{"id":5652,"date":"2025-02-17T13:55:38","date_gmt":"2025-02-17T16:55:38","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=5652"},"modified":"2025-03-04T13:56:53","modified_gmt":"2025-03-04T16:56:53","slug":"how-to-work-with-digital-marketing-from-scratch-2","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/how-to-work-with-digital-marketing-from-scratch-2\/","title":{"rendered":"How to work with digital marketing from scratch"},"content":{"rendered":"<p>Working with digital marketing has become an essential skill in an increasingly connected and dynamic world.<\/p>\n<p>Whether you\u2019re an aspiring entrepreneur, a traditional marketer, or someone looking to change careers, this guide will provide you with the guidance you need to start your journey into digital marketing.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-work-with-digital-marketing-from-scratch-2\/#Iniciando_no_marketing_digital\" >Getting started in digital marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-work-with-digital-marketing-from-scratch-2\/#Adquirindo_conhecimento_fundamental\" >Acquiring fundamental knowledge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-work-with-digital-marketing-from-scratch-2\/#Esteja_onde_os_recrutadores_estao\" >Be where the recruiters are<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-work-with-digital-marketing-from-scratch-2\/#Desenvolvendo_habilidades_especificas\" >Developing specific skills<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-work-with-digital-marketing-from-scratch-2\/#Criando_uma_estrategia_de_marketing_digital_pessoal\" >Creating a Personal Digital Marketing Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-work-with-digital-marketing-from-scratch-2\/#Resumindo%E2%80%A6\" >In short\u2026<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Iniciando_no_marketing_digital\"><\/span>Getting started in digital marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Working with digital marketing opens up a multitude of possibilities. This approach encompasses a variety of disciplines, from <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-seo-and-why-you-should-do-it\/\">SEO<\/a> to social media and email marketing.<\/p>\n<p>Therefore, it is important to research which areas within the specialty may open up more opportunities. Or, acquire several skills that may be connected. The important thing is to understand which skills are required in each of them and what opportunities may arise in each field.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Adquirindo_conhecimento_fundamental\"><\/span>Acquiring fundamental knowledge<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first step to starting from scratch is to acquire fundamental knowledge. Invest in courses <em>online<\/em>, certifications, and workshops will help you build a solid understanding of essential digital marketing practices. Remember, continuous learning is key in this ever-evolving field.<\/p>\n<p>In this way, the first study contents can be more generalist, providing a broader view, before a more specific in-depth study within a specific area.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Esteja_onde_os_recrutadores_estao\"><\/span>Be where the recruiters are<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If your idea is to work in the corporate world, for example, <a href=\"https:\/\/www.linkedin.com\/\">LinkedIn<\/a> is the ideal network to be present. But if you are looking for the programming area, <a href=\"https:\/\/www.geekhunter.com.br\/criar-perfil-gratis?utmSource=direct&amp;utmMedium=%28none%29&amp;utmCampaign=\">Geek Hunter<\/a> may be the ideal site to get a job.<\/p>\n<p>If the idea is to do freelance work, the options are even greater. <a href=\"https:\/\/www.workana.com\/pt\/jobs?language=pt\">Workana<\/a>, <a href=\"https:\/\/www.99freelas.com.br\/\">99freelas<\/a>, <a href=\"https:\/\/marfin.co\/\">Ivory<\/a>, <a href=\"https:\/\/contentools.com\/br\/\">Content Tools<\/a>, <a href=\"https:\/\/rockcontent.com\/br\/talent-blog\/trabalho-em-equipe\/\">Rock Content<\/a> e <a href=\"https:\/\/crowd.br.com\/\">Crowd<\/a> are among some sites that can offer good opportunities.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Desenvolvendo_habilidades_especificas\"><\/span>Developing specific skills<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Digital marketing encompasses a range of skills, from creating engaging content to analyzing data. Identify your areas of interest and develop specific skills, such as <em>copywriting<\/em>, graphic design or data analysis.<\/p>\n<p>This will not only increase your effectiveness, but it will also open doors to specialized opportunities.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Criando_uma_estrategia_de_marketing_digital_pessoal\"><\/span>Creating a Personal Digital Marketing Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To be successful, it is essential to create a personal digital marketing strategy. Define your goals, identify your area of expertise and choose the most suitable platforms for your learning.<\/p>\n<p>To be successful when working with digital marketing from scratch, you will have to dedicate yourself to your studies, increase your networking and create a portfolio. <em>online<\/em>. Be persistent! Don&#039;t give up, because the digital market is full of opportunities!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Resumindo%E2%80%A6\"><\/span>In short\u2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In conclusion, working in digital marketing from scratch is an exciting challenge, full of opportunities for growth and innovation. By investing in continuous learning, building a presence <em>online<\/em>, develop specific skills and create a personalized strategy, you will be prepared to thrive in this dynamic digital field.<\/p>\n<p>Remember, digital marketing is an ongoing journey, and each step is an opportunity to evolve and reach new heights of success.<\/p>\n<p>Image: <a href=\"https:\/\/br.freepik.com\/vetores-gratis\/multitarefa-feminina-no-trabalho_6402635.htm\">Freepik<\/a><\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-283 bottom vert custom-banners-theme-default_style\" style=\"\"><img decoding=\"async\" width=\"215\" height=\"215\" src=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/Banner-Marketing-Digital-Passo-a-Passo-Iniciantes-215x215-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/Banner-Marketing-Digital-Passo-a-Passo-Iniciantes-215x215-1.jpg 215w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/Banner-Marketing-Digital-Passo-a-Passo-Iniciantes-215x215-1-150x150.jpg 150w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/Banner-Marketing-Digital-Passo-a-Passo-Iniciantes-215x215-1-12x12.jpg 12w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/03\/Banner-Marketing-Digital-Passo-a-Passo-Iniciantes-215x215-1-45x45.jpg 45w\" sizes=\"(max-width: 215px) 100vw, 215px\" \/><a class=\"custom_banners_big_link\"  href=\"https:\/\/materiais.verocontents.com.br\/ebook-marketing-digital-para-iniciantes\/#utm_source=(direct)&utm_medium=(none)&utm_campaign=(none)&utm_content=&utm_term=&utm_referrer=banner-site\"><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Working in digital marketing has become an essential skill in an increasingly connected and dynamic world. Whether you are an aspiring entrepreneur, a traditional marketer or someone looking to change careers, this guide will provide you with the guidance you need to<\/p>","protected":false},"author":1,"featured_media":5656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[368,12,11],"class_list":["post-5652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-e-vendas","tag-estrategia","tag-marketing-digital","tag-planejamento"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Como trabalhar com marketing digital do zero - Vero Contents<\/title>\n<meta name=\"description\" content=\"Come\u00e7ar a trabalhar com marketing digital do zero \u00e9 uma tarefa que exige consist\u00eancia, metodologia e ajustes constantes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-work-with-digital-marketing-from-scratch-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como trabalhar com marketing digital do zero\" \/>\n<meta property=\"og:description\" content=\"Come\u00e7ar a trabalhar com marketing digital do zero \u00e9 uma tarefa que exige consist\u00eancia, metodologia e ajustes constantes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-work-with-digital-marketing-from-scratch-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-17T16:55:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-04T16:56:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/03\/Como-trabalhar-com-marketing-digital-do-zero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/como-trabalhar-com-marketing-digital-do-zero\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/como-trabalhar-com-marketing-digital-do-zero\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Como trabalhar com marketing digital do zero\",\"datePublished\":\"2025-02-17T16:55:38+00:00\",\"dateModified\":\"2025-03-04T16:56:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/como-trabalhar-com-marketing-digital-do-zero\/\"},\"wordCount\":536,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/como-trabalhar-com-marketing-digital-do-zero\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/03\/Como-trabalhar-com-marketing-digital-do-zero.jpg\",\"keywords\":[\"estrat\u00e9gia\",\"marketing digital\",\"planejamento\"],\"articleSection\":[\"Marketing e Vendas\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/como-trabalhar-com-marketing-digital-do-zero\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/como-trabalhar-com-marketing-digital-do-zero\/\",\"name\":\"Como trabalhar com marketing digital do zero - 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