{"id":534,"date":"2021-06-18T12:36:07","date_gmt":"2021-06-18T15:36:07","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=534"},"modified":"2024-07-22T08:37:42","modified_gmt":"2024-07-22T11:37:42","slug":"attract-more-customers-with-inbound-marketing","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/atrair-mais-clientes-com-inbound-marketing\/","title":{"rendered":"How to attract more customers with the help of Inbound Marketing?"},"content":{"rendered":"<p>The <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-inbound-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">inbound marketing<\/a> It is a very efficient attraction strategy that is gaining more and more followers in marketing departments. After all, digital marketing has grown every year and the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/inbound-marketing-and-integration\/\" target=\"_blank\" rel=\"noopener noreferrer\">inbound marketing<\/a> It is the strategy that unites all the tools.<\/p>\n<p>To attract more customers, it is mainly necessary to develop strategies focused on producing useful and relevant content for your target audience.<\/p>\n<p>This resource is one of the most efficient digital marketing actions to generate sales with the help of the internet. After all, the objective is to make people aware of the solutions you have to offer.<\/p>\n<p>This happens after they show interest in the content your company is producing. Behind the scenes, the visitor goes through four stages before becoming a customer, as you will see below. Continue reading and understand how to optimize this process!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/atrair-mais-clientes-com-inbound-marketing\/#Por_que_investir_em_Inbound_Marketing\" >Why invest in Inbound Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/atrair-mais-clientes-com-inbound-marketing\/#Como_atrair_mais_clientes_com_Inbound_Marketing\" >How to attract more customers with Inbound Marketing?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/atrair-mais-clientes-com-inbound-marketing\/#1_Atracao\" >1. Attraction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/atrair-mais-clientes-com-inbound-marketing\/#2_Conversao\" >2. Conversion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/atrair-mais-clientes-com-inbound-marketing\/#3_Venda\" >3. Sell<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/atrair-mais-clientes-com-inbound-marketing\/#4_Encantamento\" >4. Enchantment<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Por_que_investir_em_Inbound_Marketing\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Why invest in Inbound Marketing?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Consumer habits have changed a lot in recent years. Now, he is constantly connected and uses his cell phone much more than his computer to access the internet, interact on\u00a0<a href=\"https:\/\/verocontents.com.br\/en\/blog\/social-media-because-we-need-it\/?utm_source=blog&amp;utm_campaign=rc_blogpost\" target=\"_blank\" rel=\"noopener noreferrer\">social media<\/a>, read articles or communicate. With so many purchasing options, he also became more selective and demanding.<\/p>\n<p>To deal with this new behavior, many companies started to reduce direct advertising costs and invest in Inbound Marketing as a conquest strategy to gain an audience through content generation.<\/p>\n<p>The success is visible, as the indicators point to satisfactory results such as increased organic traffic and conversions of visitors into leads and leads into customers, among other benefits.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_atrair_mais_clientes_com_Inbound_Marketing\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>How to attract more customers with Inbound Marketing?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>First, a study is carried out on the profile of the\u00a0<a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-are-personas\/?utm_source=blog&amp;utm_campaign=rc_blogpost\" target=\"_blank\" rel=\"noopener noreferrer\">target Audience<\/a>. Information such as age group, gender, consumption habits and income are recorded in powerful software specifically for this purpose. In digital marketing, we call it a persona, which is nothing more than your ideal customer.<\/p>\n<p>Within this database, it is possible to manage the four stages that the visitor goes through until becoming an actual customer. Get to know each of them:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Atracao\"><\/span><span style=\"font-size: large; color: #ff5500;\"><strong>1. Attraction<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At first, the consumer is just doing research on the internet when they find your blog. The idea is exactly this: generate qualified traffic to the desired channels and attract people.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Conversao\"><\/span><span style=\"font-size: large; color: #ff5500;\"><strong>2. Conversion<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>During this phase, techniques are used to convert visitors into leads. One of them is to offer something in exchange for the email address.\u00a0<a href=\"https:\/\/verocontents.com.br\/en\/blog\/email-marketing-tips\/?utm_source=blog&amp;utm_campaign=rc_blogpost\" target=\"_blank\" rel=\"noopener noreferrer\">email<\/a>\u00a0user, such as e-books and other materials. This way, you can contact them at another time.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Venda\"><\/span><span style=\"font-size: large; color: #ff5500;\"><strong>3. Sell<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After the\u00a0<a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-lead\/\" target=\"_blank\" rel=\"noopener noreferrer\">lead<\/a> received various content that your company produced with its needs in mind, the sales phase arrives. Here, the person already understands what they need and realizes that you have the best solution for them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Encantamento\"><\/span><span style=\"font-size: large; color: #ff5500;\"><strong>4. Enchantment<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The last stage is an opportunity to build customer loyalty and turn them into followers of your brand. Once he has already made his first purchase, it is much easier to continue the relationship and encourage him to buy again.<\/p>\n<p>Did you notice how this feature manages to attract customers based on conquest? The good news is that you don&#039;t need to be an expert in digital marketing. Today, there are agencies specialized in providing services such as inbound marketing, SEO optimization, social media management, among others.<\/p>\n<p>Don&#039;t hesitate to seek help from competent professionals to attract more customers with inbound marketing. Your company deserves it!<\/p>\n<p>Did you like the tips? Subscribe to our free newsletter to receive other articles with smart solutions for your business!<\/p>","protected":false},"excerpt":{"rendered":"<p>Inbound marketing is a very efficient attraction strategy that is gaining more and more followers in marketing departments. After all, digital marketing has grown every year and inbound marketing is the strategy<\/p>","protected":false},"author":1,"featured_media":2155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[38,21,43],"class_list":["post-534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing-e-conteudo","tag-avaliar-e-evoluir","tag-inbound-marketing","tag-jornada-de-compra"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Como atrair mais clientes com Inbound Marketing - Vero Contents<\/title>\n<meta name=\"description\" content=\"Para atrair mais clientes com Inbound Marketing, \u00e9 preciso desenvolver estrat\u00e9gias focadas na produ\u00e7\u00e3o de conte\u00fado \u00fatil e relevante.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/attract-more-customers-with-inbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como atrair mais clientes com a ajuda do Inbound Marketing?\" \/>\n<meta property=\"og:description\" content=\"Para atrair mais clientes com Inbound Marketing, \u00e9 preciso desenvolver estrat\u00e9gias focadas na produ\u00e7\u00e3o de conte\u00fado \u00fatil e relevante.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/attract-more-customers-with-inbound-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-18T15:36:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-22T11:37:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/02\/como-atrair-mais-clientes-com-a-ajuda-do-inbound-marketing-1000x400.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/verocontents.com.br\\\/blog\\\/atrair-mais-clientes-com-inbound-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/verocontents.com.br\\\/blog\\\/atrair-mais-clientes-com-inbound-marketing\\\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\\\/\\\/verocontents.com.br\\\/#\\\/schema\\\/person\\\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Como atrair mais clientes com a ajuda do Inbound Marketing?\",\"datePublished\":\"2021-06-18T15:36:07+00:00\",\"dateModified\":\"2024-07-22T11:37:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/verocontents.com.br\\\/blog\\\/atrair-mais-clientes-com-inbound-marketing\\\/\"},\"wordCount\":639,\"publisher\":{\"@id\":\"https:\\\/\\\/verocontents.com.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/verocontents.com.br\\\/blog\\\/atrair-mais-clientes-com-inbound-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/verocontents.com.br\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/como-atrair-mais-clientes-com-a-ajuda-do-inbound-marketing-1000x400.jpeg\",\"keywords\":[\"avaliar e evoluir\",\"inbound marketing\",\"jornada de compra\"],\"articleSection\":[\"Inbound Marketing e Conte\u00fado\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/verocontents.com.br\\\/blog\\\/atrair-mais-clientes-com-inbound-marketing\\\/\",\"url\":\"https:\\\/\\\/verocontents.com.br\\\/blog\\\/atrair-mais-clientes-com-inbound-marketing\\\/\",\"name\":\"Como atrair mais clientes com Inbound Marketing - 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