{"id":5289,"date":"2025-08-28T10:10:22","date_gmt":"2025-08-28T13:10:22","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=5289"},"modified":"2025-08-29T10:43:09","modified_gmt":"2025-08-29T13:43:09","slug":"how-to-use-hotjar-in-wordpress","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-hotjar-in-wordpress\/","title":{"rendered":"How to use Hotjar on WordPress"},"content":{"rendered":"<p>Hotjar is a powerful user behavior analysis tool that allows you to understand how visitors interact with your website. This allows you to identify areas for improvement in the user experience and, consequently, improve the conversion of visitors into customers.<\/p>\n<p>First, let&#039;s explore not only how to install Hotjar on WordPress, but also how to get the most value out of the tool.<\/p>\n<p>Check out!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-hotjar-in-wordpress\/#O_que_e_o_Hotjar_e_como_ele_funciona\" >What is Hotjar and how does it work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-hotjar-in-wordpress\/#Como_instalar_o_Hotjar_no_WordPress\" >How to install Hotjar on WordPress?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-hotjar-in-wordpress\/#Metodo_1_Instalacao_Manual\" >Method 1: Manual Installation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-hotjar-in-wordpress\/#Metodo_2_Instalacao_via_Plugin\" >Method 2: Installation via Plugin<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-hotjar-in-wordpress\/#Como_usar_o_Hotjar_para_melhorar_a_experiencia_do_usuario\" >How to use Hotjar to improve user experience?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-hotjar-in-wordpress\/#Mapas_de_calor\" >Heat maps:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-hotjar-in-wordpress\/#Gravacoes_de_sessao\" >Session Recordings:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-hotjar-in-wordpress\/#Funis_de_conversao\" >Conversion Funnels:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-hotjar-in-wordpress\/#Pesquisas_de_feedback\" >Feedback surveys:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-hotjar-in-wordpress\/#Novos_recursos_e_integracoes_do_Hotjar\" >New Hotjar Features and Integrations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-hotjar-in-wordpress\/#Por_que_usar_o_Hotjar_em_estrategias_de_marketing_digital\" >Why use Hotjar in digital marketing strategies?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-hotjar-in-wordpress\/#Insights_que_o_Hotjar_pode_revelar_na_pratica\" >Insights that Hotjar can reveal in practice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-hotjar-in-wordpress\/#Concluindo\" >Concluding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-hotjar-in-wordpress\/#FAQ_sobre_Hotjar_no_WordPress\" >FAQ about Hotjar on WordPress<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-hotjar-in-wordpress\/#1_O_Hotjar_e_gratuito\" >1. Is Hotjar free?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-hotjar-in-wordpress\/#2_O_Hotjar_deixa_o_site_mais_lento\" >2. Does Hotjar slow down the website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-hotjar-in-wordpress\/#3_Qual_a_diferenca_entre_Hotjar_e_Google_Analytics\" >3. What is the difference between Hotjar and Google Analytics?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-hotjar-in-wordpress\/#4_E_seguro_usar_o_Hotjar_em_relacao_a_privacidade\" >4. Is Hotjar safe to use regarding privacy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-hotjar-in-wordpress\/#5_Quem_deve_usar_o_Hotjar\" >5. Who should use Hotjar?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_o_Hotjar_e_como_ele_funciona\"><\/span>What is Hotjar and how does it work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Simply put, the <a href=\"https:\/\/www.hotjar.com\/pt-BR\/\">Hotjar<\/a> matches <strong>heat maps, screen recordings, and feedback surveys<\/strong> to reveal how users navigate your site. It works using code installed in WordPress, which collects data such as clicks, scrolling, dwell time, and even page abandonment.<\/p>\n<p>Additionally, Hotjar complies with privacy standards such as <strong>GDPR<\/strong>, offering data anonymization so you can understand behavior without violating user privacy. This is crucial for companies that need digital marketing compliance.<\/p>\n<blockquote><p><strong><em>\u201cHotjar is a behavioral analytics tool that shows, in real time, how visitors interact with each element of your website.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Como_instalar_o_Hotjar_no_WordPress\"><\/span>How to install Hotjar on WordPress?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To install Hotjar on <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-wordpress-2\/\">WordPress<\/a>, you must first create an account on the software website. After that, just follow these steps:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Metodo_1_Instalacao_Manual\"><\/span>Method 1: Manual Installation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Create your Hotjar account and copy the tracking code.<\/li>\n<li>In your WordPress dashboard, go to <strong data-start=\"1902\" data-end=\"1924\">Appearance &gt; Editor<\/strong> and paste the code into the php file, before the tag .<\/li>\n<li>Save and you&#039;re done.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Metodo_2_Instalacao_via_Plugin\"><\/span>Method 2: Installation via Plugin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Install the plugin <strong>Insert Headers and Footers<\/strong>.<\/li>\n<li>Go to <strong>Settings &gt; Insert Headers and Footers<\/strong>.<\/li>\n<li>Paste the tracking code into the \u201cScripts in Header\u201d field and save.<\/li>\n<\/ul>\n<p>That\u2019s it! Hotjar is now installed on your website and will start collecting information about user behavior. Above all, it\u2019s important to remember that it may take a few hours for the data to start appearing on the platform.<\/p>\n<blockquote><p><strong><em>\u201cHotjar can be installed manually in the code or more simply through plugins in WordPress, without the need for programmers.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Como_usar_o_Hotjar_para_melhorar_a_experiencia_do_usuario\"><\/span>How to use Hotjar to improve user experience?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that the tool is installed on your website, it\u2019s time to leverage its features to improve user experience. So, here are a few ways you can use Hotjar to gain valuable insights:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mapas_de_calor\"><\/span>Heat maps:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Heatmaps are a great way to understand how users are interacting with your website. After all, they show you the areas of your site that receive the most user attention, allowing you to identify areas for improvement.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Gravacoes_de_sessao\"><\/span>Session Recordings:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Screen recordings allow you to watch individual user sessions, allowing you to see exactly how they&#039;re interacting with your website. This helps you identify usability issues and friction points that are preventing conversion.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Funis_de_conversao\"><\/span>Conversion Funnels:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Conversion funnels show the path users take on your website until they reach a specific goal, such as completing a purchase. This allows you to identify friction points in the conversion process and make adjustments to improve your conversion rate.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pesquisas_de_feedback\"><\/span>Feedback surveys:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The software also allows you to create user feedback surveys to understand what people think about your website. These surveys can be displayed at strategic moments, such as before a user leaves your site or after a purchase, to gather valuable feedback on the user experience.<\/p>\n<p>Additionally, the platform also offers other tools such as feedback forms, form analytics, and more. So, the important thing is to explore all the features of the tool and find ways to use them to improve the user experience on your website.<\/p>\n<blockquote><p><strong><em>\u201cWith Hotjar, you can go beyond traffic metrics and understand the \u201cwhy\u201d of user behavior.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Novos_recursos_e_integracoes_do_Hotjar\"><\/span>New Hotjar Features and Integrations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hotjar currently offers additional features that extend its use on WordPress:<\/p>\n<ul>\n<li><strong>User Interviews (Hotjar Engage):<\/strong> makes it possible to invite real visitors for quick interviews and understand their pain points in depth.<\/li>\n<li><strong>Integration with Analytics tools:<\/strong> can be connected to Google Analytics, HubSpot and other marketing platforms, allowing you to cross-reference quantitative and qualitative data.<\/li>\n<li><strong>Form analysis:<\/strong> identifies which fields users get stuck in, abandon, or make errors in, essential for lead capture pages.<\/li>\n<li><strong>Automatic alerts:<\/strong> The system can send notifications when there is a sudden drop in conversions, helping you act quickly.<\/li>\n<\/ul>\n<blockquote><p><strong><em>\u201cHotjar doesn&#039;t replace Google Analytics, but it complements it with qualitative insights that show the \u201chow\u201d and \u201cwhy\u201d of browsing.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Por_que_usar_o_Hotjar_em_estrategias_de_marketing_digital\"><\/span>Why use Hotjar in digital marketing strategies?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For B2B and e-commerce companies, Hotjar is more than a technical resource: it&#039;s a strategic ally. It helps reduce cost per acquisition, optimize landing pages, increase site dwell time, and, most importantly, improve lead conversion rates.<\/p>\n<blockquote><p><strong><em>\u201cHotjar helps companies increase conversion and ROI by eliminating guesswork and showing real data on visitor behavior.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Insights_que_o_Hotjar_pode_revelar_na_pratica\"><\/span>Insights that Hotjar can reveal in practice<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hotjar&#039;s true value lies in the insights it generates from the data it collects. In this sense, more than just showing clicks or scrolls, it helps answer questions like: <em>Why do users abandon my form? Which section of the landing page is causing friction? Where are my visitors really paying attention?<\/em><\/p>\n<p>For example, let&#039;s take a case study from a Vero Contents client who manages a B2B technology website. Using Hotjar heatmaps, they noticed that visitors rarely reached the footer, where the contact form was located. Session recordings revealed that most users stopped at the pricing section, hesitant to move on.<\/p>\n<p>With this data, we tweaked the page: we moved the contact form to the middle of the landing page and added social proof just below the pricing table. The result? The client managed to increase the number of qualified leads by 38% in just two months.<\/p>\n<blockquote><p><strong><em>\u201cHotjar provides actionable insights that help you transform browsing data into strategic decisions that directly impact conversions.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Concluindo\"><\/span>Concluding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hotjar is an extremely useful tool for understanding how users interact with your website and identifying areas for improvement in the user experience. Therefore, by using Hotjar on WordPress, you can take advantage of all the tool\u2019s features and improve the conversion of visitors into customers.<\/p>\n<p>Installation is simple and can be completed in just a few minutes, and the reports generated by the tool provide valuable insights into user behavior. Take advantage of all of Hotjar\u2019s features to improve the user experience and increase conversions on your website.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ_sobre_Hotjar_no_WordPress\"><\/span>FAQ about Hotjar on WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_O_Hotjar_e_gratuito\"><\/span>1. Is Hotjar free?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes. Hotjar has a free plan with basic features and paid plans with more features and data volume.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"2_O_Hotjar_deixa_o_site_mais_lento\"><\/span>2. Does Hotjar slow down the website?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Not significantly. The script is optimized to run in the background without impacting performance.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"3_Qual_a_diferenca_entre_Hotjar_e_Google_Analytics\"><\/span>3. What is the difference between Hotjar and Google Analytics?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Analytics shows quantitative data (number of visits, traffic source), while Hotjar shows qualitative data (how and why the user behaves in a certain way).<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"4_E_seguro_usar_o_Hotjar_em_relacao_a_privacidade\"><\/span>4. Is Hotjar safe to use regarding privacy?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes. Hotjar complies with GDPR and allows you to anonymize personal data, ensuring compliance with the LGPD in Brazil.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"5_Quem_deve_usar_o_Hotjar\"><\/span>5. Who should use Hotjar?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Companies that want to increase conversions, optimize landing pages, reduce cart abandonment, or deeply understand the user journey on the website.<\/p>\n<hr \/>\n<p>Image: <a href=\"https:\/\/br.freepik.com\/vetores-gratis\/modelo-de-plano-de-fundo-escuro-laptop-vista-superior_4334357.htm\">Freepik\u00a0<\/a>modified<\/p>\n<p>Article originally published on 08\/04\/2022 and updated on that date.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hotjar is a powerful user behavior analytics tool that lets you understand how visitors interact with your website. This allows you to identify areas for improvement in the user experience and, consequently, improve conversion.<\/p>","protected":false},"author":1,"featured_media":5294,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[336],"tags":[358,364,134],"class_list":["post-5289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferramentas","tag-configuracoes","tag-hotjar","tag-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Como usar o Hotjar no WordPress - Vero Contents<\/title>\n<meta name=\"description\" content=\"Usar o hotjar no WorPress permite a an\u00e1lise de comportamento com dados importantes de intera\u00e7\u00e3o dos visitantes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-hotjar-in-wordpress\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como usar o Hotjar no WordPress\" \/>\n<meta property=\"og:description\" content=\"Usar o hotjar no WorPress permite a an\u00e1lise de comportamento com dados importantes de intera\u00e7\u00e3o dos visitantes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-hotjar-in-wordpress\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-28T13:10:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-29T13:43:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/01\/Como-usar-o-Hotjar-no-WordPress.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/como-usar-o-hotjar-no-wordpress\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/como-usar-o-hotjar-no-wordpress\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Como usar o Hotjar no WordPress\",\"datePublished\":\"2025-08-28T13:10:22+00:00\",\"dateModified\":\"2025-08-29T13:43:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/como-usar-o-hotjar-no-wordpress\/\"},\"wordCount\":1414,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/como-usar-o-hotjar-no-wordpress\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/01\/Como-usar-o-Hotjar-no-WordPress.jpg\",\"keywords\":[\"configura\u00e7\u00f5es\",\"Hotjar\",\"WordPress\"],\"articleSection\":[\"Ferramentas\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/como-usar-o-hotjar-no-wordpress\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/como-usar-o-hotjar-no-wordpress\/\",\"name\":\"Como usar o Hotjar no WordPress - 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