{"id":5727,"date":"2025-03-19T10:00:28","date_gmt":"2025-03-19T13:00:28","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=5727"},"modified":"2025-03-14T17:23:48","modified_gmt":"2025-03-14T20:23:48","slug":"pinterest-ads-complete-guide","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/pinterest-ads-complete-guide\/","title":{"rendered":"Pinterest Ads: Complete Guide with Strategies and Best Practices"},"content":{"rendered":"<p>If you\u2019re not already advertising on Pinterest, you could be missing out on a huge opportunity. Unlike social networks like Facebook and Instagram, Pinterest works as a visual search engine, where users go to find inspiration and products. In other words, it\u2019s a perfect environment for brands that want to attract customers while they\u2019re still in the discovery stage.<\/p>\n<p>But how exactly do Pinterest Ads work? What are the best strategies for advertising there? In this comprehensive guide, we\u2019ll explore everything you need to know to create effective campaigns and increase your results with advertising on this platform.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-ads-complete-guide\/#Sobre_o_Pinterest\" >About Pinterest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-ads-complete-guide\/#Como_funciona_o_Pinterest_Ads\" >How Pinterest Ads Work<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-ads-complete-guide\/#Tipos_de_anuncios_disponiveis\" >Available ad types<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-ads-complete-guide\/#1_Pins_Promovidos\" >1. Promoted Pins<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-ads-complete-guide\/#2_Videos_Promovidos\" >2. Promoted Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-ads-complete-guide\/#3_Carrossel_Promovido\" >3. Promoted Carousel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-ads-complete-guide\/#4_Colecoes_Promovidas\" >4. Promoted Collections<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-ads-complete-guide\/#5_Shopping_Ads\" >5. Shopping Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-ads-complete-guide\/#Anuncios_de_Ideias_Idea_Ads\" >Idea Ads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-ads-complete-guide\/#Como_os_anuncios_sao_entregues_e_segmentados\" >How ads are delivered and targeted<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-ads-complete-guide\/#Segmentacao_por_interesses\" >Interest targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-ads-complete-guide\/#Segmentacao_por_palavras-chave\" >Keyword targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-ads-complete-guide\/#Segmentacao_por_publicos_personalizados\" >Custom Audience Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-ads-complete-guide\/#Segmentacao_demografica\" >Demographic segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-ads-complete-guide\/#Segmentacao_por_dispositivo\" >Device targeting<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-ads-complete-guide\/#Criando_sua_Primeira_Campanha_no_Pinterest_Ads\" >Creating Your First Pinterest Ads Campaign<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-ads-complete-guide\/#Configurando_uma_conta_Business\" >Setting up a Business Account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-ads-complete-guide\/#Escolhendo_o_objetivo_da_campanha\" >Choosing the campaign objective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-ads-complete-guide\/#Definicao_do_orcamento_e_lances\" >Budget and bid definition<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-ads-complete-guide\/#Estrategias_para_maximizar_resultados_no_Pinterest_Ads\" >Strategies to maximize results on Pinterest Ads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-ads-complete-guide\/#Segmentacao_e_objetivos\" >Segmentation and objectives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-ads-complete-guide\/#Importancia_do_design_e_copy_nos_anuncios\" >Importance of design and copy in advertisements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-ads-complete-guide\/#Testes_AB_e_otimizacao_continua\" >A\/B testing and continuous optimization<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-ads-complete-guide\/#Melhores_praticas_para_anuncios_no_Pinterest\" >Best Practices for Pinterest Ads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-ads-complete-guide\/#Tamanho_e_formato_ideal_para_criativos\" >Ideal size and shape for creatives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-ads-complete-guide\/#Como_Criar_Pins_Irresistiveis\" >How to Create Irresistible Pins<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-ads-complete-guide\/#Erros_Comuns_a_Evitar\" >Common Mistakes to Avoid<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-ads-complete-guide\/#Metricas_e_analises_no_Pinterest_Ads\" >Metrics and Analytics in Pinterest Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-ads-complete-guide\/#Resumindo%E2%80%A6\" >In short\u2026<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Sobre_o_Pinterest\"><\/span>About Pinterest<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <a href=\"https:\/\/verocontents.com.br\/en\/blog\/pinterest-everything-you-need-to-know-2\/\">Pinterest<\/a> Pinterest is a visual discovery platform that works as a search engine for ideas, products, and inspiration. In this way, it stands out from traditional social networks, where the focus is on interaction between users. Thus, Pinterest is mainly used to find and save relevant content through Pins and boards.<\/p>\n<p>Users can search for references on a variety of topics, such as decoration, fashion, recipes, business and digital marketing. In this way, companies and brands use Pinterest Ads to promote products and services, taking advantage of the behavior of users, who are generally in a phase of discovery and planning purchases.<\/p>\n<p>With an algorithm based on interests, keywords and interaction history, Pinterest stands out as a strategic tool for increasing website traffic and generating conversions organically and paid.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_funciona_o_Pinterest_Ads\"><\/span>How Pinterest Ads Work<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pinterest Ads allows brands to promote their Pins to reach more people and generate targeted traffic. But before you create a campaign, it\u2019s essential to understand how this advertising works.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tipos_de_anuncios_disponiveis\"><\/span>Available ad types<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pinterest Ads offers a variety of ad formats to meet different marketing goals. Each type of ad has specific features to increase brand visibility, generate traffic, and boost conversions. Here are the main types of ads available:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Pins_Promovidos\"><\/span>1. Promoted Pins<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>These are regular Pins that appear in users\u2019 feeds, but with paid reach. These Pins have a small \u201cPromoted\u201d label, but they work like any other Pin, and can be saved and shared. They are ideal for increasing brand awareness and driving traffic to a website or landing page.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Videos_Promovidos\"><\/span>2. Promoted Videos<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>These are video ads that can be played automatically in the feed and are available in different sizes (standard or full width). They are therefore perfect for engaging your audience and telling brand stories in a dynamic way.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Carrossel_Promovido\"><\/span>3. Promoted Carousel<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A Promoted Carousel is an ad with multiple images (2-5) that allows users to swipe through different photos or products. It\u2019s great for telling a story in stages or highlighting different benefits of a product.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Colecoes_Promovidas\"><\/span>4. Promoted Collections<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Promoted Collections feature a larger main image and a grid of smaller images of complementary products below. This means that when a user clicks on the ad, they see an immersive experience with more detail. This makes it ideal for online stores and brands that want to highlight a set of products.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_Shopping_Ads\"><\/span>5. Shopping Ads<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Shopping Ads allows businesses to directly promote their catalog products on Pinterest, similar to <a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-sell-on-instagram-shopping-2\/\">Instagram Shopping<\/a>. In this way, it works as a \u201cpurchase ad\u201d, facilitating direct conversion. When the user clicks, they are taken directly to the product purchase page.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Anuncios_de_Ideias_Idea_Ads\"><\/span>Idea Ads<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Idea Ads is a more interactive format that allows you to mix images, videos and animated texts. It was created to encourage engagement and content experimentation within the platform.<\/p>\n<p>Each of these formats can be used according to the brand&#039;s strategy and campaign objectives, whether to increase visibility, generate traffic or boost sales.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Como_os_anuncios_sao_entregues_e_segmentados\"><\/span>How ads are delivered and targeted<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pinterest Ads targeting is based on interests, keywords, and custom audiences. This means your ads appear to people who are genuinely interested in your niche, making conversions more efficient.<\/p>\n<p>Unlike Google Ads, where users actively search for products, on Pinterest consumers are browsing for inspiration and discovering new brands. This means that the purchasing journey begins long before the intention to convert. After all, Pinterest works as a visual search engine. Check out the main segmentation methods available here:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Segmentacao_por_interesses\"><\/span>Interest targeting<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>This targeting allows you to display ads to users based on their interests on the platform. In this sense, Pinterest analyzes the Pins that users save and interact with to understand their preferences.<\/p>\n<p>Examples of available interests:<\/p>\n<ul>\n<li>Fashion and Beauty<\/li>\n<li>Home and Decoration<\/li>\n<li>Fitness and Wellness<\/li>\n<li>Gastronomy<\/li>\n<li>Entrepreneurship and Business<\/li>\n<\/ul>\n<p>If you sell sportswear, for example, you might target people interested in fitness fashion and healthy living.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Segmentacao_por_palavras-chave\"><\/span>Keyword targeting<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Keyword targeting in Pinterest Ads works similarly to <a href=\"https:\/\/verocontents.com.br\/en\/blog\/the-artificial-intelligence-revolution-in-google-ads\/\">Google Ads<\/a>, where ads appear to users who search for specific terms. This is a powerful targeting tool to reach people who are already searching for something related to your product or service.<\/p>\n<p>So, if you sell skincare products, for example, you could target words like \u201cskincare routine,\u201d \u201cbest moisturizers,\u201d \u201cproducts for oily skin,\u201d etc.<\/p>\n<p>Pinterest Ads lets you combine broad, exact, and negative keywords to improve the accuracy of your ads.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Segmentacao_por_publicos_personalizados\"><\/span>Custom Audience Targeting<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you want to reach a more qualified audience, you can create custom audiences based on different data sources:<\/p>\n<ul>\n<li>Customer List: You can import an email list to target existing customers.<\/li>\n<li>Website Visitors: Through the Pinterest Tag, you can display ads to people who have already visited your website, in the same way that Pinterest does. <a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-set-up-facebook-ads-pixel-2\/\">Facebook Ads Pixel<\/a>.<\/li>\n<li>Pinterest Engagement: People who have already interacted with your Pins can be impacted again.<\/li>\n<li>Similar audiences (<em>lookalike<\/em>): The resource <em>lookalike<\/em> It is well known for those who generate traffic using Facebook\/Instagram Ads. In the same way, Pinterest finds new users with similar characteristics to its current customers.<\/li>\n<\/ul>\n<p>This segmentation is ideal for remarketing and reaching audiences more likely to convert.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Segmentacao_demografica\"><\/span>Demographic segmentation<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>In addition to interests and behaviors, Pinterest Ads lets you target ads based on demographic factors:<\/p>\n<ul>\n<li>Age: Choose the ideal age range for your audience.<\/li>\n<li>Gender: Target ads to men, women, or both.<\/li>\n<li>Location: Target can be defined by country, state or city.<\/li>\n<li>Language: Ads may be displayed in specific languages.<\/li>\n<\/ul>\n<p>This option helps to further refine the audience and avoid wasting budget.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Segmentacao_por_dispositivo\"><\/span>Device targeting<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If your product or service performs best on a specific device type, you can segment by:<\/p>\n<ul>\n<li>Desktop<\/li>\n<li>Mobile (iOS or Android)<\/li>\n<li>Tablet<\/li>\n<\/ul>\n<p>This strategy can be useful for companies that want to optimize the shopping experience based on user behavior across different screens.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Criando_sua_Primeira_Campanha_no_Pinterest_Ads\"><\/span>Creating Your First Pinterest Ads Campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you understand the basics, let&#039;s take a step-by-step guide to setting up your first campaign.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Configurando_uma_conta_Business\"><\/span>Setting up a Business Account<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>First of all, you need a Pinterest Business account. So, simply go to Pinterest for Business and follow the instructions to convert your personal profile to a professional account.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Escolhendo_o_objetivo_da_campanha\"><\/span>Choosing the campaign objective<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pinterest Ads lets you choose different goals, such as:<\/p>\n<ul>\n<li>Brand Recognition: Increases the reach of your content.<\/li>\n<li>Consideration: Generates more traffic to your website.<\/li>\n<li>Conversions: Focuses on specific actions, such as sales or leads.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Definicao_do_orcamento_e_lances\"><\/span>Budget and bid definition<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pinterest Ads lets you set a daily or total budget, and choose between CPC (cost per click) or CPM (cost per thousand impressions). It\u2019s best to start with a small budget and optimize based on your results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Estrategias_para_maximizar_resultados_no_Pinterest_Ads\"><\/span>Strategies to maximize results on Pinterest Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To be successful with Pinterest Ads, you need to go beyond the basics. So, here are some tips:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Segmentacao_e_objetivos\"><\/span>Segmentation and objectives<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As we have already shown, there are several segmentations in Pinterest Ads, whether by interests, keywords, custom audience, demographics and device. It is essential that you know your audience well and that your ad has a very specific and clear objective. In other words, the more focused you are, the better results you will get.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Importancia_do_design_e_copy_nos_anuncios\"><\/span>Importance of design and copy in advertisements<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pinterest is a highly visual platform, so eye-catching design and persuasive copy (ad text) make all the difference. So, use vibrant colors, legible fonts, and short but impactful text.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Testes_AB_e_otimizacao_continua\"><\/span>A\/B testing and continuous optimization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Never rely on just one creative. Do <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-are-ab-tests-and-how-to-use-them\/\">A\/B testing<\/a> with different images, <em>call-to-actions<\/em> and texts to see what works best.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Melhores_praticas_para_anuncios_no_Pinterest\"><\/span>Best Practices for Pinterest Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Tamanho_e_formato_ideal_para_criativos\"><\/span>Ideal size and shape for creatives<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pinterest recommends vertical images with an aspect ratio of <strong>2:3<\/strong> (example: 1000 x 1500 pixels). Therefore, avoid square or horizontal images, as they may not perform well.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Como_Criar_Pins_Irresistiveis\"><\/span>How to Create Irresistible Pins<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Use high quality images.<\/li>\n<li>Be clear with your CTA (example: \u201cBuy now\u201d or \u201cDownload for free\u201d).<\/li>\n<li>Maintain a consistent style for your brand.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Erros_Comuns_a_Evitar\"><\/span>Common Mistakes to Avoid<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Not using strategic keywords in the Pin title and description.<\/li>\n<li>Ignore targeting and show the ad to a very broad audience.<\/li>\n<li>Not testing different creatives to find the most effective one.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Metricas_e_analises_no_Pinterest_Ads\"><\/span>Metrics and Analytics in Pinterest Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Analyzing your results is essential to understanding what\u2019s working. So, within the Pinterest Ads dashboard, you can track metrics like:<\/p>\n<ul>\n<li>Impressions: How many times the ad was displayed.<\/li>\n<li>Link Clicks: Number of visits to the website.<\/li>\n<li>Conversions: How many actions were completed (purchase, registration, etc.).<\/li>\n<\/ul>\n<p>If a campaign isn&#039;t performing well, adjust targeting or test new creative.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Resumindo%E2%80%A6\"><\/span>In short\u2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pinterest Ads are a powerful tool for reaching customers when they\u2019re looking for inspiration. With the right strategy, well-defined targeting, and ongoing optimization, you can significantly increase your conversions.<\/p>\n<p>Now that you have a comprehensive guide in hand, it\u2019s time to put this knowledge into practice and create your first campaign! Ready to take full advantage of Pinterest Ads?<\/p>\n<p>If you need a helping hand, count on Vero Contents! <a href=\"https:\/\/verocontents.com.br\/en\/talk-to-an-expert\/\">Talk to an expert now<\/a>!<\/p>\n<p>Image: <a href=\"https:\/\/br.freepik.com\/vetores-gratis\/ilustracao-do-conceito-de-blog-de-moda_171057944.htm\">Freepik<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>If you\u2019re not already advertising on Pinterest, you could be missing out on a great opportunity. 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