{"id":5648,"date":"2025-02-13T12:35:37","date_gmt":"2025-02-13T15:35:37","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=5648"},"modified":"2025-03-04T13:56:44","modified_gmt":"2025-03-04T16:56:44","slug":"content-marketing-for-medium-sized-companies","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-for-medium-sized-companies\/","title":{"rendered":"Content Marketing for Medium-Sized Businesses: How to Use the Strategy"},"content":{"rendered":"<p>Content marketing is a powerful strategy for mid-sized businesses looking to build authority, attract customers, and increase online visibility.<\/p>\n<p>In this article, we\u2019ll explore how mid-sized businesses can use content marketing to achieve these goals.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-for-medium-sized-companies\/#1_O_que_e_marketing_de_conteudo\" >1. What is content marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-for-medium-sized-companies\/#2_Por_que_o_marketing_de_conteudo_e_importante_para_medias_empresas\" >2. Why is content marketing important for medium-sized businesses?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-for-medium-sized-companies\/#3_Como_criar_uma_estrategia_de_marketing_de_conteudo_para_medias_empresas\" >3. How to Create a Content Marketing Strategy for Medium-Sized Businesses<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-for-medium-sized-companies\/#31_Defina_seus_objetivos\" >3.1 Define your goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-for-medium-sized-companies\/#32_Conheca_seu_publico-alvo\" >3.2 Know your target audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-for-medium-sized-companies\/#33_Escolha_os_tipos_de_conteudo_que_voce_deseja_criar\" >3.3 Choose the types of content you want to create<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-for-medium-sized-companies\/#34_Crie_um_calendario_editorial\" >3.4 Create an editorial calendar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-for-medium-sized-companies\/#35_Promova_seu_conteudo\" >3.5 Promote your content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-for-medium-sized-companies\/#4_Como_medir_o_sucesso_do_seu_marketing_de_conteudo\" >4. How to measure the success of your content marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-for-medium-sized-companies\/#5_Conclusao\" >5. Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_O_que_e_marketing_de_conteudo\"><\/span><strong>1. What is content marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-are-the-objectives-of-content-marketing-2\/\">content marketing<\/a> is a marketing strategy that involves creating and distributing relevant and valuable content to attract and engage a specific target audience.<\/p>\n<p>Therefore, the goal of content marketing is to build lasting relationships with customers, increase online visibility, and ultimately generate more sales.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Por_que_o_marketing_de_conteudo_e_importante_para_medias_empresas\"><\/span><strong>2. Why is content marketing important for medium-sized businesses?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Content marketing is an effective strategy for mid-sized businesses for several reasons. First, it is a cost-effective way to achieve results. Second, content marketing allows mid-sized businesses to position themselves as thought leaders in their industry, increasing brand awareness and building authority. Third, content marketing is an effective way to attract potential customers and increase online visibility.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Como_criar_uma_estrategia_de_marketing_de_conteudo_para_medias_empresas\"><\/span><strong>3. How to Create a Content Marketing Strategy for Medium-Sized Businesses<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"31_Defina_seus_objetivos\"><\/span><strong>3.1 Define your goals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before you start creating content, it\u2019s important to define your content marketing goals. Do you want to increase website traffic? Generate <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-lead\/\">leads<\/a>? Increase sales? Ultimately, defining your goals will help you create a more effective content marketing strategy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"32_Conheca_seu_publico-alvo\"><\/span><strong>3.2 Know your target audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To create effective content, you need to know your target audience. Who are they? What do they want? What are their challenges and needs? After all, building your <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-are-personas\/\">persona<\/a> helps you create content that resonates with her and encourages her to engage with your brand.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"33_Escolha_os_tipos_de_conteudo_que_voce_deseja_criar\"><\/span><strong>3.3 Choose the types of content you want to create<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are many different types of content you can create, including blogs, infographics, videos, eBooks, and more. So choose the types of content that best meet the needs of your target audience and your content marketing goals.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"34_Crie_um_calendario_editorial\"><\/span><strong>3.4 Create an editorial calendar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An editorial calendar is an important tool to help you plan and organize your content. It allows you to see what\u2019s being created, when it\u2019s going to be published, and who\u2019s responsible for creating it. What\u2019s more, an editorial calendar also helps ensure that you\u2019re creating consistent, relevant content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"35_Promova_seu_conteudo\"><\/span><strong>3.5 Promote your content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Creating content is only half the battle. Plus, you also need to <a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-advertise-your-products-on-the-internet\/\">promote it<\/a> so people can find you. So share your content on social media, email it to your email list, and use outreach techniques. <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-seo-and-why-you-should-do-it\/\">SEO <\/a>to help your content be found by search engines.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Como_medir_o_sucesso_do_seu_marketing_de_conteudo\"><\/span><strong>4. How to measure the success of your content marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Measuring the success of your content marketing is important to understand what\u2019s working and what\u2019s not. Some important metrics to measure include website traffic, user engagement, lead generation, and conversions. Use these to adjust your content marketing strategy and improve your results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Conclusao\"><\/span><strong>5. Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Content marketing is a powerful strategy for mid-sized businesses that want to build authority, attract customers, and increase online visibility. Define your goals, know your target audience, choose your content, create an editorial calendar, promote your content, and most importantly, measure your actions. Review and improve.<\/p>\n<p>And most importantly: be consistent. Don&#039;t give up.<\/p>\n<p>Image: <a href=\"https:\/\/br.freepik.com\/vetores-gratis\/especialistas-em-marketing-e-computador-com-icones-de-megafone-e-midia-social-marketing-de-midia-social-redes-sociais-conceito-de-marketing-na-internet-ilustracao-isolada-violeta-vibrante-brilhante_10780311.htm\">Freepik<\/a><\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-5437 bottom vert custom-banners-theme-default_style\" style=\"\"><img decoding=\"async\" width=\"215\" height=\"215\" src=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/02\/Banner-Marketing-Digital-Descomplicado-215x215-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/02\/Banner-Marketing-Digital-Descomplicado-215x215-1.jpg 215w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/02\/Banner-Marketing-Digital-Descomplicado-215x215-1-150x150.jpg 150w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/02\/Banner-Marketing-Digital-Descomplicado-215x215-1-12x12.jpg 12w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/02\/Banner-Marketing-Digital-Descomplicado-215x215-1-45x45.jpg 45w\" sizes=\"(max-width: 215px) 100vw, 215px\" \/><a class=\"custom_banners_big_link\"  href=\"https:\/\/materiais.verocontents.com.br\/ebook-marketing-digital-descomplicado\/#utm_source=(direct)&utm_medium=(none)&utm_campaign=(none)&utm_content=&utm_term=&utm_referrer=banner-site\"><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Content marketing is a powerful strategy for mid-sized businesses looking to build authority, attract customers, and increase online visibility. In this article, we\u2019ll explore how mid-sized businesses can use content marketing to achieve these goals.<\/p>","protected":false},"author":1,"featured_media":5650,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[13,12],"class_list":["post-5648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing-e-conteudo","tag-marketing-de-conteudo","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing de conte\u00fado para m\u00e9dias empresas - Vero Contents<\/title>\n<meta name=\"description\" content=\"O marketing de conte\u00fado para m\u00e9dias empresas \u00e9 uma estrat\u00e9gia poderosa para construir autoridade, atrair clientes e aumentar a visibilidade.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-for-medium-sized-companies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing de conte\u00fado para m\u00e9dias empresas: como usar a estrat\u00e9gia\" \/>\n<meta property=\"og:description\" content=\"O marketing de conte\u00fado para m\u00e9dias empresas \u00e9 uma estrat\u00e9gia poderosa para construir autoridade, atrair clientes e aumentar a visibilidade.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-for-medium-sized-companies\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-13T15:35:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-04T16:56:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/03\/Marketing-de-conteudo-para-medias-empresas-como-usar-a-estrategia.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/marketing-de-conteudo-para-medias-empresas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/marketing-de-conteudo-para-medias-empresas\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Marketing de conte\u00fado para m\u00e9dias empresas: como usar a estrat\u00e9gia\",\"datePublished\":\"2025-02-13T15:35:37+00:00\",\"dateModified\":\"2025-03-04T16:56:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/marketing-de-conteudo-para-medias-empresas\/\"},\"wordCount\":679,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/marketing-de-conteudo-para-medias-empresas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/03\/Marketing-de-conteudo-para-medias-empresas-como-usar-a-estrategia.jpg\",\"keywords\":[\"marketing de conte\u00fado\",\"marketing digital\"],\"articleSection\":[\"Inbound Marketing e Conte\u00fado\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/marketing-de-conteudo-para-medias-empresas\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/marketing-de-conteudo-para-medias-empresas\/\",\"name\":\"Marketing de conte\u00fado para m\u00e9dias empresas - 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