{"id":5755,"date":"2025-03-31T09:00:36","date_gmt":"2025-03-31T12:00:36","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=5755"},"modified":"2025-03-28T18:47:03","modified_gmt":"2025-03-28T21:47:03","slug":"main-google-analytics-metrics-you-need-to-know-2","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/main-google-analytics-metrics-you-need-to-know-2\/","title":{"rendered":"Top Google Analytics Metrics You Need to Know"},"content":{"rendered":"<p>If you\u2019re trying to understand your audience\u2019s behavior, adjust your digital strategy, and optimize results, there\u2019s no way around it: Google Analytics is your best friend. But let\u2019s be honest, navigating through so many graphs, numbers, and reports can feel like diving into a sea of data without a compass. The good news? You don\u2019t need to understand everything. Just focus on what really matters.<\/p>\n<p>In this article, we will explore the <strong>Google Analytics Key Metrics<\/strong> that you need to master to make smart decisions. Let&#039;s go together?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/main-google-analytics-metrics-you-need-to-know-2\/#Por_que_entender_metricas_e_essencial_no_marketing_digital\" >Why is understanding metrics essential in digital marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/main-google-analytics-metrics-you-need-to-know-2\/#Visao_geral_do_Google_Analytics_o_que_e_e_como_funciona\" >Google Analytics Overview: What is it and how does it work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/main-google-analytics-metrics-you-need-to-know-2\/#Principais_metricas_do_Google_Analytics\" >Key Google Analytics Metrics<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/main-google-analytics-metrics-you-need-to-know-2\/#Sessoes_o_ponto_de_partida_para_qualquer_analise\" >Sessions: the starting point for any analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/main-google-analytics-metrics-you-need-to-know-2\/#Usuarios_quem_sao_e_como_se_comportam\" >Users: who they are and how they behave<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/main-google-analytics-metrics-you-need-to-know-2\/#Taxa_de_rejeicao_Bounce_Rate_o_alerta_vermelho_do_seu_site\" >Bounce Rate: Your Website&#039;s Red Alert<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/main-google-analytics-metrics-you-need-to-know-2\/#Duracao_media_da_sessao_tempo_e_engajamento\" >Average Session Duration: Time is Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/main-google-analytics-metrics-you-need-to-know-2\/#Paginas_por_sessao_mais_paginas_mais_interesse\" >Pages per session: more pages, more interest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/main-google-analytics-metrics-you-need-to-know-2\/#Taxa_de_conversao_o_indicador_que_realmente_importa\" >Conversion rate: the indicator that really matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/en\/blog\/main-google-analytics-metrics-you-need-to-know-2\/#Origem_e_meio_de_onde_vem_seu_trafego\" >Source and medium: where does your traffic come from?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/verocontents.com.br\/en\/blog\/main-google-analytics-metrics-you-need-to-know-2\/#Novos_visitantes_vs_visitantes_recorrentes_qual_o_equilibrio_ideal\" >New visitors vs returning visitors: what\u2019s the ideal balance?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/verocontents.com.br\/en\/blog\/main-google-analytics-metrics-you-need-to-know-2\/#Eventos_personalizados_monitorando_interacoes_alem_do_clique\" >Custom Events: Tracking Interactions Beyond the Click<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/verocontents.com.br\/en\/blog\/main-google-analytics-metrics-you-need-to-know-2\/#Metricas_secundarias_que_ajudam_a_contar_a_historia_completa\" >Secondary metrics that help tell the full story<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/verocontents.com.br\/en\/blog\/main-google-analytics-metrics-you-need-to-know-2\/#Pageviews_e_visualizacoes_unicas\" >Pageviews and unique views<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/verocontents.com.br\/en\/blog\/main-google-analytics-metrics-you-need-to-know-2\/#Saidas_vs_Taxa_de_saida\" >Exits vs Exit Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/verocontents.com.br\/en\/blog\/main-google-analytics-metrics-you-need-to-know-2\/#Funis_de_conversao\" >Conversion Funnels<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/verocontents.com.br\/en\/blog\/main-google-analytics-metrics-you-need-to-know-2\/#Como_interpretar_metricas_sem_cair_em_armadilhas\" >How to interpret metrics without falling into traps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/verocontents.com.br\/en\/blog\/main-google-analytics-metrics-you-need-to-know-2\/#Conectando_metricas_com_objetivos_de_negocio\" >Connecting metrics with business objectives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/verocontents.com.br\/en\/blog\/main-google-analytics-metrics-you-need-to-know-2\/#Conclusao_Metricas_sao_bussolas_nao_mapas\" >Conclusion: Metrics are compasses, not maps<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Por_que_entender_metricas_e_essencial_no_marketing_digital\"><\/span>Why is understanding metrics essential in digital marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Imagine flying a plane without instruments. Sounds crazy, right? That\u2019s exactly what happens when you try to implement a digital strategy without tracking metrics. Metrics are the data that show you what\u2019s working, what needs adjustments, and where the hidden opportunities lie.<\/p>\n<p>They help answer fundamental questions:<\/p>\n<ul>\n<li>Are your visitors finding what they are looking for?<\/li>\n<li>Is the content generating engagement?<\/li>\n<li>Are your campaigns attracting the right audience?<\/li>\n<\/ul>\n<p>Without this data, you\u2019re operating in the dark \u2014 and in digital, that means wasting time, money, and authority.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Visao_geral_do_Google_Analytics_o_que_e_e_como_funciona\"><\/span>Google Analytics Overview: What is it and how does it work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <a href=\"https:\/\/verocontents.com.br\/en\/blog\/all-about-google-analytics-4-or-ga4\/\">Google Analytics<\/a> is a free tool that collects and organizes data about how users interact with your website. Each visit, click, scroll or conversion generates valuable information that, when added to the others, reveals behavioral patterns and trends.<\/p>\n<p>It works by inserting a tracking code into your website pages. This code collects anonymous data from users and sends it to Google servers, where it\u2019s processed into clear reports \u2014 or not so clear, depending on how you look at them.<\/p>\n<p>With GA4 (the new version of Google Analytics), the focus is on interactions, called events. This gives more flexibility and depth, but also requires extra attention to settings.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Principais_metricas_do_Google_Analytics\"><\/span>Key Google Analytics Metrics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now, let&#039;s get to what matters: the metrics you really need to know.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sessoes_o_ponto_de_partida_para_qualquer_analise\"><\/span>Sessions: the starting point for any analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A session is a set of interactions a user has with your website over a period of time. So, if someone comes to your website, reads a post, clicks on another one, and then leaves, that all counts as a single session.<\/p>\n<p>Therefore, it is one of the most basic but powerful metrics. After all, tracking the number of sessions over time shows you whether your audience is growing. What\u2019s more, when you compare it with other metrics, such as conversion, you can find out whether you are attracting the right audience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Usuarios_quem_sao_e_como_se_comportam\"><\/span>Users: who they are and how they behave<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Users are the people (or rather, the unique browsers) who visit your website. In GA4, the focus is on the \u201cActive User\u201d, that is, the one who actually interacted.<\/p>\n<p>In this sense, understanding the volume of users and how they behave is essential to evaluate the performance of the content and identify which pages generate the most engagement. Likewise, it also helps to understand whether your marketing efforts <a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-get-organic-traffic-on-google-2\/\">organic traffic<\/a> or paid are bringing results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Taxa_de_rejeicao_Bounce_Rate_o_alerta_vermelho_do_seu_site\"><\/span>Bounce Rate: Your Website&#039;s Red Alert<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is the famous metric that can keep many people awake at night. The bounce rate indicates the percentage of sessions in which the user entered and left without interacting. It&#039;s like someone opening the door to your store, looking for two seconds, and then leaving.<\/p>\n<p>A high bounce rate may indicate:<\/p>\n<ul>\n<li>Usability issues<\/li>\n<li>Irrelevant content<\/li>\n<li>Slow loading time<\/li>\n<li>Frustrated expectations<\/li>\n<\/ul>\n<p>But be careful: it\u2019s not always a problem. On blog pages, for example, the user can consume all the content and leave satisfied \u2014 without this being negative.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Duracao_media_da_sessao_tempo_e_engajamento\"><\/span>Average Session Duration: Time is Engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>How long do users spend on your website on average? This metric helps you understand whether your content is engaging and relevant. If it\u2019s too short, it may be time to review your text, images, or the organization of your information.<\/p>\n<p>Please note: time is only recorded if there is more than one interaction. In other words, if the person enters, reads everything and leaves without clicking, the time may be marked as zero.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Paginas_por_sessao_mais_paginas_mais_interesse\"><\/span>Pages per session: more pages, more interest<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This metric shows the average number of pages visited per session. Higher is generally better, as it indicates that the visitor is exploring more content.<\/p>\n<p>But context matters. For example, an e-commerce site can have several pages per session. On the other hand, a blog can have good sessions even with few pages \u2014 if the content is straight to the point.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Taxa_de_conversao_o_indicador_que_realmente_importa\"><\/span>Conversion rate: the indicator that really matters<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Here is the gold of analysis. The <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-conversion-rate\/\">conversion rate<\/a> shows the percentage of visitors who performed a desired action, such as filling out a form, downloading an eBook, or completing a purchase.<\/p>\n<p>It connects traffic data to business results, which is why it is one of the most relevant metrics. There is no point in having 100,000 visitors if no one converts, do you agree?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Origem_e_meio_de_onde_vem_seu_trafego\"><\/span>Source and medium: where does your traffic come from?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This metric helps you identify which channels are bringing in visitors:<\/p>\n<ul>\n<li>Google (organic)<\/li>\n<li>Facebook Ads (paid)<\/li>\n<li>E-mail marketing<\/li>\n<li>Direct traffic<\/li>\n<\/ul>\n<p>With it, you understand the ROI of each channel and can redirect investments to where they generate the most results. It\u2019s like finding out where your customers enter the store \u2014 and which window displays attract them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Novos_visitantes_vs_visitantes_recorrentes_qual_o_equilibrio_ideal\"><\/span>New visitors <em>vs<\/em> returning visitors: what is the ideal balance?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Having new visitors is important for growth. But having repeat visitors shows that you\u2019re delivering value \u2014 and that people want to come back.<\/p>\n<p>The ideal? A healthy balance between the two. Too many new and too few repeat customers means you attract but don\u2019t retain. On the other hand, too many repeat customers and too few new customers can mean stagnation.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Eventos_personalizados_monitorando_interacoes_alem_do_clique\"><\/span>Custom Events: Tracking Interactions Beyond the Click<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With GA4, you can (and should) set up custom events: page scrolling, video viewing, clicks on specific buttons, downloads, among others.<\/p>\n<p>These events provide a richer, more contextualized view of user behavior. In other words, you are no longer limited to \u201cvisited or not visited,\u201d but rather to what they actually did on the site.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Metricas_secundarias_que_ajudam_a_contar_a_historia_completa\"><\/span>Secondary metrics that help tell the full story<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that we\u2019ve covered the main stars, it\u2019s worth talking about the metrics that complement the analysis.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pageviews_e_visualizacoes_unicas\"><\/span>Pageviews and unique views<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While \u201cpageviews\u201d count every time a page was loaded (even if by the same user), unique views show how many different people saw that page.<\/p>\n<p>As such, it is useful for measuring the popularity of specific content, campaigns or product pages.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Saidas_vs_Taxa_de_saida\"><\/span>Exits <em>vs<\/em> Exit fee<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Exit is the last page viewed in a session. Therefore, the exit rate shows, in percentage, which pages people abandon the most.<\/p>\n<p>Above all, identifying pages with a high exit rate can help you understand bottlenecks in the funnel or content that needs a \u201cfarewell improvement\u201d.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Funis_de_conversao\"><\/span>Conversion Funnels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Funnels show the steps users take to convert. Analyzing these steps helps you identify where people drop off and optimize friction points.<\/p>\n<p>It\u2019s like seeing where customers \u201cabandon their cart\u201d \u2014 literally or not.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_interpretar_metricas_sem_cair_em_armadilhas\"><\/span>How to interpret metrics without falling into traps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the biggest mistakes when analyzing metrics is to look at everything in isolation. Are sessions increasing? Great. But what was the conversion rate? Did session duration increase? Great. But were there more bounces?<\/p>\n<p>Metrics need to be analyzed together. So think of them as clues in an investigation: alone, they don\u2019t tell the whole story \u2014 but together, they reveal the truth.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conectando_metricas_com_objetivos_de_negocio\"><\/span>Connecting metrics with business objectives<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There is no point in knowing all the metrics if you do not connect them to your goals. Therefore, if your focus is <a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-apply-seo-metrics-to-attract-leads-2\/\">generate leads<\/a>, focus on conversions and the channels that bring them. If your focus is content, analyze dwell time and interaction events.<\/p>\n<p>Define KPIs (key performance indicators) that align with your goal. Then monitor, test, optimize. And repeat the cycle.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusao_Metricas_sao_bussolas_nao_mapas\"><\/span>Conclusion: Metrics are compasses, not maps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Understanding the key metrics in Google Analytics is like learning to read the instruments on an airplane: you don&#039;t need to know everything, but you need to know what to look for to stay on track.<\/p>\n<p>They don\u2019t tell you exactly what to do \u2014 but they show you where to look, where to adjust, where to scale. And most of all, they help you move beyond guesswork and make data-driven decisions.<\/p>\n<p>So next time you open Google Analytics, don\u2019t get lost in the sea of numbers. Use these metrics as your compass \u2014 and fly toward much smarter results.<\/p>\n<p>If you want help analyzing your GA or turning data into sales, Vero Contents can help. <a href=\"https:\/\/verocontents.com.br\/en\/talk-to-an-expert\/\">Let&#039;s talk<\/a>?<\/p>\n<p>Image: <a href=\"https:\/\/br.freepik.com\/vetores-gratis\/ilustracao-ludica-do-conceito-de-analise_17895167.htm\">Freepik<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>If you&#039;re trying to understand your audience&#039;s behavior, adjust your digital strategy, and optimize results, there&#039;s no way around it: Google Analytics is your best friend. But let&#039;s be honest, navigating through so many graphs, numbers, and reports can seem like a daunting task.<\/p>","protected":false},"author":1,"featured_media":5757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[337],"tags":[36,68,37],"class_list":["post-5755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-google-analytics","tag-metricas","tag-web-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Principais m\u00e9tricas do Google Analytics que voc\u00ea precisa saber - Vero Contents<\/title>\n<meta name=\"description\" content=\"Explorar as principais m\u00e9tricas do Google Analytics \u00e9 importante para tomar decis\u00f5es inteligentes em sua estrat\u00e9gia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/main-google-analytics-metrics-you-need-to-know-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Principais m\u00e9tricas do Google Analytics que voc\u00ea precisa saber\" \/>\n<meta property=\"og:description\" content=\"Explorar as principais m\u00e9tricas do Google Analytics \u00e9 importante para tomar decis\u00f5es inteligentes em sua estrat\u00e9gia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/main-google-analytics-metrics-you-need-to-know-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-31T12:00:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/03\/Principais-metricas-do-Google-Analytics-que-voce-precisa-saber.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/principais-metricas-do-google-analytics-que-voce-precisa-saber\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/principais-metricas-do-google-analytics-que-voce-precisa-saber\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Principais m\u00e9tricas do Google Analytics que voc\u00ea precisa saber\",\"datePublished\":\"2025-03-31T12:00:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/principais-metricas-do-google-analytics-que-voce-precisa-saber\/\"},\"wordCount\":1616,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/principais-metricas-do-google-analytics-que-voce-precisa-saber\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/03\/Principais-metricas-do-Google-Analytics-que-voce-precisa-saber.jpg\",\"keywords\":[\"google analytics\",\"m\u00e9tricas\",\"web-analytics\"],\"articleSection\":[\"Analytics\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/principais-metricas-do-google-analytics-que-voce-precisa-saber\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/principais-metricas-do-google-analytics-que-voce-precisa-saber\/\",\"name\":\"Principais m\u00e9tricas do Google Analytics que voc\u00ea precisa saber - 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