{"id":446,"date":"2025-04-09T09:00:34","date_gmt":"2025-04-09T12:00:34","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=446"},"modified":"2025-04-06T11:40:03","modified_gmt":"2025-04-06T14:40:03","slug":"results-digital-marketing","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/results-digital-marketing\/","title":{"rendered":"Digital Marketing Results: How to Build Strategies That Really Work"},"content":{"rendered":"<p>In digital marketing, results aren\u2019t just clicks \u2014 they\u2019re conversions, sales, and loyalty. And although the online world changes every second, there\u2019s one fundamental that never goes out of style: strategic planning. If you want to truly grow in the digital world, you can no longer rely on guesswork or passing fads. Effective digital marketing requires data, testing, adjustments, and, above all, consistency.<\/p>\n<p>But\u2026 how do you put effective digital marketing into practice? Is it simply about attracting more traffic? Having more followers? Or is it about transforming curiosity into action and audience into revenue? We\u2019ll answer all of that in this article. Check it out!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/results-digital-marketing\/#Todo_mundo_quer_ter_um_Marketing_Digital_de_Resultados\" >Everyone wants to have successful Digital Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/results-digital-marketing\/#Diagnostico_o_ponto_de_partida\" >Diagnosis: the starting point<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/results-digital-marketing\/#O_funil_de_vendas_atualizado_do_visitante_ao_evangelizador\" >The updated sales funnel: from visitor to evangelist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/results-digital-marketing\/#Metricas_do_funil_quanto_voce_converte_de_verdade\" >Funnel Metrics: How Much Do You Actually Convert?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/results-digital-marketing\/#Persona_a_alma_do_seu_marketing\" >Persona: the soul of your marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/results-digital-marketing\/#Objetivos_metas_e_microestrategias\" >Objectives, goals and microstrategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/results-digital-marketing\/#Ferramentas_e_automacao_o_motor_do_marketing_de_resultados\" >Tools and automation: the engine of results marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/results-digital-marketing\/#Atracao_o_inicio_da_jornada\" >Attraction: the beginning of the journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/results-digital-marketing\/#Conversao_onde_o_jogo_comeca_a_ficar_serio\" >Conversion: Where the game starts to get serious<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/en\/blog\/results-digital-marketing\/#Relacionamento_nutra_seus_leads_como_ouro\" >Relationship: Nurture your leads like gold<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/verocontents.com.br\/en\/blog\/results-digital-marketing\/#Analise_e_otimizacao_onde_o_crescimento_real_acontece\" >Analytics and Optimization: Where Real Growth Happens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/verocontents.com.br\/en\/blog\/results-digital-marketing\/#Conclusao_resultado_e_construcao_diaria\" >Conclusion: result is daily construction<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Todo_mundo_quer_ter_um_Marketing_Digital_de_Resultados\"><\/span><strong>Everyone wants to have successful Digital Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Digital marketing that generates results is the kind that generates a real impact on your business indicators. It is planned with measurable objectives, clear metrics and actions aimed at conversion \u2014 whether it is generating <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-lead\/\">leads<\/a>, sales, retention or loyalty.<\/p>\n<p>While many people still get lost trying to go viral, those who focus on results are more interested in understanding consumer behavior, optimizing each touchpoint of the journey and adjusting campaigns based on data, not feelings. Therefore, it is a daily work of adjustments, which takes time and dedication.<\/p>\n<blockquote><p><strong><em>\u201cDigital results marketing is the strategic application of online actions focused on clear and measurable goals, such as lead generation, increased sales and customer retention.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Diagnostico_o_ponto_de_partida\"><\/span><strong>Diagnosis: the starting point<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before you think about funnels, traffic, or content, you need to stop and ask yourself a simple question: where are we now? Without a diagnosis, you\u2019re just groping in the dark.<\/p>\n<p>Evaluate your internal and external scenario. Analyze your digital channels, the performance of previous campaigns, the behavior of visitors on the site, the length of time they spend on the site, and the origin of traffic. Likewise, study the macro environment: trends in your sector, competitors\u2019 movements, changes in consumer behavior.<\/p>\n<p>It&#039;s like a game of chess: before you can move forward, you need to understand the board.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"O_funil_de_vendas_atualizado_do_visitante_ao_evangelizador\"><\/span><strong>The updated sales funnel: from visitor to evangelist<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <a href=\"https:\/\/verocontents.com.br\/en\/blog\/sales-funnel-what-it-is-and-how-it-helps-marketing\/\">sales funnel<\/a> The classic (Visitor \u2192 Lead \u2192 Opportunity \u2192 Customer) funnel is still valid, but with new layers, especially in the after-sales phase. Today, the most modern funnel includes an essential step: loyalty.<\/p>\n<ol>\n<li><strong>Visitor<\/strong>: This is who comes to your website by <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-seo-and-why-you-should-do-it\/\">SEO<\/a>, paid media, social media or email.<\/li>\n<li><strong>Lead<\/strong>: Leave your contact details in exchange for something of value (e-book, webinar, free trial).<\/li>\n<li><strong>Opportunity<\/strong>: It is a lead that has demonstrated purchase intent or high interest.<\/li>\n<li><strong>Customer<\/strong>: You have completed your purchase. But it doesn\u2019t end there\u2026<\/li>\n<li><strong>Fan\/Loyal<\/strong>: Satisfied customer, who buys again and recommends.<\/li>\n<\/ol>\n<p>And more than ever, the funnel needs to be thought of in a circular way. After all, the same customer can return to the top and start the journey again. Are you ready to welcome them back? It&#039;s a real <a href=\"https:\/\/verocontents.com.br\/en\/blog\/flywheel-and-sales-funnel-what-are-the-differences-and-how-to-integrate-the-models-2\/\">flywheel<\/a> (steering wheel) in operation.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Metricas_do_funil_quanto_voce_converte_de_verdade\"><\/span><strong>Funnel Metrics: How Much Do You Actually Convert?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Did you know that on average only 1% of visitors become customers in <a href=\"https:\/\/verocontents.com.br\/en\/blog\/inbound-marketing-for-b2b-businesses-2\/\">B2B strategies<\/a>? That&#039;s right. That means that for every 1,000 visitors, 10 make a purchase. Doesn&#039;t sound like much? It could be a lot \u2014 if it&#039;s the right 10.<\/p>\n<p>See the updated average rates for 2025 in the B2B market:<\/p>\n<ul>\n<li><strong>Visitors \u2192 Leads<\/strong>: 10 to 20%<\/li>\n<li><strong>Leads \u2192 Opportunities<\/strong>: 5 to 15%<\/li>\n<li><strong>Opportunities \u2192 Clients<\/strong>: 20 to 40%<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-2120 aligncenter\" src=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/04\/funil-do-marketing-digital-vc.png\" alt=\"Digital Marketing Funnel - Vero Contents\" width=\"539\" height=\"423\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/04\/funil-do-marketing-digital-vc.png 539w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/04\/funil-do-marketing-digital-vc-300x235.png 300w\" sizes=\"(max-width: 539px) 100vw, 539px\" \/><\/p>\n<p>Knowing this, you can make realistic projections: if you want 100 customers\/month, you need to work to attract more than 10,000 qualified visitors. And that&#039;s where the power of a well-thought-out strategy comes in.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Persona_a_alma_do_seu_marketing\"><\/span><strong>Persona: the soul of your marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Without a persona, there is no direction. Therefore, when we talk about results, knowing who you are talking to is everything. A persona is not a generic target audience, it is real people. It is Ana, the marketing coordinator of a medium-sized company who struggles to generate qualified leads. Or Ricardo, a freelance consultant who wants to scale using information products.<\/p>\n<p>With a <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-are-personas\/\">persona<\/a> When well defined, each text, ad, page or offer will be tailor-made. This increases the conversion rate, reduces CAC (acquisition cost) and generates real connection. And, therefore, connection generates results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Objetivos_metas_e_microestrategias\"><\/span><strong>Objectives, goals and microstrategies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There\u2019s no point in aiming for the moon and forgetting to assemble the rocket. Therefore, annual goals need to be broken down into quarterly, monthly, and weekly targets. Each part of the journey needs to have a reason \u2014 and an indicator.<\/p>\n<p>Want to generate 2,000 leads per month? Great. Then define:<\/p>\n<ul>\n<li>How many visitors do you need to attract?<\/li>\n<li>How many landing pages do you need to optimize?<\/li>\n<li>How much content do you need to publish?<\/li>\n<li>How many ads will you run?<\/li>\n<\/ul>\n<p>Treat your goals like a GPS. If you&#039;re off course, correct them. If you&#039;re close, speed up.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ferramentas_e_automacao_o_motor_do_marketing_de_resultados\"><\/span><strong>Tools and automation: the engine of results marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Today, those who don\u2019t automate are left behind. You can no longer manage funnels manually, create campaigns manually or send emails based on your gut feeling. In this sense, use technology to your advantage.<\/p>\n<p><strong>Main tools to leverage results:<\/strong><\/p>\n<ul>\n<li>Integrated CRM (such as RD Station CRM, Pipedrive, HubSpot) to organize opportunities.<\/li>\n<li>Automation platforms (such as Mautic, <a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-boost-your-digital-marketing-with-rd-station-marketing-2\/\">RD Station<\/a>, ActiveCampaign) to nurture leads and trigger personalized communications.<\/li>\n<li>Analytics tools (such as GA4, Clarity, <a href=\"https:\/\/verocontents.com.br\/en\/blog\/how-to-use-hotjar-in-wordpress\/\">Hotjar<\/a>) to understand user behavior.<\/li>\n<li>Ad managers (like Meta Ads, Google Ads, TikTok Ads) to drive traffic.<\/li>\n<li>Smart spreadsheets and dashboards (like <a href=\"https:\/\/verocontents.com.br\/en\/blog\/google-data-studio-what-and-how-to-use\/\">Looker<\/a> \u2013 formerly Google Data Studio) to cross-reference data and generate insights.<\/li>\n<\/ul>\n<p>Remember: the best marketing stack is the one that integrates, not the most expensive.<\/p>\n<blockquote><p><strong><em>\u201cThe essential tools for generating results in digital marketing in 2025 include integrated CRM, marketing automation, analytics, SEO platforms, ad managers and data visualization dashboards.\u201d<\/em><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Atracao_o_inicio_da_jornada\"><\/span><strong>Attraction: the beginning of the journey<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There is no conversion without traffic. And qualified traffic comes from two main sources: SEO (Search Engine Optimization) and paid media. SEO is the long-term game, but with <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-important-in-digital-marketing\/\">ROI<\/a> (Return on Investment) is very high. Paid media (Google Ads, Meta Ads, LinkedIn Ads) is the lever for immediate growth.<\/p>\n<p>And if you think that investing in ads is enough, be careful. Without good content, an attractive landing page, or an irresistible offer, all the traffic in the world will be wasted.<\/p>\n<p>Want more clicks? Offer more value. It&#039;s that simple.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conversao_onde_o_jogo_comeca_a_ficar_serio\"><\/span><strong>Conversion: Where the game starts to get serious<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Conversion happens when someone says \u201cyes\u201d to the next step, whether that\u2019s downloading an e-book, requesting a quote, starting a free trial, or scheduling a demo.<\/p>\n<p>Therefore, each stage of your funnel must have a clear, objective and irresistible CTA.<\/p>\n<p>Practical tips to increase conversion:<\/p>\n<ul>\n<li>Use mental triggers (scarcity, urgency, social proof).<\/li>\n<li>Test different content formats (short videos, carousels, reels).<\/li>\n<li>Create lean, focused pages with an exclusive focus on the objective.<\/li>\n<li>Run constant A\/B tests \u2014 the perfect layout is never the first one.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Relacionamento_nutra_seus_leads_como_ouro\"><\/span><strong>Relationship: Nurture your leads like gold<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cold leads don&#039;t buy. Therefore, they need to be educated, warmed up and won over. And this requires consistency. This is where the power of <a href=\"https:\/\/verocontents.com.br\/en\/blog\/content-marketing-for-medium-sized-companies\/\">content marketing<\/a> combined with email automation and remarketing.<\/p>\n<p>But it\u2019s not enough to fill your lead\u2019s inbox with promotions. So, deliver value and show that you understand their problems better than they do.<\/p>\n<p>When you position yourself as a reference, sales become a consequence.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Analise_e_otimizacao_onde_o_crescimento_real_acontece\"><\/span><strong>Analytics and Optimization: Where Real Growth Happens<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Results-based marketing without analysis is a lottery. And no one grows by betting in the dark. Therefore, monitor metrics, compare periods, and identify bottlenecks. Do you have a lot of traffic but few leads? Reevaluate your landing pages. Do you generate a lot of leads but no sales? Review your nutrition or proposal.<\/p>\n<p>Essential indicators:<\/p>\n<ul>\n<li>CTR (Click Through Rate)<\/li>\n<li>CPL (cost per lead)<\/li>\n<li>CAC (Customer Acquisition Cost)<\/li>\n<li>LTV (Customer Lifetime Value)<\/li>\n<li>Conversion rate by funnel stage<\/li>\n<\/ul>\n<p>The secret is in the data. Always.<\/p>\n<blockquote><p><strong><em>\u201cKey digital marketing metrics include conversion rate, cost per lead (CPL), customer acquisition cost (CAC), customer lifetime value (LTV), and return on investment (ROI).\u201d<\/em><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Conclusao_resultado_e_construcao_diaria\"><\/span><strong>Conclusion: result is daily construction<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Effective digital marketing isn\u2019t a project, it\u2019s a process. So it\u2019s about creating a system that always works \u2014 even when you\u2019re not looking.<\/p>\n<p>Plan, execute, measure, and optimize. Fail fast, adjust smartly, and keep testing. Because at the end of the day, digital rewards persistence, not perfection.<\/p>\n<p>So, are you ready to turn your numbers into real results? Let\u2019s put your marketing to work for you! <a href=\"https:\/\/verocontents.com.br\/en\/talk-to-an-expert\/\">Talk to Vero Contents<\/a>, we are experts in results!<\/p>","protected":false},"excerpt":{"rendered":"<p>In digital marketing, results aren\u2019t just clicks \u2014 they\u2019re conversions, sales, and loyalty. And although the online world changes every second, there\u2019s one fundamental that never goes out of style: strategic planning. If you want to truly grow<\/p>","protected":false},"author":1,"featured_media":2112,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[44,21,43,12],"class_list":["post-446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-e-vendas","tag-funil-de-vendas","tag-inbound-marketing","tag-jornada-de-compra","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing digital de resultados - Vero Contents - Artigo<\/title>\n<meta name=\"description\" content=\"Planejamento \u00e9 a base de qualquer neg\u00f3cio, ainda mais quando estamos falando do mundo digital. O segredo \u00e9 seguir o marketing digital de resultados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/results-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing digital de resultados: Como construir estrat\u00e9gias que realmente funcionam\" \/>\n<meta property=\"og:description\" content=\"Planejamento \u00e9 a base de qualquer neg\u00f3cio, ainda mais quando estamos falando do mundo digital. O segredo \u00e9 seguir o marketing digital de resultados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/results-digital-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-09T12:00:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/04\/marketing-digital-de-resultados.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/marketing-digital-de-resultados\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/marketing-digital-de-resultados\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Marketing digital de resultados: Como construir estrat\u00e9gias que realmente funcionam\",\"datePublished\":\"2025-04-09T12:00:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/marketing-digital-de-resultados\/\"},\"wordCount\":1481,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/marketing-digital-de-resultados\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/04\/marketing-digital-de-resultados.jpg\",\"keywords\":[\"funil de vendas\",\"inbound marketing\",\"jornada de compra\",\"marketing digital\"],\"articleSection\":[\"Marketing e Vendas\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/marketing-digital-de-resultados\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/marketing-digital-de-resultados\/\",\"name\":\"Marketing digital de resultados - Vero Contents - Artigo\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/marketing-digital-de-resultados\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/marketing-digital-de-resultados\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/04\/marketing-digital-de-resultados.jpg\",\"datePublished\":\"2025-04-09T12:00:34+00:00\",\"description\":\"Planejamento \u00e9 a base de qualquer neg\u00f3cio, ainda mais quando estamos falando do mundo digital. O segredo \u00e9 seguir o marketing digital de resultados.\",\"breadcrumb\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/marketing-digital-de-resultados\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/verocontents.com.br\/blog\/marketing-digital-de-resultados\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/marketing-digital-de-resultados\/#primaryimage\",\"url\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/04\/marketing-digital-de-resultados.jpg\",\"contentUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/04\/marketing-digital-de-resultados.jpg\",\"width\":750,\"height\":350,\"caption\":\"marketing-digital-de-resultados-vc\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/marketing-digital-de-resultados\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/verocontents.com.br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing digital de resultados: Como construir estrat\u00e9gias que realmente funcionam\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/verocontents.com.br\/#website\",\"url\":\"https:\/\/verocontents.com.br\/\",\"name\":\"Vero Contents\",\"description\":\"Ag\u00eancia de Marketing Digital e Inbound Marketing\",\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/verocontents.com.br\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/verocontents.com.br\/#organization\",\"name\":\"Vero Contents\",\"url\":\"https:\/\/verocontents.com.br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png\",\"contentUrl\":\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png\",\"width\":240,\"height\":70,\"caption\":\"Vero Contents\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/verocontents\/\",\"https:\/\/x.com\/marcelcast\",\"https:\/\/www.instagram.com\/verocommkt\/\",\"https:\/\/www.linkedin.com\/company\/vero-comunica-o-e-marketing\",\"http:\/\/www.pinterest.com\/marcelcsouza\",\"https:\/\/www.youtube.com\/channel\/UC0HHv6AQKtsUWqa21C5gX9Q\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\",\"name\":\"Marcel Castilho\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092\",\"contentUrl\":\"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092\",\"caption\":\"Marcel Castilho\"},\"description\":\"Marcel Castilho \u00e9 especialista em marketing digital, neuromarketing, neuroci\u00eancia, mindfulness e psicologia positiva. Al\u00e9m de publicit\u00e1rio, tamb\u00e9m \u00e9 Master em Programa\u00e7\u00e3o Neurolingu\u00edstica. \u00c9 fundador, propriet\u00e1rio e CEO da Vero Contentes e da ag\u00eancia offline VeroCom.\",\"sameAs\":[\"https:\/\/verocontents.com.br\",\"https:\/\/www.instagram.com\/marcel.castilho.souza\/\",\"https:\/\/br.linkedin.com\/in\/marcel-castilho-e-souza\",\"https:\/\/x.com\/marcelcast\"],\"gender\":\"Masculino\",\"knowsAbout\":[\"Marketing Digital\",\"Inbound Marketing\",\"SEO\",\"SEM\",\"Psicologia Positiva\",\"Mindfulness\",\"Neuromarketing\",\"Neuroci\u00eancia\"],\"knowsLanguage\":[\"Portugu\u00eas\",\"Ingl\u00eas\"],\"jobTitle\":\"Propriet\u00e1rio\",\"worksFor\":\"Vero Contents\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Results digital marketing - Vero Contents - Article","description":"Planning is the basis of any business, even more so when we are talking about the digital world. The secret is to follow results-driven digital marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/verocontents.com.br\/en\/blog\/results-digital-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Marketing digital de resultados: Como construir estrat\u00e9gias que realmente funcionam","og_description":"Planejamento \u00e9 a base de qualquer neg\u00f3cio, ainda mais quando estamos falando do mundo digital. O segredo \u00e9 seguir o marketing digital de resultados.","og_url":"https:\/\/verocontents.com.br\/en\/blog\/results-digital-marketing\/","og_site_name":"Vero Contents","article_publisher":"https:\/\/www.facebook.com\/verocontents\/","article_published_time":"2025-04-09T12:00:34+00:00","og_image":[{"width":750,"height":350,"url":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/04\/marketing-digital-de-resultados.jpg","type":"image\/jpeg"}],"author":"Marcel Castilho","twitter_card":"summary_large_image","twitter_creator":"@marcelcast","twitter_site":"@marcelcast","twitter_misc":{"Written by":"Marcel Castilho","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/verocontents.com.br\/blog\/marketing-digital-de-resultados\/#article","isPartOf":{"@id":"https:\/\/verocontents.com.br\/blog\/marketing-digital-de-resultados\/"},"author":{"name":"Marcel Castilho","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9"},"headline":"Marketing digital de resultados: Como construir estrat\u00e9gias que realmente funcionam","datePublished":"2025-04-09T12:00:34+00:00","mainEntityOfPage":{"@id":"https:\/\/verocontents.com.br\/blog\/marketing-digital-de-resultados\/"},"wordCount":1481,"publisher":{"@id":"https:\/\/verocontents.com.br\/#organization"},"image":{"@id":"https:\/\/verocontents.com.br\/blog\/marketing-digital-de-resultados\/#primaryimage"},"thumbnailUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/04\/marketing-digital-de-resultados.jpg","keywords":["funil de vendas","inbound marketing","jornada de compra","marketing digital"],"articleSection":["Marketing e Vendas"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/verocontents.com.br\/blog\/marketing-digital-de-resultados\/","url":"https:\/\/verocontents.com.br\/blog\/marketing-digital-de-resultados\/","name":"Results digital marketing - Vero Contents - Article","isPartOf":{"@id":"https:\/\/verocontents.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/verocontents.com.br\/blog\/marketing-digital-de-resultados\/#primaryimage"},"image":{"@id":"https:\/\/verocontents.com.br\/blog\/marketing-digital-de-resultados\/#primaryimage"},"thumbnailUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/04\/marketing-digital-de-resultados.jpg","datePublished":"2025-04-09T12:00:34+00:00","description":"Planning is the basis of any business, even more so when we are talking about the digital world. The secret is to follow results-driven digital marketing.","breadcrumb":{"@id":"https:\/\/verocontents.com.br\/blog\/marketing-digital-de-resultados\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/verocontents.com.br\/blog\/marketing-digital-de-resultados\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/blog\/marketing-digital-de-resultados\/#primaryimage","url":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/04\/marketing-digital-de-resultados.jpg","contentUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/04\/marketing-digital-de-resultados.jpg","width":750,"height":350,"caption":"marketing-digital-de-resultados-vc"},{"@type":"BreadcrumbList","@id":"https:\/\/verocontents.com.br\/blog\/marketing-digital-de-resultados\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/verocontents.com.br\/"},{"@type":"ListItem","position":2,"name":"Marketing digital de resultados: Como construir estrat\u00e9gias que realmente funcionam"}]},{"@type":"WebSite","@id":"https:\/\/verocontents.com.br\/#website","url":"https:\/\/verocontents.com.br\/","name":"Vero Contents","description":"Digital Marketing and Inbound Marketing Agency","publisher":{"@id":"https:\/\/verocontents.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/verocontents.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/verocontents.com.br\/#organization","name":"Vero Contents","url":"https:\/\/verocontents.com.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/","url":"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png","contentUrl":"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png","width":240,"height":70,"caption":"Vero Contents"},"image":{"@id":"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/verocontents\/","https:\/\/x.com\/marcelcast","https:\/\/www.instagram.com\/verocommkt\/","https:\/\/www.linkedin.com\/company\/vero-comunica-o-e-marketing","http:\/\/www.pinterest.com\/marcelcsouza","https:\/\/www.youtube.com\/channel\/UC0HHv6AQKtsUWqa21C5gX9Q"]},{"@type":"Person","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9","name":"Marcel Castilho","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/image\/","url":"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092","contentUrl":"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092","caption":"Marcel Castilho"},"description":"Marcel Castilho is a specialist in digital marketing, neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master&#039;s degree in Neurolinguistic Programming. He is the founder, owner and CEO of Vero Contentes and the offline agency VeroCom.","sameAs":["https:\/\/verocontents.com.br","https:\/\/www.instagram.com\/marcel.castilho.souza\/","https:\/\/br.linkedin.com\/in\/marcel-castilho-e-souza","https:\/\/x.com\/marcelcast"],"gender":"Masculino","knowsAbout":["Marketing Digital","Inbound Marketing","SEO","SEM","Psicologia Positiva","Mindfulness","Neuromarketing","Neuroci\u00eancia"],"knowsLanguage":["Portugu\u00eas","Ingl\u00eas"],"jobTitle":"Propriet\u00e1rio","worksFor":"Vero Contents"}]}},"_links":{"self":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/comments?post=446"}],"version-history":[{"count":5,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/446\/revisions"}],"predecessor-version":[{"id":5778,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/posts\/446\/revisions\/5778"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/media\/2112"}],"wp:attachment":[{"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/media?parent=446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/categories?post=446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/verocontents.com.br\/en\/wp-json\/wp\/v2\/tags?post=446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}