{"id":4446,"date":"2024-02-28T11:15:00","date_gmt":"2024-02-28T14:15:00","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=4446"},"modified":"2024-04-17T13:17:42","modified_gmt":"2024-04-17T16:17:42","slug":"what-is-schema-markup","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/en\/blog\/what-is-schema-markup\/","title":{"rendered":"What is Schema Markup, why is it important and how to use it on your website"},"content":{"rendered":"<p>Have you heard of Schema Markup and do you know how important it can be for your website? If you are interested in improving the visibility of your content on <a href=\"https:\/\/verocontents.com.br\/en\/blog\/tips-on-how-to-appear-on-google\/\">search results<\/a> and attract more qualified traffic, then the correct use of Schema Markup is essential.<\/p>\n<p>In this article, we&#039;ll explore what Schema Markup is, why it&#039;s important, and how to use it correctly on your website. Learn how to make the most of this powerful technique and increase your website&#039;s visibility in search results!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-schema-markup\/#O_que_e_Schema_Markup\" >What is Schema Markup?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-schema-markup\/#Importancia_do_Schema_Markup\" >Importance of Schema Markup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-schema-markup\/#Tipos_de_Schema_Markup\" >Types of Schema Markup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-schema-markup\/#Exemplos_de_Schema_Markup\" >Schema Markup Examples<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-schema-markup\/#Artigos\" >Articles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-schema-markup\/#Produtos\" >Products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-schema-markup\/#Eventos\" >Events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-schema-markup\/#Negocios_locais\" >Local businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-schema-markup\/#Pessoas\" >People<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-schema-markup\/#Como_implementar_Schema_Markup_no_seu_site\" >How to implement Schema Markup on your website<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-schema-markup\/#Escolha_o_tipo_de_schema_que_voce_precisa\" >Choose the type of schema you need<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-schema-markup\/#Utilizando_o_markup_manualmente\" >Using markup manually<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-schema-markup\/#Ferramentas_de_geracao_de_Schema_Markup\" >Schema Markup generation tools<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-schema-markup\/#Exemplos_de_implementacao_de_Schema_Markup\" >Schema Markup implementation examples<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-schema-markup\/#Erros_comuns_na_implementacao\" >Common implementation mistakes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-schema-markup\/#Conclusao\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_Schema_Markup\"><\/span>What is Schema Markup?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before we dive deeper, let&#039;s get the basics out of the way. Schema Markup, also known as structured data, is a markup language that you can add to your website&#039;s HTML code to provide search engines with more detailed information about your content.<\/p>\n<p>In this way, Schema Markup helps search engines better understand the content of a page. It provides clear, structured information about what this content represents, such as products, events, recipes, reviews, and more. So, by adding it to your web pages, you allow search engines to understand the context of your content and display richer and more informative results to users. Consequently, this can lead to an increase in click-through rate and attract more relevant traffic to your website.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Importancia_do_Schema_Markup\"><\/span>Importance of Schema Markup<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You may be asking yourself, \u201cWhy should I care?\u201d The answer is simple: visibility. Schema Markup helps search engines understand your website content more accurately, which can lead to better display in search results. This means that, by using it, you increase your chances of appearing prominently, in <em>rich snippets<\/em> and other special search results formats. In other words, it is an important instrument for the <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-seo-and-why-you-should-do-it\/\">SEO<\/a> (Search Engine Optimization) of your website.<\/p>\n<p>By providing clear structured information to search engines, you are making their job easier to interpret and classify your content. So the result can be higher ranking in search results, as well as a richer presentation with features like reviews, event schedules, and more.<\/p>\n<p>Furthermore, the <em>rich snippets<\/em>, which are search results with additional information like rating stars, photos, and other elements, are more attractive to users. This means they are more likely to click through to your website, increasing your click-through rate (CTR).<\/p>\n<p>Another important point is that Schema Markup helps users find the information they are looking for more quickly and easily. This improves user experience and increases the chance that they will return to your site.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tipos_de_Schema_Markup\"><\/span>Types of Schema Markup<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are several types you can use depending on the type of content your website offers. Here are some of the most common:<\/p>\n<ul>\n<li>Organization: Ideal for businesses, it allows you to provide detailed information about your company, such as name, address, phone number and logo.<\/li>\n<li>Rating: Allows you to show ratings and reviews for your products or services directly in the search results.<\/li>\n<li>Product: Essential for online stores, it allows you to display information about your products, such as price, availability and reviews.<\/li>\n<li>Event: Allows you to provide details about events, such as date, time, and location, directly in the search results.<\/li>\n<li>Recipe: Ideal for cooking websites, it allows you to provide detailed recipe information, including ingredients and instructions.<\/li>\n<\/ul>\n<p>There are many other types available, including for videos, articles, people, and more.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Exemplos_de_Schema_Markup\"><\/span>Schema Markup Examples<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Some examples of how Schema Markup can be applied to different types of content:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Artigos\"><\/span>Articles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&lt;script type=&#8221;application\/ld+json&#8221;&gt;<br \/>\n{<br \/>\n\u201c@context\u201d: \u201chttp:\/\/schema.org\u201d,<br \/>\n\u201c@type\u201d: \u201cArticle\u201d,<br \/>\n\u201cname\u201d: \u201cTitle of your article\u201d,<br \/>\n\u201cauthor\u201d: {<br \/>\n\u201c@type\u201d: \u201cPerson\u201d,<br \/>\n\u201cname\u201d: \u201cAuthor name\u201d<br \/>\n},<br \/>\n\u201cdatePublished\u201d: \u201c2023-11-14\u201d,<br \/>\n\u201cimage\u201d: \u201cArticle image URL\u201d,<br \/>\n\u201cdescription\u201d: \u201cDescription of your article\u201d<br \/>\n}<br \/>\n&lt;\/script&gt;<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Produtos\"><\/span>Products<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&lt;script type=&#8221;application\/ld+json&#8221;&gt;<br \/>\n{<br \/>\n\u201c@context\u201d: \u201chttp:\/\/schema.org\u201d,<br \/>\n\u201c@type\u201d: \u201cProduct\u201d,<br \/>\n\u201cname\u201d: \u201cName of your product\u201d,<br \/>\n\u201cimage\u201d: \u201cProduct image URL\u201d,<br \/>\n\u201cdescription\u201d: \u201cDescription of your product\u201d,<br \/>\n\u201cbrand\u201d: {<br \/>\n\u201c@type\u201d: \u201cBrand\u201d,<br \/>\n\u201cname\u201d: \u201cBrand name\u201d<br \/>\n},<br \/>\n\u201coffers\u201d: {<br \/>\n\u201c@type\u201d: \u201cOffer\u201d,<br \/>\n\u201cprice\u201d: \u201cPrice of your product\u201d,<br \/>\n\u201cpriceCurrency\u201d: \u201cBRL\u201d<br \/>\n}<br \/>\n}<br \/>\n&lt;\/script&gt;<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Eventos\"><\/span>Events<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&lt;script type=&#8221;application\/ld+json&#8221;&gt;<br \/>\n{<br \/>\n\u201c@context\u201d: \u201chttp:\/\/schema.org\u201d,<br \/>\n\u201c@type\u201d: \u201cEvent\u201d,<br \/>\n\u201cname\u201d: \u201cName of your event\u201d,<br \/>\n\u201cstartDate\u201d: \u201c2023-11-14T10:00:00\u201d,<br \/>\n\u201cendDate\u201d: \u201c2023-11-14T12:00:00\u201d,<br \/>\n\u201clocation\u201d: {<br \/>\n\u201c@type\u201d: \u201cPlace\u201d,<br \/>\n\u201cname\u201d: \u201cEvent location name\u201d,<br \/>\n\u201caddress\u201d: \u201cAddress of the event location\u201d<br \/>\n},<br \/>\n\u201cdescription\u201d: \u201cDescription of your event\u201d<br \/>\n}<br \/>\n&lt;\/script&gt;<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Negocios_locais\"><\/span>Local businesses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&lt;script type=&#8221;application\/ld+json&#8221;&gt;<br \/>\n{<br \/>\n\u201c@context\u201d: \u201chttp:\/\/schema.org\u201d,<br \/>\n\u201c@type\u201d: \u201cLocalBusiness\u201d,<br \/>\n\u201cname\u201d: \u201cName of your business\u201d,<br \/>\n\u201cimage\u201d: \u201cURL of your business image\u201d,<br \/>\n\u201cdescription\u201d: \u201cDescription of your business\u201d,<br \/>\n\u201caddress\u201d: {<br \/>\n\u201c@type\u201d: \u201cPostalAddress\u201d,<br \/>\n\u201cstreetAddress\u201d: \u201cAddress of your business\u201d,<br \/>\n\u201cpostalCode\u201d: \u201cZIP code of your business\u201d,<br \/>\n\u201clocality\u201d: \u201cCity of your business\u201d,<br \/>\n\u201cregion\u201d: \u201cStatus of your business\u201d,<br \/>\n\u201ccountry\u201d: \u201cCountry of your business\u201d<br \/>\n},<br \/>\n\u201ctelephone\u201d: \u201cYour business phone number\u201d,<br \/>\n\u201cwebsite\u201d: \u201cURL of your website\u201d<br \/>\n}<br \/>\n&lt;\/script&gt;<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Pessoas\"><\/span>People<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&lt;script type=&#8221;application\/ld+json&#8221;&gt;<br \/>\n{<br \/>\n\u201c@context\u201d: \u201chttp:\/\/schema.org\u201d,<br \/>\n\u201c@type\u201d: \u201cPerson\u201d,<br \/>\n\u201cname\u201d: \u201cPerson\u2019s name\u201d,<br \/>\n\u201cimage\u201d: \u201cURL of person\u2019s image\u201d,<br \/>\n\u201cdescription\u201d: \u201cDescription of the person\u201d,<br \/>\n\u201cjobTitle\u201d: \u201cPerson\u2019s job title\u201d,<br \/>\n\u201cworksFor\u201d: {<br \/>\n\u201c@type\u201d: \u201cOrganization\u201d,<br \/>\n\u201cname\u201d: \u201cName of the company where the person works\u201d<br \/>\n},<br \/>\n\u201curl\u201d: \u201cURL of the person\u2019s website\u201d<br \/>\n}<br \/>\n&lt;\/script&gt;<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Como_implementar_Schema_Markup_no_seu_site\"><\/span>How to implement Schema Markup on your website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that we understand the importance and types of Schema Markup, let&#039;s talk about how to implement it on your website. There are several ways to do this:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Escolha_o_tipo_de_schema_que_voce_precisa\"><\/span>Choose the type of schema you need<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are several types of schema available, each specific to a type of content.<\/p>\n<p>To choose the type of schema you need, visit the website <a href=\"https:\/\/schema.org\/\">https:\/\/schema.org\/<\/a> and browse the available categories.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Utilizando_o_markup_manualmente\"><\/span>Using markup manually<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you have mastered using HTML code, you can add Schema Markup manually to your web pages. However, this can be time-consuming and error-prone.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ferramentas_de_geracao_de_Schema_Markup\"><\/span>Schema Markup generation tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are several tools available to help you use it on your website, such as:<\/p>\n<ul>\n<li>Google Search Console: The <a href=\"https:\/\/mktconteudo.net\/search-engine-optimization\/google-search-console-o-que-e-e-porque-e-tao-importante\/\">Google Search Console<\/a> offers a structured data testing tool that allows you to test and validate your schema markup.<\/li>\n<li>Schema Markup Generator: There are several schema markup generators online that help you create code quickly and easily.<\/li>\n<li>Browser extensions: There are browser extensions that allow you to view schema markup on any web page.<\/li>\n<\/ul>\n<p>If your website is based on <a href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-wordpress-2\/\">WordPress<\/a>, you can take advantage of SEO plugins that include Schema Markup features. This greatly simplifies the implementation process.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Exemplos_de_implementacao_de_Schema_Markup\"><\/span>Schema Markup implementation examples<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To get a better idea of how to use markup in practice, here are some examples of sites that use it effectively:<\/p>\n<ul>\n<li>Example 1: A local restaurant that displays its reviews directly in the search results.<\/li>\n<li>Example 2: An online store that shows the price and availability of its products.<\/li>\n<li>Example 3: A food blog that provides detailed information about your recipes.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Erros_comuns_na_implementacao\"><\/span>Common implementation mistakes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Although Schema Markup is a powerful tool, there are some common mistakes you should avoid when implementing it:<\/p>\n<ul>\n<li>Mistake 1: Providing incorrect or outdated information.<\/li>\n<li>Mistake 2: Using the wrong Schema type for your content.<\/li>\n<li>Mistake 3: Not testing Markup to ensure it is working correctly.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Schema Markup is a powerful tool that can help you improve your website&#039;s visibility in search results, increase click-through rate (CTR), improve user experience and facilitate data analysis.<\/p>\n<p>If you&#039;re not already using Schema Markup, start today! It&#039;s a simple and effective way to optimize your website for search engines and improve your online performance.<\/p>\n<p>Image: <a href=\"https:\/\/br.freepik.com\/vetores-gratis\/ilustracao-do-conceito-de-seo_6051719.htm#fromView=search&amp;page=1&amp;position=9&amp;uuid=c2fa30c0-a99b-4d70-ba28-6e26fc3dd809\">Freepik<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Have you heard of Schema Markup and do you know how important it can be for your website? If you are interested in improving the visibility of your content in search results and attracting more qualified traffic, then<\/p>","protected":false},"author":1,"featured_media":4450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[333],"tags":[328,327,31],"class_list":["post-4446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-rich-snippets","tag-schema-markup","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O que \u00e9 Schema Markup - Vero Contents<\/title>\n<meta name=\"description\" content=\"Se voc\u00ea est\u00e1 interessado em melhorar a visibilidade do seu conte\u00fado nos resultados de busca, o uso correto do Schema Markup \u00e9 essencial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-schema-markup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 Schema Markup, qual sua import\u00e2ncia e como usar em seu site\" \/>\n<meta property=\"og:description\" content=\"Se voc\u00ea est\u00e1 interessado em melhorar a visibilidade do seu conte\u00fado nos resultados de busca, o uso correto do Schema Markup \u00e9 essencial.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/en\/blog\/what-is-schema-markup\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-28T14:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-17T16:17:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/02\/O-que-e-Schema-Markup-qual-sua-importancia-e-como-usar-em-seu-site.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-schema-markup\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-schema-markup\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"O que \u00e9 Schema Markup, qual sua import\u00e2ncia e como usar em seu site\",\"datePublished\":\"2024-02-28T14:15:00+00:00\",\"dateModified\":\"2024-04-17T16:17:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-schema-markup\/\"},\"wordCount\":1418,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-schema-markup\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/02\/O-que-e-Schema-Markup-qual-sua-importancia-e-como-usar-em-seu-site.jpg\",\"keywords\":[\"Rich Snippets\",\"Schema Markup\",\"SEO\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-schema-markup\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-schema-markup\/\",\"name\":\"O que \u00e9 Schema Markup - 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