{"id":4522,"date":"2024-03-14T17:22:07","date_gmt":"2024-03-14T20:22:07","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=4522"},"modified":"2024-07-21T14:12:01","modified_gmt":"2024-07-21T17:12:01","slug":"what-is-google-meridian-and-how-can-it-help-marketing-2","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/what-is-google-meridian-and-how-can-it-help-marketing-2\/","title":{"rendered":"What is Google Meridian and how can it help marketing"},"content":{"rendered":"<p>Have you heard about Google&#039;s Meridian? If you work in marketing, now is a good time to stay up to date with Meridian, the marketing platform <a href=\"https:\/\/mktconteudo.net\/inteligencia-artificial\/o-que-e-inteligencia-artificial-e-como-ela-esta-transformando-o-mundo\/\">artificial intelligence<\/a> (AI) from Google, which will boost your campaigns.<\/p>\n<p>In this article, we will explore a little more about Meridian, from <a href=\"https:\/\/spotlight.designrush.com\/news\/google-presents-its-solution-to-cookieless-marketing\">Google<\/a>, and how it will help your digital marketing.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-google-meridian-and-how-can-it-help-marketing-2\/#O_que_e_o_Meridian_do_Google\" >What is Google Meridian?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-google-meridian-and-how-can-it-help-marketing-2\/#Para_quem_e_indicado\" >Who is it suitable for?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-google-meridian-and-how-can-it-help-marketing-2\/#Quais_sao_os_principais_recursos\" >What are the main features?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-google-meridian-and-how-can-it-help-marketing-2\/#Quanto_custa_o_Meridian\" >How much does Meridian cost?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-google-meridian-and-how-can-it-help-marketing-2\/#Como_o_Meridian_pode_ajudar_o_marketing\" >How can Meridian help marketing?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-google-meridian-and-how-can-it-help-marketing-2\/#Otimizacao_de_campanhas\" >Campaign optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-google-meridian-and-how-can-it-help-marketing-2\/#Insights_acionaveis\" >Actionable insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-google-meridian-and-how-can-it-help-marketing-2\/#Melhoria_da_eficiencia\" >Efficiency improvement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-google-meridian-and-how-can-it-help-marketing-2\/#Escalabilidade\" >Scalability<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-google-meridian-and-how-can-it-help-marketing-2\/#O_Meridian_em_comparacao_com_outras_plataformas_de_marketing\" >Meridian compared to other marketing platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-google-meridian-and-how-can-it-help-marketing-2\/#Comecando_com_o_Meridian\" >Starting with Meridian<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-google-meridian-and-how-can-it-help-marketing-2\/#Concluindo\" >Concluding<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-google-meridian-and-how-can-it-help-marketing-2\/#Mais_informacoes\" >More information:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_o_Meridian_do_Google\"><\/span>What is Google Meridian?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google&#039;s Meridian is an AI platform that helps businesses optimize and automate their marketing campaigns across multiple platforms. In this way, the platform uses machine learning to analyze data and provide actionable insights, allowing marketers to make smarter and more efficient decisions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Para_quem_e_indicado\"><\/span>Who is it suitable for?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The platform is ideal for companies of all sizes that want to optimize their marketing campaigns and obtain better results. Thus, the platform is especially useful for companies that:<\/p>\n<ul>\n<li>Manage multiple campaigns on different platforms<\/li>\n<li>Want to improve the ROI of their marketing campaigns<\/li>\n<li>They don\u2019t have the time or resources to manually optimize their campaigns<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Quais_sao_os_principais_recursos\"><\/span>What are the main features?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Real-time bid optimization: Meridian automatically adjusts bids to ensure campaigns are shown to the right audience at the right time.<\/li>\n<li>Advanced Targeting: The platform allows marketers to target their campaigns based on a variety of factors, including demographics, interests, and online behavior.<\/li>\n<li>Custom ad creation: Meridian can automatically generate custom ads for different audiences and channels.<\/li>\n<li>Reporting and analytics: The platform provides detailed reports on campaign performance, helping marketers identify areas for improvement.<\/li>\n<li>Ability to process large volumes of data: Meridian can process large volumes of data from a variety of sources, including Google Ads, Google Analytics and other marketing platforms.<\/li>\n<li>Automation: The platform can automate many marketing tasks, freeing up time for marketers to focus on more strategic and creative tasks.<\/li>\n<li>Integration with other Google Marketing Platform platforms: Meridian can be integrated with other Google Marketing Platform platforms, such as <a href=\"https:\/\/ads.google.com\">Google Ads<\/a>, O <a href=\"https:\/\/analytics.google.com\">Google Analytics<\/a> and Google Display &amp; Video 360.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Quanto_custa_o_Meridian\"><\/span>How much does Meridian cost?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google offers a free version with limited features, as well as paid plans with more features and functionality. Therefore, the cost of Meridian varies depending on the size of the company and the number of campaigns it manages.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_o_Meridian_pode_ajudar_o_marketing\"><\/span>How can Meridian help marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Meridian can help marketing in a variety of ways, including:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Otimizacao_de_campanhas\"><\/span>Campaign optimization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Meridian can automatically optimize marketing campaigns to increase ROI. This way, the platform adjusts bids, targeting and creatives to ensure campaigns are displayed to the right audience at the right time.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Insights_acionaveis\"><\/span>Actionable insights<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Meridian provides actionable insights into target audiences, campaign performance, and market trends. This way, these insights can be used to make smarter, more effective marketing decisions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Melhoria_da_eficiencia\"><\/span>Efficiency improvement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Meridian can automate many marketing tasks, freeing up time for marketers to focus on more strategic and creative tasks.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Escalabilidade\"><\/span>Scalability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Meridian is a highly scalable platform that can be used to manage marketing campaigns across multiple channels and platforms. Thus, the platform can be used by companies of all sizes, from small businesses to large corporations.<\/p>\n<p>Therefore, it can be scaled to keep up with your business growth. As your business grows, you can add more users, campaigns, and data to Meridian. Additionally, it can help you reduce costs by automating marketing tasks and optimizing your campaigns.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"O_Meridian_em_comparacao_com_outras_plataformas_de_marketing\"><\/span>Meridian compared to other marketing platforms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are several marketing platforms on the market, each with its own features and functionalities. Meridian stands out for its ability to automatically optimize marketing campaigns and provide actionable insights. Furthermore, in addition to integration with other Google products, the platform is very easy to use.<\/p>\n<p>On the other hand, Meridian can be expensive for small businesses. Additionally, some features are still under development<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Comecando_com_o_Meridian\"><\/span>Starting with Meridian<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To sign up for Meridian, you need to have a Meridian account. <a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-google-adwords-works\/\">Google Ads<\/a>. You can sign up for a 14-day free trial on the Google Marketing Platform website.<\/p>\n<p>After signing up, you will need to set up your account. This includes connecting your Google Ads accounts and other marketing platforms, defining your marketing objectives, and creating your first campaigns.<\/p>\n<p>Meridian is an easy-to-use platform. The interface is intuitive and there are many help resources available. You can use it to optimize your marketing campaigns, gain actionable insights, and improve your results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Concluindo\"><\/span>Concluding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Meridian is an artificial intelligence platform that can help companies optimize and automate their marketing campaigns. Additionally, the platform offers a range of features to improve campaign ROI, gain actionable insights, and free up time for marketers to focus on more strategic and creative tasks.<\/p>\n<p>If you&#039;re looking for a way to improve your marketing results, the platform is a great option. It is easy to use and offers many features to help you achieve your goals.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Mais_informacoes\"><\/span>More information:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Google Marketing Platform website: <a href=\"https:\/\/marketingplatform.google.com\/\">https:\/\/marketingplatform.google.com\/<\/a><\/p>\n<p>Google Blog: <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/pt-br\/\">https:\/\/www.thinkwithgoogle.com\/intl\/pt-br\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Have you heard about Google&#039;s Meridian? If you work in marketing, it&#039;s a good time to stay up to date with Meridian, Google&#039;s artificial intelligence (AI) platform, which will boost your campaigns. In this article, we will explore<\/p>","protected":false},"author":1,"featured_media":4527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[338],"tags":[330,329],"class_list":["post-4522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-midia-paga","tag-google-marketing-platform","tag-meridian"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O que \u00e9 o Meridian e como ele pode ajudar o marketing<\/title>\n<meta name=\"description\" content=\"Se voc\u00ea trabalha com marketing, \u00e9 um bom momento para ficar por dentro do Meridian, plataforma de IA que vai turbinar suas 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