{"id":5198,"date":"2025-10-16T09:00:30","date_gmt":"2025-10-16T12:00:30","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=5198"},"modified":"2025-10-18T11:41:35","modified_gmt":"2025-10-18T14:41:35","slug":"the-role-of-core-web-vitals-in-seo-and-google-ranking-2","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/the-role-of-core-web-vitals-in-seo-and-google-ranking-2\/","title":{"rendered":"The role of Core Web Vitals in SEO and Google rankings"},"content":{"rendered":"<p>Have you ever visited a website that took a long time to load and simply gave up waiting? Well, yes. Digital patience is short, and Google knows it. That&#039;s precisely why <strong>Core Web Vitals<\/strong> have become one of the most important pillars of modern SEO.<\/p>\n<p>And these aren&#039;t just technical metrics. Rather, they represent the actual user experience. Ultimately, Google&#039;s goal is simple: to deliver results that actually work well. In this article, we&#039;ll explore them in depth. <strong>What are Core Web Vitals?<\/strong>, because they directly impact your website&#039;s ranking, and how to optimize them to ensure impeccable performance.<\/p>\n<p>First, it&#039;s worth remembering: user experience is the new SEO. There&#039;s no point in having the best content if the site doesn&#039;t load, jumps around on the screen, or is slow to respond.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/the-role-of-core-web-vitals-in-seo-and-google-ranking-2\/#O_que_sao_os_Core_Web_Vitals\" >What are Core Web Vitals?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/the-role-of-core-web-vitals-in-seo-and-google-ranking-2\/#Por_que_os_Core_Web_Vitals_sao_tao_importantes_para_o_SEO\" >Why Core Web Vitals Are So Important for SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/the-role-of-core-web-vitals-in-seo-and-google-ranking-2\/#Os_tres_principais_pilares_dos_Core_Web_Vitals\" >The three main pillars of Core Web Vitals<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/the-role-of-core-web-vitals-in-seo-and-google-ranking-2\/#Largest_Contentful_Paint_LCP\" >Largest Contentful Paint (LCP)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/the-role-of-core-web-vitals-in-seo-and-google-ranking-2\/#First_Input_Delay_FID_Interaction_to_Next_Paint_INP\" >First Input Delay (FID) \/ Interaction to Next Paint (INP)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/the-role-of-core-web-vitals-in-seo-and-google-ranking-2\/#Cumulative_Layout_Shift_CLS\" >Cumulative Layout Shift (CLS)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/the-role-of-core-web-vitals-in-seo-and-google-ranking-2\/#Como_medir_os_Core_Web_Vitals\" >How to Measure Core Web Vitals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/the-role-of-core-web-vitals-in-seo-and-google-ranking-2\/#Como_otimizar_cada_metrica_na_pratica\" >How to optimize each metric in practice<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/the-role-of-core-web-vitals-in-seo-and-google-ranking-2\/#Melhore_o_LCP_velocidade_e_carregamento\" >Improve LCP: Speed and Loading<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/en\/blog\/the-role-of-core-web-vitals-in-seo-and-google-ranking-2\/#Otimize_o_INP_tempo_de_resposta_e_interatividade\" >Optimize INP: response time and interactivity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/verocontents.com.br\/en\/blog\/the-role-of-core-web-vitals-in-seo-and-google-ranking-2\/#Reduza_o_CLS_estabilidade_visual\" >Reduce CLS: Visual Stability<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/verocontents.com.br\/en\/blog\/the-role-of-core-web-vitals-in-seo-and-google-ranking-2\/#Ferramentas_recomendadas_para_analise_e_melhoria\" >Recommended tools for analysis and improvement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/verocontents.com.br\/en\/blog\/the-role-of-core-web-vitals-in-seo-and-google-ranking-2\/#Otimizando_os_Core_Web_Vitals_em_sites_WordPress\" >Optimizing Core Web Vitals on WordPress Sites<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/verocontents.com.br\/en\/blog\/the-role-of-core-web-vitals-in-seo-and-google-ranking-2\/#1_WP_Rocket\" >1. WP Rocket<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/verocontents.com.br\/en\/blog\/the-role-of-core-web-vitals-in-seo-and-google-ranking-2\/#2_ShortPixel_ou_Imagify\" >2. ShortPixel (or Imagify)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/verocontents.com.br\/en\/blog\/the-role-of-core-web-vitals-in-seo-and-google-ranking-2\/#3_Perfmatters\" >3. Performance Matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/verocontents.com.br\/en\/blog\/the-role-of-core-web-vitals-in-seo-and-google-ranking-2\/#4_Asset_CleanUp_ou_Flying_Scripts\" >4. Asset CleanUp or Flying Scripts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/verocontents.com.br\/en\/blog\/the-role-of-core-web-vitals-in-seo-and-google-ranking-2\/#5_Autoptimize\" >5. Autoptimize<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/verocontents.com.br\/en\/blog\/the-role-of-core-web-vitals-in-seo-and-google-ranking-2\/#6_AIOSEO_ou_Rank_Math\" >6. AIOSEO or Rank Math<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/verocontents.com.br\/en\/blog\/the-role-of-core-web-vitals-in-seo-and-google-ranking-2\/#7_Cloudflare_CDN\" >7. Cloudflare CDN<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/verocontents.com.br\/en\/blog\/the-role-of-core-web-vitals-in-seo-and-google-ranking-2\/#Em_resumo\" >In summary:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/verocontents.com.br\/en\/blog\/the-role-of-core-web-vitals-in-seo-and-google-ranking-2\/#O_impacto_dos_Core_Web_Vitals_nas_buscas_e_no_Google_AI_Mode\" >The Impact of Core Web Vitals on Search and Google AI Mode<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/verocontents.com.br\/en\/blog\/the-role-of-core-web-vitals-in-seo-and-google-ranking-2\/#Core_Web_Vitals_e_conversao_o_elo_entre_SEO_e_vendas\" >Core Web Vitals and Conversion: The Link Between SEO and Sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/verocontents.com.br\/en\/blog\/the-role-of-core-web-vitals-in-seo-and-google-ranking-2\/#O_futuro_da_experiencia_de_pagina\" >The future of page experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/verocontents.com.br\/en\/blog\/the-role-of-core-web-vitals-in-seo-and-google-ranking-2\/#Conclusao\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/verocontents.com.br\/en\/blog\/the-role-of-core-web-vitals-in-seo-and-google-ranking-2\/#FAQ_%E2%80%93_Perguntas_frequentes_sobre_Core_Web_Vitals\" >FAQ \u2013 Frequently Asked Questions about Core Web Vitals<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/verocontents.com.br\/en\/blog\/the-role-of-core-web-vitals-in-seo-and-google-ranking-2\/#1_O_que_sao_os_Core_Web_Vitals\" >1. What are Core Web Vitals?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/verocontents.com.br\/en\/blog\/the-role-of-core-web-vitals-in-seo-and-google-ranking-2\/#2_Os_Core_Web_Vitals_influenciam_o_ranking_no_Google\" >2. Do Core Web Vitals influence Google rankings?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/verocontents.com.br\/en\/blog\/the-role-of-core-web-vitals-in-seo-and-google-ranking-2\/#3_Como_saber_se_meu_site_esta_com_bons_Core_Web_Vitals\" >3. How do I know if my website has good Core Web Vitals?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/verocontents.com.br\/en\/blog\/the-role-of-core-web-vitals-in-seo-and-google-ranking-2\/#4_Preciso_ser_programador_para_melhorar_os_Core_Web_Vitals\" >4. Do I need to be a programmer to improve Core Web Vitals?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/verocontents.com.br\/en\/blog\/the-role-of-core-web-vitals-in-seo-and-google-ranking-2\/#5_Com_que_frequencia_devo_revisar_os_Core_Web_Vitals\" >5. How often should I review Core Web Vitals?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_sao_os_Core_Web_Vitals\"><\/span>What are Core Web Vitals?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You <strong>Core Web Vitals<\/strong> are a set of metrics created by Google to measure user experience on a website. They evaluate three main factors: loading, interactivity, and visual stability.<\/p>\n<p>In short, Core Web Vitals answer the following question:<\/p>\n<p>\u201cDid the user have a good experience accessing your website?\u201d<\/p>\n<p>These metrics were officially launched in 2020 and have been part of Google&#039;s ranking factors since 2021. Therefore, if your website doesn&#039;t meet the recommended parameters, your ranking in the results may plummet, even if your content is excellent.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Por_que_os_Core_Web_Vitals_sao_tao_importantes_para_o_SEO\"><\/span>Why Core Web Vitals Are So Important for SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the past, SEO was dominated by keywords and <a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-build-quality-backlinks\/\">backlinks<\/a>. Today, this is still important, but the game has changed. After all, Google has evolved and wants results that work well for real people, not just algorithms.<\/p>\n<p>The truth is simple: a fast, stable, and easy-to-interact website generates better engagement, lower bounce rates, and longer dwell times. And all of these signals are taken into account by the ranking algorithm.<\/p>\n<blockquote><p><strong><em>\u201cCore Web Vitals are ranking factors that measure the actual user experience regarding a website&#039;s speed, interactivity, and stability.\u201d<\/em><\/strong><\/p><\/blockquote>\n<p>Furthermore, with the advancement of generative search and <a href=\"https:\/\/verocontents.com.br\/en\/blog\/google-ai-mode\/\">Google AI Mode<\/a>, pages that offer good technical expertise are more likely to appear as a trusted source in AI results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Os_tres_principais_pilares_dos_Core_Web_Vitals\"><\/span>The three main pillars of Core Web Vitals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Core Web Vitals are comprised of three main metrics\u2014each representing a dimension of user experience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Largest_Contentful_Paint_LCP\"><\/span>Largest Contentful Paint (LCP)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>LCP measures the time it takes for the largest visible content element to appear on the screen. In other words, it&#039;s the user&#039;s perceived load time.<\/p>\n<p>Ideally: LCP should occur within 2.5 seconds of the page starting to load.<\/p>\n<p>If the LCP is high, it means that your site is \u201cheavy\u201d (perhaps due to large images, slow servers, or lack of caching).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"First_Input_Delay_FID_Interaction_to_Next_Paint_INP\"><\/span>First Input Delay (FID) \/ Interaction to Next Paint (INP)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>FID measures how long it takes for a website to respond to a user&#039;s first interaction\u2014such as clicking a button.<\/p>\n<p>However, in 2024 Google announced an update: FID was replaced by INP (Interaction to Next Paint), which is a more complete metric and evaluates the total responsiveness of the website throughout navigation.<\/p>\n<p>Ideally: INP should be less than 200 milliseconds.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cumulative_Layout_Shift_CLS\"><\/span>Cumulative Layout Shift (CLS)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>CLS measures the visual stability of your site. You know when you try to click on something, but the content suddenly moves, and you click elsewhere? That&#039;s an unstable layout. And Google penalizes it.<\/p>\n<p>Ideally: CLS should be less than 0.1.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_medir_os_Core_Web_Vitals\"><\/span>How to Measure Core Web Vitals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are several tools for measuring these metrics, all of which offer free, detailed reports. The main ones are:<\/p>\n<ul>\n<li><strong>PageSpeed Insights<\/strong>: Provides real user data (CrUX) and lab analysis.<\/li>\n<li><strong>Google Search Console<\/strong>: has a specific tab called \u201cCore Web Vitals\u201d, showing URLs with problems.<\/li>\n<li><strong>Lighthouse<\/strong>: Chrome tool that audits the complete performance of the page.<\/li>\n<li><strong>Web.dev Measure<\/strong>: Great for testing changes in real time.<\/li>\n<\/ul>\n<blockquote><p><strong><em>\u201cYou can measure your Core Web Vitals for free using PageSpeed Insights or Google Search Console, which show you real user metrics.\u201d<\/em><\/strong><\/p><\/blockquote>\n<p>Most importantly, these tools also indicate what is negatively impacting each metric and suggest specific optimizations.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_otimizar_cada_metrica_na_pratica\"><\/span>How to optimize each metric in practice<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Melhore_o_LCP_velocidade_e_carregamento\"><\/span>Improve LCP: Speed and Loading<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>LCP depends on how quickly the main content appears. To improve it:<\/p>\n<ul>\n<li>Compress images and use modern formats like WebP;<\/li>\n<li>Use CDN (Content Delivery Network);<\/li>\n<li>Enable browser cache;<\/li>\n<li>Optimize the server (use HTTP\/2 and avoid heavy plugins).<\/li>\n<\/ul>\n<blockquote><p><strong><em>\u201cLCP improves when images are optimized, the server is fast, and content loads efficiently.\u201d<\/em><\/strong><\/p><\/blockquote>\n<p>Also, check for third-party scripts like ads, widgets, and pop-ups. They often slow down loading times.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Otimize_o_INP_tempo_de_resposta_e_interatividade\"><\/span>Optimize INP: response time and interactivity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To optimize INP, you need to reduce the latency between the click and the website response.<\/p>\n<ul>\n<li>Break long scripts into smaller tasks;<\/li>\n<li>Use Lazy Loading to load only what you need;<\/li>\n<li>Minimize the use of blocking JavaScript;<\/li>\n<li>Avoid cluttering the DOM with useless elements.<\/li>\n<\/ul>\n<p>In short: did the user click? The website must respond instantly.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reduza_o_CLS_estabilidade_visual\"><\/span>Reduce CLS: Visual Stability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nothing is more annoying than a page &quot;jumping&quot; on the screen. To fix it:<\/p>\n<ul>\n<li>Always set fixed widths and heights for images and videos;<\/li>\n<li>Reserve space for dynamic ads;<\/li>\n<li>Avoid inserting banners or elements late in loading.<\/li>\n<\/ul>\n<p>A stable layout conveys confidence and reduces visitor frustration\u2014something Google values.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ferramentas_recomendadas_para_analise_e_melhoria\"><\/span>Recommended tools for analysis and improvement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Optimizing Core Web Vitals doesn&#039;t have to be done in the dark. There are tools that help with both diagnosis and implementation:<\/p>\n<ul>\n<li>PageSpeed Insights and Lighthouse (Google): Ideal for detailed analysis and technical reports.<\/li>\n<li>GTmetrix: evaluates performance and suggests visual improvements.<\/li>\n<li>WebPageTest: Allows you to test loading in different locations and connections.<\/li>\n<li>Chrome DevTools: Useful for identifying script and CSS bottlenecks.<\/li>\n<\/ul>\n<p>These tools should be used continuously. After all, each update to the site can affect performance.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Otimizando_os_Core_Web_Vitals_em_sites_WordPress\"><\/span>Optimizing Core Web Vitals on WordPress Sites<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>WordPress is one of the most versatile and powerful platforms in the world, but it can also become a major performance culprit if not configured correctly. Therefore, with the right plugins, you can achieve exceptional results in Core Web Vitals without needing a full-time developer for every tweak.<\/p>\n<p>In the <strong>Vero Contents<\/strong>, we treat technical performance as a strategic part of SEO. Therefore, if your website is in <a href=\"https:\/\/verocontents.com.br\/en\/blog\/wordpress-and-seo-the-best-relationship-for-organic-traffic\/\">WordPress<\/a>, these are the tools that really work to optimize Core Web Vitals:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_WP_Rocket\"><\/span>1. WP Rocket<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the most comprehensive and easy-to-use caching plugins. It improves LCP and INP by optimizing CSS and JavaScript file delivery, enabling smart caching, and implementing <em>lazy loading<\/em> of images.<\/p>\n<p><em>Vero&#039;s Tip:<\/em> Enable the \u201cDelay JavaScript Execution\u201d option to reduce blocking scripts and speed up perceived loading.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_ShortPixel_ou_Imagify\"><\/span>2. ShortPixel (or Imagify)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These plugins automatically optimize images without loss of quality, which is essential for LCP.<\/p>\n<p><em>Vero&#039;s Tip:<\/em> convert all images to WebP format, which loads up to 40% faster than JPG or PNG.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Perfmatters\"><\/span>3. Performance Matters<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ideal for eliminating &quot;dead weight&quot; on your website. Primarily, it allows you to disable unnecessary scripts, emojis, and functions that overload the website.<\/p>\n<p><em>Vero&#039;s Tip:<\/em> disable global loading of plugin scripts (such as contact forms or sliders) on pages where they are not used.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Asset_CleanUp_ou_Flying_Scripts\"><\/span>4. Asset CleanUp or Flying Scripts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Both help defer the loading of non-essential scripts initially, which is great for improving INP and response time.<\/p>\n<p><em>Vero&#039;s Tip:<\/em> combine use with WP Rocket for an even more consistent result.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Autoptimize\"><\/span>5. Autoptimize<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Minifies and combines CSS and JS files, reducing the overall page size and the number of requests.<\/p>\n<p><em>Vero&#039;s Tip:<\/em> avoid combining all files into one, as HTTP\/2 already optimizes simultaneous requests.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_AIOSEO_ou_Rank_Math\"><\/span>6. AIOSEO or Rank Math<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Although these are SEO plugins, they also offer features that directly impact page experience, such as integration with Schema Markup, indexing improvements, and performance error detection.<\/p>\n<p><em>Vero&#039;s Tip:<\/em> Configure rich snippets (FAQ, How-To). After all, they increase visibility and help with rankings via Google AI Mode.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Cloudflare_CDN\"><\/span>7. Cloudflare CDN<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It&#039;s not a plugin, but it integrates easily with WordPress. Most importantly, it distributes content across global servers, reduces latency, and even offers automatic image optimization and code minification.<\/p>\n<p><em>Vero&#039;s Tip:<\/em> Enable \u201cPolish\u201d and \u201cRocket Loader\u201d to maximize delivery and stability.<\/p>\n<blockquote><p><strong><em>\u201cThe best plugins for optimizing Core Web Vitals in WordPress include WP Rocket, ShortPixel, Perfmatters, Autoptimize, and Cloudflare CDN integration.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"Em_resumo\"><\/span>In summary:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With a good configuration and the right tools, WordPress can achieve scores above 90 on PageSpeed Insights, something many believe is impossible.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"O_impacto_dos_Core_Web_Vitals_nas_buscas_e_no_Google_AI_Mode\"><\/span>The Impact of Core Web Vitals on Search and Google AI Mode<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With the arrival of Google AI Mode (the new search mode with artificial intelligence), the technical performance of a website has gained even more importance.<\/p>\n<p>To the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/search-by-ai-and-geo\/\">AI-generated search responses<\/a> People tend to prioritize sources that load quickly, are stable, and have a clear structure. In other words, optimizing your Core Web Vitals also increases the chances of your site being cited by AI as an authoritative source.<\/p>\n<blockquote><p><strong><em>&quot;Sites with optimized Core Web Vitals are more likely to appear in Google AI Mode because they offer a better experience and structure for artificial intelligence to interpret.&quot;<\/em><\/strong><\/p><\/blockquote>\n<p>Additionally, Google uses user behavior data (such as dwell time and bounce rate) to validate a page&#039;s relevance. Therefore, the better the technical experience, the more relevant your site becomes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Core_Web_Vitals_e_conversao_o_elo_entre_SEO_e_vendas\"><\/span>Core Web Vitals and Conversion: The Link Between SEO and Sales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You might be wondering, \u201cOkay, but does this actually generate sales?\u201d<\/p>\n<p>The answer is yes, and it&#039;s straightforward. After all, studies show that fast websites convert up to 70% more than slow websites.<\/p>\n<p>This happens because page experience impacts users&#039; emotional behavior. In other words, when loading times are fast and navigation is fluid, the mind associates this with credibility and security.<\/p>\n<p>Companies that invest in Core Web Vitals observe:<\/p>\n<ul>\n<li>increase in conversion rates;<\/li>\n<li>greater number of qualified leads;<\/li>\n<li>significant reduction in cart abandonment.<\/li>\n<\/ul>\n<p>In other words, improving Core Web Vitals is investing in conversion and sales, not just in <a href=\"https:\/\/verocontents.com.br\/en\/blog\/investing-in-seo-at-the-right-time\/\">SEO<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"O_futuro_da_experiencia_de_pagina\"><\/span>The future of page experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google is increasingly driven by experience and context. In the coming years, performance metrics will be further refined, considering factors such as accessibility, energy consumption, and even digital sustainability.<\/p>\n<p>Core Web Vitals are just the beginning of this revolution.<\/p>\n<p>Companies that anticipate and adopt a culture of continuous optimization will come out ahead, especially in the scenario <a href=\"https:\/\/verocontents.com.br\/en\/blog\/seo-for-b2b-complete-guide\/\">B2B<\/a>, where trust and credibility are decisive in the purchasing process.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In short, ignoring Core Web Vitals is like driving a Formula 1 car with the handbrake on. After all, they are the link between technique and experience, SEO and results, and users and Google.<\/p>\n<p>Therefore, optimizing your website for LCP, INP, and CLS improves not only your ranking, but also your brand&#039;s engagement, conversion, and perceived value.<\/p>\n<p>So, if you want to stand out in searches and be remembered by users, start now. Perform a diagnostic on <a href=\"https:\/\/pagespeed.web.dev\/\">PageSpeed Insights<\/a>, adjust what is necessary and monitor the results.<\/p>\n<p>And it is precisely one of the differences of <strong>Vero Contents<\/strong>: combine design, SEO and technical performance in a single project, from the first code to the final ranking on Google.<\/p>\n<p><a href=\"https:\/\/verocontents.com.br\/en\/talk-to-an-expert\/\">Speak to an expert<\/a> and see how we can help your company achieve amazing search results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ_%E2%80%93_Perguntas_frequentes_sobre_Core_Web_Vitals\"><\/span>FAQ \u2013 Frequently Asked Questions about Core Web Vitals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_O_que_sao_os_Core_Web_Vitals\"><\/span>1. What are Core Web Vitals?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These are metrics created by Google that evaluate the user experience in three aspects: speed (LCP), interactivity (INP) and visual stability (CLS).<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"2_Os_Core_Web_Vitals_influenciam_o_ranking_no_Google\"><\/span>2. Do Core Web Vitals influence Google rankings?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes. Since 2021, they are considered direct ranking factors, especially on mobile devices.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"3_Como_saber_se_meu_site_esta_com_bons_Core_Web_Vitals\"><\/span>3. How do I know if my website has good Core Web Vitals?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use Google Search Console or PageSpeed Insights. They show real metrics and indicate which pages need fixing.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"4_Preciso_ser_programador_para_melhorar_os_Core_Web_Vitals\"><\/span>4. Do I need to be a programmer to improve Core Web Vitals?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No. Some simple optimizations, like compressing images and enabling caching, can already yield great results. But hiring a technical SEO specialist can speed up the process.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"5_Com_que_frequencia_devo_revisar_os_Core_Web_Vitals\"><\/span>5. How often should I review Core Web Vitals?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Whenever you make changes to your site or every three months to ensure that performance remains within Google&#039;s recommendations.<\/p>\n<p>Article published on 07\/15\/2024 and updated on that date.<\/p>","protected":false},"excerpt":{"rendered":"<p>Have you ever visited a website that took a long time to load and simply gave up? Well, yes. Digital patience is short, and Google knows it. That&#039;s precisely why Core Web Vitals have become one of the pillars.<\/p>","protected":false},"author":1,"featured_media":5200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[333],"tags":[357,31],"class_list":["post-5198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-core-web-vitals","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O papel dos Core Web Vitals no SEO e no ranking do Google<\/title>\n<meta name=\"description\" content=\"Exploramos como os Core Web Vitals influenciam o ranking no Google, estrat\u00e9gias para otimiz\u00e1-los e estudos de 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