{"id":4573,"date":"2025-06-13T10:00:32","date_gmt":"2025-06-13T13:00:32","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=4573"},"modified":"2025-08-25T09:41:36","modified_gmt":"2025-08-25T12:41:36","slug":"what-is-eeat-and-how-does-it-affect-the-quality-of-your-website","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/","title":{"rendered":"What is EEAT and how does it affect the quality of your website?"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">In recent years, Google has been refining its algorithms to offer increasingly reliable, safe and useful results. In this context, an acronym has gained (even more) relevance in the SEO universe: <strong>EEAT<\/strong>. You may have heard of EAT \u2014 Expertise, Authoritativeness, and Trustworthiness. But the new version adds another E: <strong>Experience<\/strong>.<\/p>\n<p>In this comprehensive article, we\u2019ll dive into the four pillars of EEAT, understand how they directly affect your website\u2019s ranking, and most importantly, what you can do today to achieve better positions on Google.<\/p>\n<p>Get ready for a dense but essential read if you&#039;re serious about building a reliable, relevant, and lasting digital presence.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/#O_que_e_EEAT\" >What is EEAT?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/#Evolucao_do_EAT_para_EEAT\" >Evolution of EAT to EEAT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/#Por_que_o_Google_criou_esse_conceito\" >Why did Google create this concept?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/#Os_4_pilares_do_EEAT\" >The 4 pillars of EEAT<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/#Experiencia_Experience\" >Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/#Especializacao_Expertise\" >Expertise<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/#A_importancia_da_credibilidade_na_expertise\" >The importance of credibility in expertise<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/#Autoridade_Authoritativeness\" >Authority (Authoritativeness)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/#Fatores_que_influenciam_a_autoridade_do_site\" >Factors that influence website authority<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/#Confiabilidade_Trustworthiness\" >Trustworthiness<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/#Como_o_Google_avalia_o_EEAT\" >How does Google evaluate EEAT?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/#Quality_Raters_e_sinais_indiretos\" >Quality Raters and Indirect Signals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/#Papel_do_conteudo_e_da_reputacao_online\" >Role of content and online reputation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/#EEAT_e_o_SEO_qual_a_conexao_real\" >EEAT and SEO: What is the real connection?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/#Como_EEAT_influencia_seu_ranqueamento\" >How EEAT influences your ranking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/#Por_que_sites_com_EEAT_forte_tem_melhores_metricas\" >Why sites with strong EEAT have better metrics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/#Estrategias_praticas_para_fortalecer_o_seu_EEAT\" >Practical strategies to strengthen your EEAT<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/#Crie_conteudo_de_alta_qualidade\" >Create high-quality content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/#Melhore_a_Experiencia\" >Improve the Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/#Consiga_backlinks_de_alta_qualidade\" >Get high-quality backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/#Estabeleca_sua_reputacao_online\" >Establish your online reputation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/#Comprove_sua_Especializacao\" >Prove your Specialization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/#Consolide_a_Confianca\" >Build Trust<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/#Casos_reais_e_aprendizados\" >Real cases and lessons learned<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/#Site_com_EEAT_baixo\" >Site with low EEAT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/#Site_com_EEAT_forte\" >Site with strong EEAT<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/#Conclusao\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/#FAQ_%E2%80%93_Perguntas_Frequentes_sobre_EEAT\" >FAQ \u2013 Frequently Asked Questions about EEAT<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/#1_EEAT_e_um_fator_de_ranqueamento_direto_no_Google\" >1. Is EEAT a direct ranking factor on Google?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/#2_Como_destacar_a_experiencia_no_conteudo\" >2. How to highlight experience in content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/#3_Qual_a_diferenca_entre_expertise_e_experiencia\" >3. What is the difference between expertise and experience?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/#4_Como_construir_autoridade_no_meu_nicho\" >4. How to build authority in my niche?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/#5_Preciso_colocar_a_bio_do_autor_nos_artigos\" >5. Do I need to include the author&#039;s bio in the articles?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 data-pm-slice=\"1 1 []\"><span class=\"ez-toc-section\" id=\"O_que_e_EEAT\"><\/span>What is EEAT?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Evolucao_do_EAT_para_EEAT\"><\/span>Evolution of EAT to EEAT<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The acronym EAT first appeared in Google&#039;s 2014 \u201cSearch Quality Evaluator Guidelines\u201d document. At the end of 2022, the giant added a new element: <strong>Experience<\/strong>, becoming EEAT. This change was no accident. After all, it reflects the growing appreciation of the author&#039;s lived perspective on published content. This is because, in recent years, Google has increasingly focused on providing search results <a href=\"https:\/\/verocontents.com.br\/en\/blog\/google-algorithm-changed-in-2024-find-out-the-details-2\/\">relevant and reliable<\/a> to users.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Por_que_o_Google_criou_esse_conceito\"><\/span>Why did Google create this concept?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Simple: combat misinformation and improve user experience. EEAT helps filter out shallow, automated, or sensationalist content, elevating sites that demonstrate genuine authority, subject matter expertise, and reliability in the data they present.<\/p>\n<h2 data-pm-slice=\"1 1 []\"><span class=\"ez-toc-section\" id=\"Os_4_pilares_do_EEAT\"><\/span>The 4 pillars of EEAT<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Experiencia_Experience\"><\/span>Experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-pm-slice=\"1 1 []\">This new pillar refers to the direct experience of the person writing the article. In other words, does the author have practical experience with the subject? For example: a review of a software written by someone who has actually used it is worth more than a generic review. Google seeks authenticity. Therefore, testimonials, videos, and real demonstrations are highlighted.<\/p>\n<p>More than just reporting facts, the content must demonstrate real engagement with the topic. This includes nuances, personal learnings and even mistakes made in the process. Google understands that those who have been through a certain situation are better able to provide <em>insights<\/em> relevant than someone who just theorized about it.<\/p>\n<p>What\u2019s more, experience is especially important for \u201cYour Money or Your Life\u201d (YMYL) content that deals with health, finances, or security. In these cases, the lack of practical experience can seriously harm the reliability of the content.<\/p>\n<blockquote><p><em><strong>\u201cGoogle values content written by people who have real, practical experience with what they are discussing.\u201d<\/strong><\/em><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"Especializacao_Expertise\"><\/span>Expertise<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Imagine you have an accounting office. If the pages and content are signed by an experienced accountant, you will have a better chance of being seen as an authority on the subject. Specialization is acquired with time and experience. This way, the more you get involved with a topic, the more your expertise grows.<\/p>\n<p>Therefore, for your website to be considered a reliable source of information, it is crucial to demonstrate expertise in your niche. This can be done by creating high-quality content based on solid, up-to-date research. Make sure your authors have in-depth knowledge about the topics they are covering and avoid inaccurate or outdated information.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"A_importancia_da_credibilidade_na_expertise\"><\/span>The importance of credibility in expertise<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The crucial point regarding credibility is user perception. Your content must be accurate and your website trustworthy. You can achieve this by citing reliable sources, including verifiable data and statistics, and being transparent about content authorship.<\/p>\n<p>Therefore, create videos, write guest posts on websites in the field and share your knowledge. Sign with your name and build your position of authority.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Autoridade_Authoritativeness\"><\/span>Authority (Authoritativeness)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Authority comes not only from the content, but also from the reputation of the author and the website. So, in our example, it is not enough to be an accountant on an accounting website. The content must be complete and meet the search intent. How many relevant backlinks do you receive? Is your name mentioned on other relevant portals? Are you a reference in your niche? These are the elements that build authority.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Fatores_que_influenciam_a_autoridade_do_site\"><\/span>Factors that influence website authority<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>In addition to backlinks, other factors can influence your site\u2019s authority, including the amount of time users spend on your site, your bounce rate, and how often your content is updated. So, keep your site up-to-date and engage visitors with relevant content. As a result, you can increase your authority in the eyes of search engines.<\/p>\n<p>Don&#039;t forget: focus on creating valuable, original content that is worthy of being shared by other websites and influencers in your niche.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Confiabilidade_Trustworthiness\"><\/span>Trustworthiness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is the foundation of your digital reputation. After all, trust is essential to keeping users on your site and encouraging them to return in the future. So make sure your website has a professional, easy-to-navigate design, and includes contact information and privacy policies to reassure visitors that their personal information is safe.<\/p>\n<p>Another important point is customer reviews and testimonials. After all, satisfied customers can be powerful tools for establishing trust with your website visitors. Encourage customers to leave positive feedback and highlight these reviews on your website to show users that your business is trusted and valued by others.<\/p>\n<blockquote><p><em><strong>\u201cSites with HTTPS, clear policies and a good reputation convey more trust and stand out in Google results.\u201d<\/strong><\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Como_o_Google_avalia_o_EEAT\"><\/span><strong>How does Google evaluate EEAT?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Quality_Raters_e_sinais_indiretos\"><\/span><strong>Quality Raters and Indirect Signals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google has a team of human evaluators, called <strong>Quality Raters<\/strong>, which test whether the results displayed by the algorithms are meeting the EEAT criteria. Content, although their reports do not directly affect rankings, they guide algorithm adjustments.<\/p>\n<p>Additionally, Google analyzes indirect signals, such as time spent on the site, bounce rate, quality of backlinks and spontaneous mentions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Papel_do_conteudo_e_da_reputacao_online\"><\/span><strong>Role of content and online reputation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is worth emphasizing, repeating the mantra: quality content is the foundation. But, in addition to this, the author needs to be visible in other reliable sources \u2014 such as interviews, mentions on specialized websites and even presence on networks such as LinkedIn. Online reputation is increasingly valuable for SEO.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"EEAT_e_o_SEO_qual_a_conexao_real\"><\/span><strong>EEAT and SEO: What is the real connection?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Como_EEAT_influencia_seu_ranqueamento\"><\/span><strong>How EEAT influences your ranking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While EEAT is not a direct ranking factor in the algorithm, it is a meta-factor \u2014 that is, a concept that directly influences several signals considered in ranking. For example, if the content is written by an expert, it tends to gain more backlinks and retention.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Por_que_sites_com_EEAT_forte_tem_melhores_metricas\"><\/span><strong>Why sites with strong EEAT have better metrics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These sites generate more reading time, more shares, more engagement \u2014 and less rejection. In short: they deliver what the user is looking for, which is exactly what Google wants to highlight.<\/p>\n<blockquote><p><em><strong>\u201cSites with good EEAT don\u2019t just show up on Google \u2014 they capture attention and build trust from the first click.\u201d<\/strong><\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Estrategias_praticas_para_fortalecer_o_seu_EEAT\"><\/span>Practical strategies to strengthen your EEAT<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Crie_conteudo_de_alta_qualidade\"><\/span>Create high-quality content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Post original, informative, and relevant content for your target audience.<\/li>\n<li>Do in-depth research on the topic you are writing about.<\/li>\n<li>Write clearly, concisely and objectively.<\/li>\n<li>Review your content carefully before publishing.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Melhore_a_Experiencia\"><\/span><strong>Improve the Experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Show real behind-the-scenes stories: photos, videos, personal stories.<\/li>\n<li>Produce reviews, tutorials or case studies based on your practice.<\/li>\n<li>Include real testimonials or comments in your content.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Consiga_backlinks_de_alta_qualidade\"><\/span>Get high-quality backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Publish your content on other sites relevant to your niche.<\/li>\n<li>Participate in guest posts on authority blogs.<\/li>\n<li>Create infographics, ebooks and other materials for sharing.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Estabeleca_sua_reputacao_online\"><\/span>Establish your online reputation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Be active on social media.<\/li>\n<li>Participate in online forums and communities.<\/li>\n<li>Respond to questions and comments from your followers.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Comprove_sua_Especializacao\"><\/span><strong>Prove your Specialization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Highlight training, certifications and time in the industry.<\/li>\n<li>Use appropriate technical language and reliable sources.<\/li>\n<li>Include bibliographies, external links, and accurate citations.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Consolide_a_Confianca\"><\/span><strong>Build Trust<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Use HTTPS and have a visible privacy policy.<\/li>\n<li>Make it clear who is writing (author bio, LinkedIn, etc.).<\/li>\n<li>Include badges, testimonials, and reviews from real customers.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Casos_reais_e_aprendizados\"><\/span><strong>Real cases and lessons learned<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Site_com_EEAT_baixo\"><\/span><strong>Site with low EEAT<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A client of Vero Contents, an e-commerce supplements store, published health articles without the signatures of experts. The result: frequent drops in positioning and high rejection rates. So, after reviewing the content with the support of nutritionists and displaying the authors, traffic grew 87% in 6 months.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Site_com_EEAT_forte\"><\/span><strong>Site with strong EEAT<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A wellness blog with experienced authors, case studies, and partnerships with industry companies. The domain has established itself as an authority and has even started ranking for competitive keywords, with a 120% increase in organic traffic in one year.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>EEAT is more than a set of best practices\u2014it\u2019s a mindset. In an age of AI and mass content, Google values authenticity, real-world experience, and a reputation built on consistency. Investing in EEAT not only improves your SEO, it strengthens your digital brand and builds more trust across all touchpoints.<\/p>\n<p>Start today: review your content, improve your authors&#039; presentation, gain real backlinks and prove that your brand knows what it&#039;s talking about \u2014 because it&#039;s already lived it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ_%E2%80%93_Perguntas_Frequentes_sobre_EEAT\"><\/span><strong>FAQ \u2013 Frequently Asked Questions about EEAT<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_EEAT_e_um_fator_de_ranqueamento_direto_no_Google\"><\/span><strong>1. Is EEAT a direct ranking factor on Google?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No. But it indirectly influences several signals that impact ranking, such as backlinks, reputation, engagement and dwell time.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"2_Como_destacar_a_experiencia_no_conteudo\"><\/span><strong>2. How to highlight experience in content?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Include real examples, testimonials, photos, videos and case studies based on the author or brand\u2019s experience.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"3_Qual_a_diferenca_entre_expertise_e_experiencia\"><\/span><strong>3. What is the difference between expertise and experience?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Expertise is technical knowledge (e.g. training), while experience is practical experience (e.g. using a product or working in the market).<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"4_Como_construir_autoridade_no_meu_nicho\"><\/span><strong>4. How to build authority in my niche?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Publish on industry websites, get quality backlinks, be cited by experts and have an active presence on social media.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"5_Preciso_colocar_a_bio_do_autor_nos_artigos\"><\/span><strong>5. Do I need to include the author&#039;s bio in the articles?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes. This helps Google and readers understand who wrote it and why that person is credible in addressing the topic.<\/p>\n<p><em>At Vero Contents, we believe that authority is built through practice, depth, and consistency. EEAT is the path to achieving this \u2014 and you can count on us to apply it with strategy and authenticity.<\/em><\/p>\n<p>Image: <a href=\"https:\/\/br.freepik.com\/vetores-gratis\/recursos-humanos-gestao-de-talentos-selecao-de-pessoal-recrutamento-de-pessoal-agencia-de-empregos-gerentes-profissionais-de-rh-selecionando-novos-recrutas_10780385.htm#fromView=search&amp;page=1&amp;position=1&amp;uuid=92e51ad4-f945-46c0-be94-4165342fd098\">Freepik<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>In recent years, Google has been refining its algorithms to offer increasingly reliable, safe and useful results. In this context, an acronym has gained (even more) relevance in the SEO universe: EEAT. You may have heard of E-A-T before.<\/p>","protected":false},"author":1,"featured_media":4576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[333],"tags":[401,136,31],"class_list":["post-4573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-eeat","tag-google","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O que \u00e9 EEAT e como ele afeta a qualidade do seu site - Vero Contents<\/title>\n<meta name=\"description\" content=\"Descubra o que \u00e9 EEAT e como a Experi\u00eancia, Especializa\u00e7\u00e3o, Autoridade e Confian\u00e7a influenciam o SEO e a qualidade do seu site no Google.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 EEAT e como ele afeta a qualidade do seu site\" \/>\n<meta property=\"og:description\" content=\"Descubra o que \u00e9 EEAT e como a Experi\u00eancia, Especializa\u00e7\u00e3o, Autoridade e Confian\u00e7a influenciam o SEO e a qualidade do seu site no Google.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-eeat-and-how-does-it-affect-the-quality-of-your-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-13T13:00:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-25T12:41:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/04\/O-que-e-EAT-e-como-ele-afeta-a-qualidade-do-seu-site.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-eeat-e-como-ele-afeta-a-qualidade-do-seu-site\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-eeat-e-como-ele-afeta-a-qualidade-do-seu-site\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"O que \u00e9 EEAT e como ele afeta a qualidade do seu site\",\"datePublished\":\"2025-06-13T13:00:32+00:00\",\"dateModified\":\"2025-08-25T12:41:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-eeat-e-como-ele-afeta-a-qualidade-do-seu-site\/\"},\"wordCount\":1874,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-eeat-e-como-ele-afeta-a-qualidade-do-seu-site\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/04\/O-que-e-EAT-e-como-ele-afeta-a-qualidade-do-seu-site.jpg\",\"keywords\":[\"EEAT\",\"Google\",\"SEO\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-eeat-e-como-ele-afeta-a-qualidade-do-seu-site\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-eeat-e-como-ele-afeta-a-qualidade-do-seu-site\/\",\"name\":\"O que \u00e9 EEAT e como ele afeta a qualidade do seu site - 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