{"id":461,"date":"2022-01-19T15:37:31","date_gmt":"2022-01-19T18:37:31","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=461"},"modified":"2024-07-21T16:58:59","modified_gmt":"2024-07-21T19:58:59","slug":"email-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/email-marketing-campaigns\/","title":{"rendered":"Email marketing campaigns: tips for maximizing results"},"content":{"rendered":"<p>To the <strong>campaigns<\/strong>\u00a0<strong>e-mail marketing<\/strong> can often be seen with a skeptical eye on\u00a0<strong>marketing strategies<\/strong>. If used correctly, it will be one of the greatest good guys in digital marketing history. To avoid being seduced by the dark side of the force, we have some tips that will certainly make the audience trust this great marketing tool. Here are 5 of them:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/email-marketing-campaigns\/#Use_campanhas_de_email_marketing_em_uma_estrategia_de_marketing_de_conteudo\" >Use email marketing campaigns in a content marketing strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/email-marketing-campaigns\/#E_importante_usar_as_tecnicas_corretas_de_programacao\" >It is important to use the correct programming techniques<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/email-marketing-campaigns\/#Nao_se_esqueca_de_usar_calls_to_action\" >Don&#039;t forget to use calls to action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/email-marketing-campaigns\/#Respeite_as_boas_praticas\" >Respect good practices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/email-marketing-campaigns\/#Use_gatilhos_mentais\" >Use mental triggers<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Use_campanhas_de_email_marketing_em_uma_estrategia_de_marketing_de_conteudo\"><\/span><span style=\"color: #ff9900;\">Use email marketing campaigns in a content marketing strategy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The best way to optimize the use of email marketing is within a <a href=\"https:\/\/verocontents.com.br\/en\/blog\/email-marketing-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">strategy<\/a> <strong>content marketing\/<\/strong><a href=\"https:\/\/verocontents.com.br\/en\/blog\/attract-more-customers-with-inbound-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">inbound marketing<\/a>. Firstly, because the foundation you will be building will be solid, they will be there because they are interested in your content and will have more interaction with you. If you are attracting your audience because of the content you produce, you will certainly have more interesting open rates. After all, your audience is interested in the content you are providing. So, pay attention to the content! After all, your base is your greatest asset.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"E_importante_usar_as_tecnicas_corretas_de_programacao\"><\/span><span style=\"color: #ff9900;\"><strong>It is important to use the correct programming techniques<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Firstly, don&#039;t forget the 60:40 rule (and often, 70:30). In other words, work 60% of the structure in your email marketing campaigns with text and 40% with images. Remember that many email boxes use the Anti-Spam filter, which bars image views. Of course, a good image sells the fish much more, but we are in a content context, which is the main focus. The image is and will always be the icing on the cake, but we have to think about the configuration factor.<\/p>\n<p>Many people are not knowledgeable about email security settings, both in webmails and in email programs such as Outlook. This way, let&#039;s not let our audience be left without quality content due to technical reasons. Also use responsive email templates, as it&#039;s not just websites that are viewed on mobile devices these days. More and more people are using their smartphones for all types of reading, including emails.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Nao_se_esqueca_de_usar_calls_to_action\"><\/span><span style=\"color: #ff9900;\"><strong>Don&#039;t forget to use <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-a-call-to-action\/\" target=\"_blank\" rel=\"noopener noreferrer\">calls to action<\/a><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We often use email to convey quality information in content marketing. It serves to build audience loyalty and can be used to spread a message without leading to other user action. But email is, in general, a propagation tool. Therefore, it is essential that he has <strong>calls to action<\/strong>. In other words, it must have a clear objective that takes the audience somewhere, be it a video, a survey, a website page or a blog post.<\/p>\n<p>Even if it is just a loyalty email marketing campaign or to use some trigger (creating suspense or an exclusivity factor, for example), the call to action must have a specific focus. Keep in mind that each email has its specific objective, so don&#039;t waste the opportunity to speak to your base. After all, you are entering the intimacy of your audience, diving into the user&#039;s computer.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Respeite_as_boas_praticas\"><\/span><span style=\"color: #ff9900;\"><strong>Respect good practices<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We cannot let our messages end up on blacklists and Anti-Spams. The first good practice that we must respect is: DO NOT BUY EMAIL LISTS. The best way to obtain significant results from your campaigns and have low bounce rates is to build your own list. In fact, this is one of the key points of <strong>content marketing<\/strong>. There are techniques for this, the most common of which are digital rewards. Also avoid using exclamations and special characters in titles and do not abuse links in the body of the email. Personalized subjects increase the chances of your email being opened by more than 22% (another characteristic of content marketing) and be objective in the titles \u2013 subjects that contain 3 or more words are opened 15% less than those with a maximum of two words.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Use_gatilhos_mentais\"><\/span><span style=\"color: #ff9900;\"><strong>Use mental triggers<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We call it <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-are-mental-triggers-and-how-to-use-them\/\" target=\"_blank\" rel=\"noopener noreferrer\">mental triggers<\/a> the set of writing techniques used to attract and retain the audience, creating scenarios of exclusivity, suspense, added value, in short... These techniques are widely used in copywriting, the type of writing aimed at conversions, especially in the digital world.<\/p>\n<p>This type of technique is widely used in product launches (learn more about the subject by accessing the website <a href=\"http:\/\/jeffwalker.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jeff Walker<\/a>), where the objective is to increase expectations to the maximum level, mainly using the urgency trigger. If you want to go deeper, a good tip is to read the book \u201cThe Weapons of Persuasion\u201d, by Robert Cialdini, which contains many of these concepts of mental triggers.<\/p>\n<p>You can check out other tips for email marketing in our other article: <a href=\"https:\/\/verocontents.com.br\/en\/blog\/email-marketing-dicas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Email marketing: tips for your campaigns to take off<\/a>.<\/p>\n<p>Did you like this post? Want to know more about digital marketing? Download our e-book <a href=\"https:\/\/verocontents.com\/marketing-digital-passo-a-passo-para-iniciantes\" target=\"_blank\" rel=\"noopener noreferrer\">Complete Step-by-Step Digital Marketing for Beginners<\/a> and start producing results in digital marketing.<\/p>","protected":false},"excerpt":{"rendered":"<p>Email marketing campaigns can often be viewed with a skeptical eye on marketing strategies. If used correctly, it will be one of the greatest good guys in digital marketing history. So that he is not seduced by the dark side of the force,<\/p>","protected":false},"author":1,"featured_media":2118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[340],"tags":[28,39,42,18,12],"class_list":["post-461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mail-marketing","tag-calls-to-action","tag-e-mail-marketing","tag-email-marketing","tag-ferramentas-digitais","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Campanhas de email marketing: dicas para maximizar resultados<\/title>\n<meta name=\"description\" content=\"As campanhas de email 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