{"id":5519,"date":"2024-11-07T09:50:25","date_gmt":"2024-11-07T12:50:25","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=5519"},"modified":"2025-03-03T09:50:41","modified_gmt":"2025-03-03T12:50:41","slug":"what-cannot-be-advertised-on-facebook-ads","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/what-cannot-be-advertised-on-facebook-ads\/","title":{"rendered":"What cannot be advertised on Facebook Ads"},"content":{"rendered":"<p>Facebook Ads is a powerful advertising platform that allows businesses to reach millions of users around the world. However, there are certain restrictions and policies that advertisers must follow to ensure their ads are approved and displayed. In this article, we will explore in detail what cannot be advertised on Facebook Ads, providing a list of the restrictions and examples of prohibited ads.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-cannot-be-advertised-on-facebook-ads\/#Politicas_de_Publicidade_do_Facebook\" >Facebook Advertising Policies<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-cannot-be-advertised-on-facebook-ads\/#Restricoes_gerais\" >General restrictions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-cannot-be-advertised-on-facebook-ads\/#Conteudo_sensivel_e_desinformacao\" >Sensitive content and misinformation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-cannot-be-advertised-on-facebook-ads\/#Conteudos_discriminatorios\" >Discriminatory content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-cannot-be-advertised-on-facebook-ads\/#Conteudos_de_terceiros_nao_autorizados\" >Unauthorized third party content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-cannot-be-advertised-on-facebook-ads\/#Paginas_de_destino_que_nao_funcionem_e_funcionalidade_inexistente\" >Landing pages that don&#039;t work and functionality is missing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-cannot-be-advertised-on-facebook-ads\/#Praticas_enganosas_e_fraudulentas\" >Deceptive and fraudulent practices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-cannot-be-advertised-on-facebook-ads\/#Emprestimos_servicos_financeiros_proibidos_e_marketing_em_varios_niveis\" >Loans, prohibited financial services and multi-level marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-cannot-be-advertised-on-facebook-ads\/#Exemplos_de_Anuncios_Proibidos\" >Examples of Prohibited Ads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-cannot-be-advertised-on-facebook-ads\/#Spyware_ou_malware\" >Spyware or malware<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-cannot-be-advertised-on-facebook-ads\/#Leiloes\" >Auctions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-cannot-be-advertised-on-facebook-ads\/#Tabaco_e_produtos_relacionados\" >Tobacco and related products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-cannot-be-advertised-on-facebook-ads\/#Armas_e_municoes\" >Weapons and ammunition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-cannot-be-advertised-on-facebook-ads\/#Produtos_de_saude_e_resultados_improvaveis\" >Health Products and Unlikely Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-cannot-be-advertised-on-facebook-ads\/#Suplementos_dieteticos\" >Dietary supplements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-cannot-be-advertised-on-facebook-ads\/#Apostas_e_jogos_de_azar\" >Betting and gambling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-cannot-be-advertised-on-facebook-ads\/#Conteudo_adulto\" >Adult content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-cannot-be-advertised-on-facebook-ads\/#Drogas_e_substancias_controladas\" >Drugs and controlled substances<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-cannot-be-advertised-on-facebook-ads\/#Resumindo%E2%80%A6\" >In short\u2026<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Politicas_de_Publicidade_do_Facebook\"><\/span>Facebook Advertising Policies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Restricoes_gerais\"><\/span>General restrictions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The <a href=\"https:\/\/verocontents.com.br\/en\/blog\/why-facebook-is-still-worth-a-complete-analysis-2\/\">Facebook <\/a>has strict guidelines governing the promotion of paid content on its platform. This includes restrictions related to specific products, services, and behaviors.<\/p>\n<p>As such, the platform prohibits the promotion of certain products and services. This includes items such as firearms, tobacco, illegal drugs, and unapproved dietary supplements.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conteudo_sensivel_e_desinformacao\"><\/span>Sensitive content and misinformation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Additionally, Facebook also prohibits the promotion of sensitive content, such as graphic violence, nudity, and hate speech. Ads containing this type of content will be rejected by the platform.<\/p>\n<p>Likewise, advertisements must not promote misinformation and <em>fake news<\/em>. Another point is that content that explores crisis situations or controversial political and social themes cannot be used for commercial purposes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conteudos_discriminatorios\"><\/span>Discriminatory content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Advertisements must avoid any form of discrimination or promotion of discrimination based on individual characteristics, such as ethnic origin, skin color, nationality, religious belief, age, gender, sexual orientation, gender identity, marital status, disability, genetic profile or health status.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conteudos_de_terceiros_nao_autorizados\"><\/span>Unauthorized third party content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Facebook Ads rejects ads that contain third-party content that violates unauthorized image rights, copyrights, and trademarks.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Paginas_de_destino_que_nao_funcionem_e_funcionalidade_inexistente\"><\/span>Landing pages that don&#039;t work and functionality is missing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Facebook Ads does not allow you to direct users to landing pages that do not work, whether it is a page on a website under construction, or with an error in the destination, that are PDF or JPG files, that do not correspond to the service or ad promoted, that require the download of other programs or software to access the content or that have a low rating from <em><a href=\"https:\/\/chromewebstore.google.com\/detail\/wot-seguran%C3%A7a-de-sites-e\/bhmmomiinigofkjcapegjjndpbikblnp?hl=pt-BR&amp;pli=1\">Web of Trust<\/a><\/em>.<\/p>\n<p>Additionally, ads that have functionality that does not exist, such as a play button that does not work, are not accepted.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Praticas_enganosas_e_fraudulentas\"><\/span>Deceptive and fraudulent practices<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ads may not promote products or services that induce users to engage in fraudulent or deceptive practices. Likewise, pyramid schemes or false promises of profit are not accepted.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Emprestimos_servicos_financeiros_proibidos_e_marketing_em_varios_niveis\"><\/span>Loans, prohibited financial services and multi-level marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ads are prohibited from advertising loans for immediate needs, such as payday loans, salary advances, bail bonds, or any form of short-term credit intended to cover expenses until the next paycheck. These short-term loans cover periods of up to 90 days.<\/p>\n<p>Likewise, they cannot promote financial products or services associated with fraudulent or deceptive practices, such as binary options, initial coin offerings, and contract for difference trading.<\/p>\n<p>Advertisements that promote ways to make money without providing a complete description of the product or associated business model are prohibited, as are those that promote schemes that promise quick returns with minimal investment, including network marketing and get-rich-quick or get-rich-quick strategies.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Exemplos_de_Anuncios_Proibidos\"><\/span>Examples of Prohibited Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Spyware_ou_malware\"><\/span><em>Spyware<\/em> or <em>malware<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ads may not contain or promote software that results in misleading or unexpected experiences, such as <em>spywares<\/em>, <em>malware<\/em>, as well as sites that promote or contain these products.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Leiloes\"><\/span>Auctions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Facebook Ads does not allow the promotion of penny auction ads or other similar business models.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tabaco_e_produtos_relacionados\"><\/span>Tobacco and related products<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Facebook Ads prohibits advertising tobacco-related products such as cigarettes and hookahs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Armas_e_municoes\"><\/span>Weapons and ammunition<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The platform does not allow the inclusion of advertisements that promote the sale of firearms, ammunition and related accessories.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Produtos_de_saude_e_resultados_improvaveis\"><\/span>Health Products and Unlikely Results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Facebook Ads prohibits any health product that has not been approved by the relevant regulatory authorities. Another important point is ads that feature before-and-after images and that show unlikely results. The ad policies will reject these ads, as well as any content that attempts to create a negative self-image to promote diets, weight loss, or other health-related content.<\/p>\n<p>Facebook prohibits ads that promote the sale of human body parts or bodily fluids.<\/p>\n<p>Regarding vaccination, advertisements that discourage vaccination in any way or that are against the guidelines of health authorities are prohibited.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Suplementos_dieteticos\"><\/span>Dietary supplements<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The platform will reject ads that promote dietary supplements with unproven or misleading claims.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Apostas_e_jogos_de_azar\"><\/span>Betting and gambling<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Advertising gambling, online casinos and sports betting is against Facebook&#039;s advertising policies.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conteudo_adulto\"><\/span>Adult content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Facebook Ads does not allow any adult content, including pornography and escort services, including related products and services.<\/p>\n<p>In the case of products and services for sexual and reproductive health, contraception and family planning, they must be aimed at an audience over 18 years of age, without focusing on sexual pleasure.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Drogas_e_substancias_controladas\"><\/span>Drugs and controlled substances<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The platform will reject ads that promote the use of illegal drugs or controlled substances.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Resumindo%E2%80%A6\"><\/span>In short\u2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In short, Facebook Ads has a comprehensive list of restrictions that advertisers must follow. Simply stay up to date with the list of restrictions by periodically reviewing the restrictions. <a href=\"https:\/\/transparency.fb.com\/policies\/ad-standards\">Facebook Advertising Policies<\/a> to ensure ongoing compliance and avoid any violations that could result in account suspension or other penalties. Stay informed and keep your ads within the guidelines to get the best results from your Facebook marketing campaigns.<\/p>\n<p>Image: <a href=\"https:\/\/www.freepik.com\/free-photo\/table-screen-wooden-page-media-zuckerberg_1235346.htm#&amp;position=8&amp;from_view=search&amp;track=ais&amp;uuid=de1c5c0c-cf4b-400c-878d-ebb8e3613367\">Freepik<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook Ads is a powerful advertising platform that allows businesses to reach millions of users around the world. However, there are certain restrictions and policies that advertisers must follow to ensure their ads are approved.<\/p>","protected":false},"author":1,"featured_media":5522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[338],"tags":[59,60],"class_list":["post-5519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-midia-paga","tag-facebook-ads","tag-midia-paga"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O que n\u00e3o pode ser anunciado no Facebook Ads - Vero Contents<\/title>\n<meta name=\"description\" content=\"Vamos explorar em detalhes o que n\u00e3o pode ser anunciado no Facebook Ads, fornecendo uma lista das restri\u00e7\u00f5es e exemplos de an\u00fancios proibidos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-cannot-be-advertised-on-facebook-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que n\u00e3o pode ser anunciado no Facebook Ads\" \/>\n<meta property=\"og:description\" content=\"Vamos explorar em detalhes o que n\u00e3o pode ser anunciado no Facebook Ads, fornecendo uma lista das restri\u00e7\u00f5es e exemplos de an\u00fancios proibidos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/what-cannot-be-advertised-on-facebook-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-07T12:50:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-03T12:50:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/03\/O-que-nao-pode-ser-anunciado-no-Facebook-Ads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-nao-pode-ser-anunciado-no-facebook-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-nao-pode-ser-anunciado-no-facebook-ads\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"O que n\u00e3o pode ser anunciado no Facebook Ads\",\"datePublished\":\"2024-11-07T12:50:25+00:00\",\"dateModified\":\"2025-03-03T12:50:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-nao-pode-ser-anunciado-no-facebook-ads\/\"},\"wordCount\":1118,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-nao-pode-ser-anunciado-no-facebook-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/03\/O-que-nao-pode-ser-anunciado-no-Facebook-Ads.jpg\",\"keywords\":[\"Facebook Ads\",\"m\u00eddia paga\"],\"articleSection\":[\"M\u00eddia Paga\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-nao-pode-ser-anunciado-no-facebook-ads\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/o-que-nao-pode-ser-anunciado-no-facebook-ads\/\",\"name\":\"O que n\u00e3o pode ser anunciado no Facebook Ads - 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