{"id":5511,"date":"2024-10-29T09:30:42","date_gmt":"2024-10-29T12:30:42","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=5511"},"modified":"2025-03-03T09:31:02","modified_gmt":"2025-03-03T12:31:02","slug":"google-search-console-what-is-it-and-why-is-it-so-important","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/google-search-console-what-is-it-and-why-is-it-so-important\/","title":{"rendered":"Google Search Console: What it is and why it is so important"},"content":{"rendered":"<p>In today&#039;s world, an online presence is essential for companies and professionals who want to achieve success on the internet. Appearing in Google search results is an effective way to increase visibility and attract qualified traffic to a website.<\/p>\n<p>In this context, the <strong>Google Search Console<\/strong> stands out as an indispensable tool for optimizing online presence and monitoring performance in search results. In this article, we will explore this tool and its importance for anyone who wants to stand out in the digital environment. And as a bonus, we will teach you how to configure and integrate it with <a href=\"https:\/\/verocontents.com.br\/en\/blog\/all-about-google-analytics-4-or-ga4\/\">Google Analytics<\/a>. Check out!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/google-search-console-what-is-it-and-why-is-it-so-important\/#O_que_e_o_Google_Search_Console\" >What is Google Search Console?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/google-search-console-what-is-it-and-why-is-it-so-important\/#Monitoramento_e_otimizacao_de_desempenho\" >Performance monitoring and optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/google-search-console-what-is-it-and-why-is-it-so-important\/#Correcao_de_erros_de_indexacao\" >Indexing error correction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/google-search-console-what-is-it-and-why-is-it-so-important\/#Melhoria_da_experiencia_do_usuario\" >Improved user experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/google-search-console-what-is-it-and-why-is-it-so-important\/#Como_configurar_o_Google_Search_Console\" >How to set up Google Search Console<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/google-search-console-what-is-it-and-why-is-it-so-important\/#1_Acesse_o_Google_Search_Console\" >1. Access Google Search Console:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/google-search-console-what-is-it-and-why-is-it-so-important\/#2_Adicionar_um_novo_site\" >2. Add a new site:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/google-search-console-what-is-it-and-why-is-it-so-important\/#3_Verificar_a_propriedade\" >3. Verify ownership:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/google-search-console-what-is-it-and-why-is-it-so-important\/#4_Configuracao_concluida\" >4. Configuration complete:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/en\/blog\/google-search-console-what-is-it-and-why-is-it-so-important\/#5_Explorando_o_Search_Console\" >5. Exploring Search Console:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/verocontents.com.br\/en\/blog\/google-search-console-what-is-it-and-why-is-it-so-important\/#Integrando_o_Google_Search_Console_e_o_Google_Analytics\" >Integrating Google Search Console and Google Analytics<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/verocontents.com.br\/en\/blog\/google-search-console-what-is-it-and-why-is-it-so-important\/#1_Acesse_o_Google_Analytics\" >1. Access Google Analytics:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/verocontents.com.br\/en\/blog\/google-search-console-what-is-it-and-why-is-it-so-important\/#2_Selecione_sua_propriedade_do_Google_Analytics\" >2. Select your Google Analytics property:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/verocontents.com.br\/en\/blog\/google-search-console-what-is-it-and-why-is-it-so-important\/#3_Acesse_a_secao_Administracao\" >3. Access the Administration section:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/verocontents.com.br\/en\/blog\/google-search-console-what-is-it-and-why-is-it-so-important\/#4_Selecione_a_propriedade\" >4. Select the property:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/verocontents.com.br\/en\/blog\/google-search-console-what-is-it-and-why-is-it-so-important\/#5_Vincule_o_Google_Search_Console\" >5. Link Google Search Console:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/verocontents.com.br\/en\/blog\/google-search-console-what-is-it-and-why-is-it-so-important\/#6_Selecione_o_site\" >6. Select the site:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/verocontents.com.br\/en\/blog\/google-search-console-what-is-it-and-why-is-it-so-important\/#7_Conceda_permissao\" >7. Grant permission:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/verocontents.com.br\/en\/blog\/google-search-console-what-is-it-and-why-is-it-so-important\/#8_Concluir_a_integracao\" >8. Complete the integration:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/verocontents.com.br\/en\/blog\/google-search-console-what-is-it-and-why-is-it-so-important\/#9_Acesse_os_relatorios_do_Search_Console\" >9. Access Search Console reports:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/verocontents.com.br\/en\/blog\/google-search-console-what-is-it-and-why-is-it-so-important\/#Resumindo%E2%80%A6\" >In short\u2026<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_o_Google_Search_Console\"><\/span>What is Google Search Console?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Search Console, formerly known as Google Webmaster Tools, is a free tool offered by Google that allows webmasters and website owners to analyze and optimize the visibility of their websites in search results.<\/p>\n<p>It provides a variety of valuable information such as traffic data, keyword analysis, crawl errors, and more.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Monitoramento_e_otimizacao_de_desempenho\"><\/span>Performance monitoring and optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the main benefits of <strong>Google Search Console<\/strong> is the ability to monitor a website&#039;s performance in Google search results. Through this tool, it is possible to analyze important metrics, such as the number of clicks, impressions, click-through rate and average position of the website for certain keywords.<\/p>\n<p>This information is essential to identify opportunities for improvement and optimize the strategy. <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-seo-and-why-you-should-do-it\/\">SEO<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Correcao_de_erros_de_indexacao\"><\/span>Indexing error correction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another crucial function of the <strong>Search Console<\/strong> is the identification and correction of indexing errors that can affect a website&#039;s visibility in search results. Thus, the tool provides detailed reports on crawling issues, non-indexed pages, server errors, and more.<\/p>\n<p>This way, by solving these problems, it is possible to ensure that the website is correctly crawled by search engines, which results in better positioning in the results pages.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Melhoria_da_experiencia_do_usuario\"><\/span>Improved user experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In addition to monitoring performance and correcting technical errors, the tool also helps improve the user experience on a website. Therefore, through the tool, it is possible to identify problems related to usability and compatibility with mobile devices.<\/p>\n<p>This information is valuable in ensuring that your website is accessible and user-friendly to both users and search engines, resulting in better rankings and audience satisfaction.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_configurar_o_Google_Search_Console\"><\/span>How to set up Google Search Console<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Setting up the tool is a relatively straightforward process. Follow the steps below to set up your account:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Acesse_o_Google_Search_Console\"><\/span>1. Access Google Search Console:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Open your web browser and visit the Google Search Console website at https:\/\/search.google.com\/search-console\/. You&#039;ll need to sign in with a Google account, so make sure you&#039;re using the correct account associated with the site you want to configure.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Adicionar_um_novo_site\"><\/span>2. Add a new site:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you\u2019ve logged in, you\u2019ll be taken to the Search Console home page. Click the \u201cAdd property\u201d button and enter your website\u2019s URL. Make sure you enter the correct URL, including the protocol (http:\/\/ or https:\/\/) and subdomain, if applicable.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Verificar_a_propriedade\"><\/span>3. Verify ownership:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you&#039;ve added your property, you&#039;ll need to verify that you own or have permission to access the site. There are several ways to do this:<\/p>\n<p><strong>Verification by HTML file:<\/strong> Download the HTML file provided by Search Console and upload it to your site&#039;s root directory using an FTP client or your site&#039;s control panel. <a href=\"https:\/\/www.hostg.xyz\/aff_c?offer_id=6&amp;aff_id=177283\">hosting provider<\/a>. Then click \u201cVerify\u201d in Search Console.<\/p>\n<p><strong>Verification by HTML tag:<\/strong> Copy the HTML tag provided by Search Console and paste it into the source code of your website&#039;s home page, before the &lt;head&gt; tag. . Then click \u201cVerify\u201d in Search Console.<\/p>\n<p><strong>DNS Record Verification:<\/strong> If you have access to your site&#039;s DNS settings, you can add a TXT or CNAME record provided by Search Console. Once you&#039;ve added the record, click &quot;Verify&quot; in Search Console.<\/p>\n<p><strong>Verification by hosting provider:<\/strong> If you&#039;re using a supported hosting provider, you can select this option and follow the instructions provided by Search Console to complete verification.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Configuracao_concluida\"><\/span>4. Configuration complete:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After successfully completing verification, you&#039;ll see a message confirming that your site has been added to Google Search Console. You&#039;ll now have access to Search Console&#039;s tools and features to analyze and optimize your site&#039;s performance in Google search results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Explorando_o_Search_Console\"><\/span>5. Exploring Search Console:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you\u2019re set up, you\u2019ll be able to explore the different features and familiarize yourself with the different sections of Search Console. For example, you can access performance reports, keyword analysis, indexing errors, sitemaps, and more. This information will be invaluable in helping you optimize your site and improve its presence in search results.<\/p>\n<p>Keep in mind that it can take some time for Google to collect data and provide relevant information in Search Console, so continue to monitor and explore the tool regularly to make the most of its features and insights.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Integrando_o_Google_Search_Console_e_o_Google_Analytics\"><\/span>Integrating Google Search Console and Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Integrating Search Console and Analytics gives you a more comprehensive view of your site\u2019s performance in search results and user behavior. So, follow these steps to complete the integration:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Acesse_o_Google_Analytics\"><\/span>1. Access Google Analytics:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Open your web browser and visit the Google Analytics website at https:\/\/analytics.google.com\/. Sign in with the same Google account you used to set up Google Search Console.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Selecione_sua_propriedade_do_Google_Analytics\"><\/span>2. Select your Google Analytics property:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you have multiple properties in Google Analytics, select the one that corresponds to the site you set up in Search Console. You can select the property from the drop-down menu in the top left corner of the Google Analytics home page.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Acesse_a_secao_Administracao\"><\/span>3. Access the Administration section:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In Google Analytics, click the \u201cAdministration\u201d tab in the bottom left corner of the page.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Selecione_a_propriedade\"><\/span>4. Select the property:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In the \u201cProperty View\u201d section, click \u201cProperty Settings\u201d.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Vincule_o_Google_Search_Console\"><\/span>5. Link Google Search Console:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In the \u201cProperty Settings\u201d section, scroll down to the \u201cSearch Configuration\u201d category. Click \u201cLink the <strong>Google Search Console<\/strong>\u201c&quot;.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Selecione_o_site\"><\/span>6. Select the site:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Select the corresponding site that you configured in <strong>Google Search Console<\/strong> from the drop-down list and click \u201cSave\u201d.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Conceda_permissao\"><\/span>7. Grant permission:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>On the next screen, you\u2019ll need to grant permission to link Google Search Console to your Google Analytics property. Click \u201cAdd\u201d and follow the prompts to authorize the connection.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Concluir_a_integracao\"><\/span>8. Complete the integration:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After granting permission, you will be redirected to the \u201cSearch Configuration\u201d section again. You will now see that Search Console is linked to your Analytics property.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Acesse_os_relatorios_do_Search_Console\"><\/span>9. Access Search Console reports:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Please allow a few hours or up to a day for your Search Console data to be imported into Google Analytics. After that, you will be able to access your Search Console-related reports in Google Analytics.<\/p>\n<p>To view Search Console data in Google Analytics, go to the \u201cAcquisition\u201d section and click \u201cSearch Console\u201d from the drop-down list. Here you\u2019ll find valuable insights into search performance, search queries, landing pages, impressions, clicks, and more.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Resumindo%E2%80%A6\"><\/span>In short\u2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s important to note that using Search Console doesn\u2019t automatically guarantee success in search results. However, it does provide valuable insights and accurate information about website performance, enabling digital marketers and webmasters to make informed decisions and implement effective optimization strategies.<\/p>\n<p>Throughout this article, we explore what is the <strong>Google Search Console<\/strong> and how it can be used to optimize your online presence. From analyzing performance metrics to fixing indexing errors and improving user experience, this tool offers a variety of powerful features.<\/p>\n<p>Now that you understand the importance of this tool, it\u2019s time to put this knowledge into practice. If you\u2019re not already using it, it\u2019s recommended that you create an account and start exploring its features. Take advantage of the information and data provided by <strong>Google Search Console<\/strong> to improve your SEO strategy, fix bugs, and provide a better user experience.<\/p>\n<p>Image: <a href=\"https:\/\/br.freepik.com\/vetores-gratis\/personagens-de-pessoas-segurando-icones-de-pesquisa-na-internet_2921443.htm\">Freepik<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>In today&#039;s world, an online presence is essential for companies and professionals who want to achieve success on the internet. 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