{"id":4844,"date":"2025-05-16T09:00:33","date_gmt":"2025-05-16T12:00:33","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=4844"},"modified":"2025-05-16T10:34:53","modified_gmt":"2025-05-16T13:34:53","slug":"content-marketing-how-to-create-narratives-that-generate-connection-2","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-how-to-create-narratives-that-generate-connection-2\/","title":{"rendered":"Content marketing: how to create narratives that generate connection?"},"content":{"rendered":"<p>In a world saturated with content, those who want to be heard need more than a good idea \u2014 they need a good story. And in digital marketing, this translates into a powerful strategy: narrative-driven content marketing.<\/p>\n<p>But it\u2019s not enough to just produce posts and articles. What really connects your brand to people is the ability to tell stories that move people, solve their pain points and stay in their memory. After all, that\u2019s what drives decisions: emotion, identification and trust.<\/p>\n<p>Therefore, understanding how to create narratives that generate connection is essential to the success of content marketing.<\/p>\n<p>In this article, you\u2019ll learn how to create narratives that not only attract, but also create a deep connection with your audience. Let\u2019s dive in together!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-how-to-create-narratives-that-generate-connection-2\/#Marketing_de_conteudo_e_conhecimento_de_publico\" >Content marketing and audience awareness<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-how-to-create-narratives-that-generate-connection-2\/#Quem_nao_conhece_seu_publico_fala_sozinho\" >Those who don&#039;t know their audience, talk to themselves<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-how-to-create-narratives-that-generate-connection-2\/#Conteudo_bom_e_aquele_que_resolve_um_problema_real\" >Good content is content that solves a real problem<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-how-to-create-narratives-that-generate-connection-2\/#Identificacao_dos_pontos_de_dor_e_desafios_do_publico\" >Identification of audience pain points and challenges<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-how-to-create-narratives-that-generate-connection-2\/#Ouca_as_dores_%E2%80%94_e_transforme_em_oportunidade\" >Listen to the pain \u2014 and turn it into opportunity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-how-to-create-narratives-that-generate-connection-2\/#Dores_nao_sao_obstaculos_sao_caminhos\" >Pain is not an obstacle, it is a path<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-how-to-create-narratives-that-generate-connection-2\/#Aumente_suas_chances_com_segmentacao_inteligente\" >Increase your chances with smart targeting<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-how-to-create-narratives-that-generate-connection-2\/#Segmentar_e_falar_certo_com_a_pessoa_certa\" >Segmentation is speaking correctly to the right person<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-how-to-create-narratives-that-generate-connection-2\/#Personalizacao_o_segredo_da_conexao\" >Personalization: the secret to connection<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-how-to-create-narratives-that-generate-connection-2\/#Se_parece_feito_sob_medida_a_pessoa_para_e_escuta\" >If it feels tailor-made, people stop and listen.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-how-to-create-narratives-that-generate-connection-2\/#Inove_e_se_diferencie_pela_escuta\" >Innovate and differentiate yourself by listening<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-how-to-create-narratives-that-generate-connection-2\/#Ouca_antes_de_criar_%E2%80%94_sempre\" >Listen before you create \u2014 always<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-how-to-create-narratives-that-generate-connection-2\/#Avalie_a_eficiencia_das_suas_acoes\" >Evaluate the efficiency of your actions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-how-to-create-narratives-that-generate-connection-2\/#Metrica_nao_e_so_numero_e_bussola\" >Metrics are not just numbers, they are compasses<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-how-to-create-narratives-that-generate-connection-2\/#Construa_autoridade_com_conteudo_relevante\" >Build authority with relevant content<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-how-to-create-narratives-that-generate-connection-2\/#Quando_o_conteudo_acerta_voce_vira_referencia\" >When the content is right, you become a reference<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-how-to-create-narratives-that-generate-connection-2\/#Narrativas_e_marketing_de_conteudo_para_gerar_conexao\" >Storytelling and content marketing to generate connection<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-how-to-create-narratives-that-generate-connection-2\/#Entenda_o_publico_antes_de_tentar_conquistar\" >Understand your audience before trying to win them over<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-how-to-create-narratives-that-generate-connection-2\/#Crie_historias_que_fazem_o_olho_brilhar\" >Create stories that make your eyes shine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-how-to-create-narratives-that-generate-connection-2\/#Misture_texto_com_imagens_e_emocoes\" >Mix text with images and emotions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-how-to-create-narratives-that-generate-connection-2\/#Distribua_com_inteligencia_nao_aleatoriamente\" >Distribute intelligently, not randomly<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-how-to-create-narratives-that-generate-connection-2\/#Crie_narrativas_e_cative_sua_audiencia-alvo\" >Create narratives and captivate your target audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-how-to-create-narratives-that-generate-connection-2\/#Resumindo%E2%80%A6\" >In short\u2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-how-to-create-narratives-that-generate-connection-2\/#Perguntas_Frequentes_sobre_Marketing_de_Conteudo_e_suas_narrativas_FAQ\" >Frequently Asked Questions about Content Marketing and its narratives (FAQ)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-how-to-create-narratives-that-generate-connection-2\/#1_O_que_e_marketing_de_conteudo_com_narrativa\" >1. What is storytelling content marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-how-to-create-narratives-that-generate-connection-2\/#2_Por_que_narrativas_funcionam_melhor_que_conteudos_informativos_comuns\" >2. Why do narratives work better than regular informational content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-how-to-create-narratives-that-generate-connection-2\/#3_Como_descobrir_as_dores_do_meu_publico_para_criar_conteudo\" >3. How can I discover my audience\u2019s pain points to create content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-how-to-create-narratives-that-generate-connection-2\/#4_Posso_usar_storytelling_mesmo_em_nichos_tecnicos\" >4. Can I use storytelling even in technical niches?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-how-to-create-narratives-that-generate-connection-2\/#5_Como_sei_se_meu_conteudo_esta_gerando_conexao\" >5. How do I know if my content is generating connection?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Marketing_de_conteudo_e_conhecimento_de_publico\"><\/span>Content marketing and audience awareness<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Quem_nao_conhece_seu_publico_fala_sozinho\"><\/span>Those who don&#039;t know their audience, talk to themselves<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before writing any content, ask yourself: who am I talking to? Knowing your audience is the first step \u2014 and perhaps the most decisive \u2014 to any successful marketing campaign. <a href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-for-medium-sized-companies\/\">content strategy<\/a> work out.<\/p>\n<p>Imagine trying to sell a marketing plan to a marketing manager at a mid-sized company, like Mariana. She already knows the basic concepts, but she\u2019s overwhelmed, pressured by goals, and looking for solutions that actually work. If you talk to her as if you\u2019re explaining the obvious, she\u2019ll just close the tab.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conteudo_bom_e_aquele_que_resolve_um_problema_real\"><\/span>Good content is content that solves a real problem<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you understand your audience\u2019s pain points, it\u2019s easy to create content that fits them perfectly. So, questions like \u201chow can I generate qualified leads without inflating acquisition costs?\u201d or \u201chow can I prove marketing ROI to the board?\u201d are the key to unlocking truly useful content.<\/p>\n<p>Valuable content is content that solves a problem before the customer even asks for help. When this happens, trust is created.<\/p>\n<blockquote><p><strong><em>\u201cValuable content is content that answers the question before the customer even asks.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Identificacao_dos_pontos_de_dor_e_desafios_do_publico\"><\/span>Identification of audience pain points and challenges<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Ouca_as_dores_%E2%80%94_e_transforme_em_oportunidade\"><\/span>Listen to the pain \u2014 and turn it into opportunity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You don\u2019t need to be a fortune teller, but you do need to know how to listen. When a lead says \u201cI\u2019ve already hired an agency and haven\u2019t seen any results,\u201d that\u2019s pure gold. Turn those phrases into content.<\/p>\n<p>Create articles like: <em>\u201cWhy Hiring an Agency Didn\u2019t Work for You \u2014 and How to Avoid It Now\u201d<\/em>. Show empathy and bring solutions, not judgment.<\/p>\n<blockquote><p><strong><em>\u201cThe best stories come from your client\u2019s real frustrations.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"Dores_nao_sao_obstaculos_sao_caminhos\"><\/span>Pain is not an obstacle, it is a path<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pains such as anxiety, frustration and insecurity can be <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-are-mental-triggers-and-how-to-use-them\/\">emotional triggers<\/a> powerful. When you recognize and embrace them, you build bridges \u2014 and it\u2019s that bridge that turns content into connection.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Aumente_suas_chances_com_segmentacao_inteligente\"><\/span>Increase your chances with smart targeting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Segmentar_e_falar_certo_com_a_pessoa_certa\"><\/span>Segmentation is speaking correctly to the right person<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Not everyone needs to hear everything. So, get to know your target audience well \u2014 age, position, level of knowledge, goals, and challenges. In this sense, your persona should be as detailed as possible.<\/p>\n<p>With this information in hand, you can adjust the tone, channels and even the time of publication. Generic content for everyone doesn\u2019t appeal to anyone.<\/p>\n<blockquote><p><strong><em>\u201cSegmenting means stopping talking to the whole world and being heard by those who really matter.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Personalizacao_o_segredo_da_conexao\"><\/span>Personalization: the secret to connection<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Se_parece_feito_sob_medida_a_pessoa_para_e_escuta\"><\/span>If it feels tailor-made, people stop and listen.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Today, it\u2019s not enough to create \u201cgood\u201d content. It needs to feel like it was made specifically for the reader. This requires data, but also sensitivity. Therefore, personalization isn\u2019t just about putting the person\u2019s name in the email \u2014 it\u2019s about addressing exactly what they need when they need it.<\/p>\n<p>Use the customer journey to personalize content by stage: from learning to decision.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Inove_e_se_diferencie_pela_escuta\"><\/span>Innovate and differentiate yourself by listening<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Ouca_antes_de_criar_%E2%80%94_sempre\"><\/span>Listen before you create \u2014 always<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What is your audience talking about on social media? What questions do they ask in meetings with clients? Use all of this as input to differentiate yourself.<\/p>\n<p>Brands that create content based on active listening don\u2019t just stand out \u2014 they become memorable.<\/p>\n<blockquote><p><strong><em>\u201cCompanies that listen create content that resonates.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Avalie_a_eficiencia_das_suas_acoes\"><\/span>Evaluate the efficiency of your actions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Metrica_nao_e_so_numero_e_bussola\"><\/span>Metrics are not just numbers, they are compasses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Knowing whether your content is performing is more than just measuring clicks and views. Is your content generating leads? Is it being shared? Are there relevant comments?<\/p>\n<p>Use real feedback to adjust your narrative. Sometimes one sentence can change everything. Metrics show what happened. Qualitative listening shows why.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Construa_autoridade_com_conteudo_relevante\"><\/span>Build authority with relevant content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Quando_o_conteudo_acerta_voce_vira_referencia\"><\/span>When the content is right, you become a reference<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If your article appears as an answer on Google or in a <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-generative-artificial-intelligence-2\/\">Generative AI<\/a>, congratulations \u2014 you\u2019ve become an authority. But that only happens when the content goes beyond the surface.<\/p>\n<p>In this way, explore the backstage, share mistakes and successes, and humanize the process. Authority is not about showing yourself to be perfect, it is about showing yourself to be real and trustworthy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Narrativas_e_marketing_de_conteudo_para_gerar_conexao\"><\/span>Storytelling and content marketing to generate connection<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Entenda_o_publico_antes_de_tentar_conquistar\"><\/span>Understand your audience before trying to win them over<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The right narrative depends on the right audience. Before you start, create real personas based on data and conversations. Find out what they believe, fear, desire, and why they haven\u2019t bought from you yet.<\/p>\n<blockquote><p><strong><em>\u201cThose who tell stories to the wrong audience end up talking to themselves.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"Crie_historias_que_fazem_o_olho_brilhar\"><\/span>Create stories that make your eyes shine<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your narrative needs more than logic; it needs soul. Above all, tell stories with real characters, with conflicts, with twists and turns. In other words, show how a problem was overcome, how a solution generated an impact, how your brand was present in the transformation.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Misture_texto_com_imagens_e_emocoes\"><\/span>Mix text with images and emotions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Good text is captivating. Good visuals are hypnotizing. When the two come together, they create an experience. In this sense, use images, videos, graphics and even memes \u2014 as long as they make sense with your narrative. Visual consistency is important: maintain identity, colors and style.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Distribua_com_inteligencia_nao_aleatoriamente\"><\/span>Distribute intelligently, not randomly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There is no point in creating incredible content and then throwing it to the wind. In other words, distribution is part of <a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-make-a-digital-marketing-plan-2\/\">marketing strategy<\/a>. Post on LinkedIn, turn it into a carousel, record a Reel with the highlights, send it by email\u2026 Each channel has its own way. Adapt, but keep the heart of the narrative.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Crie_narrativas_e_cative_sua_audiencia-alvo\"><\/span>Create narratives and captivate your target audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Narratives that generate connection are not created by chance. Therefore, they require listening, empathy, structure and intention. They are built with the courage to say: \u201cthis was made with you in mind\u201d.<\/p>\n<p>When your brand gets the story right, it doesn&#039;t need to compete for attention, it wins space in people&#039;s hearts.<\/p>\n<blockquote><p><strong><em>\u201cIn the end, the content that sells the most is the one that understands the most.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Resumindo%E2%80%A6\"><\/span>In short\u2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Content marketing has evolved, and you need to evolve with it. The companies that master the art of storytelling aren\u2019t the ones that speak the loudest, but the ones that speak the most truthfully.<\/p>\n<p>Thus, the right narrative transforms a visitor into a follower, a lead into a customer, a customer into an ambassador.<\/p>\n<p>At Vero Contents, we\u2019ve learned that good content is content that generates real, emotional and strategic impact. What about you? Have you started telling your brand\u2019s story in a way that the market will never forget?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Perguntas_Frequentes_sobre_Marketing_de_Conteudo_e_suas_narrativas_FAQ\"><\/span>Frequently Asked Questions about Content Marketing and its narratives (FAQ)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_O_que_e_marketing_de_conteudo_com_narrativa\"><\/span>1. What is storytelling content marketing?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is the creation of content that uses techniques of <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-storytelling-2\/\"><em>storytelling<\/em> <\/a>to generate an emotional connection with the public, making your brand more memorable and influential.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"2_Por_que_narrativas_funcionam_melhor_que_conteudos_informativos_comuns\"><\/span>2. Why do narratives work better than regular informational content?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Because stories arouse empathy, attention and trust. The audience identifies, gets involved and remembers.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"3_Como_descobrir_as_dores_do_meu_publico_para_criar_conteudo\"><\/span>3. How can I discover my audience\u2019s pain points to create content?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Listen. Use surveys, customer conversations, social media, and CRM analytics. The pain points are hidden between the lines of what your audience is saying.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"4_Posso_usar_storytelling_mesmo_em_nichos_tecnicos\"><\/span>4. Can I use storytelling even in technical niches?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes. In fact, the more technical the niche, the greater the opportunity to humanize the content and stand out.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"5_Como_sei_se_meu_conteudo_esta_gerando_conexao\"><\/span>5. How do I know if my content is generating connection?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Analyze real engagement: comments that show identification, spontaneous shares, qualified leads reaching you. Connection is not measured only by numbers, but by reaction.<\/p>\n<hr \/>\n<p>Image: <a href=\"https:\/\/br.freepik.com\/vetores-gratis\/fundo-plano-de-conteudo-de-marketing_3476201.htm\">Freepik<\/a><\/p>\n<p>Article originally published on 05\/24\/2024 and updated on that date.<\/p>","protected":false},"excerpt":{"rendered":"<p>In a world saturated with content, those who want to be heard need more than a good idea \u2014 they need a good story. And in digital marketing, this translates into a powerful strategy: narrative-driven content marketing.<\/p>","protected":false},"author":1,"featured_media":4847,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[13],"class_list":["post-4844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing-e-conteudo","tag-marketing-de-conteudo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing de conte\u00fado: como criar narrativas que geram conex\u00e3o?<\/title>\n<meta name=\"description\" content=\"O marketing de conte\u00fado tem se destacado como uma estrat\u00e9gia poderosa para atrair, envolver e converter clientes em potencial.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-how-to-create-narratives-that-generate-connection-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing de conte\u00fado: como criar narrativas que geram conex\u00e3o?\" \/>\n<meta property=\"og:description\" content=\"O marketing de conte\u00fado tem se destacado como uma estrat\u00e9gia poderosa para atrair, envolver e converter clientes em potencial.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-how-to-create-narratives-that-generate-connection-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-16T12:00:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-16T13:34:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/05\/Marketing-de-conteudo-como-criar-narrativas-que-geram-conexao.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/marketing-de-conteudo-como-criar-narrativas-que-geram-conexao\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/marketing-de-conteudo-como-criar-narrativas-que-geram-conexao\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Marketing de conte\u00fado: como criar narrativas que geram conex\u00e3o?\",\"datePublished\":\"2025-05-16T12:00:33+00:00\",\"dateModified\":\"2025-05-16T13:34:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/marketing-de-conteudo-como-criar-narrativas-que-geram-conexao\/\"},\"wordCount\":1475,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/marketing-de-conteudo-como-criar-narrativas-que-geram-conexao\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/05\/Marketing-de-conteudo-como-criar-narrativas-que-geram-conexao.jpg\",\"keywords\":[\"marketing de conte\u00fado\"],\"articleSection\":[\"Inbound Marketing e Conte\u00fado\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/marketing-de-conteudo-como-criar-narrativas-que-geram-conexao\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/marketing-de-conteudo-como-criar-narrativas-que-geram-conexao\/\",\"name\":\"Marketing de conte\u00fado: como criar narrativas que geram conex\u00e3o?\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/marketing-de-conteudo-como-criar-narrativas-que-geram-conexao\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/marketing-de-conteudo-como-criar-narrativas-que-geram-conexao\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/05\/Marketing-de-conteudo-como-criar-narrativas-que-geram-conexao.jpg\",\"datePublished\":\"2025-05-16T12:00:33+00:00\",\"dateModified\":\"2025-05-16T13:34:53+00:00\",\"description\":\"O marketing de conte\u00fado tem se destacado como uma estrat\u00e9gia poderosa para atrair, envolver e converter clientes em potencial.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/marketing-de-conteudo-como-criar-narrativas-que-geram-conexao\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/verocontents.com.br\/blog\/marketing-de-conteudo-como-criar-narrativas-que-geram-conexao\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/marketing-de-conteudo-como-criar-narrativas-que-geram-conexao\/#primaryimage\",\"url\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/05\/Marketing-de-conteudo-como-criar-narrativas-que-geram-conexao.jpg\",\"contentUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/05\/Marketing-de-conteudo-como-criar-narrativas-que-geram-conexao.jpg\",\"width\":750,\"height\":350,\"caption\":\"Marketing de conte\u00fado - como criar narrativas que geram conex\u00e3o\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/marketing-de-conteudo-como-criar-narrativas-que-geram-conexao\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/verocontents.com.br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing de conte\u00fado: como criar narrativas que geram conex\u00e3o?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/verocontents.com.br\/#website\",\"url\":\"https:\/\/verocontents.com.br\/\",\"name\":\"Vero Contents\",\"description\":\"Ag\u00eancia de Marketing Digital e Inbound Marketing\",\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/verocontents.com.br\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/verocontents.com.br\/#organization\",\"name\":\"Vero Contents\",\"url\":\"https:\/\/verocontents.com.br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png\",\"contentUrl\":\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png\",\"width\":240,\"height\":70,\"caption\":\"Vero Contents\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/verocontents\/\",\"https:\/\/x.com\/marcelcast\",\"https:\/\/www.instagram.com\/verocommkt\/\",\"https:\/\/www.linkedin.com\/company\/vero-comunica-o-e-marketing\",\"http:\/\/www.pinterest.com\/marcelcsouza\",\"https:\/\/www.youtube.com\/channel\/UC0HHv6AQKtsUWqa21C5gX9Q\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\",\"name\":\"Marcel Castilho\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775128862\",\"contentUrl\":\"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775128862\",\"caption\":\"Marcel Castilho\"},\"description\":\"Marcel Castilho \u00e9 especialista em marketing digital, neuromarketing, neuroci\u00eancia, mindfulness e psicologia positiva. Al\u00e9m de publicit\u00e1rio, tamb\u00e9m \u00e9 Master em Programa\u00e7\u00e3o Neurolingu\u00edstica. \u00c9 fundador, propriet\u00e1rio e CEO da Vero Contentes e da ag\u00eancia offline VeroCom.\",\"sameAs\":[\"https:\/\/verocontents.com.br\",\"https:\/\/www.instagram.com\/marcel.castilho.souza\/\",\"https:\/\/br.linkedin.com\/in\/marcel-castilho-e-souza\",\"https:\/\/x.com\/marcelcast\"],\"gender\":\"Masculino\",\"knowsAbout\":[\"Marketing Digital\",\"Inbound Marketing\",\"SEO\",\"SEM\",\"Psicologia Positiva\",\"Mindfulness\",\"Neuromarketing\",\"Neuroci\u00eancia\"],\"knowsLanguage\":[\"Portugu\u00eas\",\"Ingl\u00eas\"],\"jobTitle\":\"Propriet\u00e1rio\",\"worksFor\":\"Vero Contents\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Content marketing: how to create narratives that generate connection?","description":"Content marketing has emerged as a powerful strategy for attracting, engaging and converting potential customers.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-how-to-create-narratives-that-generate-connection-2\/","og_locale":"en_US","og_type":"article","og_title":"Marketing de conte\u00fado: como criar narrativas que geram conex\u00e3o?","og_description":"O marketing de conte\u00fado tem se destacado como uma estrat\u00e9gia poderosa para atrair, envolver e converter clientes em potencial.\u00a0","og_url":"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-how-to-create-narratives-that-generate-connection-2\/","og_site_name":"Vero Contents","article_publisher":"https:\/\/www.facebook.com\/verocontents\/","article_published_time":"2025-05-16T12:00:33+00:00","article_modified_time":"2025-05-16T13:34:53+00:00","og_image":[{"width":750,"height":350,"url":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/05\/Marketing-de-conteudo-como-criar-narrativas-que-geram-conexao.jpg","type":"image\/jpeg"}],"author":"Marcel Castilho","twitter_card":"summary_large_image","twitter_creator":"@marcelcast","twitter_site":"@marcelcast","twitter_misc":{"Written by":"Marcel Castilho","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/verocontents.com.br\/blog\/marketing-de-conteudo-como-criar-narrativas-que-geram-conexao\/#article","isPartOf":{"@id":"https:\/\/verocontents.com.br\/blog\/marketing-de-conteudo-como-criar-narrativas-que-geram-conexao\/"},"author":{"name":"Marcel Castilho","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9"},"headline":"Marketing de conte\u00fado: como criar narrativas que geram conex\u00e3o?","datePublished":"2025-05-16T12:00:33+00:00","dateModified":"2025-05-16T13:34:53+00:00","mainEntityOfPage":{"@id":"https:\/\/verocontents.com.br\/blog\/marketing-de-conteudo-como-criar-narrativas-que-geram-conexao\/"},"wordCount":1475,"publisher":{"@id":"https:\/\/verocontents.com.br\/#organization"},"image":{"@id":"https:\/\/verocontents.com.br\/blog\/marketing-de-conteudo-como-criar-narrativas-que-geram-conexao\/#primaryimage"},"thumbnailUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/05\/Marketing-de-conteudo-como-criar-narrativas-que-geram-conexao.jpg","keywords":["marketing de conte\u00fado"],"articleSection":["Inbound Marketing e Conte\u00fado"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/verocontents.com.br\/blog\/marketing-de-conteudo-como-criar-narrativas-que-geram-conexao\/","url":"https:\/\/verocontents.com.br\/blog\/marketing-de-conteudo-como-criar-narrativas-que-geram-conexao\/","name":"Content marketing: how to create narratives that generate connection?","isPartOf":{"@id":"https:\/\/verocontents.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/verocontents.com.br\/blog\/marketing-de-conteudo-como-criar-narrativas-que-geram-conexao\/#primaryimage"},"image":{"@id":"https:\/\/verocontents.com.br\/blog\/marketing-de-conteudo-como-criar-narrativas-que-geram-conexao\/#primaryimage"},"thumbnailUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/05\/Marketing-de-conteudo-como-criar-narrativas-que-geram-conexao.jpg","datePublished":"2025-05-16T12:00:33+00:00","dateModified":"2025-05-16T13:34:53+00:00","description":"Content marketing has emerged as a powerful strategy for attracting, engaging and converting potential customers.\u00a0","breadcrumb":{"@id":"https:\/\/verocontents.com.br\/blog\/marketing-de-conteudo-como-criar-narrativas-que-geram-conexao\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/verocontents.com.br\/blog\/marketing-de-conteudo-como-criar-narrativas-que-geram-conexao\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/blog\/marketing-de-conteudo-como-criar-narrativas-que-geram-conexao\/#primaryimage","url":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/05\/Marketing-de-conteudo-como-criar-narrativas-que-geram-conexao.jpg","contentUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/05\/Marketing-de-conteudo-como-criar-narrativas-que-geram-conexao.jpg","width":750,"height":350,"caption":"Marketing de conte\u00fado - como criar narrativas que geram conex\u00e3o"},{"@type":"BreadcrumbList","@id":"https:\/\/verocontents.com.br\/blog\/marketing-de-conteudo-como-criar-narrativas-que-geram-conexao\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/verocontents.com.br\/"},{"@type":"ListItem","position":2,"name":"Marketing de conte\u00fado: como criar narrativas que geram conex\u00e3o?"}]},{"@type":"WebSite","@id":"https:\/\/verocontents.com.br\/#website","url":"https:\/\/verocontents.com.br\/","name":"Vero Contents","description":"Digital Marketing and Inbound Marketing Agency","publisher":{"@id":"https:\/\/verocontents.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/verocontents.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/verocontents.com.br\/#organization","name":"Vero Contents","url":"https:\/\/verocontents.com.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/","url":"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png","contentUrl":"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png","width":240,"height":70,"caption":"Vero Contents"},"image":{"@id":"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/verocontents\/","https:\/\/x.com\/marcelcast","https:\/\/www.instagram.com\/verocommkt\/","https:\/\/www.linkedin.com\/company\/vero-comunica-o-e-marketing","http:\/\/www.pinterest.com\/marcelcsouza","https:\/\/www.youtube.com\/channel\/UC0HHv6AQKtsUWqa21C5gX9Q"]},{"@type":"Person","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9","name":"Marcel Castilho","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/image\/","url":"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775128862","contentUrl":"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775128862","caption":"Marcel Castilho"},"description":"Marcel Castilho is a specialist in digital marketing, neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master&#039;s degree in Neurolinguistic Programming. He is the founder, owner and CEO of Vero Contentes and the offline agency VeroCom.","sameAs":["https:\/\/verocontents.com.br","https:\/\/www.instagram.com\/marcel.castilho.souza\/","https:\/\/br.linkedin.com\/in\/marcel-castilho-e-souza","https:\/\/x.com\/marcelcast"],"gender":"Masculino","knowsAbout":["Marketing Digital","Inbound Marketing","SEO","SEM","Psicologia Positiva","Mindfulness","Neuromarketing","Neuroci\u00eancia"],"knowsLanguage":["Portugu\u00eas","Ingl\u00eas"],"jobTitle":"Propriet\u00e1rio","worksFor":"Vero Contents"}]}},"_links":{"self":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/4844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/comments?post=4844"}],"version-history":[{"count":3,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/4844\/revisions"}],"predecessor-version":[{"id":5863,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/4844\/revisions\/5863"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/media\/4847"}],"wp:attachment":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/media?parent=4844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/categories?post=4844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/tags?post=4844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}