbye conversion. The experience needs to be fluid, pleasant and intuitive. After all, no one wants to buy from someone who complicates things.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Resumindo%E2%80%A6\"><\/span>In short\u2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <strong>digital marketing<\/strong> it is not a magic formula, but a combination of <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-50-marketing-and-how-to-apply-it-to-your-strategies\/\">strategy<\/a>, consistency and empathy. It&#039;s about understanding others, delivering real value and building true connections. So, it doesn&#039;t matter if you&#039;re just starting out or already have a career: there&#039;s always room to improve, innovate and grow.<\/p>\n<p>Whether it\u2019s content that educates, ads that delight, or emails that convert, digital marketing is the bridge between your brand and your customer\u2019s heart. So, are you ready to cross that bridge?<\/p>\n<p>Need help? Talk to a <a href=\"https:\/\/verocontents.com.br\/en\/talk-to-an-expert\/\">Vero Contents expert<\/a>!<\/p>\n<p>Image: <a href=\"https:\/\/br.freepik.com\/vetores-gratis\/ilustracao-do-conceito-de-pesquisa-de-foguetes_416666304.htm\">Freepik<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The world has changed \u2013 and so has marketing. If before you had to invest in pamphlets, TV commercials and magazine ads, today everything happens on a cell phone screen. Digital marketing is no longer a trend: it\u2019s a<\/p>","protected":false},"author":1,"featured_media":5766,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[368,369,53],"class_list":["post-5764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-e-vendas","tag-estrategia","tag-marketing","tag-planejamento-estrategico"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing Digital: o que \u00e9 e como fazer - Vero Contents<\/title>\n<meta name=\"description\" content=\"O marketing digital conecta marcas ao p\u00fablico por meio de canais online, de forma estrat\u00e9gica, segmentada e, o melhor, mensur\u00e1vel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/digital-marketing-what-and-how-to-do-it-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Digital: o que \u00e9 e como fazer\" \/>\n<meta property=\"og:description\" content=\"O marketing digital conecta marcas ao p\u00fablico por meio de canais online, de forma estrat\u00e9gica, segmentada e, o melhor, mensur\u00e1vel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/digital-marketing-what-and-how-to-do-it-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-04T12:00:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T18:19:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/03\/Marketing-Digital-o-que-e-e-como-fazer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/marketing-digital-o-que-e-e-como-fazer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/marketing-digital-o-que-e-e-como-fazer\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Marketing Digital: o que \u00e9 e como fazer\",\"datePublished\":\"2025-04-04T12:00:24+00:00\",\"dateModified\":\"2025-07-01T18:19:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/marketing-digital-o-que-e-e-como-fazer\/\"},\"wordCount\":1426,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/marketing-digital-o-que-e-e-como-fazer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/03\/Marketing-Digital-o-que-e-e-como-fazer.jpg\",\"keywords\":[\"estrat\u00e9gia\",\"marketing\",\"planejamento estrat\u00e9gico\"],\"articleSection\":[\"Marketing e Vendas\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/marketing-digital-o-que-e-e-como-fazer\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/marketing-digital-o-que-e-e-como-fazer\/\",\"name\":\"Marketing Digital: o que \u00e9 e como fazer - 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