{"id":4839,"date":"2024-05-23T11:48:49","date_gmt":"2024-05-23T14:48:49","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=4839"},"modified":"2024-06-16T16:03:35","modified_gmt":"2024-06-16T19:03:35","slug":"text-anchors-what-is-and-how-to-use-it-in-favor-of-your-text-seo-2","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/text-anchors-what-is-and-how-to-use-it-in-favor-of-your-text-seo-2\/","title":{"rendered":"Anchor text: what it is and how to use it to benefit your text\u2019s SEO"},"content":{"rendered":"<p>Have you ever clicked on a link within a text and been taken to exactly the content you were looking for? That little piece of text that you clicked on is what we call anchor text. It sounds simple, but this element plays a crucial role in building an effective SEO (Search Engine Optimization) strategy.<\/p>\n<p>Let&#039;s understand more about what it is, how it works and how you can use anchor text to improve your website&#039;s SEO.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/text-anchors-what-is-and-how-to-use-it-in-favor-of-your-text-seo-2\/#O_que_e_texto_ancora\" >What is anchor text?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/text-anchors-what-is-and-how-to-use-it-in-favor-of-your-text-seo-2\/#Tipos_de_texto_ancora\" >Types of Anchor Text<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/text-anchors-what-is-and-how-to-use-it-in-favor-of-your-text-seo-2\/#Texto_ancora_generico\" >Generic anchor text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/text-anchors-what-is-and-how-to-use-it-in-favor-of-your-text-seo-2\/#Texto_ancora_de_correspondencia_exata\" >Exact match anchor text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/text-anchors-what-is-and-how-to-use-it-in-favor-of-your-text-seo-2\/#Texto_ancora_de_correspondencia_parcial\" >Partial match anchor text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/text-anchors-what-is-and-how-to-use-it-in-favor-of-your-text-seo-2\/#Texto_ancora_de_marca\" >Branded anchor text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/text-anchors-what-is-and-how-to-use-it-in-favor-of-your-text-seo-2\/#Texto_ancora_de_URL\" >URL anchor text<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/text-anchors-what-is-and-how-to-use-it-in-favor-of-your-text-seo-2\/#Como_usar_texto_ancora_de_forma_eficaz\" >How to Use Anchor Text Effectively<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/text-anchors-what-is-and-how-to-use-it-in-favor-of-your-text-seo-2\/#Utilize_palavras-chave_relevantes\" >Use relevant keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/en\/blog\/text-anchors-what-is-and-how-to-use-it-in-favor-of-your-text-seo-2\/#Varie_os_tipos\" >Vary the types<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/verocontents.com.br\/en\/blog\/text-anchors-what-is-and-how-to-use-it-in-favor-of-your-text-seo-2\/#Mantenha_o_texto_conciso_e_descritivo\" >Keep the text concise and descriptive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/verocontents.com.br\/en\/blog\/text-anchors-what-is-and-how-to-use-it-in-favor-of-your-text-seo-2\/#Use_links_internos_e_externos\" >Use internal and external links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/verocontents.com.br\/en\/blog\/text-anchors-what-is-and-how-to-use-it-in-favor-of-your-text-seo-2\/#Evite_textos_genericos_como_%E2%80%9Cclique_aqui%E2%80%9D\" >Avoid generic texts like \u201cclick here\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/verocontents.com.br\/en\/blog\/text-anchors-what-is-and-how-to-use-it-in-favor-of-your-text-seo-2\/#Otimize_para_dispositivos_moveis\" >Optimize for mobile devices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/verocontents.com.br\/en\/blog\/text-anchors-what-is-and-how-to-use-it-in-favor-of-your-text-seo-2\/#Monitore_e_analise_o_desempenho_dos_seus_links\" >Monitor and analyze the performance of your links<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/verocontents.com.br\/en\/blog\/text-anchors-what-is-and-how-to-use-it-in-favor-of-your-text-seo-2\/#Impacto_do_texto_ancora_na_experiencia_do_usuario\" >Impact of Anchor Text on User Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/verocontents.com.br\/en\/blog\/text-anchors-what-is-and-how-to-use-it-in-favor-of-your-text-seo-2\/#O_papel_do_texto_ancora_em_diferentes_tipos_de_conteudo\" >The role of anchor text in different types of content<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/verocontents.com.br\/en\/blog\/text-anchors-what-is-and-how-to-use-it-in-favor-of-your-text-seo-2\/#Blogs_e_artigos\" >Blogs and articles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/verocontents.com.br\/en\/blog\/text-anchors-what-is-and-how-to-use-it-in-favor-of-your-text-seo-2\/#Paginas_de_produto\" >Product Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/verocontents.com.br\/en\/blog\/text-anchors-what-is-and-how-to-use-it-in-favor-of-your-text-seo-2\/#Links_internos_vs_externos\" >Internal vs. internal links external<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/verocontents.com.br\/en\/blog\/text-anchors-what-is-and-how-to-use-it-in-favor-of-your-text-seo-2\/#Ferramentas_para_analise_de_texto_ancora\" >Tools for Anchor Text Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/verocontents.com.br\/en\/blog\/text-anchors-what-is-and-how-to-use-it-in-favor-of-your-text-seo-2\/#Conclusao\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_texto_ancora\"><\/span>What is anchor text?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Anchor text is the visible, clickable text in a hyperlink. It usually appears underlined and in a different color from the rest of the text, standing out as a point of interaction for the reader. For example, in a sentence like \u201cVisit our [product page](https:\/\/example.com\/products) for more information\u201d, where \u201cproduct page\u201d is the anchor text.<\/p>\n<p>This type of resource is vital for the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-seo-and-why-you-should-do-it\/\">SEO<\/a> because it provides context to search engines about the landing page content. When used correctly, it can help increase a page&#039;s relevance for a specific keyword, thereby improving its ranking in search results. Additionally, anchor text influences the user experience by intuitively guiding them through the website content.<\/p>\n<p>Links with good anchor texts, coming from reliable and relevant sites, serve as a vote of confidence for Google. Thus, when the engine analyzes a website&#039;s link profile, the algorithms consider the quality of the anchor texts as an indicator of the page&#039;s authority and trustworthiness.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tipos_de_texto_ancora\"><\/span>Types of Anchor Text<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Texto_ancora_generico\"><\/span>Generic anchor text<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This type uses common phrases like \u201cclick here\u201d or \u201clearn more\u201d. Although it is easy to implement, it does not provide enough context for search engines and is less effective for SEO.<\/p>\n<p>Therefore, they are more often used as CTAs (<em><a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-a-call-to-action\/\">calls to action<\/a><\/em>, or calls to action), having another function of drawing the user&#039;s attention. Therefore, they work better on buttons.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Texto_ancora_de_correspondencia_exata\"><\/span>Exact match anchor text<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This type uses exactly the target keyword you want to rank for. For example, if you want to rank for \u201cSEO best practices\u201d, the anchor text would be exactly \u201cSEO best practices\u201d. This type can be very powerful, but should be used with caution to avoid over-optimization.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Texto_ancora_de_correspondencia_parcial\"><\/span>Partial match anchor text<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Here, the keyword is included within a more natural phrase. For example, \u201cTips for implementing best SEO practices\u201d contains the keyword within a larger context, providing a more fluid read.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Texto_ancora_de_marca\"><\/span>Branded anchor text<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This type uses the brand or company name as anchor text, such as \u201cVisit Amazon\u201d. This helps build brand authority and is useful for brand SEO.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Texto_ancora_de_URL\"><\/span>URL anchor text<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When the URL itself is used as anchor text, such as \u201chttps:\/\/example.com\u201d. This type is less common in texts written for readers, but may appear in references or citations.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_usar_texto_ancora_de_forma_eficaz\"><\/span>How to Use Anchor Text Effectively<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Utilize_palavras-chave_relevantes\"><\/span>Use relevant keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Keywords are the foundation of SEO, and anchor texts are no exception. Use keywords relevant to the theme of the page to which the link leads, but avoid excess (keyword stuffing), which can be penalized by Google.<\/p>\n<p>Imagine a website about cooking recipes. Anchor text like \u201cLearn delicious recipes\u201d is relevant but generic. Instead, text like \u201cDiscover quick and easy chocolate cake recipes\u201d is more specific and contains keywords that users are likely to search for.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Varie_os_tipos\"><\/span>Vary the types<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Avoid using the same anchor text repeatedly, as this may appear artificial to search engines. Therefore, vary the formatting and use different types, such as:<\/p>\n<ul>\n<li>Keywords: \u201cDiscover SEO tips for beginners\u201d<\/li>\n<li>Phrases: \u201cLearn how to create high-quality content\u201d<\/li>\n<li>Questions: \u201cDo you want to increase your website traffic?\u201d<\/li>\n<li>Tag: \u201cVisit [Company Name]\u2019s blog\u201d<\/li>\n<li>Images: Use images with descriptive alt text<\/li>\n<\/ul>\n<p>This variety demonstrates naturalness and context to the algorithms, as well as making your links more attractive to users.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mantenha_o_texto_conciso_e_descritivo\"><\/span>Keep the text concise and descriptive<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your anchor texts should be concise and descriptive, giving the reader an accurate idea of what they will find when they click the link. So, avoid long texts and entire paragraphs, as this can be tiring and impair readability.<\/p>\n<p>In this sense, instead of using \u201cClick here to read more about SEO\u201d, use \u201cOptimize your website with the best SEO techniques\u201d. This phrase is more informative and arouses the user\u2019s interest in finding out more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_links_internos_e_externos\"><\/span>Use internal and external links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Internal links connect different pages on your own website, helping users navigate and explore your content more easily. Use relevant anchor texts for internal links, guiding the user naturally through your website.<\/p>\n<p>On the other hand, external links direct to pages on other websites. So, use them sparingly and choose reliable and relevant sites for your niche. Anchor texts for external links should also be informative and descriptive.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Evite_textos_genericos_como_%E2%80%9Cclique_aqui%E2%80%9D\"><\/span>Avoid generic texts like \u201cclick here\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Generic texts like \u201cclick here\u201d do not provide any useful information to the user and can be considered spam by search engines. Therefore, avoid using them and opt for more descriptive texts that convey the value of the content to be accessed.<\/p>\n<p>Imagine a link with the anchor text \u201cClick here to download the free e-book\u201d. This sentence is vague and says nothing about the content of the e-book. On the other hand, a text like \u201cDownload the free digital marketing e-book here\u201d is more informative and attracts audiences interested in the topic.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Otimize_para_dispositivos_moveis\"><\/span>Optimize for mobile devices<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With internet usage on mobile devices growing, it&#039;s crucial to optimize your anchor texts for this experience. Therefore, use short and readable texts, avoid links that are too close together and make navigation on the cell phone screen easier.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Monitore_e_analise_o_desempenho_dos_seus_links\"><\/span>Monitor and analyze the performance of your links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use SEO tools to monitor the performance of your links, including click-through rate (CTR) and the relevance of anchor texts. Analyze the data and make adjustments whenever necessary to optimize your results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Impacto_do_texto_ancora_na_experiencia_do_usuario\"><\/span>Impact of Anchor Text on User Experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Well-crafted anchor text not only improves SEO, but also <a href=\"https:\/\/verocontents.com.br\/en\/blog\/why-website-design-is-important-for-user-experience\/\">user experience<\/a>. It acts as a guide, helping readers navigate the site intuitively. Clear and relevant links can reduce bounce rate and increase dwell time on the site.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"O_papel_do_texto_ancora_em_diferentes_tipos_de_conteudo\"><\/span>The role of anchor text in different types of content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Blogs_e_artigos\"><\/span>Blogs and articles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In blogs and articles, anchor text can be used to link to related posts, providing the reader with additional, relevant content, increasing user retention.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Paginas_de_produto\"><\/span>Product Pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For product pages, use anchor text to direct customers to category pages, detailed product descriptions, or checkout pages, improving the purchasing journey.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Links_internos_vs_externos\"><\/span>Internal vs. internal links external<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Internal links help keep users on your site longer, while external links can demonstrate authority and provide additional value to the user. Both are essential for a balanced SEO strategy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ferramentas_para_analise_de_texto_ancora\"><\/span>Tools for Anchor Text Analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are several tools that can help with anchor text analysis and optimization, such as <a href=\"https:\/\/search.google.com\/search-console\">Google Search Console<\/a>, Ahrefs, SEMrush, among others. These tools let you monitor which anchor texts are working, where the problems are, and how to adjust your strategy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Anchor text, despite seeming like a small detail, has a significant impact on website optimization and user experience. Using a strategic and careful approach, you can leverage this element to guide your readers, increase the relevance of your content, and ultimately improve your website&#039;s SEO.<\/p>\n<p>So the next time you&#039;re creating content, pay special attention to your anchor text \u2013 it could be the differentiator you&#039;ve been looking for.<\/p>\n<p>Image: <a href=\"https:\/\/br.freepik.com\/vetores-gratis\/fundo-de-construcao-da-ligacao_3531723.htm\">Freepik<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Have you ever clicked on a link within a text and been taken to exactly the content you were looking for? That little piece of text that you clicked on is what we call anchor text. It seems simple, but this element<\/p>","protected":false},"author":1,"featured_media":4842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[333],"tags":[31,350],"class_list":["post-4839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-seo","tag-texto-ancora"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Texto \u00e2ncora: o que \u00e9 e como usar a favor do SEO do seu texto<\/title>\n<meta name=\"description\" content=\"Texto \u00e2ncora \u00e9 o texto vis\u00edvel e clic\u00e1vel em um hiperlink, geralmente sublinhado e em uma cor diferente do restante do texto.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/text-anchors-what-is-and-how-to-use-it-in-favor-of-your-text-seo-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Texto \u00e2ncora: o que \u00e9 e como usar a favor do SEO do seu texto\" \/>\n<meta property=\"og:description\" content=\"Texto \u00e2ncora \u00e9 o texto vis\u00edvel e clic\u00e1vel em um hiperlink, geralmente sublinhado e em uma cor diferente do restante do texto.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/text-anchors-what-is-and-how-to-use-it-in-favor-of-your-text-seo-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-23T14:48:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-16T19:03:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/05\/Texto-ancora-o-que-e-e-como-usar-a-favor-do-SEO-do-seu-texto.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/texto-ancora-o-que-e-e-como-usar-a-favor-do-seo-do-seu-texto\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/texto-ancora-o-que-e-e-como-usar-a-favor-do-seo-do-seu-texto\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Texto \u00e2ncora: o que \u00e9 e como usar a favor do SEO do seu texto\",\"datePublished\":\"2024-05-23T14:48:49+00:00\",\"dateModified\":\"2024-06-16T19:03:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/texto-ancora-o-que-e-e-como-usar-a-favor-do-seo-do-seu-texto\/\"},\"wordCount\":1440,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/texto-ancora-o-que-e-e-como-usar-a-favor-do-seo-do-seu-texto\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/05\/Texto-ancora-o-que-e-e-como-usar-a-favor-do-SEO-do-seu-texto.jpg\",\"keywords\":[\"SEO\",\"texto \u00e2ncora\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/texto-ancora-o-que-e-e-como-usar-a-favor-do-seo-do-seu-texto\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/texto-ancora-o-que-e-e-como-usar-a-favor-do-seo-do-seu-texto\/\",\"name\":\"Texto \u00e2ncora: o que \u00e9 e como usar a favor do SEO do seu texto\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/texto-ancora-o-que-e-e-como-usar-a-favor-do-seo-do-seu-texto\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/texto-ancora-o-que-e-e-como-usar-a-favor-do-seo-do-seu-texto\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/05\/Texto-ancora-o-que-e-e-como-usar-a-favor-do-SEO-do-seu-texto.jpg\",\"datePublished\":\"2024-05-23T14:48:49+00:00\",\"dateModified\":\"2024-06-16T19:03:35+00:00\",\"description\":\"Texto \u00e2ncora \u00e9 o texto vis\u00edvel e clic\u00e1vel em um hiperlink, geralmente sublinhado e em uma cor diferente do restante do texto.\",\"breadcrumb\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/texto-ancora-o-que-e-e-como-usar-a-favor-do-seo-do-seu-texto\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/verocontents.com.br\/blog\/texto-ancora-o-que-e-e-como-usar-a-favor-do-seo-do-seu-texto\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/texto-ancora-o-que-e-e-como-usar-a-favor-do-seo-do-seu-texto\/#primaryimage\",\"url\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/05\/Texto-ancora-o-que-e-e-como-usar-a-favor-do-SEO-do-seu-texto.jpg\",\"contentUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/05\/Texto-ancora-o-que-e-e-como-usar-a-favor-do-SEO-do-seu-texto.jpg\",\"width\":750,\"height\":350,\"caption\":\"Texto \u00e2ncora - o que \u00e9 e como usar a favor do SEO do seu texto\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/texto-ancora-o-que-e-e-como-usar-a-favor-do-seo-do-seu-texto\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/verocontents.com.br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Texto \u00e2ncora: o que \u00e9 e como usar a favor do SEO do seu texto\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/verocontents.com.br\/#website\",\"url\":\"https:\/\/verocontents.com.br\/\",\"name\":\"Vero Contents\",\"description\":\"Ag\u00eancia de Marketing Digital e Inbound Marketing\",\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/verocontents.com.br\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/verocontents.com.br\/#organization\",\"name\":\"Vero Contents\",\"url\":\"https:\/\/verocontents.com.br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png\",\"contentUrl\":\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png\",\"width\":240,\"height\":70,\"caption\":\"Vero Contents\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/verocontents\/\",\"https:\/\/x.com\/marcelcast\",\"https:\/\/www.instagram.com\/verocommkt\/\",\"https:\/\/www.linkedin.com\/company\/vero-comunica-o-e-marketing\",\"http:\/\/www.pinterest.com\/marcelcsouza\",\"https:\/\/www.youtube.com\/channel\/UC0HHv6AQKtsUWqa21C5gX9Q\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\",\"name\":\"Marcel Castilho\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092\",\"contentUrl\":\"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092\",\"caption\":\"Marcel Castilho\"},\"description\":\"Marcel Castilho \u00e9 especialista em marketing digital, neuromarketing, neuroci\u00eancia, mindfulness e psicologia positiva. Al\u00e9m de publicit\u00e1rio, tamb\u00e9m \u00e9 Master em Programa\u00e7\u00e3o Neurolingu\u00edstica. \u00c9 fundador, propriet\u00e1rio e CEO da Vero Contentes e da ag\u00eancia offline VeroCom.\",\"sameAs\":[\"https:\/\/verocontents.com.br\",\"https:\/\/www.instagram.com\/marcel.castilho.souza\/\",\"https:\/\/br.linkedin.com\/in\/marcel-castilho-e-souza\",\"https:\/\/x.com\/marcelcast\"],\"gender\":\"Masculino\",\"knowsAbout\":[\"Marketing Digital\",\"Inbound Marketing\",\"SEO\",\"SEM\",\"Psicologia Positiva\",\"Mindfulness\",\"Neuromarketing\",\"Neuroci\u00eancia\"],\"knowsLanguage\":[\"Portugu\u00eas\",\"Ingl\u00eas\"],\"jobTitle\":\"Propriet\u00e1rio\",\"worksFor\":\"Vero Contents\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Anchor text: what it is and how to use it to benefit your text\u2019s SEO","description":"Anchor text is the visible, clickable text in a hyperlink, usually underlined and in a different color than the rest of the text.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/verocontents.com.br\/en\/blog\/text-anchors-what-is-and-how-to-use-it-in-favor-of-your-text-seo-2\/","og_locale":"en_US","og_type":"article","og_title":"Texto \u00e2ncora: o que \u00e9 e como usar a favor do SEO do seu texto","og_description":"Texto \u00e2ncora \u00e9 o texto vis\u00edvel e clic\u00e1vel em um hiperlink, geralmente sublinhado e em uma cor diferente do restante do texto.","og_url":"https:\/\/verocontents.com.br\/en\/blog\/text-anchors-what-is-and-how-to-use-it-in-favor-of-your-text-seo-2\/","og_site_name":"Vero Contents","article_publisher":"https:\/\/www.facebook.com\/verocontents\/","article_published_time":"2024-05-23T14:48:49+00:00","article_modified_time":"2024-06-16T19:03:35+00:00","og_image":[{"width":750,"height":350,"url":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/05\/Texto-ancora-o-que-e-e-como-usar-a-favor-do-SEO-do-seu-texto.jpg","type":"image\/jpeg"}],"author":"Marcel Castilho","twitter_card":"summary_large_image","twitter_creator":"@marcelcast","twitter_site":"@marcelcast","twitter_misc":{"Written by":"Marcel Castilho","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/verocontents.com.br\/blog\/texto-ancora-o-que-e-e-como-usar-a-favor-do-seo-do-seu-texto\/#article","isPartOf":{"@id":"https:\/\/verocontents.com.br\/blog\/texto-ancora-o-que-e-e-como-usar-a-favor-do-seo-do-seu-texto\/"},"author":{"name":"Marcel Castilho","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9"},"headline":"Texto \u00e2ncora: o que \u00e9 e como usar a favor do SEO do seu texto","datePublished":"2024-05-23T14:48:49+00:00","dateModified":"2024-06-16T19:03:35+00:00","mainEntityOfPage":{"@id":"https:\/\/verocontents.com.br\/blog\/texto-ancora-o-que-e-e-como-usar-a-favor-do-seo-do-seu-texto\/"},"wordCount":1440,"publisher":{"@id":"https:\/\/verocontents.com.br\/#organization"},"image":{"@id":"https:\/\/verocontents.com.br\/blog\/texto-ancora-o-que-e-e-como-usar-a-favor-do-seo-do-seu-texto\/#primaryimage"},"thumbnailUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/05\/Texto-ancora-o-que-e-e-como-usar-a-favor-do-SEO-do-seu-texto.jpg","keywords":["SEO","texto \u00e2ncora"],"articleSection":["SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/verocontents.com.br\/blog\/texto-ancora-o-que-e-e-como-usar-a-favor-do-seo-do-seu-texto\/","url":"https:\/\/verocontents.com.br\/blog\/texto-ancora-o-que-e-e-como-usar-a-favor-do-seo-do-seu-texto\/","name":"Anchor text: what it is and how to use it to benefit your text\u2019s SEO","isPartOf":{"@id":"https:\/\/verocontents.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/verocontents.com.br\/blog\/texto-ancora-o-que-e-e-como-usar-a-favor-do-seo-do-seu-texto\/#primaryimage"},"image":{"@id":"https:\/\/verocontents.com.br\/blog\/texto-ancora-o-que-e-e-como-usar-a-favor-do-seo-do-seu-texto\/#primaryimage"},"thumbnailUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/05\/Texto-ancora-o-que-e-e-como-usar-a-favor-do-SEO-do-seu-texto.jpg","datePublished":"2024-05-23T14:48:49+00:00","dateModified":"2024-06-16T19:03:35+00:00","description":"Anchor text is the visible, clickable text in a hyperlink, usually underlined and in a different color than the rest of the text.","breadcrumb":{"@id":"https:\/\/verocontents.com.br\/blog\/texto-ancora-o-que-e-e-como-usar-a-favor-do-seo-do-seu-texto\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/verocontents.com.br\/blog\/texto-ancora-o-que-e-e-como-usar-a-favor-do-seo-do-seu-texto\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/blog\/texto-ancora-o-que-e-e-como-usar-a-favor-do-seo-do-seu-texto\/#primaryimage","url":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/05\/Texto-ancora-o-que-e-e-como-usar-a-favor-do-SEO-do-seu-texto.jpg","contentUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/05\/Texto-ancora-o-que-e-e-como-usar-a-favor-do-SEO-do-seu-texto.jpg","width":750,"height":350,"caption":"Texto \u00e2ncora - o que \u00e9 e como usar a favor do SEO do seu texto"},{"@type":"BreadcrumbList","@id":"https:\/\/verocontents.com.br\/blog\/texto-ancora-o-que-e-e-como-usar-a-favor-do-seo-do-seu-texto\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/verocontents.com.br\/"},{"@type":"ListItem","position":2,"name":"Texto \u00e2ncora: o que \u00e9 e como usar a favor do SEO do seu texto"}]},{"@type":"WebSite","@id":"https:\/\/verocontents.com.br\/#website","url":"https:\/\/verocontents.com.br\/","name":"Vero Contents","description":"Digital Marketing and Inbound Marketing Agency","publisher":{"@id":"https:\/\/verocontents.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/verocontents.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/verocontents.com.br\/#organization","name":"Vero Contents","url":"https:\/\/verocontents.com.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/","url":"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png","contentUrl":"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png","width":240,"height":70,"caption":"Vero Contents"},"image":{"@id":"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/verocontents\/","https:\/\/x.com\/marcelcast","https:\/\/www.instagram.com\/verocommkt\/","https:\/\/www.linkedin.com\/company\/vero-comunica-o-e-marketing","http:\/\/www.pinterest.com\/marcelcsouza","https:\/\/www.youtube.com\/channel\/UC0HHv6AQKtsUWqa21C5gX9Q"]},{"@type":"Person","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9","name":"Marcel Castilho","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/image\/","url":"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092","contentUrl":"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092","caption":"Marcel Castilho"},"description":"Marcel Castilho is a specialist in digital marketing, neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master&#039;s degree in Neurolinguistic Programming. He is the founder, owner and CEO of Vero Contentes and the offline agency VeroCom.","sameAs":["https:\/\/verocontents.com.br","https:\/\/www.instagram.com\/marcel.castilho.souza\/","https:\/\/br.linkedin.com\/in\/marcel-castilho-e-souza","https:\/\/x.com\/marcelcast"],"gender":"Masculino","knowsAbout":["Marketing Digital","Inbound Marketing","SEO","SEM","Psicologia Positiva","Mindfulness","Neuromarketing","Neuroci\u00eancia"],"knowsLanguage":["Portugu\u00eas","Ingl\u00eas"],"jobTitle":"Propriet\u00e1rio","worksFor":"Vero Contents"}]}},"_links":{"self":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/4839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/comments?post=4839"}],"version-history":[{"count":2,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/4839\/revisions"}],"predecessor-version":[{"id":4843,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/4839\/revisions\/4843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/media\/4842"}],"wp:attachment":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/media?parent=4839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/categories?post=4839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/tags?post=4839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}